Polina Kulikova

Content Manager

Polina Kulikova is a Marketing Team Lead at DesigningIT. Previously she was a PR and content manager at Growave, an all-in-one marketing platform for Shopify stores since 2014. Growave's features include loyalty, reviews, wishlists, social login, Instagram and UGC.

Word-of-Mouth Marketing: 5 Easy Steps To Get More Sales

There is no warmer or bolder statement than a just cause. Word of mouth is perhaps the most prominent source of circulation there is. Creating this social favor is the essence of marketing. It isn't so direct but there is an avenue that you can use to try.

Apr 19, 2022

•

min read

•

eCommerce Expert Workshop

Shopping Bots vs. Chatbots In eCommerce: What’s the Difference?

This is definitely a peripheral app, but it is super easy to manage and its basically automated. If the price tag is fair then I say this is a great way to land a niche consumer.

Feb 25, 2022

•

min read

•

eCommerce Expert Workshop

5 Mother's Day Marketing Strategies For Shopify Stores in 2022

Mother's Day is one of those special days that we can't forget, or else they wont love us anymore :) No but really, get her a nice treat. Here are some nice ways to show your appreciation this mother's day.

Mar 29, 2022

•

min read

•

Shopify Merchant Guide

The Importance of Customer Engagement on Your Shopify Store

This article covers the importance of modern digital marketing strategies for consumer engagement. It give you an explanation of what consumer engagement is and what the best practices for business are for generating new visitors and convincing them to buy. Read to catch up on the latest industry standards.

Jun 30, 2022

•

min read

•

eCommerce Expert Workshop

How to Retain Your Shoppers After the BFCM

BFCM is one of the biggest seasonal events in the world, with record breaking numbers for many industries. This article gives suggestions on the sort of techniques you could use to compete with the big companies that capitalize on BFCM.

Oct 14, 2022

•

min read

•

Shopify Merchant Guide

How to Engage Customers on Your eCommerce Store

E-commerce is a booming industry and its time that we looked at the industry seriously, as it is obviously the future. This article talks about the key points of a e-commerce marketing strategy and how to clearly communicate with your clientele.

Jun 21, 2022

•

min read

•

eCommerce Expert Workshop

5 Creative Examples of Holiday Marketing Campaigns

The holidays can be major event for a company, having a strong approach towards those big seasons is a sure way of earning new business. These are a few examples from well known brands on how to handle the holidays.

Dec 1, 2022

•

min read

•

eCommerce Expert Workshop

Best Shopify Experts To Hire That Will Skyrocket Your Sales In 2023

I would recommend giving this article a read if, you have established cashflow and your market segment is showing strong indicators. One of these experts may be the defining element to give you that extra 0.

Jan 14, 2023

•

min read

•

Global eCommerce

7 Best BFCM Strategies That Will Scale-up The Revenue For Your Shopify Store

The article explains how you can generate the maximum amount of traffic to promote your BFCM sales. This article focuses on the generation of traffic as opposed to the after purchase retention.

Oct 9, 2022

•

min read

•

Shopify Merchant Guide

4 Ways to Grow Your Ecommerce Business With Affiliate Marketing (& How to Get Started)

Affiliate marketing is a powerful for your business and a sales channel that is highly under-utilized for its value. This could be a source of high quality traffic that serves more than just one purpose. This article dives into the benefits of affiliate marketing.