UX vs. UI - How To Improve Both

UX and UI are to prominent topics in e-commerce, because they measure the customers journey through the purchase process. Finding ways to demonstrate high quality in these two things can be a sign of quality and deep value.

The Underdog of Shopify SEO: Your On-site Search Function

This article proposes that there is much more benefit to a search function than we know. It suggests that an improved search function can give your store an extra bit of flare which can bring your overall UI ip a level.

How to Set up Product Reviews on Your Shopify Store

When marketing your store, having a first person voice can create distrust because of financial gain. Reviews are a form of social authenticity that can build trust in your store. This article explains how you can go about generating external reviews and build your stores trust factor.

5 Examples of Creative Loyalty Programs (and Why They Work)

Loyalty Programs are highly effective. Here are 5 examples of creative loyalty programs. Model your loyalty program after these and increase your registrations.

Introducing: Integration with The4

This article informs about integration between Growave and The4, a web design studio that builds and customizes Shopify themes for online merchants.

Yotpo vs. Growave: A Detailed Comparison

3 Clever Examples of User-Generated Content Campaigns

UGC is in many respects the highest form of trust because it brings a new level of transparency and an authentic opinions. This article provide suggestions on how to incentivize UGC.

4 Cognitive Biases that Can Ruin Your Business

Geez this one is an interesting one. Take a look into the psychology of buyers and sellers, with glimpse into cognitive biases to avoid.