How MacroBaby Connected Its Showroom and Shopify Store Into One Loyalty Experience

MacroBaby is a baby specialty retailer based in Orlando, Florida, serving families both in its showroom and online through its Shopify store. With a 20,000-square-foot showroom, it is the largest baby store in the United States, carrying more than 40,000 products from over 900 trusted brands.

The company's mission is to help growing families find the best products through expert guidance and exceptional customer service. Whether a customer is visiting in person or shopping from another part of the world, MacroBaby aims to make finding the right baby products simple and reassuring.

MacroBaby serves customers across two very different worlds: a massive physical showroom and a global ecommerce store. But customers don't think in terms of channels. They simply expect their rewards to work wherever they shop. Running loyalty and reviews through separate tools made that harder to deliver and added extra work for the team. MacroBaby wanted to bring everything together in one platform and offer a single, consistent experience across its store and Shopify.

MacroBaby chose Growave for three reasons: it brought rewards and reviews together in one platform, it worked seamlessly with both Shopify and the company's custom point-of-sale system, and it made one shared loyalty experience possible across online and in-store shopping.

Consolidating loyalty and reviews in a single platform simplified day-to-day operations and removed the friction of managing separate tools. It also gave the team a clearer, more consistent way to engage customers at every step.

The omnichannel piece became the real differentiator. Customers can earn and redeem rewards whether they shop online or visit the Orlando showroom, and their loyalty account follows them everywhere. That means one consistent experience regardless of where a purchase happens.

Reviews added another layer of consistency. By combining rewards and reviews in the same platform, MacroBaby made it easier for customers to share feedback and for staff to manage everything in one place, strengthening trust across the entire shopping journey.

Engagement extended well beyond loyalty. Over the past year, more than 120,000 customers used Wishlist, giving families another way to save products and keep shopping as their needs change.

Bringing rewards, reviews, and wishlists together in one platform helped MacroBaby turn everyday shoppers into loyal, high-value customers, and the difference between reward redeemers and non-redeemers is striking.

Customers who redeemed rewards were more than three times as likely to become returning customers (18.15% vs 4.02%) and generated nearly three times the repeat purchase rate of non-redeemers (18.24% vs 4.90%). They also spent significantly more, with average order values 2.56x higher ($218 vs $85). Most importantly, reward redeemers delivered nearly three times the lifetime value of non-redeemers ($1,610 vs $537).

Together, these results tell one clear story: by connecting Shopify, a custom POS, and Growave into a single loyalty program, MacroBaby created a seamless omnichannel experience that deepened engagement, strengthened loyalty, and drove significantly higher long-term customer value.