Kayser Lingerie: Scaling Loyalty and Customer Engagement with Growave

Kayser Lingerie is a heritage Australian intimates brand focused on comfort, quality, and thoughtful design. With a long-standing presence in the Australian market, the brand creates everyday lingerie designed for real bodies and real lifestyles.

The Kayser collection includes bras, briefs, camisoles, and special-occasion lingerie, all crafted to deliver consistent fit and lasting comfort at an accessible price point. Guided by a commitment to wearability and quality, Kayser Lingerie continues to design lingerie that meets everyday needs without compromise.

Before implementing Growave, Kayser Lingerie relied on multiple tools to manage customer engagement initiatives, which increased operational complexity and limited visibility into performance. This fragmented setup made it challenging to scale programs effectively while maintaining consistency. The brand was looking for a more seamless way to drive reviews and reward loyal customers without adding unnecessary complexity to day-to-day operations.

"Growave has streamlined our eCommerce team’s workflows. Instead of managing multiple tools, everything now lives in one place, saving time and reducing complexity. It has made our rewards and reviews programs easier to maintain, optimize, and scale.”

Emma Currie

Digital Marketing Manager at Kayser Lingerie

Kayser Lingerie chose Growave to unify its customer engagement programs. The brand needed a single platform to manage reviews, rewards, referrals, and wishlists, eliminating the inefficiency of multiple apps. Growave offered a scalable, integrated solution with native Shopify integration, a robust feature set, and strong cost-performance efficiency, giving the team one place to manage programs, reduce operational overhead, and gain clearer visibility into engagement and business results.

Reviews provide social proof that builds customer confidence and supports purchase decisions, while the loyalty and rewards program encourages repeat purchases and recognizes long-term customers. The wishlist feature adds insight into product preferences, helping the team understand what resonates most.

By combining these features in one system, Kayser Lingerie simplified operations, improved efficiency, and gained a clear view of how customer engagement drives business outcomes. This integrated approach reduces manual effort and allows the team to optimize programs for maximum impact across product pages and touchpoints.

(January 1, 2025 - January 1, 2026)

Loyalty redeemers significantly outperformed non-redeemers across all key metrics:

In addition, review programs drove strong engagement, with emails maintaining high open and click-through rates throughout the period of using Growave.

By bringing reviews, loyalty, referrals, and wishlists into a single platform, Kayser Lingerie strengthened customer engagement and drove meaningful business outcomes. Loyalty redeemers shopped more frequently, spent more, and contributed to stronger long-term value, while review programs kept engagement high and reinforced social proof across product pages. The wishlist feature added insight into customer preferences, helping the team understand which products resonated most. Together, these programs created a seamless, efficient foundation for growth and allowed Kayser Lingerie to connect engagement efforts to measurable results.