Email & SMS

The best Klaviyo integration for loyalty, reviews and wishlist

14 Growave triggers, 20 synced customer properties, and ready-made email templates. Connect Klaviyo with Growave and turn every loyalty moment into a personalized email or SMS.

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What you can do

Connect Growave with Klaviyo to trigger automated flows for loyalty, wishlist, reviews, and referrals, and build precise segments using real-time customer data synced directly from Growave. New to the integration? Start with our Growave integration tutorials.

14 event triggers

Klaviyo receives 14 Growave triggers covering points earned, rewards redeemed, tiers reached, referrals, wishlist activity, review requests, birthday rewards, and expiring points and rewards. Each fires automatically and passes dynamic event data for personalization.

20 synced customer properties

Points balance, VIP tier, referral link, enrollment date, review count, birthday, and more sync to Klaviyo profiles in real time. Use them to build segments that update automatically as loyalty status changes.

Ready-made email templates

Growave provides both HTML and hybrid (visual editor) templates for all 14 triggers. HTML templates load automatically on connection. Hybrid templates are downloadable and importable, letting you customize with drag and drop.

Pre-built loyalty flows

Three Growave-built flows are available directly in Klaviyo's Flow library: a loyalty program welcome, a redemption reminder, and a referral reminder. Enable the integration and they appear instantly, ready to activate.

See it in action

Frequently asked questions

Do I need to disable Smart Sending for loyalty flows?

Yes. Klaviyo's Smart Sending limits emails to three per customer per 24 hours. Since a customer can earn points multiple times in a day, disable Smart Sending for Growave-triggered flows to ensure every event sends an email.

Which template type should I use, HTML or hybrid?

Hybrid templates are recommended for most merchants since they can be edited visually without coding. HTML templates are better if you need full control over structure and styling, but they require manual code edits.

Can customers who integrated before June 2024 still use this?

Yes, but they need to switch authorization methods. Go to the Klaviyo integration card in Growave, click Disable, then Enable again to reconnect via the new OAuth2 flow. Integrations set up after June 2024 already use OAuth2.

Why are some customers not receiving loyalty emails in Klaviyo?

The most common reason is marketing consent. Klaviyo classifies Growave triggers as marketing emails, so customers must be subscribed to marketing emails in their Klaviyo profile to receive them.

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