Stephanie Liu: Founder and CEO of Levitate Foundry

^{Joe Fox (00:00.994)}
Hey everyone, it's Joe Fox here, president at Grow ave. Today I'm chatting with one of my really, really good friends, Steph Lu. She's an absolute powerhouse in the e-commerce market. If you haven't heard of her or haven't heard of Levitate Foundry, I'm not sure what you're doing, but I'm going to pass on to Steph to give her own introduction.

_{Steph Liu (00:20.247)}
You're too sweet. It's great to see you man. It's been forever. Yeah, yeah, yeah. Just doing virtual these days. I don't think I've actually seen you in person in like over a year.

^{Joe Fox (00:22.029)}
Good to see you. It has.

^{Joe Fox (00:30.134)}
It's been so long. you know, I know we joked before jumping on about the cartoon where in the world has come in San Diego. And I feel like it's where in the world is Stef Lou, but it's, it's cool to see you. Where are you right now? Actually on that note.

_{Steph Liu (00:34.753)}
Yeah.

_{Steph Liu (00:43.733)}
Yeah, so right now I'm in the UAE. Just got here from Cape Town, which is in South Africa. And yeah, I'm spending a lot of time these days just sort of throughout Europe and Africa. My boyfriend and I, actually love being in Africa. It's a great, beautiful place, beautiful land, nature. And yeah, as of November of last year, I actually just decided to take some time to travel. You know, I've been pretty much working for 16 years straight since I was like...

^{Joe Fox (00:50.465)}
Nice.

^{Joe Fox (01:01.132)}
Absolutely.

^{Joe Fox (01:10.625)}
Yes.

_{Steph Liu (01:11.435)}
I don't even know 1718 years old. And yeah, I mean, you know what the economy isn't doing super well. And I'm like, you know what, like, now is a better time than ever to actually live life for a moment.

^{Joe Fox (01:23.785)}
Absolutely. And I think the good thing from your side, Steph, is, you know, you've got such a good, capable team at Levitate that you as a founder should be able to do those things and, and enjoy. I'm sure I know that you're saying you, you may say that you're taking some time to travel, but I know that you'd be meeting with merchants and doing lots of stuff over there as well. So I know you do well.

_{Steph Liu (01:31.286)}
Yeah.

_{Steph Liu (01:42.935)}
All over, got it. We got clients in South Africa. Now. We got clients in what is it called Kenya? It's wild. I mean, everywhere I go, I just you know, seem to meet the people who own a brand or, you know, we're getting clients, we already previously had a lot of clients in Europe, but that is now expanding as well. And it's all it's all come so synergistically, to be honest with you. I'm meeting founders, CEOs just

^{Joe Fox (01:53.707)}
Okay.

^{Joe Fox (02:08.845)}
It's amazing.

_{Steph Liu (02:11.359)}
everywhere, everywhere in the world. I I went to go get a facial the other day. And the facial chain, they they need help. Like they need marketing, they need ads, they're like, you know, like the next day, I met the CEO, and now we're discussing potentially working together. It's just it's this easy, right? Yeah. And you're absolutely right on the team side of things. Because I didn't you know, I used to be I mean, you know, me, I'm very like type A, like, everyone knows if Steph gets involved, it's gonna get done, right? I like I'm very much like hustle. Let's make sure things are, you know, cross your t's dot your i's.

^{Joe Fox (02:24.352)}
Amazing. Amazing.

_{Steph Liu (02:40.373)}
I was very scared to give up control of what was happening in an agency. In particular, this business is very much people driven and product driven and product meaning the work, the work output driven. And I think that for the longest time, would like QA everything and be so involved. It wasn't until I actually took a step back that I realized, nobody needs me. Literally nobody wants to hear from me, nobody needs me. Everyone's got it covered. Everyone's got it covered and everyone's doing fantastic.

I feel so grateful. have an amazing team of leaders at Levitate, all women now. My leadership team is all women and they are so, and they really have it handled. And I'm very, very surprised because I think a lot of agency founders, they think that they have to be a part of everything, especially when you get to like over a hundred clients where things start to get very chaotic and you have a lot of employees and that gets chaotic and everyone's virtual.

^{Joe Fox (03:17.706)}
Love that.

_{Steph Liu (03:35.831)}
But I think if you get a really good system going and you start to build that up then yeah, it's been actually really easy for me. So I'm very grateful.

^{Joe Fox (03:42.836)}
I love that. I love that. And I've got a good compliment for Michelle actually, cause a couple of my team members and I've been working with Michelle on some partnership stuff and she's fantastic. yeah, yeah. But good to see you. And I just want to like backtrack just a little cause I know like we, you know, we've been friends for quite a while now and we dove straight in there about where you're at now and what's currently happening. But I'd love for the audience, Steph, if you can just like recount.

_{Steph Liu (03:52.533)}
Yeah. Awesome.

^{Joe Fox (04:12.735)}
the absolute powerhouse success story of Levitate, how you got started, what your main core offerings are within the business, and also, who is your ICP and what problems do you help them solve?

_{Steph Liu (04:31.339)}
Thanks so much. So we got started in a very different day and time. This is like 2019 when I started the company on my kitchen table. And prior to that, I had had a very long career in basically doing omni-channel marketing for consumer companies. Like I'd been at Sephora, I'd been at The Honest Company, I'd been at Facebook and Amazon before that. And then I had worked with probably a slew of like almost 100 startups. I'd done digital consulting as well at a couple.

e-commerce consulting firms, none that you would know of now because I got acquired. This is back in the day. And I'd also started a few companies all within the span of about eight or nine years, I would say. So when I started Levitate, it was a very different time. mean, now it's the day of like AI. It's the age of using AI to do it. And we use a lot of AI in our company as well. Back in the day, obviously, it was just a very different time when

You know, there was a lot of VC funding and there was a lot of brands, a lot of omnichannel brands with a focus on D2C back in the day. So it was not hard at all. To this day, we've barely spent any money on ad spend. I think we only spent money in 2022 running ads because one of our partners, can't remember if it was like, Richard or one of our amazing partners asked us to run ad spend. So we tested it. But outside of that, we have literally never run a single ad. It's all been through word of mouth. It worked with over 400 brands.

We get a lot of leads from great partners like yourself and other partners. We're the largest female founded Shopify agency as of 2022. We are Klaviyo Platinum and we work with everyone in the Shopify ecosystem. As of last year, we're also now coding on Magento, Demandware, BigCommerce, and we also now do Pym work as well. We have a really, really, really solid Shopify team. So our ethos...

^{Joe Fox (06:11.305)}
Okay.

_{Steph Liu (06:16.407)}
from the beginning has always been combine the best performance marketing strategy and execution with best in class design. Throughout my career, I would say decade long career working at companies like, know, it's the four.com and companies like honest and you know, I was at two botanicals for a little bit D to C brand wise, like it's really back in the day, it was really hard to find a really good design agency that knew data and performance. Now.

^{Joe Fox (06:41.502)}
Yes.

_{Steph Liu (06:41.911)}
There's a ton, right? So the company was built on that ethos in 2019. And I think in our first year, we worked with like 50 or 60 companies. And since then, it's been on the up and up. And now we work with global companies. I would say we have a lot of clients in Europe with a lot of clients, obviously still in the US, but even Australia. Now we're opening up South Africa, which is awesome. There's this amazing brands everywhere and a lot of brands in other parts of the world and other continents. They want to come to America and they see Levitate as

a leader in helping them to do that because of our experience growing and scaling brands here. And then we've also worked a lot of, I would say, VC backed startups, including celebrity startups. We've probably worked with more celebrity brands than like any of the other agencies over the last six years. So, know, Drake, LeBron, we've worked with Pamela Anderson, we're gonna be launching a site for her.

And then I can't even think right now, so many celebrities, Justin Bieber in 2019, there's been so many celebrities that we've worked with. And so that's also like really fun and interesting, I think for overseas brands. At the end of last year, we also started doing events in PR and influencer. So yeah, so we rolled those services in through a pre-existing agency. So we also offer that as well now. Yeah.

^{Joe Fox (07:55.123)}
Yep. Yep.

^{Joe Fox (08:02.621)}
Yeah, I love that. And I think, I mean, it just, it, makes so much sense for what you guys do at Levitate to offer that as an extension, right? Because it's like everything you do, I think, you know, from the, from a part, like as a partner, seeing what you guys do and execute on incredibly well, I think it's like when these celebrities that you mentioned, obviously, you know, big drag fan, all of that. But like, when you see these celebrities that they come to Levitate and say,

this is the product, this is what I want to do. And then you guys really get in and it's that design data execution piece that just launches the brands into powerhouse brands. And I think, you know, particularly on the, on the Noctua one with Drake, like the way that you guys built that and rolled that out is, you know, that's the one I paid the most attention to selfishly, but seeing how that was executed and seeing what that brand

_{Steph Liu (08:43.596)}
Yeah.

^{Joe Fox (08:58.792)}
has became and all of the other ones you do like Drew House and everything. It's, it's just fascinating to me to watch that. So I think that PR events is an amazing extension to that. So congratulations on that and congratulations on the whole career, to be honest, because I think in this day and age, like, and what you've been able to achieve in 2019 isn't that like long ago, the way that you've grown and built this and the amazing team you have.

_{Steph Liu (09:10.775)}
Yeah.

^{Joe Fox (09:28.816)}
and all amazing women in business doing great things. So all power to you. I'd love to see it.

_{Steph Liu (09:36.971)}
Thank you so much, really appreciate it.

^{Joe Fox (09:39.588)}
so let's kind of talk now, you, you know, you touched on a couple of little things. I just want to dive in a little bit around the current sort of landscape in EECOM. I know, you know, as we're sitting here talking now, it's towards the end of April. We've had all this up and down, particularly, you know, in EECOM really in a global market, all of this stuff about tariffs.

a lot of people, you know, pausing things, stressing about things, all of those sorts of things. And I think in these times, people typically it's similar to what happened, I think, at the start of COVID, where people, you know, were so scared, they weren't doing things, they stopped moving forward, whereas the opposite and the inverse was true, the brands that really dug in and said, hey, this is a boom time in e commerce, did incredibly well on the ones who didn't, you know,

Unfortunately, a lot of them didn't survive. So what are some things Steph that you and the Levitate team are seeing happen in the market? What do think people should be doing in this particular market at this particular time?

_{Steph Liu (10:48.565)}
Yeah, I think the market has changed so much over the last few years and funding has changed. First of all, let's talk about the macroeconomic market has completely changed. Inflation, you see the stock market today, you see the tariffs. I I'm more worried about the brands and their costs because that cost is transferred to someone, right?

^{Joe Fox (11:06.865)}
Mmm.

Yes. Yeah.

_{Steph Liu (11:12.503)}
I think brands right now are in a really tough spot. Even if you're American-made or you're made in North America or wherever, you're not affected, you're still trying to probably cut your costs in some way. A lot of the brands that we work with, I would say that are tier one, are either growth equity or already private equity owned or have IPO'd. They may not be huge on the market, but they've still IPO'd. And they're doing in the couple hundred millions. I've seen all of them try to reduce

talent, fire, like I've had some clients fire all their agencies, move all the talent in house. Like it's all been sort of a cost savings endeavor for most of these larger companies. I think, you know, even brands that I would say that are just on the up and up that are doing well, they're trying to, I would say, bring talent in house. So as an agency, I think it's really hard. As a business person, I think that makes a lot of sense. But as an agency owner, obviously that's really tough, especially when

you do an amazing job and then the brand still has to kind of take everything in house just for cost savings. But I think we're in for a tough ride here over the next year, to be honest with you. The smaller brands too, they're not really getting funded. There's a lot of money out there. There's a lot of dry powder and I think good projects are obviously still getting funded. But it's really tough, right? It's a really tough time for the masses, I would say. And so for us, we're just keeping our head up high. It seems to me like every time we lose a client,

Whatever reason, mean, lately it seems that they're just trying to cut costs. Honestly, lately it just seems like clients are really trying to take things in house. I had a client last week be like, listen, we have to hire in-house. We have to hire one person to do all of our media and creative. We want to save money. The high retainer costs for an agency, that kind of model is being thrown out the window right now. And they're like, we'll call you. You're going to be our first call. We love you guys.

^{Joe Fox (13:03.836)}
Yeah, yeah, no, absolutely. And I think you made some really good points there. think, you know, one thing that I, you know, would counter to that and sort of stress to bring into a watching is, you know, you may think that you're saving costs by bringing someone in-house, but I think utilizing agency is still going to be so much more effective. And maybe instead of just cutting,

your agency retainers and costs. Maybe it's a matter of renegotiating or seeing if more can be done for less because I think, you know, it levitates a perfect example. You guys have so much talent across so many different areas within the business that it would be a shame for a brand to do that when they could be because the skill set that they hire in one person isn't going to match the skill set of, you know, 30, 40 people. So

I think that's one really important point. And one thing that we've been finding Steph, you know, to that point, and we really dug down on this because I think a lot of merchants are looking for more affordable tech stats and to lower that tech stack costs. So one thing that we've done to be proactive about that, and I'll put the link in the show notes is we've really focused on creating and showing the fact that

you can switch from another provider to us, get more out of your tech stack and still save. And so we created this really cool kind of like tech stack calculator where merchants and our agency partners can jump on, utilize it. They can plug in different things that the merchant may be using currently in that tech stack and then compare it to how much money they would save by switching to Grow Wave. And another thing that we've done to really make that

quite cost effective is like, we're doing things like, you know, offering free migrations for our agency partners. So our agency partners aren't tapping into billable time to do that. And we're offering a lot of these merchants, you know, we will handle all of your migration. We'll even do some design stuff, which typically isn't something that we would usually do. But we want to help out as much as we can by by reducing that cost. So it's interesting you say that I think

^{Joe Fox (15:18.726)}
You know, hearing it from the agency side, hearing it from the SAS side and seeing where those two, you know, can, play well, nice together for the future.

_{Steph Liu (15:27.831)}
think merchants and companies in general still need agencies. Like we're doing more now in healthcare and tech than ever. We have some really amazing, I would say FinTech companies that are making a ton of money and healthcare companies too that have hired us for lead acquisition, design, creative content. And it's just kind of like our business is still growing despite the fact that we're losing some really big consumer clients that, you know, they're private equity owned. They have no choice but to take things in house with their P.E. firm says,

you know, cut costs, it's either, you know, the VP's head or the agency's head, like, who's it gonna be, you know? So I've seen it really across the board. And also, it used to be that we worked with so many early stage VC backed companies, but they are a dime a dozen now. It's really hard, think, for brands to even be VC backed. mean, unless they were funded like last year or the year before, I haven't really seen the new companies pop up this year. And usually I get introduced to them by word of mouth.

^{Joe Fox (16:12.099)}
Mmm. Mmm.

_{Steph Liu (16:24.171)}
There's been a lot of celebrity brands, I would say. So we are working right now undercover on a slew of celebrity brands that are launching in 2026. I know them really great, like actresses, singers, that sort of thing. And obviously, they got a ton of funding out of the gate. But I would say that's like pretty rare these days. Like you don't see another protein bar coming out that's been funded 5 million, right? There's not that many. We used to work on like so many of them, like all of them, like they would come out and we would have like,

^{Joe Fox (16:38.958)}
Nice.

^{Joe Fox (16:47.726)}
in this.

^{Joe Fox (16:52.281)}
Yes.

_{Steph Liu (16:53.579)}
done their branding or done their website or, but things are so different in the world these days. You just kind of have to adapt and pivot. We started using AI for our media buying. So being able to project like media buying spend based on past historicals using AI tools. We're still learning how to best integrate AI into our creative, I would say, because, you know, we have a really high standard for creative and a lot of the AI tools out there right now, they just, they can do the AI, but it's not going to be your

_{Steph Liu (17:22.071)}
best on brand converting creative. So we still do most of the creative by hand, I would say, with some integration. would say static creative, super easy to do AI if it's like a billboard or if it's like a hero image. But as it relates to the storytelling and performance creative, we still do all our performance creative with our designers.

^{Joe Fox (17:40.408)}
Yeah. And I think that's important. I mean, like, it's interesting. think AI, you know, I utilize AI, AI a lot for like strategic planning for like, just, you know, accelerating and making the best use of my time. But I think what I've found is that, you know, you're so right about the AI creative because I see AI creative ads and I just, it's, it's too, it's too early for that. think, you know, they,

the AI ads, they look a bit cartoonish. They sometimes have extra weird sort of things in the imagery and the videos. And it's like, I don't think we're quite there yet. So I think also too, like when you're, you know, you have a very creative, like design led team. So that creativity being injected into, into advertising is important because it's going to convert way better than AI will. So it's interesting to hear that. think, you know, when we

We'll certainly be having more conversations on here and all of those sorts of things. So I'm interested to see where that evolves in the future and everything as well. okay. So I just wanted to ask, you know, cause the, the, the new markets thing is really interesting to me. Obviously we have customers all over the globe and there's some conversations we've had around that around, you know, Levitate tapping into some of our larger Asia Pacific merchants, very curious, like.

Steph, because I have a lot of friends from like back home in Australia who've, you know, immigrated and migrated from like Zimbabwe and Nigeria and all of those sorts of things. And I keep hearing a lot more and you know, you having just been in Africa and you're picking up merchants there. Do you feel that that almost like Africa can almost like, obviously it has its own sort of economy, but are you finding that there's like a big e-commerce kind of like almost boom or?

anything happening in that market? Like, I constantly hear there's so many, you know, cool, you know, Nigerian accelerator groups for startups. And there's obviously, you know, some cool things happening there. So I'm curious to get your thoughts have haven't been on the ground there.

_{Steph Liu (19:49.334)}
Listen.

So I've done a tour there. I've been on the ground. I've been to the countries and I've been to the wealthiest South African cities as well. And I've met the people there and we were very, very lucky to be greeted by a delegation in South Africa that introduced us to some of the celebrities there that actually have brands that want to blow up their brands. Now, the biggest problem, and if you go to Africa and you talk to anyone that's like had an agency there, started a business there, worked on a brand there, they'll tell you there's just not enough consumer power in all of Africa.

Steph Liu (20:20.299)
to power these brands. And it was one of the most enlightening realizations for me is that it's not a lack of entrepreneurship or celebrities wanting to start brands. It's a lack of consumers having the money to buy. The purchasing power is not there. And it's very much concentrated in certain, like Zimbabwe is a great country. There's pockets of wealth there. There's tons of high net worths. But the reality is there's not enough

^{Joe Fox (20:33.247)}
Mm, mm, yes. Yeah.

_{Steph Liu (20:49.193)}
on the entire sort of continent. And or like, think even in like South Africa, also South Africa alone, their entire venture capital, like budget for the entire year is like 600 million, because their population is so small, right? Their population is lot smaller. And so I learned about this stat actually through a friend of mine who's, you know, done a lot of work down there and he's South African and you know, but it's very, very interesting because

^{Joe Fox (20:52.129)}
Yes.

^{Joe Fox (21:04.791)}
Wow.

_{Steph Liu (21:17.077)}
When you don't have enough funding to then fund because you don't have enough consumers to buy, it's not that there isn't, there's so many great founders I've met down there, but it's really hard and they all want to come to the States. They all want to take their products and have a warehouse in the States where they can blow up their products in the States. The other thing I would say is, you know, it's interesting because in Africa, let's say Zanzibar, for example, they don't believe in protein powders.

probiotic, prebiotic, they think it's like completely negative. this is a cultural perception in a lot of parts in Africa, where it's just not a thing. like, because I went there, and I was with a bunch of expats that are all entrepreneurs, like, you know, whether it's e commerce in Europe or crypto, like very fast forward, in like, tech savvy, I don't know why I'm losing my word tech savvy people.

^{Joe Fox (21:52.192)}
Wow, okay.

_{Steph Liu (22:13.885)}
And they always bring in their powders, you know, from overseas, especially guys who like to work out. They're like, we want testosterone, we want, protein powders. And I'm like, why not just create it here, source it here and, you know, distribute throughout Africa. They're like, it's not even a thing. People here won't even buy it. They think it's like cheating. Yeah. Culturally not even a thing because as you know, it's such a lucrative market, right? Everyone wants to start a probiotic or prebiotic.

^{Joe Fox (22:21.601)}
Yep.

^{Joe Fox (22:32.854)}
Wow. Wow.

^{Joe Fox (22:38.402)}
Mm-hmm.

_{Steph Liu (22:40.373)}
you know, some kind of like workout protein whey powder, whatever, it's so easy to start that because it's so inexpensive. Reality is that, you know, lot of cultural differences, not enough, I would say overall mass consumer purchasing power. So it's probably like people here have told me the juice is not worth the squeeze for you, know, like if you get 10 2030 clients here that actually are, you know, big clients, great, right. But the rest of the clients you're going to get here all multinational conglomerates. So

^{Joe Fox (22:47.36)}
Yes.

^{Joe Fox (23:00.299)}
Yep. Yes.

_{Steph Liu (23:09.535)}
If Nestle come to Africa, maybe you work with Nestle, but those are all multinationals. The actual brands that are being built organically, very few that are successful.

^{Joe Fox (23:10.219)}
Yeah.

^{Joe Fox (23:21.612)}
Wow, that's fascinating. But I feel like there's a real opportunity there for you then to take these amazing brands and then bring them to the U S right? Like that's what you guys do. So that's, that's incredibly exciting, incredibly exciting. And I'm sure there's a, there's a ton of like innovation and just really creative, cool products and DTC there. So that's super exciting. okay, cool. I know we're nearly at time. So there's a couple of, a couple of things that I really want to sort of cover off with you a couple of

_{Steph Liu (23:29.559)}
Yeah. Yeah. Yep.

^{Joe Fox (23:51.713)}
last minute things I'm going to firstly, you know, you're traveling a lot you're you know, all over the world and all of those sorts of things. But what is one thing that you cannot live without? So when you're traveling is that, you know, is there a book is there? You know, is it a notebook? What's one particular thing that Steph Lou cannot live without?

_{Steph Liu (24:14.551)}
I can't live without, oh my gosh. Definitely Audible, I would say. I'm reading a lot of cool books in Audible. I've had a lot of time here, which is great. And then just your local Pilates membership, would say, to be honest with you. And there are Pilates studios everywhere in the world, so I would say that's probably it. Yeah. A good book and a good workout. A good workout and a good book. That's it. That's all you need. And some good water.

^{Joe Fox (24:28.01)}
Yeah. Yeah.

^{Joe Fox (24:33.481)}
I love that. I love that. as long as the mind and the body. Yeah. Love it. Love it. Yeah.

_{Steph Liu (24:41.953)}
some good water. You know, we take water for granted in the US. We get water for free. Everywhere else in the world, you have to pay. Everywhere else in the world, you have to pay for water. If I'm paying like 10 bucks for water, I'm going to get sparkling water because why am I paying for

^{Joe Fox (24:48.277)}
Yeah. Yeah.

^{Joe Fox (24:53.343)}
Yeah, absolutely. Absolutely. What water books and exercise. I love it. I love it. okay, cool. And then lastly, is there anything you want to offer to your ICP merchants that are, you know, likely going to be seeing this? Is there something that you want to offer on behalf of Levitate to those people? And you can cave it with T's and C's of like what size of business, et cetera as well.

_{Steph Liu (25:20.971)}
Yeah, no worries at all. So listen, we are here to help everyone. We're happy to always have an introductory consulting call, not with me, but you know, with my team. And then happy to, know, for clients that are looking for better performance marketing, better creative, who want to switch, who really want to actually have a good team of people that do what they say and say what they do. That's us like come over, we'll pre audit anytime, like no worries, you don't even need to be in our ICP.

As defined as you know your ideal customer profile. We don't really have an ideal customer profile I mean historically we've worked with brands doing at least 10 15 million a year I'd say on average our clients are about 30 million a year in revenue The larger ones being over 200 million a year in revenue We've really over the years Straight away from like, you know mom and pop brands I would say but now is the time it's a resurgence of them, right? So now is the time to start like I

^{Joe Fox (26:15.391)}
Absolutely.

_{Steph Liu (26:15.873)}
signed on a CBD brand, they're super awesome. We're doing like a one-time scope with them and that's all they can afford, but they're gonna get some really quality work that's gonna set the tone for the rest of the year for them in terms of what they do. So we're super, super happy to help and with the economy kind of being what it is, we've been over backwards for our clients.

^{Joe Fox (26:34.514)}
Absolutely. No, I love that. That's awesome. Very kind. And I think that's, as you said, that's a very good opportunity for these mama pop shops and more startup brands to get the expertise from, you know, Steph and Levitate that have taken these brands from zero up to that 200. So that's a really good opportunity, I think. So don't miss out on that one. We'll put a link to reach out to Levitate and everything in the show notes as well.

And then, sorry, did you have one more thing Steph?

_{Steph Liu (27:06.038)}
just gonna say also, I think one thing we're really focusing on right now is like helping brands that are big in other countries to come to the US. And I know you guys are based in Pakistan, right? So if you have any brands out there, those are, I would say more interesting to me right now. There's so many great founders all over the world that wanna access the US market. And we do things like setting up your 3PL, managing your 3PL, setting up your e-comm in the US, getting your Amazon set up. Like we can be your full stop shop in taking your brand from Africa or a Pakistan or Tibet, not saying there is, but.

^{Joe Fox (27:35.635)}
Yeah. Yeah. Yeah.

_{Steph Liu (27:36.107)}
you know, to the US and like really helping you with that full service set up. Yeah.

^{Joe Fox (27:40.583)}
Yeah, no, absolutely. I think that's a very good point to note everyone. So, lastly, Steph, how can people reach you as you know, is that you want people to visit the website, LinkedIn, where's the best people for best way for people to reach you.

_{Steph Liu (27:55.142)}
So, you know, shoot me a note. Steph at LevitateFoundry.com. Super easy. That's it. Email me, Steph at LevitateFoundry.com and you'll definitely hear from somebody on my team. Yeah.

^{Joe Fox (28:02.025)}
Yep. Yep.

^{Joe Fox (28:06.737)}
Amazing. Cool. Well, thank you so much for coming on staff. really appreciate it. I know you've been you and Levitate have been big supporters of GrowWave since I kind of came on board and yeah, it's awesome to see you traveling and thriving and all of those good things. And yeah, we appreciate the partnership. Appreciate you coming on board and look forward to chatting to you soon. I don't think it'll be in person. You'll probably be somewhere else across the world or I will be, but thank you so much, Steph. It's, good to catch up.

_{Steph Liu (28:34.807)}
Thanks Joe, thank you so much. Awesome. Alright, well I'll see you later. Okay.

^{Joe Fox (28:37.375)}
Appreciate it. See you guys. Yeah, absolutely. Thanks, Steph. Bye.