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Reaching New Heights with Customer Loyalty

VERTICAL
Apparel & Accessories
USE CASE
Social Engagement
Region
United Kingdom
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Joshua Lloyd logo Growave
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Joshua Lloyd has become one of the leading LGBTQ+ brands in Europe. They stand out from the crowd with
shopify Growave

TECH PARTNER

klaviyo
Klaviyo is a marketing automation platform that automates SMS and email marketing to help businesses acquire, retain, and grow their customers.

Stats

+2,000
Reviews Collected
+30%
Average Order Value
+27%
Orders per Customer
5.94%
Email Conversion Rate

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About

Joshua Lloyd is a brand that stands at the vanguard of Europe’s battle for inclusion. They represent a cause that has long gone neglected, and they’re mind is set on change. Central to Joshua Lloyd’s identity is their advocacy for the LGBTQ+ community. That’s why community is their highest goal and greatest source of strength. Joshua Lloyd has empowered countless people and now stands as a leading voice for the LGBTQ+ community in Europe.

Challenge

Joshua Lloyd accepts that their community is crucial since they are a brand driven by purpose. They initially struggled to prove themselves as a genuine supporter of the cause, which would become one of their biggest challenges. They wanted to establish themselves as the industry-leading LGBTQ+ brand but they couldn’t do so without strong customer advocacy.

Joshua Lloyd also faced rising competition from all sides and they found their opportunity fading. In such a niche industry customer retention can be a major differentiating factor but they lacked the sort of customer engagement that they needed. How could they convince true supporters to engage with their cause?

They knew that they had strong supporters that they could rely on, but they needed real interactions to scale their platform. They needed a tool that could broaden their reach and capture their most devoted customers. For Joshua Lloyd the cause was everything and Growave was the solution they needed.

However, Joshua Lloyd didn’t require just any engagement, they needed to create genuine value. They needed to be strategic, but they lacked the versatility to carry out their goals. Their audience was eager to contribute to the cause and so Growave gave them the tools they needed.

Solution

Growave enabled Joshua Lloyd to build a complete e-commerce strategy. By using more than 15 loyalty rewards as a central component of their store, they were able to drive customer engagement and generate key customer interactions. This helped scale their platform while directing customer interactions towards their strategic goals.

With rewards intended to drive engagement, they were able to boost their marketing channels and reach new audiences. They utilized their rewards to generate followers, comments, likes, and more. This accelerated their growth and gave them the sort of exposure they needed.

Another major goal they had was creating trust and utilizing customer advocacy to their advantage. They managed to collect more than 2,000 positive customer reviews with dynamic on-page features combined with rewards. This bolstered their brand image. Ultimately, loyalty rewards created a bridge to their customers and fueled their growth.

Joshua Lloyd set about to Achieve these objectives:

Increase Reach and Re-engage with Automated Emails
Build a Strong Community with Loyalty & Rewards
Generate Authentic Reviews for Social Trust
Derive Customer Insight for Catalog Decisions
Scale his Social Channels with UGC
But Most Importantly to Spread a Message
Joshua Lloyd image Growave

Result

91.53% of customers engaged with loyalty rewards
Joshua Lloyds AOV grew by 30.3% and orders per customer by 27.6%
Growave generated more than 2,000 positive reviews
Growave helped 1.5x Joshua Lloyd's customer base
Growave automated review requests saw a 42.55% open rate and a 5.94% conversion rate
Tabs author
Joshua Lloyd Griffin
Founder & Managing Director

“We were looking for some time to improve our loyalty program already in place and to improve our customer experience throughout the website. Growave was an excellent solution for that”

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