Helder Rocha: Founder & Managing Partner at Skrey

^{Joe Fox (00:01.16)}
Hey everyone, Joe Fox here, president at Growave. Welcome to another episode of Retain Grow Thrive. I've got a really, really cool guest for you today. He runs the top performing agency in all of Portugal and the Shopify ecosystem. He's a good friend of Growave, a good partner of Growave, and on a personal level, he's a really cool guy. anyway, without further ado, I want to welcome Heldar Roca from Skrey Agency. Heldar, how are doing?

_{Helder Rocha (00:29.782)}
Very good. First of all, Joe, thank you for inviting me for this podcast. And yes, obviously, I would say likewise, we've been a good...

stuff together here in Portugal. Yeah, doing great. Thank you. Thank you once again for inviting me. Let's jump into it.

^{Joe Fox (00:56.2)}
Absolutely, So look, I want to cover a couple of things today. So I think obviously there's a few, you know, kind of unique points that you and your agency, Skrey have. One being that you guys are the number one, you know, agency and the go-to agency in Portugal for Shopify. Tell me a little bit about the agency, how you guys got started, how you got involved in the Shopify ecosystem.

_{Helder Rocha (01:25.014)}
Okay, first of all, to do a quick resume about what we do, what is Scrae in the end. We started as like, we started 10 years ago. Scrae has two managing partners, me and my colleague Mario. We started on the e-commerce ecosystem like 20 years ago, when the e-commerce was rising here or starting in Portugal.

We worked to other companies before funding Sprey and we kind of note, we work on an agency before Sprey when we meet up. Ten years ago, the market was on the magenta one sphere at a time.

^{Joe Fox (02:23.323)}
Yes.

_{Helder Rocha (02:24.106)}
And when we founded Skrey we were the first, I would say, certified partner of Magento in Portugal. Then we did the usual steps as an agency, right? We went with Magento, we then jumped to other platforms like pressure shops, who commerce.

Later, obviously tried because we were on the e-commerce ecosystem and obviously we needed to try every platform. Obviously, that was rising each year. We also tried Salesforce Commerce Cloud, VTACs and some other platforms.

^{Joe Fox (02:56.688)}
Yes.

_{Helder Rocha (03:08.362)}
And one and half, or maybe two years, we started to look at Shopify in a different way because we already looked at Shopify some years ago. Because we, at least in Portugal, I know obviously this was also a thing all over the place or all over the world, that Shopify was the platform for small businesses to small entrepreneurs.

^{Joe Fox (03:33.125)}
Yes. Yeah.

_{Helder Rocha (03:35.66)}
But then we started to see fashion over of this life and whatever starting to go on Shopify and some other enterprise great customers or brands. And we we saw, OK, let's look at to Shopify. Then we look at Shopify and realize that Shopify in Europe more more in Portugal. They didn't have like a fixed presence, I would say. The Portugal was managed by the UK or Netherlands. It depends. And

We said, okay, if we want to do this, we need to do this the proper way. And we reached out to Shopify and said, okay, guys, we can be your, I would say, main partner in Portugal. We can push the market. We know a lot of people. We know a lot of companies. We work with very cool brands, but we need some presence here. need that Shopify comes to Portugal, like, work Portugal like a...

a fix of market for Shopify and not only like, okay, we are here in the UK, on the Netherlands and we manage some leads at Sarah, like do proper events, stuff like that, okay? And like half a year or we started like two years, half a year later, they said, guys, we thought this is a good idea, we think this is a good idea, let's move forward with this partnership. And then Shopify came to Portugal officially.

^{Joe Fox (04:44.839)}
Absolutely.

_{Helder Rocha (05:03.15)}
And that's where we started to work with Shopify like with a one-on-one relationship. This was the thing. And then we promote events, we did a lot of stuff with Shopify. Just for a quick context, Portugal had three plus brands before we started to work on the market. Now we are talking about 42 in total in one year and a half.

^{Joe Fox (05:23.227)}
Wow.

^{Joe Fox (05:29.476)}
Wow, wow. Love that, love that. That's really, really cool. And I feel like, you know, they, they owe that success to you in a way because you really helped drive it. So I love to hear that.

_{Helder Rocha (05:42.862)}
Yeah, I think both because this was like, to be honest, like a win-win situation. We work very well together, I would say.

^{Joe Fox (05:50.734)}
Yes. Yeah, no, definitely. I think, you know, we're lucky that we share some merchants. And I think the thing that really stands out is you guys do amazing design, you know, obviously functionality wise and, all of those sorts of things are amazing, but that was one of the things that stood out to me when we first started this partnership is just, you know, incredible design. It's, beautiful. Like Portugal is as a country. so tell me a little bit more. I know I'm

_{Helder Rocha (06:08.351)}
Yeah.

^{Joe Fox (06:19.097)}
I'm still upset about this, but tell me a little bit more about the Shopify Portugal event. know Eldar, our CEO and Kalys our CMO got to go, which as I said, I'm still upset about, but tell me a little bit more about those events and sort of how they came about with Shopify.

_{Helder Rocha (06:37.686)}
Yeah, one of the things that, at least for us, when we look at Shopify in the first time that stood out to us was the beautiful ecosystem that Shopify has, right? Because you have a lot of entrepreneurs and partners like Growave is one of them that...

started strong on top of Shopify, right? There's an app store, there's a lot of apps, and a lot of people are doing a very good job on creating value, creating apps, creating products on top of Shopify, like Apple and Google. It's kind of the same business model. When we started this, we said, and when we started the path, we...

our Shopify obviously lacks some functionalities, obviously it's normal. And we started to go into the app store and started to knowing some partners like Growave for example, for loyalty, et cetera. And this was the beauty of, or this is the beauty of Shopify. You know a lot of people, the ecosystem is brilliant. So we thought, okay, for us as an agency, it's kind of easy or more easy to know

this type of solutions, not this type of partners, this type of apps. But the market, it's difficult for the market to, for example, a customer of ours, if we don't talk about Growave, it's difficult for them to know Growave unless they go search or they follow you guys on social media or other people that talks about you in social media. So this is the kind of marketing job that you guys need to do, obviously, to get attention from the customers.

^{Joe Fox (08:19.726)}
Yes.

_{Helder Rocha (08:25.728)}
agencies and other thing, partnerships and then customers. And we felt, okay, what about doing like a very cool event where people go there not only to receive some sales pitch from partners, but how can we build something on top of the ecosystem, but physically with a good presence where partners and agencies and

and their partners can share some good stories, some good insights about what they are doing together in a way. And we started this Shopify connect thing. It's like to connect people around the Shopify ecosystem. We did the first one 2024, then we did the second one on 2025. It's been amazing. Okay. We grow from 100 people to 200 people on the second event. Okay. Yeah.

^{Joe Fox (09:21.197)}
Wow. Wow.

_{Helder Rocha (09:22.814)}
We want to create a very good experience for the merchant where it's kind of a wedding. You go there, you have like foods and drinks, of course, and you talk, we create a lot of networking moments and obviously putting the partners to present their solution with some good case studies and in the end bringing value to the ecosystem. It's not a

a thing where you go to the stage and sell, sell, sell. No, that's not the idea. So far, so good. are people that were on the event. Obviously, the merchants and the partners are saying very good things about it. are... For us, it's very good in the end.

^{Joe Fox (10:12.739)}
Yeah, absolutely. You're being very modest here because I know a firsthand how good it was and you said like a wedding certainly because the venue looked fantastic as well. But I think to further your point, the feedback we've had from some of the merchants that attended was one of the best events they've ever been to. you're definitely being humble there, my friend.

_{Helder Rocha (10:36.59)}
No, yeah, but because like I said, the idea is to create some good moments, like I said, like a wedding in the end, okay? You go to a wedding and you remember the wedding, something like this. In this case, it's kind of the same. We want to get a very good experience that people knows that they go to the event, they had a good time, they have great drinks, great food in the end, good networking because you know,

^{Joe Fox (10:50.508)}
Yes. Yeah.

_{Helder Rocha (11:06.042)}
when you have 100 brands, something like this, people share a lot of stuff between them. So I think this is very important in the end.

^{Joe Fox (11:15.157)}
Absolutely, absolutely. And so let's dive in a little bit more around, you know, kind of what sets Skrey apart the way that you guys approach merchants and sort of like how, what, is your, I don't want you to give away the secret sauce, but you know, what is your kind of methodology? Let's say for example, you know, you meet a merchant at one of these events. They're, they're a big enterprise merchant.

on a legacy platform, how do you sort of go about that approach with getting them on board as a client Helder

_{Helder Rocha (11:51.671)}
Okay, I don't want to try to be honest or too much. I think it's not a, I don't have a secret sauce in the end and I'm not trying to be modest or humble. I think it's two or three things. One of them is consistency, okay? We don't do a lot of outbound or.

^{Joe Fox (12:17.206)}
Mm-hmm. Yeah.

_{Helder Rocha (12:20.866)}
We do zero outbound in the end. I think we are in the market for 10 years. Obviously Portugal is a small country, okay? But we don't have only customers from Portugal, obviously. But Portugal is a small country and I think consistency is the key. We develop projects, we try to have...

^{Joe Fox (12:22.752)}
Yes. Yeah.

^{Joe Fox (12:29.047)}
Yes.

^{Joe Fox (12:41.088)}
Yes.

_{Helder Rocha (12:45.166)}
the best resources even though this is the most complicated thing when running an agency, obviously. But it's consistency in the end trying to do the best job possible. Obviously it's almost impossible for us, when we do a project we try to...

^{Joe Fox (12:52.524)}
Yes.

_{Helder Rocha (13:06.05)}
do the projects like if it's for us in the end. And obviously when you do this and you have a very good relationship with the customers, obviously pre-sale and post-sale, obviously, we kind of try to use the customers to be our sellers in the end, right? We do this type of events. We invite agencies also, Shopify agencies.

^{Joe Fox (13:09.547)}
Mm-hmm.

_{Helder Rocha (13:32.163)}
be with our merchants in the end because we are confident in the work that we do. Because this is for us is to try to build the ecosystem and try to work the ecosystem. we have a very good relationship also with the other agencies from the ecosystem because sometimes we have like a lot of work and obviously them and we obviously share some leads between us. And I think this is healthy.

I think the secret sauce is like be consistent, have the best relationship with your customers, try to do your best job possible. In the end, if you fail and you assume that you fail, it's okay because everyone fails in the end. And this is software, like this is coding. It's not a thing that you never be perfect. I think this is kind of the key in the end. We don't...

^{Joe Fox (14:21.525)}
Yes, yeah.

_{Helder Rocha (14:29.059)}
have like this posture on the market to try to bash competitors whatsoever. It tried to basically, if they go to another agency, it's because they were best in some ways, cheaper, more expensive, it doesn't matter. They win. So we need to look at inside of our company, our strategy and try to realize what...

^{Joe Fox (14:49.662)}
Absolutely.

_{Helder Rocha (14:56.277)}
why we lose this opportunity or whatever and try to do better next time. So yeah, we don't do outbound, we create these events, we create this relationship with people and things happen.

^{Joe Fox (15:10.633)}
Absolutely. Absolutely. No, I love that. And I think, you know, to the point of what you were saying around raising the whole ecosystem up and being able to, you know, work with competitors, air quotes, it's, it's this concept of, you know, a rising tide lifts all ships. And particularly, think, you know, with Portugal being this new region, pardon the pun, because I know the world exploration history with ships, but the,

_{Helder Rocha (15:36.085)}
Yeah.

^{Joe Fox (15:38.27)}
You know, it's, it is, it's really cool because there's this new, new up and coming growing ecosystem and you guys are really leading the charge with a lot of that and helping rise the whole ecosystem. And I think that's something you should be very, very proud of. And it's really cool as partners of yours to be able to see that progress more and more, you know, all the time. So that's, that's cool.

_{Helder Rocha (15:59.277)}
Yeah, and also just to talk about our partnership with Growave, we don't do proactive selling of Growave in the end. Because obviously there's a lot of solutions like Growave. In the end, what we love about this partnership and some others is this relationship.

we are confident that when we have the best partners in terms of relationship, even if technically you don't deliver the same as other competitor of yours, you will listen to our voice. So if I need something, you will deliver in the end because you know that this is important because you believe in the partner, you believe in what we ask and what we say. So in the end, we work to a very common...

I would say point or strategy is giving or delivering the best for the customer. So this is for me the most important thing on those type of partnerships is delivering the best experience for the end customer. So in the end, we don't need to sell XYZ because the customer, want like a solution to solve a problem, in this case to grow their presence and to retain.

^{Joe Fox (17:01.832)}
Yes.

_{Helder Rocha (17:25.621)}
And yeah, they just tell us sometimes, we need to retain more, we need to create a loyalty program. And we just say, OK, we will do it. We will not say this A, B, or C. OK, we deliver or retain the solution, a loyalty solution. And the customer believes that this is the best solution. OK, we only need to proactively sell the partners in the end.

^{Joe Fox (17:39.198)}
Yes. Yeah.

^{Joe Fox (17:45.895)}
Yes. Yeah.

^{Joe Fox (17:50.398)}
Yes, I love that. I love that approach. And thank you for the kind words. It obviously means a lot and we value this partnership a lot. And I hope we continue to be partners for many years to come. And next year, I'm definitely coming to Portugal. There's no ifs buts about it. already, I've already established that. So it's a given. But look, I also kind of want to dive into, because I really love your insights, right? Like you're obviously very forward thinking. You're very

_{Helder Rocha (18:04.015)}
Yeah, you to, you need to, you need to.

Hahaha.

^{Joe Fox (18:18.633)}
good at seeing opportunities and you know, exactly like what you did with Shopify, see that it was up and coming, jump on at the right time, help grow that. Where do you see the kind of like, or based upon your experience and what you know, where do you think that the e-commerce ecosystem is going to head towards next? I know there's all sorts of stuff about, you know, AI agent shopping and all of these other kinds of, you know,

trends and fads and things that are happening at the moment. But what are your personal kind of, you know, what do you project is coming in the next 12 months?

_{Helder Rocha (18:57.335)}
Yeah, I think part of our jobs as a founder of an agency on working on technology is, I would say, try to know what is the next big step, obviously. And yeah, I read a lot. I see lot of podcasts and videos about everything, obviously.

^{Joe Fox (19:12.326)}
Yes. Yeah.

_{Helder Rocha (19:25.419)}
And Shopify just released their winter edition, 26th winter edition. And obviously at this point it's all over AI. And this is a topic that obviously is not a topic anymore. But I see, because obviously being now my kind of behavior and not only my, but what I see on other people, obviously we are using

^{Joe Fox (19:29.906)}
Yes.

_{Helder Rocha (19:55.747)}
chatbots for everything. Obviously Google now moved to a new type of search when you are searching more based on AI than a normal type of search. So, and this move also from Shopify to create a very deep integration with chat GPT, with open AI. I would say the next step obviously is buying from chat GPT, Gemini, Proplexity, I think this is not the...

^{Joe Fox (20:20.894)}
Yes. Yeah.

_{Helder Rocha (20:24.719)}
the future is the present, okay? It's of, it's happening, right? I saw a guy talking, a guy, Gary Vee from, I think everybody knows Gary Vee, four years ago or maybe five when Amazon launched the buying experience from Alexa.

^{Joe Fox (20:28.294)}
Yeah. Yeah.

^{Joe Fox (20:32.838)}
Yes, yeah.

^{Joe Fox (20:44.392)}
Yes.

_{Helder Rocha (20:51.767)}
And I saw a podcast of Gary Vee talking about this. And he went to Alex and said, Alex, I want to buy this, that and that. And Alex replied like, OK, yeah, it's done. It will ship to your home in XYZ. And I said, this will be the next thing. You will talk with your own assistant or your assistant and you just ask them to buy something or or or or rebuy something. And that's it.

^{Joe Fox (21:07.505)}
Yeah, yeah.

_{Helder Rocha (21:20.739)}
Then this trend went away, but I believe that was at the time, that was the future. Now I see this as Chat GPT and the agent e-commerce, but I think in the end, we will go to the voice search and the voice ecosystem again, or the voice technology. think you are seeing this in cars, you are seeing this.

^{Joe Fox (21:48.123)}
Yes.

_{Helder Rocha (21:48.835)}
and home appliances and whatever. So I think voice is the next thing. Asking your chatbot or whatever what you want to buy and they will deliver. I think this is the next big thing. I think, but like I said earlier on, I also thought this was a thing and was not so, but I think yes.

^{Joe Fox (22:10.78)}
Yeah, no, no, I, I think, I have to agree. I think, a lot more people are engaging with chat bots in a voice sort of commands, like sort of way. And I agree. think I thought similar to with the, with the Alexa thing. And I thought that that would be a really big way, but I think now it's become, I think the difference then held up was maybe that it was so

individually tied to Alexa and the Amazon ecosystem. And you had to have an Alexa kind of a product in order to be able to enable it. But now I think it's like, we can do it from here. We can do it from our desktop. We can do it from our iPad. So I think you're 100 % right. Like I think that that's where it will go now. Exactly. Yeah. Yeah. And it's all running on the same kind of ecosystem, feeding each other data.

_{Helder Rocha (22:43.703)}
in the Amazon ecosystem yet.

_{Helder Rocha (22:53.87)}
Yeah, yeah, yeah.

_{Helder Rocha (22:58.957)}
from your car, your your fridge.

_{Helder Rocha (23:06.68)}
Yeah.

^{Joe Fox (23:08.673)}
user behavior, shopping trends, all of those sorts of things. Yes. Yeah. Yeah.

_{Helder Rocha (23:10.351)}
Yeah, it's the same assistant in multiple devices. that's why I see this, it's more easy to accomplish than having an Alexa tied to Amazon and something like that. You know, obviously we are seeing, we are having some glimpse on the ex Apple chief of design, Johnny Ive joined OpenAI to create a physical product.

^{Joe Fox (23:22.331)}
Yes, yeah, absolutely. Yeah, yeah. So I think I agree.

^{Joe Fox (23:37.114)}
Yes. Yes.

_{Helder Rocha (23:39.137)}
on top of Chat GPT So I'm assuming OpenAI will launch some physical device that will be your recipient kind of so.

^{Joe Fox (23:45.818)}
Yes. Yeah. Which, and what that looks like could be really interesting as well. Right. Like whether that's something that, you know, overlays your phone, whether that's a watch, whether that's, I'm not sure. Like, yeah, yeah. It'll just be interesting to see what direction. Yes. Yeah. Yeah. And I did notice that with the latest, Apple update, actually, there's a few more things now on the new iOS you can do with headphones.

_{Helder Rocha (23:59.256)}
Whatever.

_{Helder Rocha (24:02.679)}
Maybe your headphones will have an assistant as well.

_{Helder Rocha (24:13.486)}
Yeah.

^{Joe Fox (24:15.868)}
So that makes a lot of sense. Yes. Yeah. Yeah.

_{Helder Rocha (24:16.045)}
your glasses with Meta, your glasses. So I'm assuming that you will have the one or your assistant in multiple devices. So it's more convenient and easy to do something. Obviously, you have now the Meta glasses with a small screen on your glasses. So also Apple's Vision Pro's of this life, et cetera. So I'm seeing that you, the e-commerce,

^{Joe Fox (24:35.643)}
Yeah.

_{Helder Rocha (24:45.165)}
Getting back to the question, I think you will have a buying experience that will be like all over the place, okay? Totally.

^{Joe Fox (24:54.45)}
Yeah, yeah. Multi-journey. It's kind of reminds me of like, obviously there was a huge shift from desktop to majority mobile, et cetera, et cetera. So now I think it's going to be like from desktop to mobile to multi-diver... Like as you said, like even a car. Yeah. Which should be fascinating.

_{Helder Rocha (25:03.3)}
Yeah.

_{Helder Rocha (25:10.207)}
Yeah, yeah, yeah, yeah. Now, and even if it's not a, even if you cannot buy on your glasses, on your watch or whatever, you kind of, I saw a prototype of a product where you can, you...

basically ask what you want to buy like a kind of a reminder. Okay, imagine you are on the street and your glasses have AI and you said, Chat GPT remember to buy or I want to buy this. And basically they create a card for you where you can go to your phone and your device with a screen and you basically do the checkout thing. But you are asking them to buy, but they creating a card for you not because you.

^{Joe Fox (25:41.103)}
Mmm.

^{Joe Fox (25:50.116)}
Yes, yeah.

_{Helder Rocha (25:56.173)}
You remember at that point that you want to buy something. I think maybe this is the first type of experience and okay, you have like a lot of things that you daily or weekly you all wanted to buy and then you just check out because obviously you have payments and stuff like that. But I think, I don't know, I think this is a, e-commerce will move to an agentic type of experience, yeah.

^{Joe Fox (25:59.321)}
Yes. Yeah.

^{Joe Fox (26:21.654)}
experience. Yeah, yeah, no, absolutely. Absolutely.

_{Helder Rocha (26:26.087)}
And also to... Obviously, I don't like monopolies, but I think Shopify is ahead of everybody at this point. They are crushing. are crushing. So shout out to them because they are doing a job like crazy job on...

^{Joe Fox (26:40.436)}
Absolutely. Yeah, absolutely. I mean, I saw

^{Joe Fox (26:47.864)}
Yeah. I saw another thing in additions of like being able to combine multiple products into checkouts from different stores. I think that's so genius. Like, because like a lot of the time, you know, to your point of adding things to lists, I actually often use the shop app to check out like multiple, multiple different carts from that network effect. that.

_{Helder Rocha (27:08.015)}
Awesome, awesome.

And multiple logins, if you have a shop account, can log in in a lot of Shopify. So you have like a single sign on type of thing.

^{Joe Fox (27:17.081)}
Yeah. Absolutely. And, combining all of those carts into one and being able to just check out through the app is so cool. And so to me, when they announced this, I'm like, they kind of been doing that in theory within the, within the shop app. But I think now the way that they're doing it, you know, I saw the example that Harley used was the, it's like a skateboard and a skateboard helmet, you know, from two different brands. And that's so clever. Like it's true because.

_{Helder Rocha (27:41.901)}
Yeah, yeah, yeah.

^{Joe Fox (27:46.124)}
It saves everyone a lot of time.

_{Helder Rocha (27:46.347)}
And also, they are doing this on the merchant side as well because what they are doing now, as they show in editions, they are kind of changing the way that you look at two marketplaces because...

^{Joe Fox (28:01.114)}
Mmm, yeah.

_{Helder Rocha (28:01.359)}
Now, if I have a Shopify store and you have another Shopify store, you can buy products from me or list my products in your store. So in the end, are basically merging or creating a relationship between merchants that were very complicated to achieve if you have magenta and a breast and whatever needs to buy, etc. Now you just do drop shipping like...

^{Joe Fox (28:08.706)}
Yes.

^{Joe Fox (28:18.637)}
Mm-hmm. Yeah.

_{Helder Rocha (28:24.899)}
Plain and easy because Shopify started, not started, but Shopify was the platform that the dropshippers used and still use. So they are kind of now doing this more easily. Okay, because if you want to try a product in your store, you don't know if it sells, you don't know if it's a thing, but you know someone that has a Shopify store, they can give you the catalog and you just sell. And now, obviously, this is connect to shop. So...

^{Joe Fox (28:31.938)}
Yes.

^{Joe Fox (28:38.754)}
Yes.

^{Joe Fox (28:52.407)}
Yes. Yeah. Yeah. It's amazing.

_{Helder Rocha (28:53.759)}
Now imagine that they integrate shop with chat GPT, so you have everything. So that's why I think... Yeah.

^{Joe Fox (29:01.016)}
Yes. Yeah. It's, it's, yeah, it's an incredible ecosystem. That's for sure. They've really, really like just absolutely nailed the network effect, right? Like from every, every perspective. Yeah. Yeah. It's, it's, it's incredible. And I think, to be honest, I think they're only really just getting started. I mean, just the sheer amount of innovation and everything. It's yeah.

_{Helder Rocha (29:11.949)}
Yeah, and they have millions of stores, so...

_{Helder Rocha (29:22.211)}
Yeah, yeah, yeah. I think it's a question of time. And because they launch a lot of features two times a year, there is no one near of what they are doing.

^{Joe Fox (29:33.849)}
Absolutely not. No, absolutely not. think the incumbents are going to have a very tough 2026 to be honest. And I think, you know, and rightfully so because the, the one thing I, you know, well, there's a million things that Shopify do well, but one thing they've done incredibly well is they listen to their partners. They listen to the ecosystem. They listen to their merchants. And, you know, if they agree with all of it, then they move in that direction. But if they feel very strongly about something,

_{Helder Rocha (29:41.059)}
Yeah.

^{Joe Fox (30:03.117)}
they may not necessarily move in that direction and they may move in a direction that's even better. So I think they've, they've just absolutely, yeah, nailed it on all fronts. We're obviously both big Shopify fans, but I think it's cool. Look, I'm, know we could talk forever and I know we will do a part two of this. Hopefully it's when I'm in Portugal and we're both in front of the camera sitting together, but I really.

_{Helder Rocha (30:15.085)}
Yeah, yeah,

^{Joe Fox (30:30.093)}
want to thank you for this partnership and thank you for coming on board today. I've thoroughly enjoyed this conversation. Now for people in the audience, what is the best way that they can connect with you, follow the journey of Skrey and follow everything essentially that's happening in the Shopify ecosystem in Portugal? Where would you like people to connect with you?

_{Helder Rocha (30:50.895)}
I would say LinkedIn. It's the social network or the channel that we communicate the most. Obviously, us as individuals and professionals, obviously, but the company as well. We obviously have our also X and Instagram, et cetera, but I think it's LinkedIn. It's the best channel.

^{Joe Fox (31:00.076)}
Yeah. Yeah.

^{Joe Fox (31:14.508)}
Okay, perfect. I'll make sure all of that's linked in the show notes, Helder But thank you so much, my friend, for today. I've really, thank, yeah.

_{Helder Rocha (31:17.198)}
Yeah.

_{Helder Rocha (31:21.455)}
Thank you a lot for this moment. I will hope we do a part two in Portugal physically. Thank you very much. Yeah, you need to. It's done. Consider it done.

^{Joe Fox (31:32.031)}
Absolutely. Absolutely. You can bank on it. I'm making it. I'm going to make it happen. Thank you. Absolutely. Audience. Thank you so much for tuning into another episode of retain growth thrive. As you can see, held as a fantastic gentleman. He's very, very switched on, knows exactly what's happening in the Shopify ecosystem and e-commerce in general. So I really encourage you to check out the show links.

connect with them on LinkedIn, follow their journey, see everything that's happening in Portugal. It's an amazing place as well as an amazing Shopify ecosystem and emerging market. But yeah, thank you so much for tuning into another episode and I'll talk to you soon. Thank you.

_{Helder Rocha (32:12.323)}
Thank you. Thank you, everybody.

Bye bye.