Lila Beauty Crushed the Industry Bench Mark with a Returning Customer Rate of 32.9%

"Growave is an essential tool to our business and has helped to improve customer retention and improve AOV for our store"

John

Marketing Manager at Lila Beauty

Leveraging booming demand to become the leading brand in Korean and Japanese cosmetics

With demand for world-renowned cosmetics products from Korea and Japan at an all-time high, the disparity caused by international logistics has created a rare opportunity for Lila Beauty.

If Lila Beauty were able to source these highly attractive - high quality products and warehouse them domestically, they could seize a major opportunity. This meant that they would have more control over delivery times, return policies, quality assurance and more.

Five-Years Working with Growave and Still Going Strong

Lila Beauty has used Growave for 5 years now. Lila Beauty chose Growave because they needed to resolve their core challenges with customer trust, encourage repeat purchases, and establish themselves as the most reliable source for these highly desired products.

1. Lila Beauty followed the strict rule “Implement only the Credible and Proven”

In our multiple conversations with the founder of Lila Beauty, he described how their philosophy of “simplicity” guided their choice of Growave. They knew that the demand was there and now they needed the tools to capture customer intent.

2. Increase customer loyalty and retention

The plan was to use loyalty rewards to generate retention and repeat customers, two crucial objectives in a competitive environment. These underpinning goals suggested that Lila Beauty could scale their operations efficiently, something that would become evident as their business grew.

3. Increase the conversion rate of products with the utilization of reviews and wishlist

In the early stages of operation where trust can be elusive and conversion rates mean inhibited growth, a focus on social proof and cart abandonment proved to be crucial. It meant the company remained healthy and flourishing.

"Support has been very responsive and has assisted us with every single issue we have had. The app itself is amazing and contains many different apps which we have slowly started to integrate into our store. The user-friendly interface helps to make using apps easy.”

John

Marketing Manager at Lila Beauty

Leveraging Loyalty, Wishlist, and Reviews to tackle booming demand

The demand for Lila Beauty’s products was obvious and the value they brought was crystal clear. Managing the high levels of traffic depended on their ability to drive conversions, retain customers, and provide social proof. They found that Growave had several apps combined into one platform that enabled them to strategically plan their marketing strategy and alleviate the complexities of managing several isolated apps.

• It involved using reviews to highlight the best-performing products where they mattered most and sending review request emails to accelerate their collection.
• It meant using Wishlist to tackle cart abandonment which had a major effect on their abilit to re-engage customers.
• They also used loyalty rewards to enhance the shopping experience, establishing themselves as the market favorite, and driving repeat customers.

Becoming the go-to choice in the market

Early implementation was key for Lila Beauty.  The sooner they can exercise Growave, the sooner they could build up their platform. Their objectives were clear and Growave had a clear impact on customer engagement.