Mobile Loyalty in Action: NAE Vegan Shoes’ Partnership with Growave and NAPPS

NAE Vegan Shoes is a Portuguese footwear brand founded in 2008. The company designs and produces stylish, durable shoes and accessories using innovative vegan and sustainable materials such as AppleSkin®, Piñatex®, cork, and recycled fibers.

Its mission is to demonstrate that fashion can be both ethical and stylish, offering conscious alternatives without compromising on design or quality.

To enhance customer experience and support brand growth, NAE Vegan Shoes partnered with Growave and mobile app developer Napps. The joint project launched this spring, gradually integrating all elements of the loyalty program into the brand’s mobile app.

NAE Vegan Shoes recognized that customers were increasingly shopping and engaging through mobile, but without a dedicated app, expectations were left unmet. Loyalty efforts remained unstructured, giving shoppers no consistent incentive to return. On top of that, reviews, wishlists, and rewards were managed through separate tools, creating friction in the customer journey.

Together, these gaps made it difficult to deliver a seamless experience, sustain engagement, and maximize customer lifetime value.

"We needed an all-in-one solution that integrated seamlessly with Shopify and simplified our tech stack. Growave stood out by combining loyalty, reviews, and wishlists in one platform - with strong support and fair pricing. For a brand operating across multiple languages and markets, a unified solution was key.”

Paula Perez

Founder at NAE Vegan Shoes

Through the NAPPS and Growave integration, NAE Vegan Shoes launched a native mobile app equipped with an integrated loyalty program, creating a unified and engaging customer experience.

Within the app, customers can:

Push notifications reinforce these features, keeping the loyalty program top of mind and making the experience more personalized than a standard website.

The rewards program has strengthened customer relationships by encouraging repeat purchases and deeper engagement. Reviews quickly proved to be a powerful trust-builder, which is especially important for an international brand serving diverse markets. Wishlists provided valuable insights into customer preferences while also creating natural opportunities to re-engage shoppers when items were restocked or discounted.

"The Growave and NAPPS integration extends loyalty, rewards, and wishlist features into our mobile app, ensuring a smooth, consistent experience across web and mobile - vital to our omnichannel strategy.”

Paula Perez

Founder at NAE Vegan Shoes

By merging Growave’s loyalty, reviews, and wishlist features with NAPPS’ mobile app solution, NAE Vegan Shoes unlocked a seamless mobile-first experience that ensures consistency across channels.

Key outcomes included:

How Redeemers Compare to Non-redeemers (Apr 1 - Sept 1, 2025):

These results highlight the power of combining mobile convenience with a structured, integrated loyalty program. By working together, Growave and NAPPS helped NAE Vegan Shoes strengthen customer relationships, boost repeat purchases, reduce ad spend, and unlock sustainable growth across both web and mobile.