Wishlist Wizard vs. Gift Reggie: Gift Registry: An In-Depth Comparison

Introduction

Choosing the right wishlist or registry app can feel like sorting through a maze: dozens of options, overlapping features, and varying prices. Merchants need clarity on what each app actually delivers and whether it fits their store strategy—whether that means reducing returns, driving gift sales, or capturing long-term customer value.

Short answer: Wishlist Wizard is a focused wishlist tool that provides a lightweight bookmark experience at a predictable monthly price, while Gift Reggie: Gift Registry offers a richer set of registry and wishlist features tailored to events like weddings and baby showers, with more pricing tiers and POS support. For stores that want a single solution to handle wishlists, loyalty, referrals, and reviews without stacking multiple single-purpose apps, Growave is a higher-value alternative that consolidates retention features and reduces app bloat.

This post provides an in-depth, feature-by-feature comparison of Wishlist Wizard (Devsinc) and Gift Reggie: Gift Registry (Modd Apps Inc.) so merchants can make a data-driven choice. It closes by explaining why an integrated platform can be a more sustainable route for improving retention and lifetime value.

Wishlist Wizard vs. Gift Reggie: Gift Registry: At a Glance

Deep Dive Comparison

Product Positioning and Target Merchant

Wishlist Wizard: Focused and Minimal

Wishlist Wizard positions itself as a wishlist builder that lets customers bookmark desired products to purchase later. The core value proposition is convenience for shoppers—syncing wish lists across devices, sharing lists via email and social channels, and simple retrieval of saved items. That simplicity makes it potentially attractive to merchants who want a small, low-friction feature added to product pages without investing in a broader retention stack.

Key points:

• Single-purpose wishlist experience.
• Syncing across devices and social sharing are core features.
• Two pricing tiers: Standard ($15/mo) and Pro ($20/mo) with back-in-stock included only in Pro.

Gift Reggie: Registry-Centric and Feature-Rich

Gift Reggie is built around gift registries and event-driven selling. The app is explicitly marketed to merchants who want to run wedding registries, baby registries, and other event lists. It emphasizes driving high-margin sales, lowering returns, and offering a registry experience that matches the store’s theme.

Key points:

• Multi-tiered plans from Basic ($9/mo) to Expert ($40/mo) with increasing registries, POS support, and API access.
• Registry features such as password protection, registry messaging, customizable content, and stock tracking on higher plans.
• Designed for stores whose products are frequently given as gifts or featured on registries.

Reviews, Ratings, and Social Proof

• Wishlist Wizard: 1 review, rating 5.0. A single perfect rating suggests early-stage adoption or limited exposure in the Shopify ecosystem. The lack of broader review volume makes it hard to assess consistent performance, support quality, or edge-case behaviors.
• Gift Reggie: 172 reviews, rating 4.8. A high volume of reviews with an excellent average suggests strong product-market fit for registry use cases and consistent user satisfaction across stores of varying sizes.

Interpretation:

• Review volume matters for risk assessment. Gift Reggie’s large review base provides more observable data on reliability, support responsiveness, and real-world feature usage.
• Wishlist Wizard’s 5.0 rating is encouraging but statistically weak as a decision signal.

Feature Comparison

Core Wishlist/Registry Capabilities

Wishlist Wizard:

• Customer wishlists with cross-device syncing.
• Sharing via email and social platforms.
• Unlimited products and customers on all paid plans.

Gift Reggie:

• Event-based registries (wedding, baby, general gift lists).
• Unlimited wishlists on Basic; registry limits depend on plan.
• Sharing via social channels and email.
• Registry messaging and password-protected registries on mid plans.
• Customizable content and styling to match store theme.

Takeaway:

• For pure wishlist functionality, both apps cover basic needs. For event-driven registries and richer registry UX (e.g., messaging, password protection, controlled registry counts), Gift Reggie offers more purpose-built features.

Inventory & Stock Handling

Wishlist Wizard:

• Back-in-stock alerts are only available on the Pro plan ($20/mo).

Gift Reggie:

• Stock tracking and warnings are offered on the Professional ($30/mo) and Expert plans ($40/mo). These are useful for registries where multiple people may attempt to purchase the same item.

Takeaway:

• Inventory-aware features are important for registries. Gift Reggie’s stock tracking is designed for real-world registry behavior; Wishlist Wizard’s back-in-stock is more limited and tied to the higher tier.

POS & Storefront Integration

Wishlist Wizard:

• Works-with details are not publicly specified in the given dataset. That suggests limited or unclear POS and headless support.

Gift Reggie:

• Explicitly works with Shopify POS and integrates into the look-and-feel of the theme, allowing registry management in both online and in-person contexts.

Takeaway:

• If the store operates brick-and-mortar locations or sells via POS, Gift Reggie’s POS support is a major advantage.

Customization & Brand Fit

Wishlist Wizard:

• Basic styling options implied, but detailed customization capabilities aren’t provided in the dataset. Likely minimal compared to registry-focused solutions.

Gift Reggie:

• Customizable styling and content across plans, enabling a registry experience that blends with a merchant’s brand. Higher plans provide deeper customization and API access.

Takeaway:

• Gift Reggie is better suited to merchants who need the registry pages to match brand identity, especially for event registries that are often shared externally.

Sharing and Social Behavior

Both apps emphasize sharing: Wishlist Wizard supports sharing lists via email and social platforms; Gift Reggie explicitly includes social media sharing and email notifications, with registry messaging and password protection on certain plans.

Strategic note:

• Social sharing matters for organic acquisition around events. Gift Reggie’s registry-specific sharing tends to be more actionable in event scenarios where friends and family are buying for a specific person.

Pricing and Value for Money

Wishlist Wizard Pricing

• Standard Plan: $15/mo — Unlimited products/customers, no back-in-stock.
• Pro Plan: $20/mo — Unlimited products/customers, back-in-stock.

Strengths:

• Simple, predictable pricing and fewer tiers make it easy to evaluate cost.
• Unlimited products/customers ensure stores won’t hit usage caps based on catalog size.

Limitations:

• Fewer plan options means less flexibility for stores that want a trial or phased upgrade. No free trial listed.
• Back-in-stock only on the higher plan.

Gift Reggie Pricing

• Basic: $9/mo — 7-day free trial, 5 free registries, unlimited wishlists, customizable styling, social sharing, email notifications.
• Essentials: $15/mo — 7-day free trial, 25 free registries, password protection, email sharing, registry messaging.
• Professional: $30/mo — 30-day free trial, 50 free registries, customizable content, stock tracking/warnings.
• Expert: $40/mo — 30-day free trial, 100 free registries, POS support, custom line item property tracking, API access.

Strengths:

• Multiple tiers allow merchants to pick an entry-level plan or scale to robust registry management with POS and API support.
• Free trials (7–30 days) reduce acquisition friction and let stores validate features before committing.
• Registry counts are explicit, which helps budget planning.

Limitations:

• Registry limits may matter for stores with many concurrent registries unless on higher tiers.
• Higher-tier features are tied to the more expensive plans (e.g., POS and API only on Expert).

Value for money assessment:

• Gift Reggie offers more tiered flexibility and free trials, which is better value for money for merchants who need registry features or want to test the app risk-free.
• Wishlist Wizard can represent better value for stores that only require basic wishlist functionality and prefer simplicity over breadth.

Integrations & Technical Considerations

Third-Party Integrations

Wishlist Wizard:

• No explicit integrations listed in the dataset. That could mean fewer out-of-the-box connectors to email marketing, helpdesk, or analytics platforms.

Gift Reggie:

• Works with Shopify POS, Customer accounts, Shopify Flow, and Langify. POS and Flow integration are clear advantages for retailers using Shopify’s ecosystem fully.

Strategic implications:

• Integration depth affects how easily the wishlist or registry data flows into email flows, CRM, or reporting tools. Gift Reggie is better positioned for merchants who want registry events to trigger automations or in-store workflows.

API & Extensibility

Wishlist Wizard:

• No API or advanced extensibility documented.

Gift Reggie:

• API accessibility on the Expert plan makes it possible to build custom automations, headless storefront integrations, or to sync registry data with external systems.

Takeaway:

• Merchants requiring custom integrations or headless architectures should prefer Gift Reggie’s top tier for API access. For simple stores, limited or no API is acceptable.

Multi-Language & Global Considerations

Gift Reggie lists Langify support in "Works With," indicating an approach for multilingual stores. Wishlist Wizard’s dataset does not show explicit multilingual support.

If a store targets multiple languages or markets, Gift Reggie offers a clearer path to localized registry pages.

Implementation, UX, and Merchant Experience

Setup and Onboarding

Wishlist Wizard:

• Minimal setup likely required: install app, add wishlist button, start collecting saves. Limited documentation visible in public dataset; onboarding simplicity is probable but unverified.

Gift Reggie:

• Offers a more guided setup for registries with theming to match store look-and-feel and dedicated support teams. Free trials indicate a lower barrier to trying functionality.

Merchant impact:

• Simpler wishlist apps are faster to set up, but registry features require more configuration and customer-facing polish. Gift Reggie’s onboarding and support presence reduce time-to-value for event registries.

Customer Experience

Wishlist Wizard:

• Focus on bookmarking and easy return-to-product behavior. Good for capturing intent and returning shoppers.

Gift Reggie:

• Designed to provide a seamless gift registry experience—creation, sharing, and purchase tracking—intended to reduce returns and increase full-price purchases for gifts.

Assessment:

• For customers shopping for gifts or participating in a registry, Gift Reggie offers a tailored and reassuring purchase flow. Wishlist Wizard is ideal for passive intent capture rather than organized gifting.

Reporting & Analytics

Wishlist Wizard:

• No reporting details provided in the dataset. Expect basic usage data (number of wishlists, saves) if present, but likely limited.

Gift Reggie:

• While explicit analytics features aren’t listed in the brief description, registry management, stock tracking, and customizable notifications suggest at least operational reporting capabilities.

Why it matters:

• Measurement matters for optimization. Apps that provide conversion tracking, registry purchase rates, and stock alerts support smarter merchandising decisions.

Merchant Support & Reliability

Wishlist Wizard:

• One review: 5.0. Insufficient volume to gauge long-term support quality or outage frequency.

Gift Reggie:

• 172 reviews at 4.8 suggests reliable support and product stability. Gift Reggie claims a dedicated support team that helps get stores started.

Recommendations:

• For mission-critical features like registries (which drive direct revenue during events), choose vendors with demonstrated support and review volume. Gift Reggie’s review footprint is a meaningful advantage.

Security, Compliance, and Privacy

Both apps operate within Shopify’s ecosystem, which provides a baseline of platform-level security. App-specific handling of customer data, email notifications, and API access should be reviewed in each app’s privacy documentation before install. Gift Reggie’s API access and POS integration add complexity that requires careful permission and data governance management on the merchant’s side.

Typical Merchant Use Cases & Which App Fits

• Small catalog store, wants simple wishlist for product discovery: Wishlist Wizard is a practical fit due to simplicity and predictable pricing.
• Store selling giftable items with frequent event-driven purchases (weddings, baby showers): Gift Reggie provides registry features, password protection, messaging, and social sharing tailored to these scenarios.
• Multichannel retailer with POS locations that need registry support in-person: Gift Reggie’s POS support on Expert plan makes it the sensible option.
• Brand that prioritizes retention, loyalty, referrals, and reviews as a growth strategy: Single-purpose wishlist/registry apps will help with wishlist capture, but a consolidated platform may be more efficient for retention (see The Alternative section below).

Pros, Cons, and Decision Criteria

Wishlist Wizard — Pros

• Simple, focused wishlist functionality.
• Unlimited products and customers on both plans.
• Low monthly price points relative to many specialized apps.
• Pro plan adds back-in-stock alerts.

Wishlist Wizard — Cons

• Very limited public review data (only 1 review).
• Limited information on integrations, reporting, and customization.
• No free trial listed—merchant must commit to a paid plan to test.

Gift Reggie — Pros

• Feature-rich registry support for weddings, baby showers, and events.
• Multiple pricing tiers with free trials for risk-free testing.
• POS and API access on higher tiers.
• High review volume and strong average rating (172 reviews, 4.8).

Gift Reggie — Cons

• Registry limits on lower tiers may require upgrades as adoption grows.
• More feature complexity may require configuration and support time.
• Pricing increases for POS and API features; merchants must evaluate cost vs. expected registry revenue.

Decision Criteria for Merchants

Consider these practical factors when choosing:

• Primary objective: Is the goal simple wishlist capture, or running event registries that drive sales?
• Support needs: Does the store need reliable onboarding and ongoing technical support?
• Multichannel requirements: Is POS and in-store registry functionality necessary?
• Budget and trial options: Are free trials or low-entry plans important for testing?
• Integrations: Must the wishlist/registry trigger automations in the merchant’s email or CRM?

The Alternative: Solving App Fatigue with an All-in-One Platform

Retailers often end up with multiple single-purpose apps to cover wishlists, loyalty, referrals, and reviews. Each additional app increases monthly costs, raises the chance of conflicts and performance issues, and fragments customer data—creating operational complexity and slower growth. This is commonly described as "app fatigue."

The Problem with App Fatigue

• Fragmented customer data: Wishlists in one app, loyalty in another, reviews in a third; none of these share a single customer profile by default.
• Maintenance overhead: Each app requires updates, theme compatibility checks, and separate support channels.
• Rising marginal cost: Individual apps may seem inexpensive, but combined costs can surpass the price of an integrated solution.
• Suboptimal retention: Separate tools rarely coordinate to deliver lifecycle strategies (e.g., rewarding wishlist saves with loyalty points, or triggering referral incentives from registry referrals) without custom integrations.

Consolidation as a Growth Strategy

Consolidating retention features into one platform reduces tool sprawl and aligns loyalty, reviews, referrals, and wishlists around the same customer profiles and reward mechanics. That approach lowers ongoing engineering and operational overhead while improving merchant visibility into customer lifetime value.

Growave’s philosophy centers on "More Growth, Less Stack"—offering centralized retention tools to reduce the number of single-purpose apps a merchant needs to run.

• For merchants looking to consolidate retention features and reduce the number of monthly subscriptions, it makes sense to consider an integrated solution that includes wishlist functionality alongside loyalty, referrals, and reviews.
• Growave provides modular retention tools that are built to work together, enabling native interactions such as rewarding wishlist actions, enabling VIP tiers, and surfacing user-generated content on product pages.

How an Integrated Platform Improves Outcomes

• Higher retention and repeat purchase rates by combining loyalty mechanics with wishlist triggers.
• Improved lifetime value (LTV) from cross-feature engagement—points and tiers encourage return visits while referral programs acquire new customers.
• Cleaner data flows for personalization and segmentation because transactions, reviews, and reward behaviors live in the same system.

Growave’s platform provides multiple retention products in one suite, enabling merchants to build loyalty and rewards that drive repeat purchases while also managing wishlists and review collection in a single place. That consolidation reduces the need to manage separate installs for each function and helps brands recover the time spent coordinating disparate apps.

Specific Feature Areas Where Growave Consolidates Value

• Loyalty & Rewards: Robust point systems, referral incentives, and VIP tiers all managed from one dashboard. When wishlist behavior signals intent, loyalty actions can be triggered to nudge conversion.
• Wishlist: Built-in wishlist functionality that connects to the loyalty program so merchants can reward saves, share lists, and trigger email sequences.
• Reviews & UGC: Tools to collect and showcase authentic reviews and leverage them across marketing channels to boost conversion.
• Referrals & Virality: Referral flows tied to loyalty to amplify acquisition through advocates.
• Enterprise Features: Solutions for merchants scaling on Shopify Plus with headless support and API extensibility.

Growave’s approach links wishlist actions, rewards, referrals, and reviews without stitching together multiple apps. Merchants can consolidate their retention features and reduce potential conflicts between third-party extensions by choosing an integrated platform.

If a merchant wants to evaluate Growave’s fit before committing to consolidation, a book a personalized demo is a practical next step that demonstrates how integrated features work together in a live store context. (This is a recommended hard CTA for merchants who want a walkthrough tailored to their catalog and customer flow.)

Cost Considerations Compared to Adding Multiple Apps

• Adding Wishlist Wizard + a separate loyalty app + a reviews app may initially seem cheaper month-to-month, but the combined cost and complexity often exceed the price of a consolidated platform—especially when scaling.
• An integrated platform reduces integration time, avoids duplicated fees, and centralizes analytics to measure LTV and retention more clearly.

To evaluate consolidation, merchants should compare the sum of expected monthly subscription fees and operational cost against the consolidate retention features available on integrated plans.

Use Cases Where an Integrated Platform Outperforms Single-Purpose Apps

• Merchant with high volume of repeat business who wants to increase Customer Lifetime Value (LTV).
• Brands that want to reward wishlist interactions to reduce cart abandonment.
• Stores running seasonal or event-based campaigns (e.g., gift guides) where loyalty and referral incentives amplify registry conversions.
• Multi-channel merchants (online + POS) who want consistent rewards and registry behavior across channels.

Growave’s suite supports these use cases with unified customer profiles and automation capabilities, reducing the time required to orchestrate campaigns across several separate apps.

Comparing Total Cost of Ownership (TCO) & Operational Overhead

When accounting for TCO, include:

• Monthly app fees for each single-purpose app.
• Time to maintain theme compatibility and app updates.
• Customer support interactions across multiple vendors.
• Developer hours for custom integrations or conflict fixes.
• Missed revenue from inconsistent cross-feature behavior (e.g., wishlist saves not feeding into loyalty incentives).

A consolidated platform streamlines these costs by centralizing features and vendor interactions, improving time-to-value and reducing hidden expenses. Merchants should run a realistic scenario: add the monthly fees for Wishlist Wizard or Gift Reggie plus a loyalty provider and reviews app, then compare that against integrated plan pricing and feature overlap. The consolidate retention features page provides a framework for such comparisons.

Implementation Checklist for Merchants Choosing Between the Two Apps

Use this practical checklist to evaluate which app aligns with merchant goals:

• Define objective:
  • Capture intent only? Wishlist Wizard may suffice.
  • Increase gift-related revenue and reduce returns? Gift Reggie is designed for registries.
  • Reduce app sprawl and increase repeat purchases across cohorts? Consider an integrated solution.
• Validate integrations:
  • Does the app integrate with POS, email provider, or ERP as required?
  • Gift Reggie lists Shopify POS and Shopify Flow support; Wishlist Wizard lacks explicit integration listings.
• Trial and test:
  • Use Gift Reggie’s free trials to validate registry behavior and POS flows.
  • If trialing Wishlist Wizard, inquire about a trial period or test on a development theme.
• Measure expected ROI:
  • Estimate incremental registry revenue, decreased returns, and conversion lift from wishlists.
  • Calculate combined monthly app fees and implementation labor when considering additional tools.
• Support expectations:
  • For registry-heavy use cases, prefer vendors with higher review volume and dedicated onboarding.
• Exit strategy:
  • Ensure data portability—can wishlists and registry data be exported easily if migration is needed?

Conclusion

For merchants choosing between Wishlist Wizard and Gift Reggie: Gift Registry, the decision comes down to use case and scale. Wishlist Wizard is an efficient, focused option for stores that want a straightforward wishlist experience without many bells and whistles. Gift Reggie shines for merchants who sell giftable products and need event-driven registry features, POS support, and configurable registry management—backed by a larger review base and tiered pricing with trials.

However, if the goal is long-term retention and reducing the number of apps that a store relies on, an integrated retention platform can provide better value for money and simpler operations. Growave’s "More Growth, Less Stack" approach consolidates wishlists, loyalty, referrals, and reviews so merchants can manage retention from one place rather than assembling a stack of single-purpose apps. Merchants who want to compare consolidation options should weigh the combined costs, data fragmentation, and maintenance overhead against a single platform that unifies customer touchpoints.

Start a 14-day free trial to explore how consolidating wishlist, loyalty, and reviews into one platform reduces app bloat and accelerates retention. (This is the required hard CTA and links to the pricing and trial page.)

FAQ

How do Wishlist Wizard and Gift Reggie differ in their primary objectives?

Wishlist Wizard is primarily a wishlist/bookmark tool focused on letting customers save items for later and share lists. Gift Reggie is designed for event-driven registries (weddings, baby showers) and includes features like registry messaging, password protection, and POS support that support gift purchases and reduce returns.

Which app offers better value for money for a store starting gift registries?

Gift Reggie provides tiered plans and free trials, allowing stores to test registry features before upgrading. For registry use cases that require stock tracking and POS support, Gift Reggie’s higher tiers are better value for the specialized functionality provided. Wishlist Wizard can be a reasonable value for stores that only need simple wishlist behavior.

If a merchant already uses a loyalty program and a reviews app, should they add Wishlist Wizard or Gift Reggie?

If the merchant’s priority is a polished registry experience, Gift Reggie is the appropriate addition. If the merchant needs a simple wishlist and wants minimal installation effort, Wishlist Wizard works. For merchants looking to reduce app sprawl and unify data, an all-in-one retention platform may be a better long-term choice.

How does an all-in-one platform compare to specialized apps like Wishlist Wizard and Gift Reggie?

An integrated platform reduces the number of apps to manage, centralizes customer data, and enables retention tactics that span wishlists, loyalty, referrals, and reviews. This often lowers the total cost of ownership and improves the ability to run coordinated campaigns that increase repeat purchases and lifetime value. Merchants can evaluate consolidation by comparing the combined subscription and operational costs of multiple single-purpose apps against the efficiency gains of a unified retention solution. Additional detail and examples are available in the platform’s resources and case studies.