+71% Purchase Frequency: How Growave Strengthened Loyalty at Makari De Suisse

Founded over 25 years ago, Makari De Suisse is a luxury brand that develops and sells skincare products designed specifically for melanin-rich skin. The company creates high-performance formulas using premium ingredients to address concerns such as hyperpigmentation, excess oil, hydration, and visible signs of aging.

Today, Makari’s skincare products are distributed globally across three continents, reaching a diverse and growing customer base. Guided by the belief that everyone deserves to feel confident in their skin, the brand focuses on delivering innovative solutions that support healthier, more radiant skin.

Despite operating a fully functional ecommerce store, Makari De Suisse needed a more effective way to build long-term relationships with customers and encourage repeat purchases outside of promotional campaigns. Heavy reliance on discounts limited opportunities to create deeper brand engagement. At the same time, any new solution had to integrate effortlessly with Shopify to ensure fast implementation and operational efficiency.

To address the challenge of driving engagement beyond promotions, Shopify Plus brand Makari De Suisse implemented Growave’s Loyalty & Rewards program. Customers began earning points for purchases, product reviews, newsletter subscriptions, and social media interactions - actions that encouraged ongoing participation while generating valuable social proof and strengthening customer relationships.

"The reward points are great for our customers - they love earning points and using the discounts on repeat orders.”

Avi Drucker

Makari De Suisse Marketing Team

With the loyalty program in place, customers began accumulating reward points every time they made a purchase. These points could then be redeemed for discounts on future orders, giving shoppers an additional incentive to return and continue engaging with the brand.

Thanks to seamless Shopify integration, the loyalty program was launched quickly and operated smoothly within the existing store setup. This allowed Makari De Suisse to introduce a rewards experience that customers immediately understood and enjoyed, while supporting long-term engagement and repeat purchasing behavior.

(Jan 1, 2025 - Jan 1, 2026)

Loyalty redeemers significantly outperformed non-redeemers across all key metrics:

After implementing Growave’s loyalty program, Makari De Suisse observed a clear improvement in customer engagement and repeat purchasing. Program members became more active, consistently earning and redeeming points, which strengthened their connection with the brand.

These results demonstrate that structured rewards programs can be a more effective growth lever than discounts alone, helping brands drive sustainable revenue, deepen customer loyalty, and improve long-term business performance.