Driving Loyalty and Engagement: How PITAKA Japan Optimized Membership Management with Growave

PITAKA Japan specializes in premium electronic accessories for a wide range of devices, including mobile phones, tablets, smartwatches, and more. Guided by the philosophy “Carry Lighter. Live Now.”, the brand uses material innovation and structural design to create high-performance accessories that are lighter, more intentional, and beautifully free.

PITAKA Japan, a Shopify Plus brand, sought to optimize their entire membership ecosystem through a single plugin that would allow all operations to be handled directly within Shopify’s admin. The team needed a solution that was compatible, efficient, and capable of delivering multiple loyalty functions without fragmentation. The absence of connection between rewards, activities, and tier progression prevented members from fully understanding or engaging with the program. Growave’s high-level functionality and strong system integration matched these requirements, making it a natural choice for their needs.

Growave provided a unified loyalty infrastructure that brought all membership elements - tiers, rewards, activities, and points into one seamlessly integrated system. This allowed PITAKA Japan to manage everything directly within Shopify, ensuring consistency, clarity, and operational efficiency across the entire program.

Growave’s points-based engagement features, including double-points campaigns, points accumulation, and redemption, inspired members to participate more actively and return more frequently. These mechanics made engagement both intuitive and rewarding, encouraging customers to naturally interact with the brand across multiple touchpoints.

"Growave streamlines member operations, allowing us to manage campaigns, points, and member data all within a single plugin. This eliminates the need for multiple tools, saving time and improving overall operational efficiency."

Tim

Japan Regional Manager

Growave’s points-based engagement features, including double-points campaigns, points accumulation, and redemption, inspired members to participate more actively and return more frequently. These mechanics made engagement both intuitive and rewarding, encouraging customers to naturally interact with the brand across multiple touchpoints.

(Nov 1, 2024 - Nov 1, 2025)

Redeemers significantly outperformed non-redeemers across all key metrics:

Growave’s unified membership system revitalized PITAKA Japan’s loyalty program. Members became more engaged, returning and participating in events more actively than before. Tiered customers drove stronger revenue, while points-based incentives helped the brand identify and reward its most loyal fans. The program now feels intuitive, motivating, and rewarding, fostering deeper connections and long-term loyalty.