Store Credits
Customers redeem points into a brand-owned wallet and apply the balance instantly at checkout.
Growave products
The Growth Platform Powered by Customer Retention
Loyalty, points, VIP tiers, referrals, reviews, wishlists and Instagram UGC work together out of the box, across your storefront, checkout and Shopify POS.
Built for Shopify
Trusted by the fastest-growing brands — across 8+ industries
01 - Loyalty & Rewards
The retention engine that turns first orders into habits
Points, VIP tiers, referrals, store credits and campaigns run as one program on Shopify. No dev work, no stitched-together vendors.
+65% repeat purchase rate
+23% higher AOV
Boost Campaigns
Time-limited point multipliers for seasonal sales, launches and cart goals. Urgency without heavy discounting.
B2B Points Program
A separate program for wholesale and company accounts, built around volume and regular reordering.
Dedicated Loyalty Page
A fully branded page inside your storefront where members view, earn and redeem rewards.
One unified profile
Points, tiers, referrals and reviews share one customer record, one login and one bill.
Migrate without losing members
Bring existing points, tiers and members over from Yotpo, Smile.io or LoyaltyLion.
02 - Points Program
Reward what grows the brand, not just what's in the cart
Earning rules for orders, sign-ups, reviews, referrals, birthdays and subscriptions. Points redeem for discounts, shipping, products or store credit.
+72% customer lifetime value
4.4x repeat purchase rate
Shopify POS
One balance online and in store. Every member gets a QR in Apple or Google Wallet that cashiers scan at the register.
Points at checkout
Checkout Extensions let customers claim rewards without leaving checkout. Shop Pay compatible, with discounts auto-combined.
Your rules, your currency
Set rates by product or segment, exclude products, and name your points anything you like: "Glow Points," "Coins," your call.
Redeem beyond discounts
Amount and percentage discounts, free shipping, free products and gifts, or store credit to spend on any order.
Automation & analytics
Points-expiry and milestone emails, Klaviyo triggers, and a dashboard tying the program to revenue, AOV and redemption rate.
Punch cards & custom actions
Every Nth order earns a perk, and any custom event can award points through no-code rules or the API.
03 - VIP Program
Design a ladder worth climbing
Tier-based status, faster earning and exclusive perks for your best customers, with milestones you choose and status that stays current automatically.
+36.5% AOV for tier members, PITAKA
3x revenue from tier members, Goelia
Multilingual perks
Show tier names and benefits in your customers' languages (70+ supported), so a premium tier reads native wherever you sell.
Milestones you choose
Advance members on amount spent, orders placed, points earned, referrals completed or a customer tag.
Perks behind every tier
Up to 3x points multipliers, entry rewards, free and faster shipping, early access, birthday bonuses and five custom perks.
Dynamic VIP status
A rolling activity window keeps status honest: instant upgrades, gentle downgrades, reminders along the way.
Auto-tagging & segments
Growave applies a Shopify tag the moment a customer reaches a tier, ready for Klaviyo, Gorgias and Shopify Flow.
Status everywhere it counts
Tier and next-tier progress on your rewards page, pop-up widget, Shopify account extension and POS.
04 - Referral Program
Word-of-mouth, turned into a measurable channel
Every customer gets a unique link. When a friend buys, Growave verifies the order and rewards both sides automatically.
+256% purchase frequency
Self-funding acquisition
Gift cards
Reward either side with a Shopify gift card they can spend on any order, alongside discounts, free shipping, free products or points.
Give & get, configured separately
Different rewards for the friend and the advocate, with minimum-order gates, expiry reminders and custom code prefixes.
Branded referral links
Serve links from your own domain instead of a generic one, so you get more trust from the first share to the first sale.
Abuse prevention
First-time-buyer validation, a fraud reports queue to approve or exclude, revoked rewards on refunds, Shopify Flow order review.
Share from everywhere
The rewards widget, post-purchase thank-you page, customer account and rewards page. Shared by email, WhatsApp, Messenger or social.
Advocate & channel reporting
Referred sales, traffic and conversion rate by sharing channel, plus per-customer history and manual rewards.
05 - Reviews
Social proof that shows up where it converts
Collect verified photo and video reviews on autopilot, then push them to product pages, search results, Google Shopping, email and checkout.
Up to +17% CTR from star ratings
4.6x more purchases, Doodle Dogs
Reviews on Google Shopping
Connect Google Merchant Center to show star ratings on Shopping listings, with daily auto-sync and GTIN/SKU compliance.
Reviews on the Checkout
A Checkout Extension surfaces authentic reviews during checkout, so confidence arrives at the moment of purchase.
Collection on autopilot
Branded request emails after every purchase, reminders for non-responders, and points for text, photo or video reviews.
Forms customized by product
Ask about sizing, fit, satisfaction or shipping per item and get structured insight back, not just a star count.
Layouts for every page
Grid or list, star ratings, review sliders, mini sliders and floating widgets. All placed through Shopify's customizer.
Moderation, import & Klaviyo
Highlight or remove reviews, import history by CSV, and segment Klaviyo flows on review data.
06 - Wishlist & Gift Registry
Every "maybe later" becomes a chance to convert
Shoppers save what they want and come back when they're ready, with back-in-stock and price-drop emails doing the reminding.
32.94% returning customer rate, Board Game Bliss
35,000+ orders, Lila Beauty
Gift Registry
Turn any wishlist into a shareable gift list for holidays, weddings and birthdays. New shoppers arrive ready to buy.
Back-in-stock & price-drop alerts
Automatic emails the moment a saved item is restocked or discounted, so demand you already captured converts.
Save from anywhere, no login
Add to wishlist from product pages, collections and search results. No account required to start.
Synced across devices
Saved items follow customers from mobile to desktop and browser to browser without disappearing.
Multiple lists
Customers organize separate lists like "For Later," "Gifts," or "Back to School," and you learn what each one intends.
One-click add to cart
Move saved items straight into the cart, with wishlist events synced to Klaviyo for reminders and low-stock nudges.
07 - Instagram UGC
Real customer photos, made shoppable
Pull your Instagram content into galleries anywhere on the store, tag the products in each post, and let shoppers buy the look.
Social-first storytelling, Hapa Kristin
4 gallery layouts
To buy
Shoppable product tagging
Tag products in any photo so shoppers go from inspiration to product page in one tap.
Four gallery layouts
Grid, slider, masonry or highlight: choose the layout that fits the page instead of one fixed block.
Place it on any page
Homepage, product pages, collections or a dedicated feed page, positioned through Shopify's customizer.
Curate what appears
Approve, hide or reorder posts so the gallery always shows the content that sells.
On-brand and mobile-first
Match spacing, corners and captions to your theme with no-code settings or custom CSS.
Reward the content
Pair UGC with points for photo and video reviews so customers keep producing the proof.
Under one roof
Every product feeds the next
Reviews earn points. Referrals lift VIP status. Wishlists tell you what to restock. One platform, one login, one bill. Plus a team that answers.
No commitment. 4.8 stars on the Shopify App Store