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Growave × Klaviyo · Email & SMS
Klaviyo loyalty integration, powered by real customer data.
Growave streams points, VIP tiers, reviews and wishlists into every Klaviyo profile, so each email and SMS lands with the right reward at the right moment.
BLUETTI's loyalty redeemers show a 3.09× higher repeat purchase rate with Growave and Klaviyo →GW
Trigger
GrowaveReachedTier
K
Klaviyo flow
Customer has reached tier
You've reached Gold!
now
Welcome to Gold, Anna
You're now in TierTitle with PointBalance points to spend.
1,200 points to NextTierTitle
See your perks
Klaviyo is the leading email and SMS marketing platform for ecommerce, helping brands build deeper customer relationships through behavior-triggered flows, advanced segmentation, and AI-powered personalization.
Get Klaviyo →Triggers and flows
Every loyalty moment, ready to trigger a flow.
Turn points, tiers, referrals, reviews and wishlists into automated Klaviyo flows, and target customers by the loyalty data that predicts their next order.
14
Event triggers
Each one fires the moment a customer earns, redeems, levels up or saves.
18
Growave properties
Everything you know about a loyal customer, live on their Klaviyo profile.
3
Pre-built flows
Loyalty welcome, redemption reminder and referral reminder, ready in Klaviyo's Flow library.
Every flow comes with a ready-made email, so you can go live the same day.
Loyalty, Reviews and Wishlist
Every Growave program, working inside Klaviyo.
Loyalty & Rewards
EarnedPoints
DelayedPoints
RedeemReward
DelayedReward
PointsExpiration
RewardExpiration
BirthdayReward
Turn points into repeat purchases.
Confirm points and rewards the moment they land, and bring customers back before anything expires.
VIP & Referrals
ReachedTier
FriendReceivedReferral
ReferralCompleted
Celebrate VIPs and reward every referral.
Congratulate tier upgrades, send the referred friend their reward, and thank the referrer after their friend's first order.
Reviews
ReviewRequest
Collect more reviews with every request.
Ask for reviews after purchase with up to 5 products in one email, then follow up automatically with up to three reminders. Add points for every review and the thank-you email carries the reward.
Wishlist
ProductsOnSave
ProductsOnSale
ProductsInStock
Back-in-stock and price-drop emails that sell.
Remind shoppers of saved items, and reach them the moment a wishlisted product is back in stock or on sale.
Every trigger is prefixed Growave in Klaviyo, for example GrowaveEarnedPoints.
Segments
Segments that update as loyalty status changes.
Points balance, VIP tier, referral link, enrollment date, review count, birthday, and more sync to Klaviyo profiles in real time. Use them to build segments that update automatically as loyalty status changes.
Remind customers with 1,000+ points to redeem
Send tier-exclusive offers by TierTitle
Trigger flows when a customer joins a segment
Show tier-exclusive content blocks inside any email
AM
Anna Miller
Klaviyo profile · Custom properties
PointBalance
2,450
TierTitle
Gold
NextTierProgressRemaining
1,200
ReferralLink
store.com/r/anna
PendingReviewsCount
2
PointsExpirationDate
Dec 31, 2026
How to set up
Live in three steps. No developer needed.
01
Open the Klaviyo card
In your Growave admin, go to Integrations, find Klaviyo and click Install, or Enable if it's already installed.
02
Sign in to Klaviyo
Sign in, click Continue, then Allow to grant Growave permission to share data.
03
Choose your apps and save
Select the Growave apps you want to enable and click Save. Growave now appears in Klaviyo's Integrations.
Go to Flows, click Create flow, and pick Growave in Integrations to add the pre-built flows.
Then in Klaviyo:
Go to Flows, click Create flow, and pick Growave in Integrations to add the pre-built flows.
Case study · BLUETTI
3.09×
higher repeat purchase rate for active loyalty members
+17.59%
purchase frequency
22%
higher open rates on points campaigns
18%
higher CTR on point reminders and birthday rewards
"Growave is deeply in sync with the way we work - it's not just a standalone tool, but the central nervous system of our loyalty and user interaction strategy."
Jian Yao (Sword)
Ecommerce manager at BLUETTI
Points, tiers and engagement events sync to Klaviyo in real time, so BLUETTI builds dynamic segments and triggers personalized campaigns without manual work. Results Jan 1, 2025 to Jan 1, 2026.
For Klaviyo users
An exclusive offer for Klaviyo users.
30-Day Free Trial: Explore Growave's full platform with an extended free trial.
Exclusive Discount: Take advantage of a 20% lifetime discount for new Growave users who currently use Klaviyo.
Dedicated Support Services: Work closely with a dedicated Enterprise Success Manager and world-class support.
×
20% off
Lifetime discount
For new Growave users who currently use Klaviyo.
Security & data protection
GDPR compliant
No third-party data sharing
Protected from unauthorized access
24/7 world-class support
Enterprise Success Manager
24/7 technical support
Educational courses with proven strategies
Expert-led migration
Dedicated experts
Klaviyo-focused partner agencies
Smooth transition
FAQ
Questions, answered
Which plans do I need?
The Klaviyo integration is available on every Growave plan: Entry, Growth, Plus and Enterprise.
Do I need to disable Smart Sending for loyalty flows?
Yes. Klaviyo's Smart Sending limits emails to three per customer per 24 hours. Since a customer can earn points multiple times in a day, disable Smart Sending for Growave-triggered flows to ensure every event sends an email.
Which template type should I use, HTML or hybrid?
Hybrid templates are recommended for most merchants since they can be edited visually without coding. HTML templates are better if you need full control over structure and styling, but they require manual code edits.
Why are some customers not receiving loyalty emails in Klaviyo?
The most common reason is marketing consent. Klaviyo classifies Growave triggers as marketing emails, so customers must be subscribed to marketing emails in their Klaviyo profile to receive them.
Can customers who integrated before June 2024 still use this?
Yes, but they need to switch authorization methods. Go to the Klaviyo integration card in Growave, click Disable, then Enable again to reconnect via the new OAuth2 flow. Integrations set up after June 2024 already use OAuth2.
Security & data protection
GDPR compliant
No third-party data sharing
Protected from unauthorized access
24/7 world-class support
Enterprise Success Manager
24/7 technical support
Educational courses with proven strategies
Expert-led migration
Dedicated experts
Klaviyo-focused partner agencies
Smooth transition
Omnisend
12 Growave triggers, ready-made email templates, and wishlist and review automations. Connect Omnisend with Growave and turn every loyalty moment into a targeted email or SMS.
Learn more
Gorgias
Your support team sees every customer's points, VIP tier, referral link, and recent reviews the moment a ticket opens, no tab switching, no manual lookups.
Learn more
Postscript
Turn loyalty moments into text messages. Postscript fires SMS automations for Growave wishlist and review events automatically.
Learn more
Turn every loyalty moment into a Klaviyo flow.
Points, tiers, reviews and wishlists, working as automated revenue in the tool you already trust.