Turn one-time buyers into lifelong regulars

Acquisition gets more expensive. A points program turns customers you've already won into repeat buyers and referrers

Powering retention for ambitious Shopify brands
Real results, from real Shopify brands

The points program that turns engagement into revenue

+54%
Avg. higher purchase frequency
+72%
Customer lifetime value
+33%
Avg. higher order value
4.4×
Repeat purchase rate

*Averaged across featured Growave loyalty case studies: Makari, Bluetti, Zora; Kayser, PITAKA.

REWARD ANY ACTION - NOT JUST PURCHASES

The world doesn't need another boring points program

Reward the behaviors that actually grow your brand: reviews, referrals, follows, subscriptions and more so loyalty drives reach and revenue, not just discounts

Place an order

Earn on every dollar - set custom rates by product or segment.

1 pt / $1 spent

Create an account

Welcome new members and capture them from day one.

+100 pts

Leave a review

Turn happy customers into social proof that sells.

+50 pts

Refer a friend

Reward both sides and unlock organic acquisition.

+500 pts

Celebrate a birthday

Automated bonus points that bring members back.

+200 pts

Follow & share

Instagram, TikTok and more — grow reach with points.

+25 pts

Subscribe & save

Extra points for subscription orders that compound LTV.

+80 pts

Past purchases

Reward existing customers for actions before you launched.

Backdated
And redeem them for more than discounts

Rewards worth coming back for

Amount & % discounts

Turn points into a fixed-amount or percentage discount at checkout.

100 pts → $5 off

Free shipping

Redeem points for free delivery — a top conversion driver.

250 pts

Free product & gifts

Let members claim a free product or curated gift with points.

800 pts

Store credit

Convert points to store credit to spend on any order.

Flexible
Built to drive sales

Features that turn loyalty into a revenue engine

All-in-one retention

One platform. Points, VIP, referrals, reviews & UGC

Most loyalty apps stop at points. Growave connects your entire retention stack so every program feeds the others - reviews earn points, referrals fuel VIP status, and it all lives under one login and one bill.

No juggling 4 vendors or stitching integrations
A unified customer profile across every program
Enterprise features without enterprise complexity
Loyalty & Points
Active
Reviews & UGC
Active
Wishlist
Active
Referrals & VIP
Active
Flexible & branded

Your rules. Your rewards page. Your points by name.

Tailor earning rules by spend, product category, or customer segment, then give your points a name that fits your brand ("Glow Points," "Coins," anything). A fully branded rewards page lets customers track, redeem and explore in your look and feel.

Custom point value - perfect for low-value currencies

Exclude products, limit redemption to collections
Auto points refund on returns & cancellations
  • Custom point value - perfect for low-value currencies
  • Exclude products, limit redemption to collections
  • Auto points refund on returns & cancellations
Currency name
"Glow Points"
Earn rate
5 pts / $1
Sample balance
2,450 Glow Points
Redeem 1,000 → $10 off
Automation & insight

Engagement on autopilot - proof in the dashboard

Automated emails remind customers of expiring points, celebrate new tiers and deliver personalized offers. A powerful dashboard ties it back to revenue, AOV and redemption rate, with best-in-class Klaviyo triggers built in.

Points-expiry & tier-milestone emails
Revenue, AOV & redemption analytics
Best-in-class Klaviyo integration
points-engage
Omnichannel · Shopify POS

One loyalty balance, online and in-store

Growave's Apple and Google wallet integration gives every customer a personal code, auto-generated at sign-up and always at their fingertips. Cashiers scan it to identify customers instantly - no queues, no typos, one consistent program everywhere you sell.

Unique QR per customer in their account & widget
Purchase history & recommendations at the register
wallet-cards Growave
Visible where it converts

Loyalty that shows up at the moment of purchase

Surface points and rewards across the journey - not buried on a rewards page. Shopify Checkout Extensions let customers claim rewards without leaving checkout, while smart nudges drive sign-ups and redemptions on the homepage and cart.

Points-at-checkout & potential-points indicator
Shop Pay compatible - rewards apply without interruption
Combine rewards with other discounts, auto-calculated
Point Program image Growave
And everything else
Mobile-optimized
Fully responsive and customizable to your theme.
Digital punch cards
Reward repeat buys - every Nth order earns a free perk.
Exclude products
Choose which products don't earn points.
Points for subscriptions
Extra points on subscription orders.
B2B points program
Reward company accounts and wholesale buyers, not just individuals.
Points expiry
Auto-expire points with reminder emails.
Bonus events
Run limited-time multipliers and double-points campaigns.
Custom actions
Reward any custom event with points via the API or no-code rules.
Why Growave

The whole retention engine at one price

Competitors sell points, then upsell reviews, referrals and reach as separate tools. Growave gives Shopify brands the complete loyalty experience in a single platform, built for online and in-store.

Global by default

70+ languages, multi-currency

Custom point values for any currency mean the program works wherever you sell.

Built around you

Fully customizable

Custom earning rules, reward options and tiered structures shaped to your business — not a template.

Repeat by design

Built for retention

Automated engagement, exclusive rewards and personalized offers that drive repeat purchases.

Proven results

Real brands. Real retention.

208%
Abigail Ahern

Growth in returning customer rate plus 194.7% more repeat purchases after launching loyalty with Growave.

Read case study
9.4×
Ysabel Mora

Higher repeat purchase rate from loyalty members versus non-members across the storefront.

Read case study
+89%
Way of Wade · LI-NING

Lift in customer lifetime value after building a tiered loyalty experience with Growave.

Read case study
★★★★★
The financial benefit was obvious. It was like our customers were married to our loyalty program.
Corey White Growave
Corey White
Co-founder, Doodle Dogs
FAQ

Questions, answered.

How fast can I launch?

Most brands go live in minutes. Growave installs on Shopify with no code - set your earning rules, brand your rewards page, and start rewarding customers the same day.

Can I migrate from Yotpo, Smile.io or LoyaltyLion?

Yes. We help you bring over your existing points and members so customers don't lose their balances or momentum when you switch.

Will it match my branding?

Fully. Customize the rewards page, widget, colors and position - and even rename your points (e.g. "Glow Points") so the program feels native to your store.

Does loyalty work in-store?

Yes. With Shopify POS and Growave's unique Loyalty QR, customers earn and redeem on one balance - online and in person.

Can customers redeem at checkout?

Yes. Shopify Checkout Extensions let customers apply points and rewards without leaving checkout, and it's Shop Pay compatible.

Do points expire?

You decide. Set points to expire after a chosen period, with automated reminder emails before they do.

How do I measure ROI?

A built-in dashboard ties your program to revenue, AOV and redemption rate, so you can attribute real revenue back to loyalty.

Start rewarding today

Build loyalty your customers can't quit

See how Growave turns your points program into a retention engine - across your website, checkout and POS.

No commitment · See Growave in action · 4.8★ on the Shopify App Store