Joy.so alternative

Flexible loyalty is easy. Flexible retention is Growave.

Flexibility sounds great until you need more than loyalty.

Joy focuses on flexible loyalty programs. But retention doesn’t live in one feature. Growave gives you flexibility across your entire retention system loyalty, reviews, referrals, and wishlists. All connected. All customizable.

So you’re not adapting to a tool. Your retention strategy adapts to you.

Trusted by the fastest-growing brands

Why growing businesses choose Growave over Joy to retain customers

Growave is easy to set up and works seamlessly with Shopify. The loyalty program encourages repeat purchases, and the wishlist feature drives return visits. Support is responsive and helpful. Highly recommended for any store seeking to enhance customer engagement and retention.”
Joy woodesign review image Growave

Growave and Joy.so comparison

Feature
Growave-logo
Joy logo Growave
Shopify App store reviews and rating
4.8 (1226)
4.9 (1638)
Loyalty & Rewards
Referral Program
VIP Tiers
Points Program
Product Reviews
Included
Not available
Wishlists
Included
Not available
Instagram & UGC
Included
Not available
Checkout extensions
🔥
Advanced options for loyalty and reviews
Basic functionality
Account extensions
🔥
Enhanced loyalty and reviews on order pages
Included
Shopify POS Integration
Best-in-class with Loyalty QR features
Limited functionality
Gift cards
Additional costs due to unclear pricing
Advanced Klaviyo integration
No
Custom referral domain
Available from Growth plan ($199/mo)
Additional costs due to unclear pricing

Reasons to choose Growave over Joy.so

rivo flex Growave

Broader, more flexible integrations

Joy integrates with tools like Reviews.io, Klaviyo, Gorgias, and Recharge. But integrations don’t always translate into real usability.
Growave focuses on integrations that actually work for Shopify merchants deep, reliable, and built for real workflows. You get the same core integrations, plus more options like Attentive, TikTok, Postscript, and others to support your full stack.
industries more than Loyalty Growave

More than loyalty, an entire retention system

Joy is built around flexible loyalty.
Growave goes beyond that. You get loyalty, referrals, reviews, wishlists, and social proof features in one platform working together out of the box. No extra apps. No fragmented data. No stacked costs.
industries customization Growave

Built for customization, not configuration limits

Joy gives you flexibility within predefined structures.
Growave gives you real control. Customize how features interact, design flows around your customer journey, and adapt your retention strategy without workarounds or rigid logic.
rivo api Growave

Modern developer toolkit

Growave is built with developers in mind. Clean APIs, fast performance, and no legacy constraints.
Use REST API, JS SDK, webhooks, Shopify Flow, metafields, and Hydrogen support to create fully custom experiences backed by clear, complete documentation.
vs more value Growave

Stronger on-site experience

Joy focuses on program mechanics.
Growave improves the full customer experience on-site. Showcase reviews where they matter, add wishlists to drive return visits, and create more conversion points across the journey.
rivo checkout Growave

Better checkout and account extensions

Both platforms support Shopify checkout and account extensions.
Growave goes further bringing reviews and social proof into checkout, and enabling customers to leave reviews directly from their account or order history. More trust. More conversions.
We'll buy out your contract

Switch to Growave now and leave your contract

We'll buy out your existing contract to make the switch hassle-free.
Book a demo to apply to our buyout program.
Migration is easy
Get a Demo
Save on your tech stack
We offer a cost-effective and comprehensive app under one roof
Launch fast  
We know the nature of migrations. Our team will make migration a breeze
Omnichannel automation
Connect it with Klaviyo for customer segmentation and email notifications.
24/7 world-class support
Our expert team is here to help you with every step of the way

Why it is better to collab with us

receipt icon Growave

Fair pricing

We offer transparent and competitive pricing, giving you access to powerful features at a fraction of the cost of Joy.so. No hidden fees, just real value.
chart Growave

Agile development

We can bring your eCommerce ideas and customizations to life quickly and efficiently.
favorite-chart Growave

Business-Driven Features

We shape our roadmap around your requests, ensuring Growave evolves to meet your business needs.

Upgrade Your Retention Platform. Let’s Talk.

Switch to Growave for a cost-effective solution to increase customer lifetime value and build stronger brand loyalty.