How Growave helped SM Global Shop boost customer loyalty

SM Global Shop is an online store that sells official SM Entertainment fashion merchandise. They have partnered with SM Entertainment to provide official K-Pop apparel and accessories to spread Korean culture globally. Fans of K-Pop groups like EXO, NCT127, Girls' Generation and Red Velvet go absolutely crazy about SM Global Shop as the majority of their sales support SM Entertainment Artists and all album sales from SM Global Shop officially count towards the Billboard Charts.

SM Global Shop leveraged Growave’s many features for maximum engagement and growth:

They found multi-functionality of the app very useful as it combines reviews, rewards, social login and wishlists in one place.

Growave was pretty easy to integrate with the other apps

App had helped the brand to improve emotional connection with its audience

As a Result

Over 27 million points were generated in 10 months

Out of those 27 million, more than 5.2 million points were spent, which results in the 20% redemption rate

100,000 members used Social Login

Over 13 thousand reviews were left

More than 156 thousand items were added to wishlists

More than 34 861 automated emails were sent out to the customers with more than 67% open rate.

2300 people were attracted by Referral Program

"Due to the recent popularity of K-Pop internationally, I found that there was a high demand from fans to bring their favorite K-Pop products around the world. I saw this as a huge opportunity and decided to take the risk with Urban Coconut (who holds the SM Entertainment license) and we co-founded SM Global Shop together one year ago. Since then, we’ve managed to grow into 1.2million fans on Facebook from around the world with a website generating 400,000 sessions monthly.”

Daniel Kim

CEO at SM Global Shop, SM Entertainment Global E-Commerce and Merchandise