Built Resilient Social Proof with 1,500 Customer Reviews

VERTICAL

Fashion & Apparel

USE CASE

Reviews, Wishlist, Email Notifications, AI Search & Filters, Search Merchandising

Region

United States

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Growave Reviews, Wishlist

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12k+

Items added to Wishlist

34.6%

Email conversion rate from Wishlist

1.5k

Positive reviews

About

Maui Divers Jewelry began as a small diving operation and has since grown into Hawaii’s most beloved jewelry brand. Handcrafted in Honolulu, each piece reflects the islands’ natural beauty and deep cultural roots. With over 60 years of heritage, the brand blends expert craftsmanship, sustainable coral harvesting practices, and the Aloha spirit to create timeless designs. Their jewelry not only showcases technical mastery but also carries the soul of Hawaii, making the preservation of these values a responsibility as meaningful as the pieces themselves.

Challenge

Main Issues:

Building trust and showcasing product value - With handcrafted pieces that carry a premium price tag, earning customer confidence was critical. But without the benefit of in-person interaction, the brand needed new ways to highlight quality, craftsmanship, and authenticity online.

Re-engaging high-intent shoppers - Many customers took longer to decide or abandoned their purchase altogether. Maui Divers Jewelry needed tools to reconnect with these visitors offering timely, personalized nudges beyond their website to guide them back with care.

Creating a seamless and personalized shopping experience - Limited on-site search capabilities made product discovery feel disjointed. To match their elevated in-store experience, the brand required AI-powered tools that could deliver intuitive, curated browsing aligned with individual preferences.

Together, these challenges reflected a deeper need to evolve their customer journey preserving brand integrity while creating a refined, confidence-building digital experience that supports long-term loyalty.

As a heritage brand with decades of craftsmanship behind them, Maui Divers Jewelry knew that not every marketing tactic was the right fit. Their reputation built over time and rooted in timeless value required a digital approach that was measured, intentional, and fully aligned with their brand’s legacy.

Solution

Growave’s Wishlist feature introduced a discreet yet powerful way to re-engage high-intent shoppers. As a sleek pop-up tab, it allowed customers to save favorites, revisit past sessions, share wishlists, and receive automated email reminders, all while maintaining a seamless shopping experience. The feature generates behavioral insights, allowing the brand to tailor follow-ups in a personalized and non-intrusive way.

Given the strong enthusiasm for Maui Divers Jewelry, it made perfect sense to give customers a voice through reviews. Growave’s Reviews and Q&A tools offered the flexibility they needed, seamlessly aligning with the brand’s minimalist aesthetic. Maui Divers Jewelry chose a simple, streamlined setup that included product page reviews, a dedicated page for customer reviews, and Q&A functionality. This approach not only reassured future buyers but also provided the team with valuable feedback to guide ongoing improvements.

Boost’s AI-powered search tools transformed browsing into a more intuitive and curated journey. Smart search anticipated shopper intent and delivered precise results, while advanced filtering enabled users to narrow selections by material, price, or collection. With search merchandising, the brand could also prioritize key items in alignment with marketing campaigns and inventory goals enhancing visibility where it mattered most.

Together, these enhancements elevated Maui Divers Jewelry’s digital experience without compromising its identity, bridging luxury with functionality and turning online exploration into a confidence-building path to purchase.

Results

Since implementing Growave, Shopify Plus brand Loaded has seen substantial gains in customer retention, engagement, and value, proving that a well-aligned loyalty program can drive long-term growth.

Growave’s impact - Growave helped Maui Divers Jewelry strengthen customer engagement and stay aligned with evolving shopper preferences. By using smart analytics and tailored strategies, the brand focused on continuous improvement, enhancing the shopping experience, increasing satisfaction, and building long-term loyalty.

Total Revenue generated by Boost reached 6 digits within 90 days, indicating a significant increase in sales attributable to the enhanced search and discovery experience.

The conversion rate from visitors using Boost’s search and filter features increased to 0.85%, demonstrating that a higher proportion of site visitors were making purchases.

The number of orders resulting from search & filter activities in 90 days surpassed 700, highlighting the effectiveness of the new search system in facilitating purchase decisions.

Through strong collaboration and innovative thinking, Maui Divers Jewelry created a customer-focused experience where every interaction reflected their commitment to quality and style. By working closely together, they overcame challenges and built a story of lasting success and exciting opportunities ahead.