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The LoyaltyLion alternative

Loyalty shouldn’t come with a lock-in.

LoyaltyLion merchants report rising bills, paid add-ons, and annual contracts that are hard to leave. Growave caps pricing at $999/month and buys out your existing contract so switching costs you nothing.


Built for Shopify4.8Shopify4.7G24.9Capterra
Annual agreement
Your LoyaltyLion contract
Base planClimbs with order volume
Custom earn rulesPaid add-on
API accessPaid add-on
Renewal increaseReported ~20%/yr
Early exitNo break-out clause
Bought out
As reported in public merchant reviews
Run Growave free until your term ends
In their merchants’ words

Don’t take it from us.

This is what LoyaltyLion merchants write in public reviews: the same themes, over and over.

Care will end once a contract has been signed.

★★★★G2 review

Overpriced by at least 50%.

★★★★Shopify App Store review

Worst support possible. Spent thousands of dollars and the app is still not working.

★★★★Shopify App Store review · Jan 2026

Public reviews of LoyaltyLion on the Shopify App Store and G2.

Pain №1: Pricing

The bill grows faster than the program.

LoyaltyLion merchants report custom plans climbing ~20% a year, add-ons priced like entire plans, and annual contracts with no break-out clause. The economics stop making sense right when your store starts scaling.

Up to 5×
what top-tier plans plus add-ons can cost vs. Growave’s cap
~20%/yr
price increases reported by merchants on custom plans
$999/mo
Growave’s hard cap: published pricing, no hidden fees
$0
until your LoyaltyLion term ends, under our buyout program
Monthly cost as you grow
Indicative, based on published pricing and merchant reports
Entry plan
Advanced
+ paid add-ons
Top tier
capped at $999
Growave
LoyaltyLion plan ladder$199–$999, everything included
Do the switch math

Two numbers before you renew.

What staying costs you per year, and how long you’d run Growave free if you leave now.

What does staying cost you?

Estimate your annual savings when one platform replaces the stack.

$599/mo
$199$2,000+
With Growave
Save up to $5,988 / year

Growave plans start at $199/mo and are capped at $999/mo. Your exact plan depends on order volume.

Estimates only. App costs reflect typical Shopify App Store pricing; your Growave plan depends on monthly order volume.

Locked into a contract?

You don’t have to wait for renewal. We’ll buy out the remainder.

Pick your renewal month to see how long you’d run Growave for free under the buyout program.
Apply for the buyout program
Side by side

The short version.

Fourteen rows that decide it: what’s included, what it costs, and who answers when something breaks.

LoyaltyLion
What’s included
Loyalty & Rewards
VIP Tiers
All plans
Requires Advanced plan
Referral Program
Product Reviews
Separate app
Wishlists
Separate app
Instagram & UGC
Separate app
Pricing & contract
Pricing transparency
Capped at $999/mo, no hidden fees
Custom quotes, can climb past $999
Monthly plans
No annual lock-in required
Annual contracts on paid tiers
Contract buyout
Free until your current term ends
Support
Support channels
Email, chat, phone, 24/7
Email and chat only
Migration assistance
Hands-on, done with you
Self-serve docs
Platform
Shopify POS
Best-in-class with Wallet Pass
Limited functionality
Multi-language
Native storefront + admin translations
No built-in multi-language
Checkout & account extensions
Advanced loyalty + reviews
Basic functionality
Pain №2: The stack

LoyaltyLion is one app. Growave is the platform.

Loyalty and referrals are where LoyaltyLion stops. Reviews, wishlists, and UGC mean more vendors, more logins, more bills and customer data split four ways.

LoyaltyLion
Loyalty + referrals
$$$/mo
Reviews app
Separate login, separate data
$/mo
Wishlist app
Separate login, separate data
$/mo
UGC app
Separate login, separate data
$/mo
One bill, capped at $999
Loyalty & Rewards
VIP Tiers
Referral Program
Reviews
Wishlists
Instagram UGC
One login. One customer dataset. Every touchpoint: points, tiers, referrals, reviews, wishlists, UGC, all feeding the same retention engine.
Pain №3: Support

Support that still answers after you’ve signed.

The most repeated complaint from LoyaltyLion reviewers: white-glove service during the sale, a ticket queue after. Growave keeps humans on the line, 24/7, in your timezone.

Email, chat, and phone
Three channels, 24/7, not email-and-chat-only business hours.
Minutes, not days
Real first-reply times from a team that ships fixes, not ticket numbers.
Even our CEO if needed
We’re bootstrapped and merchant-funded. Your problem is the roadmap.
Growave support team
Online now — replies in minutes, 24/7

“I’ve installed well over 100 apps while testing and tweaking over the past month and I’ve battled royally with many customer service agents, some good, some woeful. But Growave has by far offered the best support I’ve experienced in all my time on Shopify. And the app itself? Holy smokes. There’s so much packed in that I actually cancelled four other standalone apps, cutting my costs by 75%. The loyalty app is better than Smile, Marsello, or LoyaltyLion and with all the added features it’s a heck of a lot more affordable too.”

Steve Wishart
Steve Wishart
Director · Zensaroma
Zensaroma products
What happens after brands switch
208%
growth in returning customer rate
Abigail Ahern
9.4×
higher repeat purchase rate
Ysabel Mora
2.6×
more revenue per loyalty customer
North Outdoor
The buyout program

Leave the contract. Keep your customers.

We’ll buy out your existing LoyaltyLion contract to make the switch hassle-free. You never pay for two platforms at once.

1
Apply
Book a demo and apply to the buyout program. Bring your renewal date.
2
Run Growave free
Use the full platform at no cost until your LoyaltyLion agreement ends.
3
Migrate with our team
Points, VIP tiers, and customer history come with you. Most brands launch in days.
Apply Migration is easy: our team does the heavy lifting.

Frequently asked questions

Yes. Growave offers a contract buyout: you run Growave for free until your LoyaltyLion agreement ends, so you never pay for two platforms at once.

Upgrade your retention platform. Let’s talk.

Switch to Growave for a cost-effective platform that raises customer lifetime value with humans on the line when you need them.

Talk to a Human