
Jason Anderson: COO at Andzen
Jason Anderson, COO of Andzen, sits down with his old friend Joe Fox for an in-depth discussion about his work with the worlds leading Klaviyo agency. Jason brings some serious experience to the table as a representative of one of the worlds most talented teams in ecommerce and digital marketing. Catch the full episode below, this is one you dont want to miss.
Retain. Grow. Thrive.
Joe Fox (00:00)
Hello everyone, thank you so much for joining another episode of retain grow thrive grow waves podcast. I'm Joe Fox, your host and president at grow wave. Today I'm joined with some of my, uh, favorite friends in this space. I'm very lucky to have known, uh, Jason for an incredibly long time. I'm very lucky to have a lot to do with the ends and, I'm very, very excited that Jeff has recently joined their team in the U S.
Gentlemen, thank you so much for coming on. Do you want to do a little bit of an introduction on yourselves?
Jason (00:32)
Yeah, absolutely. Thanks for having us on Joe. Yeah, my name is Jason. I'm the CRO at Anzen. So we're a customer journey agency specializing in CRM and loyalty marketing. So essentially looking at your email, SMS, push notifications, any of those one-to-one journeys. And obviously when it comes to loyalty, how are we helping your loyalty program be a really cohesive part of your entire marketing strategy so that...
It builds community, but also it's like a native and really engaging part of the brand that your customers feel like they can engage with really well. And yeah, recently we've had Jeff join the team in North America.
Jeff Conway (01:16)
Awesome. Yeah. Thanks Joe for having us. My name again is Jeff. I'm the head of growth for North America at Anzen. My role here is to just connect with clients, connect with potential clients, make sure that they're getting the most value out of their CRM and email strategy, whether that's pulling in loyalty or whether that's a complete overhaul of the entire program. My job is to just make sure that everybody is well taken care of and brought into under the Anzen umbrella to really get the strongest customer journey, strongest CRM that they possibly can.
Joe Fox (01:46)
Love that, love that. I mean, Jeff, we haven't had too many interactions, but I think the ones we have, I really love how you're super aligned with like, Anne's and Zethos of like really helping the customer on that. So I love that. And I'm looking forward to diving a bit more into that. And Jason and I are lucky to have sort of lived in the same town back in Australia. So we've known each other for quite some time. ⁓
Jason (02:09)
Yeah.
Absolutely.
Joe Fox (02:13)
Which is,
which is awesome. And we've had, you know, a few of these conversations and, um, last time we caught up was shop talk, wasn't it? was on your podcast. Oh, Austin. Yes, we did. Yeah. So yeah. Yeah.
Jason (02:22)
Austin, ⁓ no, we, yeah, we caught it. We, yeah, yeah, yeah. You took us out
actually my first time kind of outside of ⁓ Austin, going out to a smaller town and having real OG barbecue out of the suburbs, which was, was really nice. But yeah, we did, we obviously recorded one of these in our shop talk as well. So the ends and approach, which is our podcast. So if there is anyone.
Joe Fox (02:38)
yeah. Yeah.
Jason (02:50)
listening, obviously listen to the entirety of this episode. And then when you're done and you're thinking yourself, and I really want to hear more, you can hop on nzen.co forward slash podcasts and our episode with Joe and with Eldar as well, founder. So that was a really great episode for us with the first time having a founder ⁓ on the pod of a software who could really talk to everything that all the amazing stuff that you guys have built. So that was really great.
Joe Fox (02:55)
You
Amazing. Yeah, no, thank you for that. And Eldar and I are lucky we get to record, you know, one of these every so often. And we're kind of doing our product updates and stuff through these now, which is cool. But I'll make sure that the Amzen approach podcast link is in the show notes for everyone watching. Because I think I really want to stress this, you know, kind of before we get too deep and in for the audience. ⁓ Amzen are the OG
Jason (03:30)
All that's awesome.
Joe Fox (03:46)
Klavyio agency like you guys have been doing this for a very long time. You know exactly what you're doing when it comes to this. So I really want to, you know, focus on diving in a little bit of on that. think majority of our audience is is customers and merchants who are looking for, you know, providers to be able to help them in their journey. And I think, you know, Clavio in particular is so important for that lifecycle journey. So in saying that,
Jason (03:51)
Yeah.
You
Yeah.
Joe Fox (04:16)
you know, pardon the pun, but what is the Anzan approach gentlemen, like when you have a new, when you have a merchant that comes to you and says, Hey, you know, we think we know a little bit about this Clavio stuff. We think we know a little bit about this life cycle stuff. What is the typical approach, Jeff, that you and Jason kind of take, or what are the first steps in being able to assess, you know, whether they're a good fit.
Jason (04:20)
Yeah, of course.
Jeff Conway (04:43)
I think specifically it's assessing what's actually going on in there. A lot of the times merchants come in and they, I want to call it landlocked to an extent where it's going as good as it possibly could if you only had one cent of eyes on it. And then typically they come into an agency and they go, I think it's going good. And we go in and we're like, yeah, this is great. This is great. But there's a lot of low hanging fruit because people get what I call landlocked.
Jason (04:47)
Mm.
Jeff Conway (05:07)
And so it's really, it becomes an eyeopening experience when they come and talk to A &Z specifically because we're going, yes, this is all fantastic, but you're missing one key element or this key metric is suffering because of X, Y, and Z. So we're really in the game of eyeopening and we're really in the game of eyeopening. Not that we're like psychics or anything to that extent, but definitely in the game of A I guess data-driven approach would be a better, more business term in terms of that. But I do think we're in the business of eyeopening.
Joe Fox (05:23)
Yeah. ⁓
Jason (05:28)
Hahaha
Sure.
Jeff Conway (05:37)
where the business is kind of taking people down who are walking one path, almost taking them off like the beaten trail and making sure that the end goal is still common. But sometimes it's a little faster to get there. Sometimes it's a little more strategic to get there. So pull us in and make sure that everything is going as smooth as you think it is.
Joe Fox (05:56)
I love that, I love that.
Jason (05:56)
Yeah, I think that's a good
point. so usually the first place that we start is an audit of the account and for partners. if you, you know, if you're a merchant using grow wave, we do our audits, complimentary, then normally $2,000, but for partners, we do them for free. And why we start with an audit is because like Jeff said, oftentimes you, no one knows your brand better than you. Right. And so we'll come in and we might look at your automation and say,
Hey, actually your nurture series is already great. You know, like we look at Klaviyo's benchmarks, we look at how you're performing in your vertical and we can tell you, you're already in the top 70th or 80th percentile for beauty with your welcome series. It's doing a great job. Maybe one or two things we might recommend, but that's fine. And then we might say, look at the post purchase journey and say, Hey, actually, ⁓ this flow isn't performing to benchmark or
Hey, like we noticed that the post purchase flow, yeah, the conversion rates. Okay. But you guys offer subscriptions and you know, there's not really anything we can see a lot of the repeat orders are just for a single product and not really upgrading for subscription. we're taking that, you know, cutting a layer or two deeper and saying, based on the data, actually there's some something that we could do here and then tying it back to the ROI. Right? A lot of the times we might be able to say, Hey, if you just
change some of your timing, do an A-B test on that flow, you could go away and do that yourself. You don't really need to pay an agency to do that. But some of this more technical work or maybe integrating some of your tech stack more effectively that can, like Jeff said, really elevate things, which is a bit more technical, bring us in, we can make that happen. And we've got the data there to say, well, if we could take the conversion rate from X to Y, then it's worth investing the money as well.
Joe Fox (07:46)
Yeah, absolutely. And I think, you know, that's one thing that I think, you know, one of the many things that I think y'all are doing different in the space is that it seems to me like a lot of agencies will go through this process where they just want to get the merchant kind of on a retainer or they just want to start working with the merchant. And I really liked that approach where it's like, let's see, let's,
Jason (08:09)
Yeah.
Joe Fox (08:15)
As Jeff said, let's open your eyes and let's see if we're a good fit and see what value we can add. And if it's something that you can potentially do yourselves, or if it's, as you said, more technical and there's more involved, we can jump in. I really liked that approach. think that's, um, I think that's unique. And I think that's, you know, a testament to while why you guys have done so well in the APAC region and why you're having this growth in the U S you know,
Jason (08:17)
Yeah.
Joe Fox (08:43)
spearheaded by you, Brendan and Jeff, know, being boots on the ground here. Yeah, that's awesome. Okay, so a couple of other things I wanted to talk about. Tell me a little bit more around the relationship that you have with Klaviyo because, you know, we also have a lot of partners who watch this. I'm sure they're really striving to have that successful.
Jason (08:43)
Yeah.
Joe Fox (09:09)
kind of relationship with technology partners. think, once again, Ames Ames really leads the way with what you've done with Klavi. saw that amazing event that Pip spoke at at KSID. Yeah, yeah. So I'd love to hear a little bit more about how you've developed that relationship.
Jason (09:14)
Yeah, of course.
Yeah, okay, Sid. Yeah.
Yeah, of So I mean, like you said, we've been doing this for a very long time, which helps. So we have been around since 2012 and we first partnered with Klaviyo in 2016, which was actually a really great time to become a Klaviyo partner because Klaviyo at that time had just kind of re-released their flow editor to be essentially the kind of V1 of what it is today. ⁓
drag and drop and really dynamic in terms of how you can build out journeys. so we, uh, you mentioned that being in APAC. we were originally founded in Australia. And, in the, first couple of years there, I would say between sort of 2016 and 2019, when we were working with Klaviyo, we were pretty isolated in APAC. really only work with merchants here. And we quite literally one day got a phone call and, um, it was someone saying, Hey, we're from.
Klaviyo, ⁓ you guys have generated a lot of business for us and no one here knows who any of you are. We should probably have a proper formal partnership, which we weren't really used to. Like being in APAC, we didn't really get a lot of attention from American software platforms. We were just kind of literally on an island doing our thing. that was how things got started. But then
As the of book started rolling, we became really intentional about what we were doing with Klaviyo. So, you know, we met with our partner manager, we very quickly, once we got assigned a partner manager, we set up a monthly cadence. And we kind of had those conversations with Klaviyo to say, well, what is it that you need from us? Like, what are your expectations around us in this market? How are we, not necessarily just how can we help you, but like the symbiotic relationship here, right?
me make the most of your platform for your merchants? And that obviously helps us too. ⁓ and that was kind of the genesis of it. We became really proactive. We really wanted to get a good understanding of the product roadmap of what features were coming out because we wanted to be able to have those conversations with merchants to say, even if there was something that wasn't there today, it might be coming or really happy. Kind of stretch this platform to its limits and, kind of squeeze any extra juice, ⁓ out of what we were doing. And so that.
I think the combination of maybe inquisitiveness, but also really strategic thinking, like wanting to do more, not necessarily being satisfied with saying, well, we have a split test for 30 minutes versus an hour on this flow. That's good enough. But wanting to dig into the data more and understand things. That obviously excites Klaviyo, right? Or any platform. If we came to you guys and we're talking about the same thing in loyalty or reviews and wish lists, you guys are obviously going to be excited and feel like we're really engaged.
So that was really a key piece for us. we started, ⁓ we actually in 2019, we went to KBOSS, which is the Boston version of that KSID event that you mentioned. And it was funny, Brendan and I went out there thinking we're going to go and we're going to see people speaking. We're going to get all these great ideas and we're going to see the kind of cutting edge strategy in America that people are using. We're going to be able to bring that home. And we were really surprised to find that
actually what we were doing was already really advanced. And we literally quite literally got on a plane to come home and said, we're gonna open an American office. And January 2020, that was it, we opened it and we've been, America is basically half of our business now is our American office.
Joe Fox (13:11)
Yeah, absolutely. And I mean, you've got such a very good person in Jeff kind of leading that, which I think is awesome too. know, being able to, ⁓ being able to expand like that based upon the pure talent and the pure results that you've driven for merchants is something that's pretty outstanding. So I think you should definitely give yourself a pat on the back for that. think, ⁓ you know, it often happens the other way, particularly from a software side of things, right? Like.
You have a software company that's doing really well in the U S and they say, Hey, we got to push to other regions to support it. But I think, you know, it's a very cool story being able to say, Hey, we went the other way because we were so, we're so good at this, you know, offering that we provide. So, and these services that we deliver. I love that. and you know, obviously, you know, we're speaking about it earlier in terms of how much we travel and all of those sorts of things.
Jason (14:08)
Yeah.
Joe Fox (14:10)
Do you feel that the next step will kind of be like, obviously the U S is a big focus at the moment, but do you see a logical progression to go UK? I know Brendan has some roots there and stuff UK, you wider Europe. Is that kind of like your, your plans?
Jason (14:23)
Yeah, absolutely.
Yeah, yeah. Brendan and I both lived in the UK previously and actually we, the way that Brendan and I met was working for an English email and SMS software. So he actually, yeah, yeah, yeah. So he hired me actually to work for the platform was called signup2. was eventually acquired by GoDaddy and then Sunset. So yeah, that was how Brendan and I first, first,
Joe Fox (14:42)
Sorry, I didn't know that you had the roots there too, yeah.
Mm-hmm.
Jason (14:58)
work together, he hired me and we were selling software, email and SMS software and that was back in 2012, which is feels like the scary thing to say in 2025. But yeah, very much so. We do actually have quite a few clients in the UK. We work with some, actually some pretty heritage brands over there, which we're quite proud of. But
Joe Fox (15:09)
Yeah.
Jason (15:27)
For right now, think North America, we have a team in North America, we have a team in APAC. We can obviously facilitate our UK clients through that North American team. ⁓ for us, America is full of opportunity, really. And ⁓ we talk about this often, but the Australian market is a very small market, right? We have, I think, 25, 26 million people ⁓ in the entire country, right? ⁓ And it's
You know, we're obviously a fairly by like global standards, fairly wealthy market. have a really strong retail sector. ⁓ but ultimately it's, you have to be a really strong brand. have to be a really competitive offering to grow and thrive in the Australian market. And I think that actually is a lot of our competitive edge. You know, we work with brands here in, you know, whether it's fashion or health and supplements or pet supplies.
Joe Fox (16:13)
Anyways. Yeah.
Jason (16:26)
We work with merchants in that space and they have to be really strategic. They have to be really thoughtful about how they run their business to be successful in a market that's frankly smaller than some cities in America, let alone states. ⁓ And so I feel that we bring a lot of that tenacity, a lot of that strategic thinking to our clients in America. And that is really, I think, a big part of our edge.
Joe Fox (16:39)
Yeah, yeah, absolutely, yeah, yeah, yeah.
Jason (16:55)
You know, we're interested in what are your margins? What should we be doing to grow your average order value? How can we sustainably and strategically create growth without just saying, well, we'll just put a discount in there if they haven't converted or whatever, you know, kind of cheap and easy strategy it is. And I think it's a similar thing for Jeff. Jeff is actually north of the border in America.
⁓ and yeah, again, like, you know, you've worked with a lot of brands, ⁓ in Canada as well that are in a similar situation, right? The market isn't as big and they need to be a little bit more thoughtful and strategic.
Jeff Conway (17:33)
Yeah, Canadian brands.
It's a small but tight competition because again, the similar population to Australia, if you're saying 20 to 25 million, we do have a large country, but we're so congested into certain spots. And so these, these ideas, these great ideas come from brands and then all of a sudden they think they're just at like the top of their game. And then someone's just trailing behind them. And so it's a consistent, like you can never really sit still in this market or you're going to fall so far behind so quickly before you even wake up the next day. So, I mean, it echoes the Australia market is very, very similar to the Canadian market.
Jason (17:39)
Yeah.
Yeah.
Jeff Conway (18:06)
in the sense where it's like we have these heritage brands that stick around forever and by forever I mean sometimes five, six hundred years ⁓ and then randomly they just fail to catch up. Like I don't know if you guys are familiar with the Hudson's Bay Company. This company that's been around since the inception of Canada they were fur traders and then after we stopped trading fur like that they turned into like a brick and mortar store that you would see at every mall.
Jason (18:27)
Yeah
Jeff Conway (18:31)
then they tried to pivot to e-commerce and they just felt so flat on their face that the entire company, heritage company in Canada, is completely shuttered, completely closed. And so very, very volatile here and people don't expect that because they expect us to be these nice guys that are holding doors and keeping everybody's businesses open. And it's really not the case around here.
Joe Fox (18:41)
you
Yeah. Yeah. No, that's a sad to hear about that brand. mean, it's, it's always sad when you hear about heritage brands, but I think, you know, it reinforces the sentiment that we're talking about in this podcast. Like you need to be growing, you need to be thriving, you need to be retaining and you need to be adapting to the market. So, ⁓ that, certainly makes a lot of sense. And, ⁓ and Jeff, tell me a little bit more about, you know, obviously
Jason (18:59)
Yeah.
Joe Fox (19:21)
I love to hear this from you because I know you're out front leading the charge, you know, particularly talking to merchants on a very regular basis. Tell me a little bit more about what you're seeing in this current market, like in North America, like I've had these conversations, you know, quite a bit and I'm getting good little insights from everyone that I think it'd be really useful for the audience is, you know, do you think.
This tariff situation is as bad as everyone thinks it is. you hearing that a lot from prospective merchants at the moment?
Jeff Conway (19:57)
I think the...
I mean, there's obviously a very looming situation with the tariffs right now, but I think if people are switching their mindset to more of retention mindset and acquisition in the meantime, I think right now playing the long game is really important. A lot of merchants have shifted focus to ⁓ immediate value for their customers to acquisition strategies because they can keep their clients and their customers by their side through the entire situation and add a bit of humanity to it. ⁓ think a lot of people are laughing right now.
Jeff Conway (20:29)
I have no call outs on that. But I think there is humanity to be had in a situation like this where everybody kind of needs to hold each other's hand and uplift each other. And so I think the brands that are switching to a more. ⁓
personable strategy of more, we're all in this together strategy. Let's just stick around on the list. We'll nurture you. We'll do X, Y, and Z with you. I think those are the brands that are going to come out on top here. In terms of the market itself, I don't see any stagnation. I do see people are still willing to invest in their marketing strategies, willing to invest in their brands. So I want to call it like half and half out for the most part, the brands that are willing to invest and stick around are changing their strategies up and the brands that aren't willing to change
strategy up unfortunately are probably going to be the ones that are left in the dust here.
Joe Fox (21:15)
Yeah, yeah. No, I think that's an incredibly good insights. think, you know, from a SaaS side, I mean, for us, we're, you know, I don't wish bad on anyone, but I think we're finding that a lot of through this is that a lot of merchants, a lot of our agency partners are kind of using this as a time to say, Hey, let's reduce some overhead.
Jeff Conway (21:19)
Thank
Joe Fox (21:40)
Let's look at your tech stack. Let's consolidate a little bit. Let's do some cost saving exercises as opposed to rolling out like, you know, even more ad spend and all of those sorts of things. So it's a, it's an interesting time for that. But I think, I think you're a hundred percent right. think playing the long game here really is key, Jeff. And I think the being, I think the human, the human element though, like the being human thing, I hope that continues a little bit more.
Jason (22:09)
Yeah, definitely.
Joe Fox (22:09)
You know,
I think that's a really nice touch when brands are a bit more humane and a bit more open and real. And I hope that continues. You know, I like that.
Jason (22:22)
Yeah, it's definitely, you know, it's an interesting time, I think, to be in commerce at the end of the day and to be in retail in particular. it is a time, I think, know, times like this breed innovation to a degree as well. And so we have to be strategic and we have to be really thoughtful about the marketing that we're doing. But I think, you know, we need to have empathy as well. And, you know, as service providers, both of us, we need to be empathetic.
Joe Fox (22:36)
Absolutely.
Jason (22:49)
to the situation I'm a sensor into and how can we support them ⁓ to make the most of it.
Joe Fox (22:56)
Absolutely. Yeah, no, couldn't agree more. ⁓ I think the other thing I, I'd love to just kind of, you know, dive into on this call, I know we're going to do, you know, some follow up, ⁓ podcasts and everything, you know, particularly granted how close our partnership is. ⁓ I'd love to just maybe Jason, this might be one for you in particular, or Jeff, if you want to chime in on this,
give a recent example of just like a merchant who came to you who was not in a good way. The, you know, we, dove in a little bit around the audits, but I'd love to kind of just talk about the timeframes of things afterwards and, and, and a little bit of the process and what happens after you've gone through that order process.
Jason (23:45)
Yeah, yeah, for sure. So, I think a good example, you know, we recently started working with a smaller chain of, ⁓ essentially DIY store, but specifically for electrical. So they work with, ⁓ they service electricians, but they also service your kind of weekend warrior. I don't know if that's the same similar term that people use in America, but basically your DIY
Joe Fox (24:11)
Yep.
Jason (24:13)
So we, initially we had a conversation with them and it was purely around SMS and they were looking to move some SMS over from one platform to another. And we just said to them, like while we're there looking at the data, why don't we just do the audit and we can have a look at any other opportunities. And it was an interesting conversation because it very much started with, well, look, you could do the order, but you're probably just wasting your time.
You know, we're very confident that everything that we do is really strong. We've really been thoughtful about how we do it. ⁓ But we persisted, we did the audit, we presented the findings back to the full marketing team. And, you know, basically they admitted that they were surprised by how much they didn't know and how much opportunity there was available. And what that led to was this initial project, we were helping them with a couple of things, turned into
Joe Fox (25:06)
Wow.
Jason (25:12)
actually, could you do some consulting for our team? And their team is still doing the implementation and kind of rolling things out and managing things. But like Jeff said, it was just kind of an eye-opening experience to sit there and say like, oh, actually, you know what? We hadn't really thought about integrating this app and what that might mean for our band and car flow. If we were to show, you know, how many reviews this product has and how many stars it has, or, you know, in the Nurture series, we didn't act, we aren't really speaking to...
Joe Fox (25:35)
Mm, mm.
Jason (25:40)
qualified electrician tradesmen differently to those we can worry about. And we probably should be, you know, there probably is bit of context around, ⁓ you know, if you're a tradesman and you get tax back and things like that, and all those good things of being a business buying versus a ⁓ retail customer. So I think that's, a really good example of, you know, that this was a brand that has been around for 50 years and they've got a marketing team and they're very, very confident in what they're doing.
But at the end of the day, they're also looking after their social ads. You they're looking at their SEO, they're developing their website, they're looking at their merchandising strategy and their product pricing strategy. And it's very difficult for any internal team to be doing that. And then going really, really deep in their entire tech stack and, you know, playing with tinkering with every single tool and seeing how it works. So yeah, I think, you know, there's often opportunity there to bring someone in who
Joe Fox (26:29)
Yes.
Jason (26:39)
maybe a bit put that specialist inside that can just uncover a couple of opportunities and at the end of the day it might just be 10 % here and 5 % there and 6 % there well now we've got you know 15 % more revenue at the end of the quarter or the end of the half year that's really impactful.
Joe Fox (26:58)
Absolutely. Yeah. And I think, you know, I talk about this every episode, but I think it's like, you need the right experts. If you're a merchant and you're trying to do everything yourself, obviously there's a point where that becomes completely unsustainable and you're going to go backwards from doing so. I think, you know, I cannot stress that enough. If you're a merchant watching this, like having the right advisors, having the teams that have worked with
Jason (27:15)
Yeah.
Joe Fox (27:26)
thousands of different brands across all different verticals guiding you and helping you. You can't lose if you do things that way. So I really love to hear that. I'm sure offline you can tell me the name of the brand. already, I think I may have a rough idea, may have a rough idea, but that's awesome. Cool. So one thing I always like to sort of ask all of our guests on this.
Jason (27:42)
Yeah, yeah maybe.
Joe Fox (27:56)
is you've mentioned that there's the opportunity for an audit and everything like that. I'll make sure the link and everything's here. You know, I really implore people to take advantage of that and get in contact with this team. They are amazing. And if they work with you, they will absolutely deliver. I can attest to that. We have some shared merchants who provided that feedback and I've known Anzen for a very long time across a lot of different roles and you guys can't...
Jason (28:15)
Yeah.
Yeah.
Joe Fox (28:25)
consistently stand out as being, you know, top of the tree. So that's off to that. ⁓ but a bit more of a, I guess, a question on practicality because we all traveled so much like Jason and I couldn't work out if it was Austin or Vegas where we caught up last. ⁓ and Jeff, I know you travel quite a bit too. ⁓ what, ⁓ gentlemen, what are the things or what is the one thing and you can't say a person.
Jason (28:30)
Mm.
Yeah, yeah.
Joe Fox (28:54)
that you cannot live without. So whether you're at home or you're traveling, what's something that is always coming with you?
Jason (28:54)
Mm-hmm.
I mean, it's easy to say your phone or something like that. I'll try and give an answer that's a bit more meaningful. I listen to a lot of music. That's probably outside of work or even actually while I work, listen to a lot of music. So I have very, very, I'm one of those people that spends like a thousand dollars on a pair of headphones. So I have a little travel set of in-ear headphones and a little amp that I can plug into my phone so that
If I'm on a plane or whatever it is, I can listen to music and really high fidelity. ⁓ and yeah, I don't think I could travel without.
Joe Fox (29:44)
Love that. Love that.
Jason (29:45)
Hmm.
Jeff Conway (29:47)
was gonna say something music related to, but I'm not to piggyback on Jason, so... If I turn around right now, I'm looking at like a good $10,000 worth of Vitals and Vitals accessories. But not to echo Jason, I'm big into retro gaming, so I have this little handheld, looks like a Gameboy thing, I love bringing that on the plane.
Jason (29:50)
Jeff and I compete over the size of our record collections. So, yeah, I'm getting quick with that.
Yeah.
Jason (30:07)
Now...
Jeff Conway (30:11)
I can spend countless hours getting locked in Galaga's Mario the whole nine. sometimes I bring this on a plane, feels like I teleport, I look up and I'm like, I'm here. So that's my answer.
Jason (30:22)
Yeah.
Joe Fox (30:22)
Yeah,
that's good. makes both of those activities make travel go quick. That's awesome. I got to dig in there on both of those really quickly. So Jeff, is it retro gaming only or do you play some modern games?
Jason (30:28)
Mm.
Jeff Conway (30:35)
I'm
big into gaming as a whole, but the retro gaming is good for travel because if you catch me trying to play Fortnite at an airport, I'll probably get kicked out.
Jason (30:46)
You're like, aren't you globally ranked in Dead or Alive?
Jeff Conway (30:50)
yeah, yeah, I do play a fighting game. That's a deep dark secret for the Girl Way podcast, I suppose. Yes, I do play a fighting game called Dead or Alive. I am 10th in the world on the Xbox servers. So I've put, yeah, I've put a considerable amount of time into that, but I put more time into e-commerce and auditing and the whole nine.
Jason (30:52)
There you go.
Joe Fox (31:05)
Wow, fantastic.
No, that's fantastic. Congratulations on that. That's not a small feat. I know that's a very big community with a lot of players. So that's awesome.
Jeff Conway (31:24)
it for like 10-15 years again considerable amount of time out there.
Joe Fox (31:27)
Nice.
No, no, that's fantastic. And gentlemen, both on that note, because, you know, the music thing is obviously big to both of you. Is there a particular artist that you're listening to a lot of at the moment or something that stands out when I ask that question?
Jason (31:45)
Hmm.
Jeff Conway (31:47)
Right now I'm really interested.
Jason (31:48)
I've enjoying
Shabui's ⁓ album, it's quite good.
Joe Fox (31:52)
Yeah.
Jason (31:55)
Who else? What's our ⁓ alligator? What's our Dochi? Dochi's album, the new album is really good as well.
Joe Fox (32:03)
Okay.
Okay, okay. Nice, nice. What's yours, Jeff?
Jeff Conway (32:08)
I'm really big into like 80s rock right now. So I'm a huge Depeche Mode fan, I guess exposing myself left right in the center on the Girl with Podcast. Yeah, big Depeche Mode fan. I've recently reintroduced myself to the Cranberries as well. So I'm just kind of running down that line right now, but you could find me at any concert. If you need to talk e-commerce, you can come to any concert in Southwestern Ontario or Detroit. You'll probably find me in the pit in some manner.
Joe Fox (32:13)
Nice.
Jason (32:14)
Nice.
You
Joe Fox (32:33)
Nice,
nice. love that. Yeah, I feel like 80s rock is definitely having a bit of a resurgence through like movie soundtracks at the moment. I noticed that like I'm a big movie buff and I feel like movies always go through certain swings of genres of music. And I feel like the 80s rock stuff's having a huge, huge sort of a comeback at the moment, which is, which is cool. appreciate that. I'll hit you both up for some playlists at some point. Awesome. Awesome.
Jason (32:40)
Hmm. Yeah.
Absolutely.
Joe Fox (33:03)
Well, gentlemen, thank you so much for coming on. As I said, really, really respect all of the work that you and the team are doing at Anzen. You know, I think it's a real testament to building those long standing partnerships with with Clavio, being the best of the best, never, never feeling like you can stand still and continuing to improve and grow. We really value your partnership. I know the audience would have got a lot of value out of
today, I'll make sure all of those links are included below. But thank you both so much for coming on and I'm sure we'll see each other in some corner of the globe very shortly. And I really appreciate it. So thank you both.
Jason (33:37)
the show.
Yes, absolutely.
Jeff Conway (33:48)
Awesome. Joe.
Jason (33:48)
Awesome, thanks Joe.
Joe Fox (33:50)
Awesome. Thank you all so much for tuning into another episode of retain grow thrive. The ends and team are fantastic. Obviously you saw Jason and Jeff just now, but a episode with Brendan will be coming out soon. We really value the partnership with those guys. They're absolute experts in the Clavio field. Very humble, but I think they are the number one Clavio agency in the world and have been for some time. So please be sure to follow them on LinkedIn.
connect with them. Everything's in the show notes. Go check out their podcasts. I highly recommend it. They were part of the inspiration for us putting this podcast together and the content is second to none. Um, so yeah, thank you all so much for joining. I'll see you again soon. Thanks gentlemen. That was awesome. We could have chatted, could have chatted forever. I didn't know the, uh,
Jason (34:39)
Awesome. Yeah, absolutely. Happy to do it.