How BAGSMART Simplified Retention and Strengthened Customer Loyalty
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Founded in 2014, BAGSMART has grown into a full-scale company spanning product planning, design, material innovation, intelligent manufacturing, brand operations, and e-commerce. Guided by the mission to make travel smarter and life better, BAGSMART offers travel gear that blends quality, aesthetics, and convenience. Built by designers who are travelers first, every bag is shaped by real journeys, tested on the road, and refined through everyday use. From packing to unpacking, each product is thoughtfully designed to make movement simpler, lighter, and more intuitive, helping modern travelers stay organized and ready for wherever life takes them.
BAGSMART wanted to increase customer lifetime value while finding a cost-effective solution that could support multiple retention initiatives in one place. The team was looking for a way to encourage repeat purchases and strengthen customer loyalty without relying on multiple disconnected tools. An efficient and scalable approach to retention became an important priority.
To address these challenges, the Shopify Plus brand BAGSMART implemented Growave as a cost-effective, multi-functional retention platform that brought loyalty, reviews, wishlists, and referrals together in one place. With Growave, the team could support more stages of the customer lifecycle without relying on multiple disconnected tools. This helped create a more streamlined loyalty experience focused on repeat purchases and long-term engagement.
Growave’s integration with Klaviyo allowed the brand to use loyalty and review data to create more relevant customer communication. The team could engage members throughout the loyalty journey with timely messages tied to rewards and review activity, helping create a more connected customer experience.
Referrals also became an important part of the retention strategy. Customers were already eager to recommend the brand to friends and family, and Growave’s referral capabilities helped turn that existing advocacy into a more structured customer acquisition and retention channel.
(August 1, 2025 - May 1, 2026)
Loyalty redeemers significantly outperformed non-redeemers across all key metrics:
These results highlight the impact of creating a more connected retention strategy. By bringing loyalty, reviews, referrals, and customer engagement together in one place, BAGSMART was able to strengthen repeat purchasing behavior and drive greater long-term customer value. The improvements across key metrics demonstrate how a streamlined retention approach can translate into measurable business growth.