Jordan Brannon: President of Coalition Technologies

^{Joe Fox (00:02.164)}
Hey everyone. Welcome back to another episode of retain growth, right? It's the grow wave podcast. I'm your host Joe Fox. Today. I'm super excited, super excited for a number of reasons. as a lot of you viewers know, my journey in e-commerce started in Australia and I moved to the U S but one thing that has always been consistent and solid is a name that you're about to hear coalition technologies. And it's always been an agency that I've wanted to work with.

whether it was in my previous roles at Fast or other various tech roles, but I'm very, very glad that Coalition is a partner of Growwaves today. And I'm super excited to introduce you to the brains and the founder behind it, Jordan Brannon. How you doing, Jordan?

_{Jordan Brannon (00:48.846)}
You're doing extremely well, Joe. It's good to chat with you. I always love to hear the good Aussie accent, even though it's traveled a few miles.

^{Joe Fox (00:56.246)}
Yeah, it's starting to get a bit of a Texas twang apparently. So I've got to monitor that closely. But how are you my friend? It's awesome to have you on the show. I mean, as I was kind of saying earlier, I think what you've achieved with coalition and what the team the team you've built, the you know, we've recently launched a joint case study the work that you guys do and have continued to do for so many years now always stands out and

I really love the fact that I feel that, you you are of a pedigree like the Darren Lynch's and everything that have been on the show too, where coalition has been around for such a long time and you guys have achieved so many great things. So I want to dive into all of that today, but firstly, I guess, do you want to, you know, kind of tell us a little bit about coalition, what your main day to day looks like now and what you do for your customers and merchants.

_{Jordan Brannon (01:53.251)}
Yeah, I think like a lot of great agencies, we actually come from the e-commerce and digital marketing space ourself. Joel and I cut our teeth in the early, early 2000s, launching and running e-commerce stores, testing e-commerce platforms, building them, marketing them, doing all of those things. We thought we were going to head off into different professional endeavors.

but ultimately couldn't get the e-comm and digital marketing out of our blood. And so in 2009, we launched coalition. And for almost 16 years now, we're almost old enough to drive. We've been a leading agency. Really, I think our success story has been tied to the fact that we really came from that retailer experience, that e-comm retailer experience. And we tried to say like,

^{Joe Fox (02:29.023)}
Yeah.

_{Jordan Brannon (02:43.734)}
We don't want to be a separate business. We really want to align our focus, our KPIs with our merchants, our clients. And we want to do that from the agency all the way down to the individual team member. And it creates this culture where we're really trying to get everybody aligned and moving in the same direction of our clients succeeding, the agency succeeding, the individual team members succeeding. That's been a really key part of our story for the last, I guess, 16 years now. Today, I mostly get to do stuff like this. I get to be...

Thought leader number one, I get to pretend like all of the brilliant insights that our team has are my own when I show up in a conversation like this, but I really am more here to try and facilitate and kind of keep unified all of the different great people we have working for us.

^{Joe Fox (03:30.783)}
Yeah, absolutely. And I mean, to that point, you know, some of the team members that we've, you know, I've worked within various roles over the years have been so switched on and so amazing. And I think you've really, you know, we work very regularly with Gideon now, and I feel like you've just really like harvested and honestly done it in this, this culture of brilliance. I think that's one thing that I can truly say about coalition is that

_{Jordan Brannon (03:45.89)}
Mm-hmm.

^{Joe Fox (04:00.466)}
You know, it's not just yourself or, or Joel, it's, it's really the people behind the agency. And I think a lot of agencies can fall into this trap where they have a couple of brilliant people. And then, you know, they don't foster that enough, but I can truly say that you've done that well. So on that point, I I'd love to kind of dig in a little bit because you know, we've seen a little, little bit of stuff pop up now, or a lot of stuff pop up now around.

_{Jordan Brannon (04:05.912)}
Yeah.

^{Joe Fox (04:29.47)}
you know, LLMS, Yo and all of these kinds of topical things that are happening at the moment. and obviously there's, you know, been a ton of announcements and additions recently of what's happening in the Shopify ecosystem. And obviously they're really steering, you know, quite hard into this unified commerce and things that you and I probably know from back in the day that were labeled Omnichannel. But in saying that, how do you keep, how do you foster that culture of brilliance at coalition?

to keep everyone on their toes with all of the changes that are.

_{Jordan Brannon (05:03.298)}
Yeah, the big secret sauce for us is we have a small group of KPIs that are true for me and they are true for the most junior team member in the organization and everyone's incentives are built around those. Joel's idea when we were first kind of building out our HR policies and our pay programs was to say like, if it's a win for coalition's client, that's a good KPI to have coalition share.

And then we want individual team members to benefit when that win happens, just like a client benefits. And so there's this sort of, it's not really a trickle down. It's like a flow down, economic theory that's happening. And so we want our clients to win. And if you come in and you start working at coalition day one, you're going to start to hear us talking about those wins. And it, what it really does is it keeps us from getting distracted by a process or by how we've always done things.

And so when something like LLMSCO starts to emerge, our team members are all thinking about like, hey, does this really help our client KPI? Because that's going to help my KPI. And if it does, we're going to start to pivot. And so there's a lot of excitement and interest. There's a bit of competitiveness with it. And it really does foster a culture of brilliance. like that term. And it helps us stay current and stay ever evolving. We're now at over 250 people.

plus about 100 different content creators that work with us on copy and video and photography. And again, I just feel like for an organization of that size, we're trying to fight, we do this because that's how we've done it sort of mentality. And yeah.

^{Joe Fox (06:44.647)}
Yes, yeah. I feel like at that size, it's easy to fall into that bureaucracy and adding, you know, lots of levels of management and all of those sorts of things. It's an interesting size from my experience with, you know, with other companies. But, I mean, I love that approach because, you know, it's kind of the way that you're framing that and explaining that is you don't want it to be overly...

_{Jordan Brannon (06:51.468)}
Mm-hmm.

_{Jordan Brannon (06:59.746)}
Yeah.

^{Joe Fox (07:13.157)}
rigid to a point that everyone's tied up in systems, but it's almost like you've created a system that continues to, you know, allow everyone to improve and the end result is amazing, client results. So that's, that's really cool. And I know that you have, you know, that's, it's very, very sizable number. Like a lot of the agencies we have on here, you know, they might have 20 staff, they're a bit more boutiquey. They're looking to grow.

But, I feel like you've really done that and that's super impressive. So more kudos to you for that. Can I ask you too, in saying that, what is the biggest day to day challenge that you face at coalition? it, I know I hear a lot about, you know, and to the point we made around all the changes happening, there's a constant level of client education.

that has to happen. Is that a big challenge for you or is it something else?

_{Jordan Brannon (08:12.29)}
Yeah, I think it's probably twofold. We've touched on both of them. I think that that client education piece is probably number one. It's so challenging with AI to be on top of that right now because what's happening in e-commerce and digital marketing is all of us are technologists, right? On some spectrum, we are much more technologically enabled and engaged than a typical consumer or user is. And so we actually are thinking

that everybody else is doing what we're doing. And so I'll be talking to one of our merchants and they're all of a sudden making this hard pivot into how well are we doing in chat GPT? Like that's going to be the thing that makes their year. And we're trying to pull back that rain and say, look, we know chat GPT is the trend. We know it's growing. We know it's overtaking Bing, but it's still tiny, tiny, tiny crumbs off of the Google pie. You're thinking it's

^{Joe Fox (08:55.152)}
Yes.

^{Joe Fox (09:05.081)}
Yeah. Yeah.

_{Jordan Brannon (09:08.468)}
everything because that's what you're using as a technologist and your customers aren't there yet. And so we're trying to help them measure that step. But again, the noise in LinkedIn, all of the buzz around AI, just hard to fight that. that I think is certainly a big piece of that being that we use the term expert friend a lot in house. say like, we have to bring the expertise and we have to be your advocate for our merchants. And so we need them to trust us. But again, just with AI, it's hard to do that.

^{Joe Fox (09:14.192)}
Yes.

_{Jordan Brannon (09:38.521)}
were getting weird scenarios. just had an interaction with a merchant this morning where he just chat GPT my response didn't didn't actually give me his thoughts didn't respond to some of the context that I'd given him just sort of copy pasted it into chat GPT and I got a really generic bit off topic AI response and I was just like, that's tough. know, if someone's doing that because it they're sort of in some ways the business they really care about. They're getting a very fluffy

^{Joe Fox (09:47.515)}
Wow.

_{Jordan Brannon (10:07.956)}
not relevant introduction. it's just that education piece is so important. think people don't know how to personally use AI very well that showed up with that interaction was just like this guy. He's not even asking AI to evaluate my response. He's just asking me to write the response itself. So educating for that is a real challenge. And I think, again, just making a big organization change oriented is tough to me. Like, again, just to scale, you've got to build those processes.

^{Joe Fox (10:10.118)}
Yes.

^{Joe Fox (10:24.346)}
Yes.

_{Jordan Brannon (10:37.41)}
And those processes are great for scaling, but they also can be resistant to change. And so we've got to fight all of those things.

^{Joe Fox (10:43.791)}
Yeah, no, definitely. I mean, to that example, I find that so fascinating because I, you know, I find it even in text message conversations with friends and things, asking questions about things, these kind of like these very AI, you know, driven replies that are coming back. And it fascinates me because I think at the end of the day, you know, as technologists, as marketers,

as people who are so heavily focused in this space. I mean, we really are at the forefront of all of this change that's happening. I kind of wonder if it's going to go back the other way at some point where people are really, you know, focused on not having anything that's AI driven so that everything is super authentic. I mean, I can see it sometimes in copy, particularly on Google search ads.

_{Jordan Brannon (11:18.072)}
Mm-hmm.

^{Joe Fox (11:39.668)}
And, you know, even I'm seeing funny little kind of errors that are showing up in remarketing and retargeting. I, I, I feel like we, to your point, it's like, we are on the edge of this, but it isn't everything. And I really hope we don't end up in a position when we do a follow-up conversation, you know, in a year's time where everything has gone the direction of everyone using AI for everything. yeah.

_{Jordan Brannon (11:47.31)}
Mm-hmm.

_{Jordan Brannon (12:05.004)}
Yeah, I had a friend who called it out. said, people in relationships are now doing what companies did to consumers. If you were the low value consumer, you spent a bunch of time on hold with the automated bot pressing one or yelling angrily customer service operator cancel. But now if you're the premium subscriber, you actually got to talk to the person, the concierge service. And he said, like, look, I'm kind of doing this with

^{Joe Fox (12:22.872)}
Yes, yeah.

_{Jordan Brannon (12:34.968)}
people like if I don't have a ton of time for our relationship, I may actually use AI to write the response to get the response out. If I really value the relationship, I might be doing it more person I think brands are starting to see that like, now we've if we can put people in touch with a human it shows a value. So yeah, I it's a really interesting time like when if grandma is low value in the conversation and is trying to guilt me again about not calling her every five minutes.

^{Joe Fox (13:01.199)}
Yeah, absolutely. Absolutely. And I think, you know, from a technology perspective, we're being very, we're being very cognizant of how we're choosing to use AI and in what areas of our products. And, you know, there's some great things that can do like aggregate, you know, reviews and really highlight what's best and everything like that. But the flip side of that is

_{Jordan Brannon (13:01.968)}
I might just need a Jordan GPT that's gonna do that for me.

_{Jordan Brannon (13:18.264)}
Mm-hmm.

^{Joe Fox (13:30.605)}
We don't want to take away any of the brand's authenticity. So we're being very, very measured and controlled in that. And I'm very interested to see, you know, how Eldar, our CEO and the product team continue to utilize AI within the product, because it's, it's not a matter of whether you can do it or not. I think you have to do it, but you can very much choose how you do it and you can do it tastefully. So yeah, that's, that's our plans on that side of things.

_{Jordan Brannon (13:54.702)}
Mm-hmm. Yep.

It's great. It's great.

^{Joe Fox (14:01.644)}
Another question for you. You've been in this space for an incredible amount of time. You've seen so many trends. You've seen the...

_{Jordan Brannon (14:10.083)}
the hairline yeah it's it's i think that i get this nice halo saintly effect going if i if i took my head the wrong way so yes thanks for calling that out man

^{Joe Fox (14:17.322)}
Well, but I have to go so short because and I've got to the lights on me because it's so gray now and I feel like it's going grayer by the day. But that's the life we choose to live. Right. But ideally, you know, I would love to get your perspective, Jordan, because you have, you know, you're a veteran in this space. You have so much experience. You've seen so many things come and go. mean, everyone, you know,

A lot of people were skeptical on Shopify when Shopify first came out. lot of people are very bullish, you know, now on AI. What's like one, you know, kind of key from your perspective, what's one key kind of prediction that you think that we'll see in the next, you know, 12, we can do this for 12 months because we'll hopefully have this conversation again then. What's something that you think?

_{Jordan Brannon (14:48.504)}
Yep.

^{Joe Fox (15:11.298)}
Maybe not everyone's paying attention to, but they should, or what's an insight you have there?

_{Jordan Brannon (15:14.446)}
Mm hmm. Yeah, the two I'll give you two for the price of one that we're betting on is and we talk a lot about this on our LinkedIn, our newsletters to clients and our own podcast, which we've got to make sure we've got a reciprocal happening. But it is that AI is moving to become the operating system for all of our digital experiences. So if you are thinking about AI as a app that stands alone and we navigate almost like a Google app.

^{Joe Fox (15:18.925)}
Yeah, perfect.

^{Joe Fox (15:33.731)}
Mm-hmm.

_{Jordan Brannon (15:43.093)}
or we think about it as a channel, meaning I interact with the app to get someplace else, we're really misunderstanding what these big AI companies are after and what a really helpful AI assistant can achieve. I think the future state, 12 months might be right at the margin of this. I think you'll basically start up your iPhone, start up your Android device, and you're going to be in some sort of AI experience, not your typical home screen.

And you're going to say like, Hey, important email. Hey, who do I need to call? Hey, what's on my calendar? Hey, what's in my bank balance? Hey, I need to buy this. Hey, any interesting stuff happen on Instagram? I don't have any DMS in Instagram. Do I have this happening? What's going on on tick tock? Anything I should watch that's trending. And I can do that all from one interface. And I'm never actually ending up into that app until I'm really dedicated for an actual experience. So that's sort of where we're going. And I think that's sort of the second part.

prediction of that is I do think Google's still going to win. Barring a big antitrust action, it just is too well positioned to pick up the hardware, to pick up that operating system experience, to have sort of an integrated browser, to have a really great AI, because Gemini is, gets sort of kind of ridiculed a bit, but it is in terms of multimodal doing a ton of different things really well, Google's got it. so I think like those are sort of the two predictions, I think.

12 months to 15 months, I think we'll have a bit of a consolidation in the AI market around one AI solution, maybe two, if Apple has to kind of get into bed with somebody to make their fortune stay alive. That'll be sort of hardware rooted. It'll be operating system driven. And it's going to eliminate a lot of the apps and a lot of the different experiences we had. We're telling people to be prepared for sort of the end of the open web. We're calling it.

^{Joe Fox (17:22.476)}
Yes.

_{Jordan Brannon (17:36.268)}
The webless web, where you're feeding information into your AI, a platform of choice in hopes that your brand, your product, your service, your content gets surfaced. But really that sort of open web experience where people come to a million different websites in the course of a week, we think that's going to shrink quite a bit.

^{Joe Fox (17:53.357)}
That's fascinating. I love that. think, I mean, there's a couple of points I want to, I want to pull out of that, which I think are amazing. I agree so much because the way that I, I think that the exact experience you've described there, Jordan, as this, you know, future state is almost in a way how we operate sort of on an individual basis with all of these apps. But it's kind of like when

You know, I'll use this as an example, say when Instagram changes their algorithm, right? The Instagram algorithm was fantastic originally because it would focus on our friends, focus on the people we engage with, not really much paid content. And it would almost give us the highlight so that we didn't have to spend hours on the app. And then obviously met a clue onto that and said, Hey, that's not going to be making us the money that we want to make. let's flip that on its head. But that kind of operating system.

_{Jordan Brannon (18:26.818)}
Mm-hmm.

^{Joe Fox (18:51.785)}
or being that ingrained in the AI and really being able to pull through the highlights that are relevant to you. Anything that saves me time, I'm sure you're the same. I'm all about it. So that sounds like a really cool kind of like, I wouldn't say end state, but future state. And then the other thing I was going to kind of mention to that is obviously, you know, that's, that's a very strong, good, accurate prediction in my opinion.

_{Jordan Brannon (19:02.38)}
Yeah.

^{Joe Fox (19:19.626)}
How are you shaping coalition to align with that?

_{Jordan Brannon (19:23.79)}
think for us, especially because we are thinking about this both for our own existence, but also really for merchants, again, we've succeeded because we've been able to align with what our merchants need. We're really talking about these AI experiences behaving more like marketplaces. And so for all of our clients today, we're really thinking about how do we on platform to the AIs we're betting are going to win.

So that full customer experience, the full customer acquisition, the full funnel, even down to purchase and customer service returns, we're sort of AI ready. So we're doing things with website design to make them more friendly for agentic users. Again, some fringe data on your site, like about your customer service policies. ChatGPT may not do anything with today, but an agent may be able to find that information, pull it out, bring it back to your consumer. So that's a big part of it.

^{Joe Fox (20:17.781)}
Yup.

_{Jordan Brannon (20:18.69)}
We're also really working on feed type data. We're working on making sure feeds are being published to the different AI leaders that are out there. Google obviously has an amazing feed program already. So we're making sure that's really rich. And Google keeps adding in new little structured elements to help communicate coupons and email offers and things like that. So we're trying to keep that. That's table stakes today. And then I think in a future state, we're also sort of really emphasizing PR.

^{Joe Fox (20:39.379)}
Nice. Yeah. Yeah.

_{Jordan Brannon (20:47.642)}
and really getting a little more creative with your content so that there's a reason for someone to land with you. Because again, in the age of AI, everything gets a little more generic and you lose a little bit of the spice of life. so brands have to think about moving beyond vanilla and sort of functional shopping if they're going to have popularity enough where someone actually wants to go and shop with you instead of just another Amazon.

^{Joe Fox (21:06.323)}
Yup, yup.

^{Joe Fox (21:13.941)}
Yeah, no, I love that. That's such a, it's a very multifaceted approach that continually sticks with coalitions, know, merchant first, customer, client first kind of mentality, which I absolutely love. Can I ask you a question then around the AI side of things on a personal level? Have you purchased anything utilizing AI? Because I've had a couple of guests on.

_{Jordan Brannon (21:26.008)}
Yeah.

_{Jordan Brannon (21:35.171)}
Mm-hmm.

^{Joe Fox (21:41.459)}
recently and this is, you know, a new question that I'm kind of asking everyone because I've utilized it in a similar fashion that I've used Google in terms of researching products or Reddit to research product. I've had products show up in feed and obviously it still takes me across to site. So it's just another funneled way, but you know, our transactions happening in the actual LLM at the moment, or are we still

Is it still a traffic driver at this current point in time?

_{Jordan Brannon (22:13.742)}
Much more a traffic driver today and there's an interesting tussle that's going to happen like I don't know if you saw the news Shopify had actually published Basically an update to robots dot text files with with where it said like if you can't come into my checkout like that sort of was like Don't do it

^{Joe Fox (22:30.63)}
Yes, that was last night or so, or a couple of days ago or something. I did see that. Yes. Yeah.

_{Jordan Brannon (22:33.964)}
Yep. Yep. Very recently. Yep. So the, that, and that's sort of an interesting thing because Shopify has also just come out as being one of chat GPTs search and shopping partners that's been publicly confirmed. Now they rumors back in April, they slipped it into some, terms and conditions a little bit ago. So we sort of know that, you know, Shopify shops, you know, using the term shop, you know, referring to the marketplace.

data is now actually being fed to ChatGPT for shopping. It's interesting that they're still trying to handcuff out of checkout. Of course, that comes back to Shopify's merchant services being their big driver. They don't want ChatGPT to pick the payment provider there because they need shop pay to be it. So there'll be some wrangling there. But yes, right now, mostly a shopping thing. I've tried Operator, which is one of the agentic experiences that you can have to navigate and purchase from some of our customer sites just to gauge what that experience is like.

^{Joe Fox (22:58.772)}
Yes.

^{Joe Fox (23:11.848)}
Yes.

_{Jordan Brannon (23:28.352)}
It works okay on some sites where the checkout and the page navigation is really clear, but it's a really powerful shopping tool. One of the biggest issues we're also talking with merchants about is solving for hallucinations. Like a really common one is people are using ChatGPT for pricing comparison, and ChatGPT is really bad at pricing comparison. It's not like Google where it's built up a pricing comparison data or Bing, which has been doing the same thing through the Edge browser where you have sort of these nice, legitimate

^{Joe Fox (23:41.258)}
Mmm.

^{Joe Fox (23:45.418)}
Mmm.

^{Joe Fox (23:51.667)}
Yes.

_{Jordan Brannon (23:57.359)}
price comparisons, ChatGPT hallucinates it a lot. And it tends to hallucinate negative. So you can say, hey, what's the shirt cost? Which is a goodwill, But what's the shirt cost? ChatGPT, is there a better price coming? The answer is almost always yes. And the answer actually may always be no. And so it's a really interesting sort of thing to try to solve that information for. You now have to publish.

^{Joe Fox (24:07.028)}
Yeah.

_{Jordan Brannon (24:22.83)}
information on your site in a way that a chat GPT is going to index and say, hey, this is the lowest price in 30 days. You now need to be communicating that on your own behalf instead of relying on an aggregator someplace. So hopefully answer that question.

^{Joe Fox (24:36.691)}
No, no, that's it. That's a very, you know, excellent answer. And I think that's fascinating to me because I have noticed, you know, particularly chat GPT, some of the results can often be old and historic and everything like that. So that makes a lot of sense with the way that that feeds being done. But also, I mean, great for your clients to know that you're thinking of that and you're that far focused because once again,

that speaks to the success you've had and the reason coalition is still going so strong and growing so well, because that sort of forward thinking I can almost guarantee isn't happening with a lot of agencies. and yeah, so once again, congratulations on that. Another note, because I feel like we could, we could literally talk for hours about all of this, but I know that we both have to be placed in. So I think maybe we can do a part two on the coalition podcast, but

I really like to cover these things with every guest. Cause I think it's, it's, know, to your point earlier, we're in an industry that's very fast moving. We're always at the cutting edge of technology. But one thing that is very common to all of us, think, and you know, I know that you have a very spread out global sort of optimized team and you're obviously traveling a lot. what's one thing that you cannot,

_{Jordan Brannon (25:56.738)}
Mm-hmm.

^{Joe Fox (26:03.184)}
not travel without. And you can't say a person, because everyone wants to say a person, like a spouse or a child or something, but what's one thing you can't travel without?

_{Jordan Brannon (26:13.982)}
I am an AirPods guy. think that's probably the one thing that I'd say if I leave home without it, I feel a lot more naked and ill-equipped than I actually am. So that's probably the one that I would go to as an easy answer. We've actually worked with him as a client, but Rocketbook, which is one of those little erasable notebooks, you can scan it back into your phone and it digitizes.

^{Joe Fox (26:36.828)}
Yes. Yup.

_{Jordan Brannon (26:39.718)}
A lot of my travel is for conferences, and so I'm talking to interesting people, I'm trying to make notes, but I don't go back and I don't look at those notes later, so I have to get them into Google Drive. That's a real key for me. So that's probably the second thing would be a rocket book. Free plug for them too.

^{Joe Fox (26:53.402)}
Nice. Is that what? Yeah, no, absolutely. I mean, we can put a link to them as well in the show notes and I'll make sure to link to everything we've discussed. And on that note, Jordan, what is the best way, I know that you put out some, like I always engage with your LinkedIn posts because I really think to, you know, we can hear from the discussion we've just had, you really are at the cutting edge and thinking beyond. So I really love the content you put out there.

So I'm going to automatically put your LinkedIn in the show notes because I think people should really follow that whether you're a merchant, whether you're a partner, a tech vendor, or even an agency looking for inspiration to grow as well because you've really walked the talk. Where else should people connect with you or connect with Coalition?

_{Jordan Brannon (27:37.71)}
Hmm. Yeah.

_{Jordan Brannon (27:47.375)}
Yeah, LinkedIn is a great one. Both Joel and I are pretty active there. We sometimes have little arguments in each other's comment sections because we don't always agree on where that's going. But it's actually really helpful. think it shows some differentiation of opinion. So that's really great. Our newsletter is going out to a couple thousand people every week. We summarize sort of key news that we've seen as well as some of our own thoughts and our own publications.

^{Joe Fox (27:56.359)}
I've seen that.

_{Jordan Brannon (28:15.502)}
We'll include some of our own studies. Again, we've got 300 and something active merchants that we're working with, plus a couple hundred more that we have data access for, and they've allowed us to use some of their information as part of our studies. So we can provide some good insights on that particular front. So those would be the two. If you are an agency, would say we do participate in the agency subreddit a fair bit. We have Ask Me Anything coming up, and I've done a couple of podcasts kind of geared towards

agency owners specifically and people kind of on that journey. So that's one that's worth looking at. And then you can usually find us in some other subreddits as well, kind of advocating for SEO and things like that. So those are probably the ones I'd recommend.

^{Joe Fox (28:56.985)}
Absolutely noted. That's, that's fantastic. And once again, I'll make sure all of those links are included below, including the Reddit links. I'm a big Reddit guy. Like that's my new, I don't have any other socials besides LinkedIn. And then I utilize Reddit for a combination of personal and work. So I'll definitely make sure that those are in there. And lastly, well, I just want to thank you. Like, honestly, I think you do so much.

for your merchants, for your staff, for the industry, both on a tech and an agency side. Like what you've done is incredible. So I just really want to thank you for coming on today, Jordan. We love having you guys as partners. I love knowing you as a person. I like staying in touch with everything, you know, that you're focused and working on and your predictions. And yeah, really looking forward to continuing the partnership and.

Like I said, I'd definitely love to have you on, you know, in 12 months and we can, we can fine tune that prediction as needed, or we can turn around and say to everyone, I told you so, which I'm sure it will be.

_{Jordan Brannon (30:02.712)}
We might just be on the space cruise ship, know, Wally style by then. So that'll be it. We may be, maybe I'll miss, I'll be under setting expectations. But yeah, I really do appreciate all those comments and I've really appreciated knowing you personally and then also just having to work alongside you professionally. Again, there's, whenever someone's an advocate for not only the company they're working for, but for who they're serving, just, does everybody so much more good. And I've really enjoyed.

seeing that demonstrated time and time again when working with you.

^{Joe Fox (30:33.447)}
Thank you so much, Jordan. Appreciate that, mate. Awesome. Well, thank you so much. Like I said, I'll make sure every single link is included below. Audience, I encourage you to please click on those links. Check out this information. Jordan and the whole team at Coalition are very, you know, very, very, very client focused, focused on success, focused on the industry, you know, thriving and not just surviving. So please check them out and...

Thank you again for tuning into another episode of Retain Growth Thrive. Jordan, thank you so much for coming on and I'll see you all again soon.

_{Jordan Brannon (31:10.574)}
All right, see you, man.