40+ new updates
to turn buyers into regulars
Store credit everywhere, loyalty for B2B, video reviews, wallet passes, and a long tail of improvements your customers will feel.
A twice-yearly roundup of everything we shipped.
Not a changelog — the releases that change how retention works
Four releases that change how retention works on your store
The features we bet the roadmap on. Each one opens a channel your loyalty program couldn’t reach before — and five more follow.
Store credit, everywhere your customers spend
Shopify made store credit native. We made it a retention engine: earnable, spendable, and measurable across every channel.
- Store credit as a reward
Let members cash points out as credit that spends like money
- Store credit in referrals
Reward advocates and their friends in credit, not coupon codes
- Store credit at POS
Variable discounts and credit redemption at the register
- Store credit analytics
Issued, redeemed, and outstanding balances at a glance
Loyalty finally speaks B2B
Wholesale buyers are your most valuable repeat customers, yet loyalty apps have ignored them. Growave brings points and wishlists to Shopify B2B.
- B2B Points
Company accounts earn and redeem on wholesale orders
- B2B Wishlist
Buyers save and share planned orders with their team
One platform for DTC and wholesale retention.
Read the B2B setup guideVideo Reviews + AI Review Summaries
Shoppers trust faces more than stars. Collect video reviews from real customers, and let AI distill hundreds of reviews into the three lines a shopper actually reads.
Buyers consistently praise the fit and the weight of the fabric, and several mention it holds shape after repeated washes. The most common criticism is that the sizing runs slightly small — a number of reviewers suggest ordering one size up.
Uploaded a quick try-on video so you can see the fit.
Collect, moderate, and showcase customer videos on product pages
Auto-generated highlights above the review list
The right language for every market
Faster, cleaner, on-brand
Your loyalty program now lives in Apple & Google Wallet
Points balance, VIP tier, and rewards, one tap away, online and in-store. Paired with punch card progress and “you’re $X away from your reward” nudges, customers always know their next reward is close.
- Wallet passes
Apple & Google Wallet cards synced to the member profile
- Punch card progress
Visible streaks that pull customers back
- “$X away” prompts
Show the gap to the next reward at the moment it matters
- QR redemption
Scan the pass in store to redeem points and rewards at the counter
And five more across the rest of the platform
Analytics, automation, rewards, partnerships, and AI — the releases that make the headline features compound.
Prove what retention earns
Five new reports turn your program from a line item into a revenue story — points, wishlists, and credit measured the same way you measure sales.
- New Points Analytics
Earning and redemption trends over time
- Wishlist Analytics
Most-saved products and the revenue they drive
- Store Credit Analytics
Track balances from issue to redemption
- Guest vs. member filters
Compare behavior across audiences
- Order tagging
See Growave-influenced orders in Shopify
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Meet Growave Triggers: rewards that respond when a Customer Metafield changes
Growave Triggers lets your loyalty program respond to changes happening outside of Growave. Automatically reward customers when a selected Shopify Customer Metafield is updated — connecting loyalty to quizzes, forms, subscriptions, memberships, customer milestones, or any workflow you already built.
More personalized reward experiences, without manual work.
Give the product, keep the margin
Free product rewards got a full rebuild this cycle — you choose exactly what customers can redeem, and the guardrails make sure a giveaway never costs more than it should.
- Collection-scoped free products
Pick which collection redemptions pull from
- Zero-price safeguard
Free-product rewards can never break your margins
- Recharge Free Gift Auto-Add
When a subscriber hits a milestone, the gift is added to their next Recharge charge automatically
Loyalty data in every Klaviyo message
Points, tiers, and reward events flow into Klaviyo as triggers and profile properties, so retention shows up in the channels your customers actually read.
- Klaviyo triggers for delayed rewards
Perfectly timed flows fired by Growave events
- Rewarding for Klaviyo Reviews
Points for reviews, wherever they were collected
Proof: BAGSMART pushes points balances into WhatsApp through this integration.
Read the Klaviyo guide
Gold. Members reorder 2.3× more often than Silver, and 412 members are one order away from Gold.
Ask Sidekick. It knows your loyalty program now.
Your retention data is available inside Shopify admin conversations. Ask questions in plain language, act on the answers where you already work — no dashboard digging.
- Ask in plain language
Tiers, points, rewards, and redemption questions answered from live data
- Act on the answer
Launch a multiplier or adjust a reward without leaving the conversation
- Always current
Sidekick reads your Growave analytics, not a stale export
Features tell. Merchants sell.
How real stores turn these releases into repeat revenue.
We put loyalty data into WhatsApp messages through Klaviyo, so points balances reach customers where they actually read.
Growave data flows into Klaviyo as events and profile properties, so loyalty shows up in email, SMS, WhatsApp, and even printed receipts. One merchant prints the customer’s points balance on every receipt using our public API. Your program is only as visible as the channels it lives in.
Sharper tools across the whole platform
21 more upgrades to rewards logic, widgets, integrations, and the everyday details. Smaller on their own; compounding together.
The earning action Bellows Film Lab built its program on
Boost campaigns per channel, live on NAE Vegan Shoes and Napps
VIPs get VIP birthdays
Target rewards to customer segments
Redesigned member home
Cleaner and faster
Redesigned end to end
Native theme blocks for Rewards and Wishlists
Variable discounts and store credit in-store
Build custom retention logic on Growave
Redeemed points return automatically on cancelled or refunded orders
Redeem rewards for customers from the dashboard
See exactly why every balance is what it is
Choose where points are earned
Set expiry windows on issued gift cards
Keep loyalty discounts off already-discounted items
Filter by VIP tier, points balance, tags, or consent
Require opt-in to join the program
Ask consent when a review is submitted
Cleaner member acquisition, less fraud
Full support for Shopify’s new customer accounts
Dozens of fixes and performance improvements across the platform
See what 40+ updates can do for your repeat purchase rate
Get a walkthrough of the new releases on your own store’s data. Loyalty, reviews, referrals, and wishlists in one platform.