Best Marketing Apps for Shopify in 2023

Growave is the all-in-one marketing platform that empowers your Shopify store with product reviews, wishlists, loyalty programs, referrals, social login, and UGC.

Best for small and medium-sized Shopify stores to have loyalty & rewards, reviews, wishlist, Instagram, and UGC from one place instead of several separate apps.

Growave helps you to reach a new audience and engage visitors and converts them into buyers. We provide a suite of seamlessly integrated products starting from Social Login, Wishlists, Reviews and ending with Loyalty programs.

Leading Shopify Plus brands trust Growave to improve customer loyalty and review collection.

Trusted by 13000+ brands globally

Growave's Key Features:

- Loyalty & Rewards: strengthen the customer-brand relationships, increase repeat purchases, boost engagement using convertible loyalty points, gifts & VIP-tiers membership on your site. Use a loyalty program offline with Shopify POS.

- Referral program: grow your community by rewarding them for sharing on social media, email, and referring their friends.

- With the Growave Shopify Reviews app collect more photo reviews, product reviews, and site(brand) testimonials on autopilot, drive more shoppers to your site through search and social. Build trust with visual product reviews, Q&A, and boost sales via UGC. Automated, customizable, and personalized review request emails to collect verified photo reviews.

- Wishlist: let customers save their favorite products to their wishlist with easy access. Reduce shopping cart abandonment, order recovery, and targeted emails

- Social Login: easy login in 1 click using Facebook, Google, Line, Twitter, Yahoo, Tumblr, and Amazon account, or by an email address.

- Instagram Shop Gallery: shop Instagram feed and UGC is fully compatible with a NEW Instagram API. Turn your Instagram feed and user-generated content into shoppable galleries and allow your customers to shop directly from an Instafeed.

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SMSBump is Shopify's most loved SMS marketing and automations app. Tens of thousands of Shopify and Shopify Plus merchants are launching, growing and managing their SMS marketing with SMSBump. Built to enable TCPA and GDPR compliance. Create SMS /MMS (Text with image) marketing campaigns in seconds and track results. Integrates with all major Shopify apps for Reviews, UGC, Loyalty, ESPs, Subscription services, help desks and more.

Key Features:

• Send messages just the right time - Launch campaigns or send automations based on your customer's local timezone,
• Quiet hours - Input quiet hours based on your store timezone which guarantees that your clients would not be woken up in the middle of the night
• Country restriction - Send messages only to a certain countries
• Max cost per text message - Optimize your costs and do not send SMS messages above a certain threshold
• Emojis - Spice up your campaigns
• GIPHY and Pexels integration
• Analytics - Track orders, link clicks, SMS by country, conversion rate, amount spent, specific automation stats, campaign stats, Image SMS, GIF SMS special tags and many more

Omnisend is an Email & SMS marketing platform used by 70,000+ ecommerce merchants who want to increase sales, not the workload. We’re the only marketing automation platform that has a G2 ease-of-use rating as high as 9.3, after all!

Seamlessly collect email and/or SMS opt-ins using our mobile-friendly, fully customizable popups, signup boxes, landing pages and even a wheel of fortune. Boost your conversions with well-targeted, personalized messages across email, SMS, push notifications and use the built-in audience sync for Facebook & Google ads. Moreover, Omnisend integrates with Growave to enhance the capabilities of both apps.

All messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes. No need to pay for multiple apps anymore!

Key Features:

• Sell while you sleep with pre-built workflows
• Convert store visitors to shoppers with pre-built ecommerce automations
• Send stunning newsletters
• Create beautiful, shoppable emails in minutes
• A drag & drop email builder
• Ready-made, responsive email templates
• Dynamic coupon codes
• An automatic product picker
• Automatically resend campaigns without any tedious manual work!
• Build your Email and SMS lists
• Improve your targeting with robust segmentation
• Combine email with SMS and push notifications
• Send FREE SMS on any plan
• SMS available worldwide
• Push notifications and SMS can be used in campaigns & omnichannel workflows
• Campaign, automation and form performance reports
• Personalized benchmarks to compare against industry brands
• Live view of store visitor activity
• Customer Lifecycle Stage breakdowns
• Custom storefronts & single integration API. Contact us before installing.
• 24/7 live chat & email support
• Dedicated customer success managers for Pro plan users w/15K+ subscribers
• On-demand Omnisend Academy training & live webinars
• Enjoy all features on any plan

Get started by accessing all Omnisend's features on the Free plan. You can upgrade your plan to suit your list size.

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NotifyVisitors is one of the best email marketing software as it offers a wide range of features. You do not require any coding knowledge to get started. Moreover, it offers a free plan where you can send up to 1000 contacts to 1000 email sends and test its features and functionalities.

Key Features

NotifyVisitors is best suited for Shopify stores, small businesses, and startups.

• Automated email campaigns 
• Send welcome emails, promotional emails, cart abandonment emails, win-back, etc.
• Track your campaign progress through in-depth analytics
• Drag and drop email editor to personalize emails.
• A/B testing your email segmentation
• Advanced Reporting
• Advanced segmentation
• Personalization

The Facebook Channel is a set of tools to sell and market across Facebook and Instagram channels. Manage all your Facebook accounts and products from one app. Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram. Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.

Quickly connect your main Facebook accounts and your products will automatically sync so can promote them on Facebook or Instagram. Use free and paid marketing tools to reach new customers and promote your products across Facebook and Instagram, without leaving Shopify.

Manage your products, view approved products for selling and marketing, resolve product issues, and track ad activity all from the channel.

Key Features:

• Simple setup
• Sell from anywhere with the new Facebook Shops
• Sell products with Instagram Shopping
• Advertise with free and paid ads
• Build your audience
• Easily manage products

The Google channel makes it easy for you to reach the millions of shoppers that use Google to find the products they need. Get your products discovered with Shopify’s Google channel.

Regardless of your budget, you can get your products in front of shoppers when they are looking for them on Google. Free listings on Google help you get in front of the millions of shoppers that use the search engine to discover & purchase products.

Businesses new to advertising with Google can earn up to $150 in ad credit. We’ll match your spending on Smart Shopping campaigns up to $150 within the first 30 days.

Key Features:

• List products for free on Google.
• Enable seamless checkout with Buy on Google. Available to eligible US businesses.
• Run paid Smart Shopping campaigns to promote products across Google.

Connect with your customers and build lasting relationships with Shopify’s own email marketing tool.

Choose from a growing collection of email marketing templates like product collections, sales, restock, newsletters, holidays, events, and more. With illustrations and templates for every moment of your business.

Key Features:

• Send branded emails to your subscribers in just a few clicks - directly from your Shopify admin.
• Easily customize an email by editing text, buttons, images, layout and more to make it your own.
• Personalize your subject line, preview and body text with customers information for a more engaging experience.
• Duplicate previous emails to keep your content consistent.
• Be more flexible. Schedule an email to send at a desired time.
• Import customer lists into Shopify.
• Segment emails to ensure the right message gets to the right person.
• Track results including open and click-through rates, products added to carts, and purchases.
• Send emails from your domain with little setup if you purchase your domain on Shopify.

Sell more with Buy Buttons and checkout links

Create a Buy Button for any product or collection and add it to a website or blog. Use the Buy Button editor to match the style and colors of your brand, then copy and paste the HTML code to your platform of choice. You can also create quick checkout links that will send shoppers directly to your checkout page. Choose a single product and variant, then copy your link to any email, direct message or social media post.

Learn more about Buy Buttons and checkout links by visiting the website in the “Sales and support” section of this page.

Key Features:

• use the Buy Button editor to build buttons with custom fonts, colors, and layouts
• update product details from Shopify without needing to edit the code on your website or blog
• fulfill orders for customers that are placed using Buy Buttons and checkout links
• track sales using your Home sales overview and Analytics pages
• create fast and easy checkout links to promote products

USE CHAT TO SELL MORE AND BUILD STRONG RELATIONSHIPS

Shopify Inbox is so much more than support. In fact, 70% of Shopify Inbox conversations are with customers making a purchasing decision.

Talk with customers and sell over online store chat, social media, and email all from Shopify Inbox. Customize online store chat, saved responses, and more right from your admin. With Shopify Inbox, you can grow your business, build strong customer relationships, and spend less time on support, all for free from a single business chat app.

Key Features:

• Save time managing customer conversations from online store chat and social media all within a single app
• Send products, discounts, and new orders from your Shopify store directly inside chats with just a few taps to turn more conversations into checkouts
• Send automated messages and continue chats over email in case you can't respond in real-time
• Know when customers add or remove items from their shopping cart
• Assign chats to your staff and team to scale customer conversations
• MESSENGER // Let customers contact you from your Facebook Page, Facebook Shop, and Messenger.
• INSTAGRAM (coming soon) // Let customers contact you through your Instagram posts, stories, and Shop tab.

Install the Pinterest Shopify app to quickly upload your product catalog and publish Pins for items you sell.  Get your products in front of 400M people on Pinterest. People on Pinterest can easily discover, save and buy products from your website for free, without any advertising spend from you.

Key Features:

• Once you've uploaded your catalog, people on Pinterest can easily discover, save and buy products from your website without any advertising spend from you.
• Track performance with the Pinterest Tag and keep your Pins up to date with daily automatic updates.
• Pinterest users can quickly find, save, and purchase items from your website free of charge, without any ads being spent on you.

Klaviyo is the leading ecommerce marketing platform in the Shopify ecosystem. Over 265,000 stores around the world use Klaviyo to send personalized email, SMS messages, signup forms and more. The platform scales with your business no matter how much you grow—so you can go from launch to running a billion-dollar brand without slowing down or switching platforms.

Key Features:

• Powerful pre-built integrations
• Free and flexible account options
• Pre-built forms, templates, and automations
• Personalization and targeting
• Out-of-the-box automations
• Dynamic forms
• Best-in-class segmentation
• Growth-focused reporting
• SMS
• Social advertising
• Insights and guidance

Instafeed is an official Instagram app

Display custom shoppable Instagram feeds on your Shopify store with Instafeed. Create social prood, keep your store content fresh with minimal and elegant feed! Minimal and elegant feed - We focus on customer journeys that increase your sales and eliminate features that distract your customers and hardly get clicked. Your store is for selling, not a social network. Keep your store content fresh - Use your Instagram content to automatically drive fresh new content to your store.

Key Features:

• Image and video support.
• Compatible with all themes and devices.
• Fully responsive - Posts automatically adjust to screen on desktop and mobile.
• Lightweight - Does not inject any code in your store or degrade your page speed (all images are lazy loaded).
• Fully customizable - Choose feed title, number of rows and columns, space between posts.
• Show posts in grid or slider layout.
• Link posts to Instagram or open pop-up window directly on your store.
• Show number of likes on each post (Instafeed Pro).
• Custom number of rows and columns for mobile (Instafeed Pro).
• Tag products on your posts - Create shoppable Instagram feeds (Instafeed Pro).
• Filter your posts by hashtags (Instafeed Plus).
• Publish multiple Instagram feeds - Up to 3 feeds (Instafeed Pro); Unlimited feeds (Instagram Plus).

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Mailchimp is the all-in-one email marketing and automation platform used by millions of entrepreneurs around the world to grow their brand – and their business.

Whether you’re just starting out or already running a thriving company, Mailchimp’s beautiful, precision-targeted emails, expert insights, and powerful marketing CRM give you everything you need to scale your business.

Remind customers about stuff they already want with abandoned cart emails or win back lapsed customers with re-engagement promotions. Customize your automations with Mailchimp’s Customer Journey Builder or choose from a collection of pre-built journeys.

Create and launch multichannel social campaigns to reach your audience where they’re hanging out. Use our Lookalike Audience Finder to target customers similar to your best-performing segments.

Key Features:

• Automations that do the work for you
• Flexible templates and AI-generated custom designs
• Let your brand shine through with easy-to-use design tools, drag-and-drop templates, and custom designs generated by our AI-powered Creative Assistant.
• Advanced personalization and segments
• Track and segment customers based on transaction details, purchase frequency, location, and more. Target different segments with personalized content that will resonate with them.
• Expert insights and recommendations
• Use A/B testing to refine your content and get personalized suggestions from our data-powered Content Optimizer to improve your copy, imagery, and layout.
• Growth-focused reporting and analytics
• Get help from real-time reports, built-in analytics tools, and personalized recommendations on what to do next.
• Built-in product recommendations
• Automatically deliver personalized product recommendations based on a customer’s purchase history.
• Go from concept to publish in just a few clicks with all your logos and assets in one place. Re-use creative assets to keep all your marketing consistent and on-brand across channels.
• Turn browsers into buyers with digital ad tools that retarget website visitors on social channels or the web.
• Capture leads and grow your subscriber list with an unlimited number of pop-ups forms and landing pages – pre-built and ready to publish in seconds.

Judge.me Product Reviews - is an app that helps you to collect and display star ratings and reviews about your products on Shopify store. Social proof from reviews and other user-generated content like photos and videos increases your conversion rate, organic traffic, and buyer engagement. Our photo and video reviews are free!

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Key Features

1. Photo and video reviews are free
2. Unlimited orders and request emails included on all plans
3. 24/7 customer support team
4. Unlimited review requests, orders and imports
5. Review Carousel (6 free themes to show your best ratings)
6. All Reviews Page, Floating Reviews Tab
7. Question and Answers (Q&A) and custom forms, questions
8. Product review groups & cross-shop synchronization
9. SEO Rich Snippets (your ratings and stars marked-up in Google search)
10. Instantly loaded reviews (Shopify metafields) to increase page speed

Snapchat Ads allow brands to reach Snapchat’s unique audience and drive meaningful results for their businesses. Snapchat offers a variety of features built for e-commerce businesses.

Join 10,000+ Shopify merchants using the Snapchat Ads app to market and grow their businesses!

Seamlessly build your brand and grow sales on Snapchat. Reach a unique, highly engaged audience.

Create engaging Brand Awareness Ads to reach new customers with Story Ads, which allow you to showcase anywhere from 3 to 20 products in a thematic way, such as items within a product category or a new line that’s launching.

Automatically re-engage high-intent audiences with Dynamic Shopping Ads. Promote your entire catalog to people who have recently visited your website, in real-time.

Key Features:

• Set-up the Snap Pixel within a few clicks
• Sync your Catalog so you have the most up-to-date product information for your ads
• Create and manage ad campaigns directly from Snapchat’s Ads Manager or Shopify’s Marketing tab
• Snapchat has 229 million daily active users, on average
• Snapchatters are highly engaged—our community spends an average of over 30 minutes on Snapchat every day²
• Today, each Daily Active User opens Snapchat 30 times per day on average²
• Capture spending power of Millennial & Gen Z audiences
• In the U.S., UK, France, Canada, and Australia, Snapchat reaches more 13-24 year-olds than either Facebook or Instagram³
• Millennials and Gen Z have $1 Trillion in direct spending power⁴
• Easily create two types of campaigns from within Shopify’s Marketing tab
• Brand Awareness Ads. Dynamic Shopping Ads
• Install the Snap Pixel easily, within a few clicks. The Snap Pixel allows you to:
• Measure the effectiveness of your campaigns by attributing purchases to ads and viewing metrics like return-on-ad-spend
• Target audiences who have recently viewed their products while excluding those who have already purchased
• Sync the products from your store into a new Snapchat product catalog, which you can use to build engaging shoppable product ads in Snapchat Ads Manager

This app allows you to create video ads, track results, and manage your orders all from within Shopify. Here are the key features available on the TikTok channel for Shopify:

Key Features:

• Get Started with TikTok For Business - Easily create a new account, set up a payment method and quickly start running ads.
• 1-Click Pixel Installation - The TikTok Pixel helps you track performance and is easy to implement. Once your account is connected you can install your pixel with just one click. No coding or developers required.
• Promote Products on TikTok - Easily set up and track conversion campaigns within Shopify using the guided campaign creation tool.
• Target Your Audience - With a mix of demographic, location, and behavioral options, you can adjust your targeting to be as broad or defined as you want.
• Creative Made Simple - Our Video Generator tool helps you create TikTok-style videos in minutes. Simply upload product images or videos, and the tool does the rest - no video production expertise is required.
• Optimize Marketing Campaigns - Quickly view a snapshot of your important campaign performance data on the reporting dashboard and gain an understanding of your conversion funnel, as well as identify opportunities to optimize your ads.

*⁣This app is currently not supported on mobile.

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Tidio app uniquely merges live chat, Bots, and Marketing Automation to meet the expectations of the most demanding Shopify store owners. By adding Tidio Chat to your store you empower your customers with the quickest and most effective form of contact. Research shows that live chat can boost sales by as much as 40%. Next time your customer faces an issue, they won’t go to the competitors or waste time -- they’ll contact you.

Key Features:

• Respond on Chat and Messenger
• Enable Bots and increase sales
• Set up in less than 30 seconds
• A modern widget design that suits any website
• The option to support multiple languages;
• One of the highest-rated mobile app providers for iOS/Android in the industry;
• Dozens of Automation and Bot templates for boosting your sales, as well as limitless possibilities thanks to the powerful editor;
• Rich widget customisation options;
• The option to see what your visitor is typing in real time;
• Fantastic 24/5 support;
• Support for 20+ integrations

You can now use Flexify to sell through your own “Facebook Shop” - the new, unified digital storefront across Facebook and Instagram.

Advertise and sell your products on Facebook & Instagram

Tens of thousands of merchants are using Flexify to create auto-synced Facebook Product Catalogs that enable Dynamic Product Ads, Facebook Shop and Instagram Shopping (psst… works with Google and Pinterest too).

Get started risk-free with our *free-forever* plan!

Key Features:

• Flexify helps you create highly targeted PRODUCT ADS on Facebook, Instagram & Google.
• NO MANUAL WORK : Promote all your products with unique creative without having to configure each individual ad.
• SET & FORGET : Set up your campaigns once and continually put your product in front of people with highly targeted ads.
• CROSS-DEVICE: Reach people with product ads on any device they use, regardless of how they first found your business.
• HIGH RELEVANCY: Show people products that are highly relevant to their interests & social media behaviour to increase sales!
• ALWAYS UP-TO-DATE: Never advertise and out-of-stock product again! Flexify keeps your store in sync with your ads. Hourly sync available.
• HUGE FEEDS: up to 1000 products on the free plan & unlimited feeds on our paid plans.
• PRODUCT COLLECTIONS: You choose which products to sync: all of them or a subset.
• BETTER IMAGES: No more cropped images in your ads! Flexify resizes!
• Now officially supporting Facebook Shops!

ReferralCandy powers referral programs for 3,000 fast-growing Shopify brands.

ReferralCandy is easy to use for both you and your customers.

ReferralCandy helps Shopify and Shopify Plus merchants reach new customers, grow their brand through word-of-mouth, and build customer loyalty through a refer-a-friend program.

Our top merchants have generated millions in referral sales with ReferralCandy. Their referral programs have worked across various industries: fashion, athleisure, nutrition, electronics, baby products, and more.

And, they are well supported by our Customer Success team, who will reach out proactively to check-in and share optimization tips. Check out all our 5-star reviews.

You can also use ReferralCandy to run an automated affiliate program by offering a flat or percentage amount of cash reward as commissions for your affiliates. If you want to run both a referral program and an affiliate program, feel free to reach out and we can set them up for you for the price of one account.

ReferralCandy integrates with Klaviyo and Mailchimp; allows you to embed tracking pixels from Facebook, Google, and AdRoll; and links with S-Loyalty, ReCharge, Recurring Orders, and S-Loyalty.

Key Features:

• Launch your referral program in just 30 minutes. Plus, you have a 30-day risk-free trial to test out ReferralCandy.
• Use post-purchase popups and emails to recruit existing customers to your referral program
• Send rewards automatically to customers who have made successful referrals
• Grow your store with no limits on referral sales or customers enrolled and no charges for redemptions
• Customize landing pages and emails with your logo, images, and brand colors
• Use the theme editor—no developer help is needed
• Display your copy in up to 12 languages including German, Spanish, Danish, Chinese, and Japanese
• Detect suspicious transactions and take action with Fraud Center
• Identify and review customers with suspicious transactions
• Receive an alert when referral codes are leaked on coupon sites
• Manage referral fraud by disqualifying referrals and banning customers
• Connect your favorite marketing apps for power-ups
• Emails: Integrate ReferralCandy directly into your MailChimp and Klaviyo email flows and newsletters
• Remarketing: Embed tracking pixels from Facebook, Google Ads, and Adroll for retargeting purposes
• Analytics: See referral traffic on Google Analytics
• Use ReferralCandy for your affiliate marketing program