Abigail Ahern x Growave: Boosting Loyalty and Streamlining Operations

Abigail Ahern is a British interiors brand founded in 2003, known for its bold, boundary-pushing approach to design. Run by Abigail, her husband Graham, and sister Gemma, the company offers furniture, lighting, home decor, textiles, and accessories that encourage people to “decorate differently.” With a focus on storytelling, comfort, and timeless textures, the brand blends modern and classic influences to craft cocooning, narrative-rich interiors. Its values center on creativity, inclusivity, and ethical practices, with a commitment to transparency, diversity, and equal opportunity.

Abigail Ahern had nurtured a passionate community of shoppers who loved returning for the brand’s signature furnishings and home décor. Yet the loyalty experience didn’t fully capture the emotional connection or ease that could turn fans into lifelong advocates. The challenge lay in balancing two priorities: finding a meaningful way to reward these fans while reducing operational complexity.

Abigail Ahern partnered with Growave to elevate its customer experience by launching a loyalty and rewards program, supported by the platform’s Wishlist feature. The brand moved beyond standard discounts, introducing creative, personalized rewards that matched the uniqueness of its products.

By uniting loyalty and wishlists under one platform, the team simplified operations, safeguarded site performance, and created a stronger foundation for long-term engagement.

Based on Abigail Ahern’s request and idea, Growave enhanced the wishlist feature to remind shoppers of the items they’ve saved and allow them to move products directly into their cart while still on the page. Thanks to Growave’s Wishlist feature and its seamless integration with Klaviyo, the brand unlocked new opportunities to connect with customers through personalized emails at key moments. With BFCM on the horizon, wishlists are being seamlessly woven into the website, inviting shoppers to curate the pieces they dream of bringing home. And with Klaviyo ready to deliver tailored campaigns powered by this data, Abigail Ahern heads into BFCM 2025 with confidence - poised to turn seasonal buzz into lasting relationships.

"The price point is very reasonable for what you get but it’s the level of 1-to-1 service you receive as a business that’s outstanding: quick, no dead ends, and ultimately a solution fit for purpose.”

Rick Eliason

E-commerce manager

Key Outcomes (Jan 1, 2025 vs. Sept 1, 2025):

By uniting rewards and wishlists into one seamless solution, Abigail Ahern re-engaged loyal fans and deepened customer connections. The ease of managing both features within a single platform eliminated operational complexity, giving the team more time to focus on storytelling and customer experience.

With Growave’s outstanding support - fast, personal, and solution-oriented, the brand had confidence to experiment with rewards beyond standard discounts, crafting meaningful incentives that resonated emotionally. This approach not only amplified engagement but also drove a sharp rise in return visits and repeat purchases.

With its competitive pricing and robust features, Growave has established itself as a powerful retention platform that fuels growth, helping Abigail Ahern strengthen customer loyalty, increase engagement, and sales.