Lily Charmed | Growave

How Growave helped Lily Charmed gain over 30% customer retention rate

Fashion & Apparel
Market Expansion
Lily Charmed main image Growave
shopify logo Growave


Klaviyo is a marketing automation platform that automates SMS and email marketing to help businesses acquire, retain, and grow their customers.


Increase in Returning Customers
Impressions in the Instagram Gallery
Increase in Wishlist users

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Lily Charmed is a family-owned designer jewelry business based in the United Kingdom. They aim to tell a story with jewelry by adding sentimental notes to each piece. The company maintains strong ethical standards and uses recycled silver. Each piece is made by a co-operative in Bali and with each worker receiving a profit share.

Lily Charmed leveraged Growave’s many features for maximum engagement and growth:

Reviews for Trust and Quality
Shoppable Instagram for Social Media Engagement
Wishlist for Cart Abandonment and Referral Traffic
Loyalty & Rewards for Acquisition and Retention
Google Shopping Synced Reviews for SEO
Emails for Re-Engagement and Communication
Lily Charmed image Growave

As a Result

Cart Abandonment Fell by 22%
45% increase in Wishlist Users
30-40% Increase in Returning Customers
More than 3,000 impressions in the Instagram Gallery
Growave helped Lily Charmed get 600+ positive reviews
video testimonials Growave

Generate 2x+ growth like the top brands using Growave

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