Astonishing 38,700+ Orders Generated by the Wishlist App

Board Game Bliss is dedicated to serving a vibrant community of gaming enthusiasts by curating a diverse selection of board games from across the globe under one roof. With one of the most extensive collections available, they provide perfect gift options for the people you care about. The joy of playing board games and creating lasting memories with loved ones is a universal experience. Their mission is to help people keep those connections alive by offering new and exciting games from around the world that spark fresh moments of fun and adventure.

Addressing these challenges was critical not just for retaining existing customers, but also for attracting new ones, laying the foundation for sustainable growth and success in the competitive board game market.

As a Shopify Plus brand, Board Game Bliss needed a powerful solution to elevate customer retention and engagement. To meet these goals, they partnered with Growave, a flexible retention platform designed to drive growth. By leveraging Growave’s customer engagement tools and in-depth analytics, the company gained valuable insights into customer behavior. This data-driven approach enabled the team to fine-tune their marketing strategies and more effectively encourage repeat purchases.

To directly address the need for stronger customer loyalty, the team built a loyalty program using Growave’s robust tools. The program featured meaningful, personalized rewards such as discounts and perks based on individual shopping activity. These incentives encourage repeat purchases while deepening customer relationships.

Improving the wishlist feature was another top priority. With Growave’s advanced functionality, customers could now save favorite games, receive alerts for restocks and price drops, and enjoy a more intuitive shopping experience. This addressed the earlier limitations of the wishlist and delivered the seamless, personalized touch that customers had been missing.

To recognize their most loyal customers, the team implemented a tiered rewards system. Growave’s customizable tier options enabled Board Game Bliss to offer exclusive benefits and privileges at each loyalty level. This strategic move deepened customer relationships and contributed to long-term retention.

Board Game Bliss leveraged Growave’s platform to implement a comprehensive loyalty strategy. This included personalized rewards, enhanced wishlist features, and a tiered loyalty system. As a result, the initiative successfully converted casual shoppers into loyal customers, leading to increased engagement and higher revenue.

"Growave is great for loyalty points and wishlists! Give it a try. There might be some issues, but their support is always there and responds quickly.”

Bosco Li

Founder

Loyalty program members now place orders 4.7 times more often than non-redeemers. Not only that, but the average revenue per customer is 4.7x higher, showing the financial impact of a well-designed rewards system.

Tiered customers have shown a 33% increase in average order value (AOV), proving that personalized rewards can directly influence buying behavior. The new tiered rewards system not only recognizes loyal customers but also motivates new ones to stay active. The exclusive perks created a sense of belonging and encouraged customers to climb tiers, resulting in a significant uptick in engagement and long-term retention.

With Growave’s enhanced wishlist functionality, customers could save their favorite games, track restocks, and receive price drop alerts. This upgraded experience led to 38,738 wishlist-related orders, showcasing how strategic personalization can convert interest into revenue.

Overall, Growave has proven to be an invaluable tool for Board Game Bliss, helping them overcome their challenges and achieve their business goals. Through strategic use of Growave's features and functionalities, Board Game Bliss has strengthened its position in the market and continues to thrive in the competitive board game industry.