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Forging Unforgettable Memories with Friends and Family

VERTICAL
Gaming & Accessories
USE CASE
Customer Retention
Region
Canada
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TECH PARTNER

klaviyo
Klaviyo is a marketing automation platform that automates SMS and email marketing to help businesses acquire, retain, and grow their customers.

Stats

3.4x
higher AOV from loyalty users
3.5x
more orders from loyalty users
35,000+
Wishlist Orders
+25%
Repeat Purchase Rate

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About

Board Game Bliss is dedicated to serving a vibrant community of gaming enthusiasts by curating a diverse array of board games from across the globe under one roof. With the most extensive collection available, they offer ideal gift options for cherished individuals. The cherished memories of bonding over board games with friends and family are universally relatable, fostering stronger connections. Sustain that special bond by exploring new board games sourced from around the world, igniting fresh adventures with your nearest and dearest.

Challenge

Board Game Bliss faces several challenges in maintaining and growing its business:

Return Business Reliance: As a hobby-focused business, Board Game Bliss relies heavily on repeat customers. Ensuring customer satisfaction and incentivizing return visits is crucial for sustaining growth and profitability.

Loyalty Program Implementation: To encourage customer loyalty and repeat purchases, Board Game Bliss aims to establish an effective loyalty program. This program should offer rewards, discounts, or other incentives to incentivize customers to return to their business regularly.

Wishlist Program Enhancement: A robust wishlist program can enhance the customer experience by allowing users to save and track their desired board games for future purchases. By partnering with Growave, Board Game Bliss aims to improve its wishlist program to provide users with a seamless and personalized shopping experience.

Tier System Implementation: Recognizing and rewarding loyal customers is essential for fostering a strong customer relationship. Implementing a tier system allows Board Game Bliss to thank customers for their return business by offering exclusive perks, discounts, or benefits based on their loyalty level.

Addressing these challenges effectively will not only help Board Game Bliss retain its existing customer base but also attract new customers, ultimately driving business growth and success in the competitive board game market.

Solution

By leveraging Growave, Board Game Bliss has successfully addressed the various challenges it faces in maintaining and growing its business:

Return Business Reliance: Growave's comprehensive analytics and customer engagement tools have enabled Board Game Bliss to gain valuable insights into customer behavior and preferences. With this data-driven approach, they can tailor their marketing strategies and promotions to effectively encourage repeat business.
Loyalty Program Implementation: Growave's robust loyalty program management features have allowed Board Game Bliss to create and manage a highly effective loyalty program. They can now offer rewards, discounts, and special perks to loyal customers, incentivizing them to return to the store for their board game needs.
Wishlist Program Enhancement: Through Growave's advanced wishlist management capabilities, Board Game Bliss has enhanced its wishlist program significantly. Customers can now easily create and manage their wishlists, receive notifications about price drops or restocks, and enjoy a seamless shopping experience when purchasing items from their wishlist.
Tier System Implementation: With Growave's customizable tier system features, Board Game Bliss has implemented a tiered loyalty program to thank customers for their return business. Customers are rewarded with exclusive benefits and privileges based on their loyalty level, fostering stronger customer relationships and increasing customer retention.

Overall, Growave has proven to be an invaluable tool for Board Game Bliss, helping them overcome their challenges and achieve their business goals. Through strategic use of Growave's features and functionalities, Board Game Bliss has strengthened its position in the market and continues to thrive in the competitive board game industry.

boardgamebliss Growave

Result

Board Game Bliss generated 35,000+ orders from the Wishlist App
Loyalty point users produced 3.5x more orders on average
Loyalty points users had 3.4x higher AOV 
Board Game Bliss saw a +25% increase in repeat purchases rates
100,000+ new customers joined their database
Bosco Li
Board Game Bliss

"Growave is great for loyaltypoints and wishlist! Try it, there may be problems, but support is always there and answers questions quickly!”

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