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The Essence of Hawaii in Timeless Jewelry

VERTICAL
Fashion & Apparel
USE CASE
Market Expansion
Region
United States
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Maui Divers Jewelry perfectly captures the rich culture of Hawaii through its sensational jewelry.
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About

Maui Divers Jewelry perfectly captures the rich culture of Hawaii through its sensational pieces. Their reputation is built on a rich heritage and mastery of jewelry. Every piece they create is made with timeless intention and carries the essence of Hawaii. When a brand carries such deep meaning, preserving its values is a priority which requires a delicate touch. Let’s check out how Maui Diver Jewelry was able to use Growave while preserving its reputation.

Challenge

Maui Divers Jewelry is a brand in a very unique position, their jewelry has been in production for decades, and their brand is renowned for its timeless value. Their reputation has taken substantial time to build and requires safeguarding above all else. They are similar in principle to a luxury brand in the sense that some marketing methods can cause adverse effects like brand deterioration.

Some things need to be experienced to be fully appreciated, and these timeless pieces are among them. It’s difficult to imagine the beauty of Maui Divers Jewelry without the ability to see them with your own eyes. Reviews are not quite a substitute for first-hand experience, but they are certainly a step in the right direction. When we consider the price of a product, we can expect a longer consideration process. To create the right circumstance for a confident customer we are at a minimum required to provide some form of assurance, preferably from an independent source.

Due to the level of craftsmanship that goes into the production of each one of these pieces, their price point may seem steep. As a result, they often experience abandonment and inaction by customers which they may consider to be their biggest challenge. They believed that the ability to share and maintain communication with their customers was how they could motivate customers with a gentle nudge. They needed tools that could capture customer credentials and establish a communication channel outside of their core brand element (website).

Moreover, they encountered a challenge stemming from the absence of advanced functionalities and AI-driven search capabilities. These features are pivotal in delivering a seamless and personalized shopping journey, essential for elevating customer satisfaction and enhancing sales conversion rates.

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Solution

Innovative Wishlist: In a strategic alliance with Growave, Maui Divers Jewelry embarked on a transformative journey to redefine customer engagement. Leveraging Growave's innovative Wishlist feature, they orchestrated personalized interactions while preserving the sanctity of their brand essence. Wishlist is a sleek pop-up tab that features as a dynamic on-page feature and allows Maui Divers Jewelry to target cart abandonment while enabling customers to share their wishlist, and also trigger automated email reminders. Wishlist is a lot like an upgraded shopping cart that saves previous shopping sessions for returning customers with additional email and sharing capabilities. Wishlist automatically generates insights which allows Maui Divers Jewelry to observe customer behavior and re-engage with them accordingly.
Leverage the power of Social Proof: With such overwhelming positivity around Maui Divers Jewelry, it felt intuitive to allow customers to express their support through reviews. This would give future customers a sense of security while providing additional information about the brand and products. The real difference was how Growave’s review app was able to fit into its branding guidelines. Growave has the power to do a lot with reviews, but Maui Divers Jewelry decided to go for a minimalist option. They opted for features like product page reviews, a dedicated page for reviews, and a Q&A option. As they gathered reviews they could learn from customer feedback and work to improve their store.
AI-Powered Search: By leveraging artificial intelligence, Boost implemented a more intuitive and responsive search function that could understand and predict customer intentions, delivering highly relevant search results quickly.
Advanced Filters: Advanced filtering options were introduced to help customers refine their searches with precision. These filters allowed users to search based on specific criteria such as price, material, collection, and more, making it easier to find exactly what they were looking for.‍
Search Merchandising: This feature enabled Maui Divers Jewelry to strategically showcase their products by setting rules that influence search results. It allowed for the promotion of certain items, aligning with marketing strategies and inventory management, thus improving product visibility and sales opportunities.

Result

Growave's Impact: Orchestrating a symphony of customer engagement, Growave empowered Maui Divers Jewelry to navigate the flow of consumer preferences. Through refined analytics and tailored strategies, they embarked on a journey of continuous refinement, amplifying customer delight and fostering enduring loyalty.
Total Revenue Generated by Boost reached 6 digits within 90 days, indicating a significant increase in sales attributable to the enhanced search and discovery experience.
Conversion Rate from visitors engaged with search and filter powered by Boost improved to 0.85%, demonstrating that a higher proportion of site visitors were making purchases.
The number of Orders resulting from search & filter activities in 90 days surpassed 700, highlighting the effectiveness of the new search system in facilitating purchase decisions.
In a symphony of collaboration and innovation, Maui Divers Jewelry unveiled a tapestry of customer-centricity, where every interaction was an ode to timeless elegance and unparalleled grace. Through the alchemy of partnership, they transcended boundaries, crafting a narrative of enduring success and boundless possibility.

Key Features:

Wishlist
Reviews
Email Notifications
AI Search & Filters
Search Merchandising

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