Charging Loyalty, Driving Sustainability: BLUETTI’s Experience with Growave

Founded in 2019, BLUETTI has evolved from an initial focus on portable energy storage into a global green energy brand spanning home energy storage, outdoor electricity, and solar solutions. Guided by its mission to make clean energy available everywhere, the company enables individuals, households, and communities to meet their electricity needs sustainably and with less reliance on traditional power grids. Built on continuous technological innovation and user insights, and supported by global research and development (R&D) and operational centers, its portfolio of portable power stations, home energy storage systems, and solar solutions is recognized for intelligent design, long-lasting performance, advanced safety, and efficient energy management, helping reduce carbon footprint while supporting everyday and emergency power needs.

These challenges made it difficult to build a cohesive and scalable loyalty strategy. Without a centralized system, customer engagement efforts lacked continuity, and valuable data and content remained underutilized. As a result, long-term retention and loyalty growth were constrained by operational complexity and limited personalization.

"Growave is deeply synchronized with our work mode: it is not an isolated tool, but has become the "central nervous system" of our loyalty and user interaction strategies.”

Jian Yao (Sword)

Ecommerce manager at BLUETTI

To replace its fragmented loyalty setup, Shopify Plus brand BLUETTI implemented Growave as a centralized loyalty engine that brought points, rewards, and membership tiers into one structured system. Customers are now rewarded for meaningful actions such as purchases, reviews, and sharing, creating consistent incentives for engagement beyond one-time promotions. This unified framework laid the foundation for a scalable loyalty strategy focused on long-term retention rather than short-term discounts.

Growave also helped BLUETTI consolidate scattered user-generated content into a single, high-impact experience. Customer reviews and photos were seamlessly integrated into product pages, turning previously underused content into strong social proof that supports trust and conversion. By combining loyalty and UGC within one platform, BLUETTI avoided the complexity and maintenance issues of managing multiple disconnected apps.

To unlock the full value of loyalty data, Growave’s native Klaviyo integration turned loyalty activity into actionable marketing signals. Points, tiers, and engagement events were automatically captured by Growave and synced in real time, allowing BLUETTI to build dynamic segments and trigger personalized campaigns without manual work. By transforming loyalty behavior into ready-to-use data, Growave made customer communication more relevant, timely, and effective, supporting repeat purchases and long-term retention.

(Jan 1, 2025 - Jan 1, 2026)

Loyalty redeemers significantly outperformed non-redeemers across all key metrics:

Loyalty-driven email campaigns delivered higher engagement:

Growave helped BLUETTI overcome key loyalty challenges, turning fragmented operations into an integrated, data-driven system. Loyalty members showed stronger repeat purchase behavior, while consolidated reviews and photos amplified social proof across channels. By linking points, tiers, UGC, and Klaviyo automation, marketing became more timely, personalized, and aligned with user behavior. This approach not only boosted engagement and retention but also established a scalable framework for long-term loyalty growth.