How WB Barber Grew Loyalty Participation 57% by Making Rewards Work Everywhere Customers Shop

WB Barber Supply has been a leading force in barber supply distribution since 1939, delivering products directly to professional barbers and barber shops. Nearly a century on, the business remains the go-to name in its industry, serving customers who rely on it to keep their chairs stocked and their shops running.

Today WB Barber meets those customers wherever they choose to shop. Alongside its online store, the brand uses Shopney to offer a branded mobile app, giving barbers a fast, familiar place to browse and reorder from their phones.

WB Barber's customers do not think in terms of channels. A barber might browse on mobile, place an order through the app, and return later on the website, all within the same relationship with the brand. The team wanted loyalty to reflect that reality: one program that customers could earn and redeem from no matter where they were shopping, and one they could tailor to fit naturally into their own store.

WB Barber chose Growave for its flexibility and its native integration with Shopney. Rather than run loyalty separately on web and mobile, the brand could operate a single program shared across both, so points and rewards followed the customer instead of the device.

Customization played a big part in the decision. The team could adjust where the loyalty widget appears on the storefront, making sure it fit naturally alongside other content instead of competing with it. That control let loyalty feel like a built-in part of the WB Barber experience rather than a bolted-on tool.

Connecting Growave with Shopney meant customers could earn and redeem rewards across both web and mobile, which encouraged more frequent engagement and repeat purchases. From there, WB Barber began extending loyalty beyond the checkout, rewarding customers for actions like downloading the mobile app and opting in to push notifications. These are simple examples of how a connected loyalty program can grow well past traditional purchase-based points.

After connecting Growave with Shopney to deliver one loyalty experience across web and mobile, loyalty participation grew by 57% over the following year, rising from 3.7% to 5.8%.

The customers who engaged most made the biggest difference. Those who actively redeemed rewards purchased nearly three times as often as non-redeemers, and they were almost four times as likely to buy again. Loyalty members who redeemed rewards also spent 37% more per order.

Together, these results point to one takeaway: customers do not think in terms of channels. By connecting Growave with Shopney, WB Barber created a single loyalty experience across web and mobile, driving higher participation, more frequent purchases, and stronger repeat engagement.