Sustainable Tools, Sustainable Loyalty: Neuland’s Shopify Plus Migration Powered by Growave
Neuland is a German premium manufacturer and a global leader in professional tools for facilitation, training, and collaboration. The brand is known for pioneering refillable markers, as well as producing modular & flexibile pinboards, flipcharts, and creative workshop furniture. For nearly 60 years, Neuland has stood for quality, durability, and genuine sustainability - “Made in Germany” long before sustainability became a trend.
Neuland’s mission is simple yet powerful: to create sustainable tools that inspire people to think together, visualize ideas, and shape meaningful conversations. Every product is designed to be more than a tool - it serves as a spark for connection, creativity, and shared purpose.
Together, these challenges centered on migrating to Shopify Plus without compromising the customer experience or the long-term value the brand had built. The team needed a solution capable of managing sensitive data and migrating key loyalty features with precision. During this process, they identified Growave as a potential partner.
Neuland chose Growave for its seamless Shopify integration, which aligned with the company’s technical requirements and supported a digital experience consistent with their brand values: personal, sustainable, and professional.
Throughout the migration, Growave provided end-to-end support, ensuring the smooth transfer of existing reviews, customer accounts, and loyalty points into the new Shopify Plus store. Only a few datasets required manual adjustments, allowing customers to continue feeling recognized and valued as Neuland transitioned to a more modern and scalable infrastructure.
The Loyalty & Rewards and Reviews features continue to play a meaningful role. The loyalty program strengthens long-term customer relationships and reflects Neuland’s philosophy of genuine, equal-footing connection. Reviews help build trust and credibility, especially for international customers discovering the brand for the first time. The Wishlist feature has also become a practical tool for B2B clients, helping trainers and companies plan workshop materials and share them with teams.
(May 1 - Oct 31, 2025)
Redeemers significantly outperformed non-redeemers across all key metrics:
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Growave enabled Neuland to securely migrate data from its previous systems and integrate it into Shopify Plus, allowing the team to maintain its existing workflows without interruption. Beyond the technical transition, Growave also helped Neuland strengthen its digital customer relationships - a core company priority, and streamline internal operations, making loyalty program management significantly easier.
By making trust and connection feel just as genuine online as offline, the brand has seen more returning customers, stronger loyalty engagement supported by a 45.28% points redemption rate, and a steady rise in authentic product reviews. Together, these outcomes have allowed Neuland to simplify processes while staying true to its brand values and bringing the Neuland experience to life in the digital space.