SWishlist: Simple Wishlist vs. Sirius Wish: An In-Depth Comparison

Introduction

Choosing the right wishlist solution is one of many small but consequential decisions a Shopify merchant faces. Wishlists can reduce cart abandonment, surface customer intent, and feed product recommendations — but not every wishlist app is built the same. Feature limits, localization, integration depth, and pricing models all shape whether a tool actually moves the needle on retention and lifetime value.

Short answer: SWishlist: Simple Wishlist is an excellent choice for merchants who want an affordable, tightly focused wishlist with generous language support and modular pricing tiers; Sirius Wish aims to offer broader session and action allowances but currently lacks marketplace traction and public ratings. For merchants who want more than a standalone wishlist — loyalty programs, reviews, referrals, and VIP tiers — a single integrated platform like Growave delivers better long-term value and reduces tool sprawl.

This post provides an objective, feature-by-feature comparison of SWishlist: Simple Wishlist and Sirius Wish. The goal is to equip merchants with actionable criteria for choosing between the two and to show when a unified retention platform may be the smarter investment.

SWishlist: Simple Wishlist vs. Sirius Wish: At a Glance

Deep Dive Comparison

Core Feature Set

SWishlist: Simple Wishlist — What it does well

SWishlist centers on the core wishlist experience: letting shoppers save favorite items, share their lists, and return to purchase later. Built with a focus on customization and language support, it covers basic and expected behaviors for a wishlist plugin.

• Seamless "add to wishlist" experience for storefronts.
• Sharing functionality so customers can send lists to friends and family.
• Extensive storefront language support (up to 20 languages on Premium).
• API access for merchants who want custom integrations or to surface wishlist data in other systems.
• Lightweight pricing tiers with a generous free tier for early-stage stores.

Strengths here are clarity and simplicity: the app does one thing and aims to do it well.

Sirius Wish — What it pitches

Sirius Wish advertises a similar set of wishlist features — ability to create, manage, and integrate wishlists — but its public materials emphasize session-based allowances and action limits across tiers.

• Save items for later and manage wishlists from the customer account area.
• Plans that scale by sessions and wishlist actions (useful for stores with high traffic).
• Promises deeper insights into customer preferences to enable targeted marketing.

However, with no public reviews and a zero-star rating on the Shopify listing, merchants have less social proof to rely on when evaluating real-world reliability and UX.

User Experience & Customization

Front-end behavior and theme integration

SWishlist is built to be theme-friendly. The vendor offers free setup for up to two themes in the free plan, which matters for merchants who run multiple storefront variants or A/B test themes. The emphasis on language support also suggests front-end templates and copy are adjustable.

Sirius Wish claims “effortless” integration, but the lack of publicly listed integrations, theme setup guarantees, or install notes leaves an information gap. For merchants who rely on visual consistency and custom theme designs, SWishlist’s hands-on setup promise reduces implementation risk.

Customization depth

SWishlist promotes “Customize everything to perfectly match your store.” That typically means adjustable buttons, icons, placement options, and language strings — enough for most merchants who want the wishlist to look native.

Sirius Wish may provide UI controls, but with no demos or reviews available publicly, it’s harder to verify the depth of styling options and how well the tool adapts to bespoke themes and page builders.

Localization & Internationalization

Localization is more than translations; it’s date/number formats, right-to-left (RTL) support, and localized UX. SWishlist explicitly lists multi-language support by plan tier:

• Free: 2 storefront languages
• Basic ($5): 7 languages
• Premium ($12): 20 languages

That tiered approach helps merchants scale language coverage as they expand internationally.

Sirius Wish does not publish storefront language support details. If international shoppers are a significant portion of traffic, SWishlist presents a clearer path.

Data Limits, Session Models & Scalability

Limits and metrics are where the two apps diverge in philosophy.

SWishlist focuses on wishlist additions per month as the primary limiting metric. That is straightforward: each time a shopper adds a product to a wishlist counts toward the cap. Paid tiers dramatically increase or remove the limit (Premium offers unlimited additions).

Sirius Wish uses a sessions model alongside wishlist actions. Its free plan allows 6,000 sessions and 100 wishlist actions; paid tiers expand both. This model favors merchants monitoring traffic and activity rather than wishlist events alone.

Pros and cons of each:

• SWishlist’s additions-per-month model is easy to forecast and understand for stores primarily worried about wishlist volume.
• Sirius Wish’s sessions model can be more flexible for high-traffic stores with low wishlist adoption rates, but it requires monitoring to avoid overages.
• Unlimited additions on SWishlist Premium remove scaling friction for stores that expect viral wishlist usage or heavy social sharing.

Pricing & Value for Money

Pricing must be evaluated on two axes: absolute cost and value for money (features unlocked relative to price).

SWishlist pricing is simple and low-cost:

• Free: 300 additions / month, 2 languages, setup for 2 themes
• Basic $5 / month: 7,000 additions, 7 languages
• Premium $12 / month: Unlimited additions, 20 languages, full stats, priority support

Sirius Wish pricing is higher and tiered by sessions/actions:

• Free: 6,000 sessions, 100 wishlist actions
• Starter $14.99 / month: 12,000 sessions, 1,500 actions
• Pro $49.99 / month: 60,000 sessions, 15,000 actions
• Premium $89.99 / month: 110,000 sessions, 60,000 actions

Analysis:

• For merchants focused purely on wishlist functionality with small budgets, SWishlist offers better value for money. A $12/month cap for unlimited additions is compelling.
• Sirius Wish’s higher price points may make sense for larger merchants where session counts and analytics justify the spend. However, where Sirius Wish lacks transparent integration and social proof, the ROI case is less clear.
• The presence of upgrade tiers that scale with traffic is useful on Sirius Wish, but many merchants will find a mid-tier SWishlist plan sufficient.

When comparing raw value, SWishlist’s low cost for core features is attractive. But pricing alone is not the only factor — integration depth, analytics, and broader retention features (which neither app fully covers) can change the value calculus.

Support & Documentation

SWishlist publishes explicit support SLAs across plans: free plan support within 24–48 hours, Basic within 12–24 hours, and top-priority support for Premium customers. Free setup for up to two themes is another support-related perk for early-stage merchants.

Sirius Wish does not list support response times or setup assistance publicly. Lack of clear support guarantees increases onboarding risk, especially for stores with limited developer resources.

When uptime, fast fixes, and theme compatibility matter, documented support policies are an advantage.

Integrations & Technical Compatibility

SWishlist lists API support, which enables merchants to push wishlist data to other systems (CRMs, email platforms, or custom dashboards). That opens opportunities to capture purchase intent and trigger flows based on wishlist events.

Sirius Wish’s “Works With” field is blank in the provided data. Without official integration listings (Klaviyo, Omnisend, Recharge, etc.), merchants should assume custom integration work may be required.

For merchants who rely on email automation or loyalty platforms, the ability to export or forward wishlist events can determine whether the wishlist produces measurable ROI.

Analytics & Reporting

Actionable analytics turn wishlist behavior into revenue. SWishlist advertises “unlimited access to all statistics” on its Premium plan, which implies an analytics layer that reports wishlist items, conversion rates from wishlist to purchase, and perhaps demographic breakdowns.

Sirius Wish claims to provide “valuable insights into customer preferences,” but specific analytics capabilities and export options are not published. Merchants should request sample reports or a demo to evaluate the analytics depth before committing.

Security, Data Ownership & Privacy

Neither app’s provided data includes GDPR or data residency specifics. Merchants collecting customer intent data should verify:

• Where wishlist data is stored
• Data export options and ownership
• Compliance with local privacy laws (GDPR, CCPA)
• Whether integrations send personal data to third parties

SWishlist’s API and documented support structure make it more likely merchants can obtain these details pre-install. Sirius Wish’s lack of transparency on the Shopify listing requires direct vendor inquiry.

Implementation Time & Ongoing Maintenance

SWishlist’s free setup for two themes lowers the friction to turn the feature on without a developer. That’s important for small teams or merchants testing wishlist adoption.

Sirius Wish does not advertise setup assistance; merchants may need developer hours for theme edits or to optimize placement.

Ongoing maintenance is typically light for wishlist apps, but upgrades, theme changes, or conflicts with other apps can create intermittent needs for support. A vendor with clear setup and good SLAs avoids long-tail maintenance costs.

Reliability & Marketplace Proof

SWishlist has 106 reviews with an average 4.9 rating — a strong signal that merchants are satisfied with functionality, support, and reliability. In practice, a healthy review count is helpful for risk assessment.

Sirius Wish has 0 reviews publicly and a 0 rating. That absence of feedback increases the risk profile. New or unreviewed apps can be solid, but merchants should exercise caution: request a trial, ask for references, and check for any active support channels before installing.

Use Cases: Which App Fits Which Merchant?

• Merchants on a tight budget who want a straightforward wishlist and multilingual storefront: SWishlist is a solid match. The Free and $5/month plans let stores try the feature before committing.
• Merchants expecting high traffic but relatively low wishlist adoption: Sirius Wish’s session-based tiers might fit if the sessions metric maps to business needs; however, the lack of public proof requires further vendor validation.
• Businesses that need unlimited wishlist additions and clear SLAs: SWishlist Premium ($12/month) removes action caps and adds priority support for a low monthly fee.
• High-growth brands that need wishlist data to feed complex automation and loyalty programs: Neither app alone solves the broader retention stack problem; merchants should evaluate whether consolidating wishlist, loyalty, and reviews into one platform is a better long-term strategy.

Decision Checklist: What to Ask Before Installing

• How many wishlist additions per month does the store expect?
• Is multilingual storefront support required now or soon?
• Which marketing/automation systems must receive wishlist events?
• How much developer time is available for installation and styling?
• What support response time is acceptable if issues arise?
• Is analytics access required to measure wishlist-to-purchase conversion?
• Does the vendor provide clear privacy and data ownership documentation?

Answering those questions will quickly reveal whether SWishlist or Sirius Wish is better aligned with business needs — or whether a broader solution should be considered.

Migration & Exit Strategy

Install with an exit plan:

• Confirm how to export wishlist data before committing.
• Ask whether wishlists are stored in a vendor database or within Shopify customer accounts.
• Ensure any migration script or API can map wishlist items to existing customer profiles to preserve historical intent data.

SWishlist’s API and documented setup make data portability more likely; Sirius Wish should be asked directly for export capabilities.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps like standalone wishlists are easy to evaluate and often inexpensive. However, using multiple point solutions creates a different set of problems that compound as a store scales. This pain is commonly called "app fatigue."

App Fatigue: Cost, Complexity, and Data Fragmentation

App fatigue shows up as:

• Multiple monthly bills for single features, eroding margins.
• Integration gaps that require custom engineering or Zapier connectors.
• Fragmented customer data across wishlist, reviews, loyalty, and referral systems — hampering unified customer journeys.
• Increased maintenance overhead for theme compatibility and performance.
• Difficulty measuring the true ROI of retention tactics because signals live in silos.

For merchants focused on retention, the goal isn't only to install features; it’s to create coherent customer experiences that increase repeat purchases and lifetime value.

Growave’s "More Growth, Less Stack" Value Proposition

Growave presents an alternative: combine wishlist functionality with loyalty, referrals, reviews, and VIP tiers into one integrated platform. That approach reduces the number of vendors to manage and centralizes customer engagement data.

Key benefits of a consolidated retention stack include:

• Unified customer profiles that power targeted campaigns.
• Built-in loyalty and reward mechanics that tie directly to wishlist behaviors.
• Reviews and UGC flows that can be incentivized via points and referrals.
• Less engineering drag from multiple integrations.

Merchants interested in consolidating retention features can explore options to consolidate retention features and evaluate how fewer specialized apps could simplify operations. For teams that prefer install-first evaluation, Growave is also available to install from the Shopify App Store.

What Growave Adds Beyond Wishlists

Growave bundles multiple retention levers into the same platform that manages wishlists. This provides more strategic flexibility than single-purpose wishlist apps:

• Loyalty & Rewards: Build custom reward rules, point accruals, and redemption options that incentivize actions beyond purchases, such as writing reviews or creating wishlists. Merchants can learn more about loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Automate review collection, display social proof, and moderate UGC without adding another vendor. Merchants can see how to collect and showcase authentic reviews that influence conversions.
• Referrals & VIP tiers: Turn wishlists into referral triggers and reward advocates based on VIP status.
• Integrations for data flow: Built-in connectors for email and CRM platforms reduce custom engineering.

For merchants on Shopify Plus or those planning to scale, Growave offers specific solutions and support paths — a point to consider for enterprise-level roadmaps. Explore tailored offerings for solutions for high-growth Plus brands and real-world brand stories to see how consolidation affects retention at scale by visiting customer stories from brands scaling retention.

How Growave Reduces Total Cost of Ownership

Replacing multiple single-purpose apps with a single platform reduces recurring subscription fees and the hidden costs of stitching systems together. Advantages include:

• Consolidated billing with predictable monthly pricing.
• Lower development and maintenance overhead.
• Fewer points of failure and conflicts between apps.
• A single support partner for coordinated troubleshooting.

Merchants evaluating ROI should compare the combined cost of separate wishlist, loyalty, reviews, and referral apps to a single platform fee and factor in time saved and conversion uplift potential.

Examples of Value-Add Integrations

Growave can forward events to marketing platforms and CRMs so wishlist actions become activation triggers:

• Send wishlist events to email flows in Klaviyo or Omnisend to re-engage customers who showed intent.
• Use wishlists to trigger rewards or referral bonuses, increasing the chance of converting saved items into purchases.
• Combine review requests with loyalty points to improve response rates and enrich product pages.

Merchants can learn more about how integrated loyalty and review workflows work by exploring loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews.

Book a personalized demo to see how an integrated retention stack improves retention and reduces app sprawl. (This is a direct call to action to schedule a demo.) Schedule a personalized walkthrough

Practical Migration Considerations

If a merchant decides to consolidate:

• Audit current app costs and feature overlap to quantify savings.
• Map out critical automation and ensure equivalent triggers exist in the new platform.
• Export wishlist and customer preference data before switching to preserve historical context.
• Stagger migrations to validate behavior and retain conversion continuity.

For merchants ready to evaluate pricing and trial options, it’s straightforward to compare plans and start a trial or to install from the Shopify App Store.

Final Comparison Summary: Which App Should a Merchant Pick?

For merchants choosing between SWishlist: Simple Wishlist and Sirius Wish, the decision comes down to use case, budget, and risk tolerance:

• SWishlist: Simple Wishlist is best for merchants who want a low-cost, reliable wishlist with multilingual support, clear SLAs, and a straightforward pricing model. The 4.9 rating across 106 reviews provides social proof of reliability and merchant satisfaction.
• Sirius Wish may suit merchants who prefer session-aware billing and tiered action limits, but the lack of public reviews and limited public integration details increases onboarding risk. Request a trial and references before committing.

Neither app addresses the full retention lifecycle. For stores that want to link wishlists to loyalty, referrals, and reviews — thereby increasing lifetime value and simplifying the tech stack — a consolidated platform can be a better long-term investment.

Start a 14-day free trial to see how a unified retention stack accelerates growth. (This is a direct call to action to start Growave’s trial.) Start a 14-day free trial

FAQ

Q: How does SWishlist: Simple Wishlist differ from Sirius Wish in practical terms?

• SWishlist focuses on wishlist additions as its primary metric, offers tiered language support, and provides documented support SLAs. It has significant marketplace validation (106 reviews, 4.9 rating). Sirius Wish uses a sessions-and-actions model with tiered limits; pricing is higher, but marketplace proof is currently absent, which requires merchants to validate reliability and integrations directly with the vendor.

Q: Which app is better for international stores with multiple storefront languages?

• SWishlist is the clearer choice because it publishes language support by tier (up to 20 languages on Premium). Sirius Wish does not publish language support details, so merchants should request information if localization is a priority.

Q: Can wishlists be used to trigger loyalty or email campaigns?

• Standalone wishlist apps can surface intent, but connecting those events to loyalty or email automation requires integrations. SWishlist exposes an API, making this possible with engineering work or middleware. For merchants wanting built-in connectivity between wishlists, loyalty, reviews, and referrals, consider an integrated retention platform that centralizes these triggers.

Q: How does an all-in-one platform compare to specialized apps?

• An all-in-one platform reduces vendor count, consolidates billing, and centralizes customer data, which makes it easier to run coordinated retention campaigns. Specialized apps can be cheaper short-term and easier to install, but they create data silos and higher maintenance as the stack grows. For merchants prioritizing long-term retention, the efficiencies of consolidation often outweigh the initial investment.

This analysis is intended to help merchants weigh short-term needs against long-term retention strategy. For an easy way to compare consolidated pricing and to try an integrated retention platform that includes wishlist, loyalty, reviews, and referrals, visit Growave’s pricing and trial options to evaluate next steps. Compare plans and start a trial — or install the app from the Shopify App Store to evaluate it in a real store environment.