SWishlist: Simple Wishlist vs. My Wishlist: An In-Depth Comparison

Introduction

Shopify merchants face a common problem: choosing the right app from thousands of single-purpose tools that promise to improve conversions, reduce abandonment, and increase engagement. Wishlists are a small but powerful part of that ecosystem. They can capture purchase intent, enable social sharing, and surface high-value signals for marketing—but not every wishlist app delivers the same business outcomes.

Short answer: SWishlist: Simple Wishlist is a strong, user-friendly option for merchants who want a polished wishlist feature with tiered usage limits and multi-language support; My Wishlist is a lightweight, low-cost option that covers essential wishlist behaviors but lacks reviews and real-world validation. For merchants who want to replace multiple point solutions with one integrated retention platform, Growave offers greater long-term value by combining wishlists with loyalty, referrals, and reviews to drive repeat purchases and lifetime value.

This post provides an in-depth, feature-by-feature comparison of SWishlist: Simple Wishlist (SoluCommerce) and My Wishlist (Hubify Apps). The objective is to help merchants choose the right wishlist tool for their store or consider an integrated alternative that reduces tool sprawl and improves retention.

SWishlist: Simple Wishlist vs. My Wishlist: At a Glance

Deep Dive Comparison

This section compares SWishlist and My Wishlist across key merchant-facing dimensions: features, pricing and value, customization and design flexibility, integrations, reporting and data, support and security, performance and scalability, and the merchant profiles for which each app is best suited.

Features

Core Wishlist Functionality

SWishlist

• Provides an "add to wishlist" action that integrates with product pages and collection listings.
• Supports wishlist sharing, which helps social discovery and gifting use cases.
• Offers multiple language support depending on plan (Free: 2 languages; Basic: 7; Premium: 20).
• Works with an API, enabling programmatic interactions and custom workflows.

My Wishlist

• Allows customers to create wishlists and add unlimited products (per plan).
• Enables wishlist sharing via email and includes unlimited reminder emails.
• Provides basic reporting like wishlist and product reports, plus revenue reporting tied to wishlist behavior.

Analysis: Both apps cover the essential wishlist behaviors: adding items, saving items for later, and sharing. SWishlist adds multi-language support and API access, which matters for merchants targeting international audiences or needing custom integrations. My Wishlist keeps the scope narrow but includes unlimited saves and reminder emails, which can be valuable for stores focused on conversions from saved items.

Sharing and Social Features

SWishlist

• Wishlist sharing is included and framed as an easy way for customers to share favorites with friends.
• Multiple language options help when sharing across markets.

My Wishlist

• Wishlist sharing is email-centric and straightforward, allowing customers to send wishlist links to recipients.
• No explicit social media sharing features documented.

Analysis: If social or cross-platform sharing (beyond email) is important, SWishlist’s broader customization and language support make it more flexible. My Wishlist is adequate for stores that expect sharing to be primarily email-based (gift lists, registries).

Reminders and Notifications

SWishlist

• The app description mentions support and customization, but automatic reminder cadence and automated emails are not explicitly listed in the provided description. Reporting and statistics are available in paid tiers.

My Wishlist

• Highlights unlimited reminder emails as a specific feature. This allows merchants to re-engage customers who saved items and didn’t convert.

Analysis: For automated re-engagement, My Wishlist explicitly calls out unlimited reminders, which can directly drive conversions from intent. SWishlist may support notifications through integrations or custom API work, but that’s not the core messaging.

Reporting & Analytics

SWishlist

• Premium plan includes unlimited access to all statistics, implying a stronger reporting layer on paid tiers.
• Specific metrics are not listed, but unlimited stats typically include saves, conversion rates, and top-saved products.

My Wishlist

• Provides wishlist and product reports plus a revenue report tied to wishlist actions.

Analysis: My Wishlist includes basic reporting out of the box that maps saved items to revenue, which is helpful. SWishlist reserves full analytics for higher tiers; merchants evaluating long-term strategy should confirm which metrics are included at each pricing tier.

Customization & Theme Matching

SWishlist

• Emphasizes customization to perfectly match the store. Free setup up to 2 themes per store suggests hands-on assistance for initial implementation.

My Wishlist

• No explicit customization claims in the provided description beyond basic UI behavior.

Analysis: Merchants that prioritize consistent branding and pixel-perfect UI control will find SWishlist more accommodating, especially given the free setup offer for themes on the free plan.

Pricing & Value

Pricing is not only about monthly cost; it’s about how the plan maps to business outcomes and whether the app will scale with order volume and international growth.

SWishlist Pricing Summary

• Free: Free. 300 wishlist additions/month; 2 languages; free setup for up to 2 themes; support in 24–48 hours.
• Basic: $5/month. 7,000 additions/month; 7 languages; all Free features; faster support (12–24 hours).
• Premium: $12/month. Unlimited additions; 20 languages; unlimited statistics; top-priority support.

Value considerations:

• The Free plan gives a low-risk way to test wishlist behavior with a moderate cap (300 additions).
• The Basic plan is competitively priced for stores seeing meaningful wishlist activity (7,000 additions/month).
• Premium unlocks unlimited usage and analytics for $12/month, which is still inexpensive relative to many Shopify add-ons.

My Wishlist Pricing Summary

• Standard: $3.99/month. Unlimited saves; share via email; wishlist and product reports; unlimited reminder emails; revenue report.

Value considerations:

• A single, low-cost plan provides unlimited saves and reminder emails, making it attractive for stores that only need wishlist basics without additional bells and whistles.
• Lack of tiering means merchants pay one flat price regardless of usage pattern—good for simplicity, but limits flexibility for scaling or multi-region features.

Pricing Comparison — Value for Money

• For merchants focused exclusively on a low monthly cost and unlimited saves, My Wishlist at $3.99/month delivers straightforward value.
• SWishlist offers more flexible tiers and advanced capabilities (multi-language, stats, API) for only modestly higher price points up to $12/month. That represents strong value for stores that need those capabilities.
• In raw dollars, My Wishlist is cheaper, but SWishlist provides more predictable upgrade paths and features that support growth (internationalization and analytics). Therefore SWishlist often offers better value for money for merchants with expansion plans.

Integrations & Extensibility

SWishlist Integrations

• Works With: API. API support is explicitly mentioned, enabling custom integration with the store’s systems or third-party tools for email, CRM, or analytics.

Analysis: An API is a critical differentiator for merchants that rely on bespoke automations or need data routed into external marketing systems. SWishlist’s API makes it easier to synchronize wishlist signals with email workflows, retargeting, and CRM systems.

My Wishlist Integrations

• Works With: Not specified in provided data.

Analysis: The absence of documented integrations suggests that My Wishlist is intended as a plug-and-play solution with limited extensibility. Merchants with advanced automation needs or those using platforms like Klaviyo, Omnisend, or Recharge should confirm integration options before committing.

Setup, Installation & Usability

SWishlist

• Free setup offered up to 2 themes in the Free plan, which lowers the technical barrier for installation.
• Support response windows are tiered by plan: Free plans receive 24–48 hour support, Basic 12–24 hours, Premium with top priority.

Analysis: A free setup is a meaningful benefit—especially for stores without in-house developers. Faster support on higher tiers means less friction during rollout. The multi-language support also reduces manual setup for international storefronts.

My Wishlist

• Simplicity is the primary selling point. Installation and usage are expected to be quick.
• Support details aren’t listed, so merchants should assume standard marketplace support and plan accordingly.

Analysis: My Wishlist is likely easier for small merchants to add and forget. However, the lack of explicit setup assistance or SLA may mean slower resolution for edge-case themes or conflicts.

Support & Documentation

SWishlist

• Clear support SLA tiers (24–48 hours up to top priority).
• Free setup indicates some onboarding support.

My Wishlist

• Support coverage not detailed in the provided information.
• Documentation level is unknown.

Analysis: Support responsiveness and onboarding assistance matter during the first 30–90 days after installation, when issues are most disruptive. SWishlist’s published SLAs and setup assistance provide merchants with greater confidence during implementation.

Data, Reporting & Measurement

Both apps offer reporting features, but there are differences in depth, availability across pricing tiers, and evidence.

• SWishlist locks unlimited statistics behind the Premium plan, which means merchants will need to upgrade for advanced analytics.
• My Wishlist advertises wishlist/product reports and a revenue report, suggesting immediate access to metrics that tie saved items to purchase behavior.

Recommendation: Merchants should request sample reports from each provider or trial the app to ensure the analytics match the business needs. If measurement is central to the wishlist strategy—tracking how saved items convert into purchases—My Wishlist’s revenue reporting may be immediately useful, while SWishlist’s Premium plan may offer broader insights for larger catalogs.

Security & Compliance

• Neither app’s provided description includes an explicit security or privacy statement in the supplied data. Merchants should verify data handling practices, whether wishlist data is stored on third-party servers, and compliance with GDPR or CCPA where relevant.

Recommendation: Always request a vendor’s security documentation and data processing agreement if customer data crosses regions or is subject to regulations.

Performance & Scalability

• SWishlist’s tiered addition limits (Free: 300; Basic: 7,000; Premium: unlimited) indicate the app is designed to scale as wishlist usage grows.
• My Wishlist advertises unlimited saves on its single plan, implying the vendor enables larger-scale usage even at a low cost, but without public documentation on performance at scale.

Recommendation: High-traffic stores or those expecting viral sharing patterns should validate actual performance on live themes, test load times, and check for compatibility with page speed optimization strategies. Theme conflicts and script execution are frequent causes of perceived slowdowns.

Merchant Profiles: Which App Is Best For Which Store?

SWishlist is best for:

• Merchants that need multilingual storefronts and expect international traffic.
• Brands that value theme-level customization and a polished branded wishlist experience.
• Stores that want API access for custom workflows or integration with email/CRM systems.
• Merchants who plan to scale wishlist usage and prefer a clear upgrade path.

My Wishlist is best for:

• Small stores and startups that want a simple wishlist feature at a low monthly price.
• Merchants who primarily use email sharing and want unlimited reminder emails to re-engage customers.
• Stores that do not require multi-language support, advanced customization, or deep integrations.

Pros & Cons Summary

SWishlist — Pros

• Strong rating across 106 reviews (4.9), suggesting consistent satisfaction.
• Multi-language support across tiers.
• API support and free setup for themes.
• Clear support SLAs and a low-cost Premium option for unlimited usage.

SWishlist — Cons

• Unlimited statistics restricted to Premium tier.
• Free plan limits additions to 300/month, which could be restrictive for fast-growing stores.

My Wishlist — Pros

• Simple pricing and feature set; $3.99/month offers unlimited saves and reminder emails.
• Includes revenue reports to link wishlist behavior to transactions.

My Wishlist — Cons

• Only 1 public review; low review count makes validity harder to assess.
• No documented integrations or advanced customization options.
• Support and setup details are sparse.

Migration, Implementation & Testing Considerations

When evaluating either app, merchants should plan for implementation and testing steps to avoid feature regressions and customer impact.

• Test on a staging theme before publishing live changes.
• Verify mobile and desktop wishlist flows, especially for sharing and email reminders.
• Confirm how wishlist data behaves when customers log in/out or switch devices.
• Check whether wishlist items persist after product variants change or products go out of stock.
• Review how the wishlist interacts with automated emails or abandoned cart flows in existing email platforms.

These steps apply regardless of chosen app; thorough testing reduces surprises and protects conversion rates.

Pricing Scenarios and Break-Even Considerations

Merchants should evaluate pricing not only as a monthly expense but as a lever for driving additional conversions and retention.

• Low-volume stores might find My Wishlist’s $3.99/month plan a lower barrier to entry and acceptable for basic wishlist-driven upsell.
• Stores anticipating significant wishlist-driven revenue or international customers will likely realize faster ROI from SWishlist’s Basic or Premium plans (at $5 or $12/month) due to stronger analytics, language support, and API access.
• Factor in the cost of installing additional single-purpose apps. Each extra tool increases monthly costs and creates integration overhead.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps solve one problem well but create two new ones: tool sprawl and fractured customer data. When wishlist functionality lives in a separate app from loyalty, referral programs, and reviews, merchants must stitch together data and workflows across multiple platforms—often at the expense of customer lifetime value.

This section explains why an integrated retention platform can be a better strategic choice and provides a practical look at Growave’s "More Growth, Less Stack" value proposition.

What Is App Fatigue?

App fatigue refers to the growing maintenance, cost, and complexity that comes from managing many specialized apps. Symptoms include:

• Increased monthly SaaS spend for many single-purpose tools.
• Fragmented customer data across systems, making it hard to act on signals (e.g., saved items, referrals, review history).
• Higher implementation overhead and more points of failure during theme updates or checkout changes.
• Diminished returns from each incremental tool due to diminishing marginal utility.

Reducing app fatigue improves speed of execution, lowers total cost of ownership, and helps merchants focus on strategic growth levers such as retention and lifetime value.

Growave’s “More Growth, Less Stack” Approach

Growave bundles multiple retention channels into a single suite—Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers. The idea is to consolidate essential retention tools so that data flows seamlessly between features and marketing systems, enabling coordinated campaigns that increase repeat purchases.

Key advantages of a unified platform:

• Shared customer profiles and points history that link wishlist activity directly to loyalty and referral behaviors.
• Centralized reporting that shows how wishlist saves convert into revenue while also attributing referrals and rewards.
• Reduced integration overhead: onboarding one platform instead of many reduces implementation time and potential conflicts.

Merchants considering consolidation can review Growave’s pricing and plan options to compare total cost vs. building an equivalent stack with multiple apps: merchants can evaluate Growave’s feature set and pricing to determine if consolidating saves money and improves outcomes. For a quick look at plan comparisons and potential savings, merchants can explore how to consolidate retention features.

How Growave Replaces Typical Single-Purpose Wishlist Use Cases

• Wishlist + Loyalty: Reward customers with points for creating wishlists or saving items, which increases engagement and encourages repeat sessions. Learn how merchants combine loyalty and rewards that drive repeat purchases.
• Wishlist + Reviews: Use wishlist signals to prompt review requests once an item is purchased or saved repeatedly, strengthening social proof. Growave helps merchants collect and showcase authentic reviews.
• Wishlist + Referrals: Enable customers to share wishlists as part of referral campaigns that incentivize friends and drive new customer acquisition.
• Centralized Analytics: See wishlist behavior, loyalty redemptions, review conversions, and referral revenue in one platform, eliminating manual attribution across apps.

To evaluate how these combined capabilities look in action, merchants can review customer stories from brands scaling retention.

Practical Integration & Deployment Benefits

• Single installation reduces theme conflicts and the risk of script collisions that often occur when multiple apps add similar UI components.
• Native integrations with popular tools increase marketing automation fluency and minimize manual data exports. Growave integrates with a range of commerce and marketing tools to streamline workflows.
• For merchants on Shopify Plus or with enterprise needs, Growave provides tailored solutions for more advanced checkout and API use cases; merchants can review specific offerings for solutions for high-growth Plus brands.

Evidence: Scale and Adoption

• Growave’s marketplace footprint is substantial: the app has 1,197 reviews with an average rating of 4.8—evidence of widespread adoption and trust in retail contexts.
• Large review volume helps validate product stability and feature completeness relative to single-purpose apps that have fewer reviews and less public usage data.

Contextual Links and How to Learn More

• To evaluate pricing and determine whether consolidation delivers better value for money, merchants can compare plans and features to existing app spend with a focus on conversion and retention metrics: consolidate retention features.
• To understand how loyalty mechanics increase repeat purchases, review Growave’s guidance on loyalty and rewards that drive repeat purchases.
• To see how integrated reviews amplify conversion, check resources about collect and showcase authentic reviews.
• For examples of brands that reduced tool sprawl and increased retention, explore customer stories from brands scaling retention.

Book a personalized demo to see how an integrated stack improves retention. Schedule a personalized demo

When an All-In-One Platform Makes Sense

Consolidation is most attractive when:

• Merchants plan to run multi-channel retention activities (loyalty + referrals + reviews).
• The overhead of managing multiple billing cycles and app integrations erodes operational bandwidth.
• There is a need for consistent branding and a single customer data model to power automated journeys.
• The store is growing fast enough that incremental benefits from integrated tools outweigh the cost of a more comprehensive platform.

Merchants who only want the smallest possible wishlist feature and do not plan to expand into loyalty or referrals may still prefer a single-purpose app. However, for merchants aiming to increase customer lifetime value, an integrated solution often delivers more strategic value.

Practical Decision Framework

This framework helps merchants decide between SWishlist, My Wishlist, and a consolidated platform like Growave.

• If the requirement is a simple, low-cost wishlist with unlimited saves and reminder emails, choose My Wishlist.
• If multilingual support, theme-level customization, API access, and a clear upgrade path are important, choose SWishlist.
• If the goal is to increase repeat purchases, reduce tool sprawl, and run coordinated retention programs across loyalty, referrals, and reviews, investigate Growave and compare total cost and operational benefits. For pricing and plan details, merchants can review options to consolidate retention features.

Implementation Checklist Before You Install Any Wishlist App

• Confirm mobile UX: test adding, removing, and sharing items on real devices.
• Check persistence: ensure wishlists follow logged-in customers and are stored for guests if required.
• Verify report definitions: get samples of wishlist and revenue reports.
• Determine international needs: confirm multi-language support.
• Test theme compatibility: install in a staging theme and validate page speed.
• Confirm support SLA: know the vendor’s response times and escalation paths.

Final Thoughts on Choosing Between SWishlist and My Wishlist

Both apps have legitimate use cases. SWishlist stands out for merchants who need growth-friendly features (multi-language, API, setup support) and a proven track record (106 reviews with a 4.9 rating). My Wishlist is an attractive, minimal-cost choice for stores that want wishlist basics, unlimited saves, and unlimited reminder emails at a lower monthly rate.

Merchants should evaluate the choice within the context of their broader retention strategy. If wishlist behavior will feed into loyalty campaigns, referral incentives, or review requests, consolidating into a single retention platform reduces complexity and strengthens measurement.

Conclusion

For merchants choosing between SWishlist: Simple Wishlist and My Wishlist, the decision comes down to scale and strategic priorities: choose My Wishlist for a minimal, low-cost wishlist with unlimited saves and reminder emails; choose SWishlist for multi-language support, customization, API access, and a more robust upgrade path that aligns with growth.

For merchants looking to move beyond single-purpose apps and build an integrated retention strategy—combining wishlists with loyalty, referrals, and reviews—Growave offers a way to reduce tool sprawl and improve lifetime value. The suite’s combined features help merchants run coordinated campaigns, measure attribution across channels, and act on customer signals without stitching together multiple vendors. See how Growave helps merchants consolidate retention features and review options to collect and showcase authentic reviews. To explore whether consolidation produces better value for money and faster growth, merchants can also check how loyalty and rewards that drive repeat purchases fit into a broader retention plan.

Start a 14-day free trial to see how Growave replaces multiple single-purpose apps and consolidates loyalty, reviews, wishlist, and referrals into one platform. Begin a free trial

FAQ

Q: Which wishlist app is better for a store that sells internationally? A: SWishlist has tiered multi-language support up to 20 languages on Premium, making it more suitable for international storefronts. My Wishlist does not advertise multi-language features in the provided data, so merchants targeting multiple regions should confirm language support before choosing it.

Q: How do the apps compare on reporting and revenue attribution? A: My Wishlist explicitly includes wishlist/product reports and a revenue report, which can be helpful immediately for linking saved items to purchases. SWishlist offers unlimited statistics on its Premium plan, likely with broader analytics, but merchants should request sample reports to compare exact metrics and segmentation.

Q: Is My Wishlist or SWishlist the better value for money? A: My Wishlist provides a lower monthly fee with unlimited saves, delivering straightforward value for small merchants. SWishlist offers more flexible tiers and features (API, multi-language, setup assistance) that often provide better value for merchants planning to scale. Value depends on the store’s growth plans, international needs, and integration requirements.

Q: How does an all-in-one platform compare to specialized apps? A: An all-in-one platform consolidates loyalty, wishlist, referrals, and reviews into one place, reducing monthly costs, simplifying integrations, and enabling shared customer data for coordinated campaigns. Specialized apps can be cheaper and simpler for a single feature but create app fatigue, fragmented data, and extra operational overhead when multiple tools are required. Merchants aiming to increase retention and lifetime value should weigh the operational benefits of consolidation against the upfront cost differences.