Gift Reggie: Gift Registry vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Choosing the right wishlist or registry app is a frequent pain point for Shopify merchants. The right tool can boost conversions, reduce returns, and support gifting and B2B purchase workflows—while the wrong choice adds complexity, duplicate apps, and maintenance overhead.

Short answer: Gift Reggie: Gift Registry is an excellent choice for merchants who primarily need a polished gift and registry experience—wedding, baby, and event registries with POS and stock tracking options. Wishlist Pro ‑ Pasilobus is a better fit for merchants (including B2B brands) that need lightweight wishlist functionality combined with CSV import/ordering and save-for-later workflows. For merchants who want to consolidate retention tools and avoid app sprawl, an integrated suite like Growave offers stronger long-term value by combining wishlists with loyalty, referrals, and reviews.

This article provides a feature-by-feature, outcome-oriented comparison of Gift Reggie and Wishlist Pro ‑ Pasilobus to help merchants decide which app fits their needs. After the direct comparison, the article will lay out why a unified retention platform may be a better investment for stores focused on customer lifetime value and reduced tool maintenance.

Gift Reggie: Gift Registry vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

Product Positioning and Target Use Cases

Gift Reggie: Gift Registry — Registry-First, Retail-Focused

Gift Reggie positions itself as an “advanced gift registry, wedding registry and baby registry app” that also includes wishlist capability. It is designed to create polished, theme-consistent registries and integrates with Shopify POS so in-person shoppers and staff can interact with registries. The app targets retailers who rely on gifting events (bridal boutiques, baby stores, home goods) and need registry-specific features like stock warnings and dedicated email notifications.

Wishlist Pro ‑ Pasilobus — Wishlist Plus B2B Order Forms

Wishlist Pro emphasizes wishlist management with additional B2B-friendly capabilities: multiple lists per customer (paid), spreadsheet import for one-click B2B reorders, and order form workflows. The app targets merchants that require both consumer wishlists and streamlined reordering for wholesale or distributor customers. The presence of a free plan makes it attractive for stores that want core functionality without upfront cost.

Features: Capabilities Compared

Registry and Event Support

• Gift Reggie:
  • Built-in registry flows for wedding, baby, and event registries.
  • Password-protected registries (Essentials+).
  • Registry messaging and social/email sharing.
  • Support for a large number of registries depending on plan.
  • POS support on higher tiers.
• Wishlist Pro:
  • Allows registry creation as a list type, but primary focus is wishlists.
  • Sharing via email and social media.
  • No dedicated registry templates described; more checklist/list-centric.

Practical takeaway: For a merchant that needs dedicated registry pages and event-oriented workflows—plus the expectation that friends/family will purchase gifts seamlessly—Gift Reggie offers a more complete, branded registry experience.

Wishlist Management and Save-for-Later

• Gift Reggie:
  • Unlimited wishlists on all plans.
  • Social sharing and wishlist/email notifications.
  • Styling to match storefront theme.
• Wishlist Pro:
  • Unlimited list items even on free plan.
  • Single list per customer on free plan; unlimited lists unlocked at $14.99/mo.
  • Quick Add to Cart from lists.
  • Save-for-later on cart is an explicit feature.

Practical takeaway: Wishlist Pro gives greater flexibility for list quantity per customer and cart-level save-for-later flows, which help recovery and increase average order value. Gift Reggie focuses more on registries but still supports wishlists well.

B2B Features and CSV Imports

• Gift Reggie:
  • Not positioned as a B2B ordering tool. Focus is consumer registries and POS interactions.
• Wishlist Pro:
  • Spreadsheet (CSV) wishlist imports that enable one-click reordering for B2B customers.
  • Plus plan specifically lists B2B order forms and reports.

Practical takeaway: For wholesale distributors or merchants handling repeat bulk reorders, Wishlist Pro provides clear B2B workflows that Gift Reggie does not emphasize.

Inventory & POS Integration

• Gift Reggie:
  • Stock tracking and warnings available on higher plans.
  • POS support in Expert plan for in-store registry interactions.
• Wishlist Pro:
  • Integrates with checkout and customer accounts but does not emphasize POS features.

Practical takeaway: Retailers with brick-and-mortar sales and staff-assisted registry purchases will find Gift Reggie’s POS features advantageous.

Customization and Theming

• Gift Reggie:
  • Designed to take on the look of the store’s theme for a seamless brand experience.
  • Offers content customization and configurable email notifications on mid-to-high plans.
• Wishlist Pro:
  • Claims fast theme integration in under 5 minutes.
  • Supports translations (paid tier).

Practical takeaway: Both apps aim to respect store design, but Gift Reggie highlights targeted registry UI and email customization, which matters for high-touch gifting experiences.

Sharing and Social

• Gift Reggie and Wishlist Pro both emphasize sharing via email and social channels. Gift Reggie leans into registry invites and notifications; Wishlist Pro focuses on simple sharing and list distribution to facilitate orders.

Pricing & Value

Terminology: The article will use “value for money” rather than comparative cost language.

• Gift Reggie plans:
  • Basic: $9/mo — 5 free registries, unlimited wishlists, basic sharing and notifications. Suitable for testing.
  • Essentials: $15/mo — 25 free registries, password-protected registries, registry messaging.
  • Professional: $30/mo — 50 free registries, stock tracking, customizable content.
  • Expert: $40/mo — 100 free registries, POS support, API access.
• Wishlist Pro plans:
  • Free: Free — unlimited items, single list per customer.
  • Advanced: $14.99/mo — unlimited lists, quick add-to-cart, translations.
  • Plus: $49.99/mo — B2B order forms, CSV import, reports.

Value analysis:

• For stores that need simple wishlist capability without multi-list per customer, Wishlist Pro’s free tier delivers immediate value and little risk.
• For merchants that run registries and expect event-specific traffic, Gift Reggie’s tiered registry allowances and POS options provide focused value for that use case.
• Wishlist Pro’s top tier at $49.99/mo is positioned at or above Gift Reggie’s Expert tier for B2B features; the decision will depend on whether the merchant needs B2B order forms and CSV imports.
• Gift Reggie’s feature-based tiering lets retailers scale registry count and unlock POS and API access at predictable pricing levels, which makes it easy for event-centric retailers to align costs with business volume.

Pricing signals from reviews:

• Gift Reggie has 172 reviews and a 4.8 rating, which indicates consistent merchant satisfaction relative to price.
• Wishlist Pro’s single review with a 5.0 rating shows a positive perception but lacks widespread validation.

Integrations & Platform Compatibility

• Gift Reggie:
  • Works with Shopify POS, Customer accounts, Shopify Flow, Langify.
  • POS and Flow support make it suitable for integrated omnichannel experiences.
• Wishlist Pro:
  • Works with Checkout, Customer accounts, Shopify Flow.
  • Focus on checkout-level interactions and CSV import workflows.

Integration impact:

• Merchants using in-store sales and wish to mark items as purchased through POS should favor Gift Reggie for its native POS compatibility.
• Brands that need checkout-level wishlist interactions (quick add-to-cart from list) will find Wishlist Pro useful.

User Experience & Setup

• Gift Reggie:
  • Promises easy theme integration and branded registry pages.
  • Higher-tier plans add API accessibility and POS setup—useful for merchants that want staff to manage registries.
  • Trial periods vary by plan (7–30 days), allowing merchants to test features.
• Wishlist Pro:
  • Claims setup under five minutes with straightforward SKU linking for lists.
  • Free tier lowers friction for trialing basic workflows.

Practical takeaway: Wishlist Pro is likely faster to set up for simple list functionality. Gift Reggie may take a bit more configuration to style registry pages and connect POS but rewards that investment with richer registry features.

Support & Reliability

• Gift Reggie:
  • 172 reviews and a 4.8 average indicate a strong track record and broadly positive merchant experience.
  • Dedicated support team is promoted in app description.
• Wishlist Pro:
  • 1 review with a 5.0 average signals a positive early user experience but offers limited public feedback to judge long-term reliability.

Considerations:

• More reviews provide a better sample of reliability and support responsiveness. Gift Reggie’s larger review base reduces risk for merchants concerned about vendor stability.

Scalability & Advanced Use Cases

• Gift Reggie scales registry counts with tiered limits up to 100 registries on the Expert plan and offers API access for programmatic workflows.
• Wishlist Pro scales lists and items, with the Plus plan focusing on B2B order workflows and reporting.

Which scales better?

• Event-driven retailers that expect many registries and in-person interactions will find Gift Reggie easier to scale into POS and API setups.
• B2B merchants expecting repeated large orders benefit from Wishlist Pro’s CSV import and B2B order forms.

Reporting & Analytics

• Gift Reggie:
  • The feature list emphasizes stock warnings and email notifications, but reporting details are not the app’s headline.
• Wishlist Pro:
  • Plus plan includes reports for customer lists and reorders—useful for B2B order tracking.

For merchants that rely on list-driven reporting and reorder metrics, Wishlist Pro’s reports may be more directly useful.

Security, Privacy & Checkout Considerations

• Both apps work with Shopify’s ecosystem and customer accounts; merchants should verify how each app writes to order data, uses customer emails, and accesses inventory.
• Gift Reggie’s POS and API options should be carefully configured for staff permissions in brick-and-mortar contexts.
• Wishlist Pro’s checkout-level integrations require testing to confirm compatibility with custom checkout scripts or third-party checkout extensions.

Merchants are advised to review each app’s privacy policy and data handling, especially when uploading CSVs that may contain customer and order data.

Pros and Cons — Quick Reference

Gift Reggie: Gift Registry

• Pros:
  • Strong registry UX for weddings, baby showers, and events.
  • POS compatibility and stock tracking.
  • High merchant satisfaction (4.8 from 172 reviews).
  • Branded pages and email notification customization.
• Cons:
  • Focused on registers and consumer gifting; less emphasis on B2B CSV workflows.
  • Registry counts limited by plan tiers (may require upgrades for high volume).

Wishlist Pro ‑ Pasilobus

• Pros:
  • Free tier enables testing with unlimited items.
  • B2B-friendly features: CSV import, order forms, reports on top plan.
  • Unlimited lists available on paid tier; quick add-to-cart and save-for-later.
• Cons:
  • Limited public reviews; only one review reduces reliability signals.
  • Less dedicated registry UX and no POS emphasis.

Which App Fits Which Merchant?

• Choose Gift Reggie if:
  • The store sells products commonly given as gifts for events.
  • In-store registry management and POS purchases are important.
  • Branded registry pages and registry-specific notifications are a priority.
  • The business expects moderate to high registry volumes and wants registry-first features.
• Choose Wishlist Pro if:
  • The business needs flexible wishlist functionality with save-for-later and multiple lists per customer.
  • B2B reordering and CSV import for distributor reorders are core requirements.
  • The store wants a low-friction free plan to trial list features.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants that rely on multiple single-purpose apps often experience app fatigue: duplicated feature areas, overlapping scripts that slow page speed, compounded monthly costs, and a long list of vendors to manage. Wishlists and registries are a common starting point for that drift—many stores add one app for wishlists, another for reviews, and another for loyalty, then end up maintaining a tower of point solutions.

An integrated retention platform addresses that problem by centralizing features required to increase repeat purchases and lifetime value. Growave’s philosophy—"More Growth, Less Stack"—is designed around that idea: combine wishlists and registries with loyalty, referrals, and reviews so growth functions work together instead of competing.

The next sections explain how a consolidated approach removes friction and how Growave matches the core needs highlighted in the prior comparison.

Why an Integrated Suite Changes the Decision Calculus

• Single data model: Customer behavior from wishlists, referrals, and review activity all feed into loyalty calculations and segmentation—so rewards can be triggered by meaningful signals rather than siloed events.
• Fewer scripts and faster pages: Replacing multiple apps with one reduces script collisions and performance overhead.
• Coordinated retention strategies: Loyalty points for wishlist conversions, referral bonuses for gift registries, and review incentives for purchased registry items create compounding retention effects.
• Simplified billing and support: One vendor, one support channel, and one pricing model ease operational load.

Growave’s Value Proposition: More Growth, Less Stack

Growave combines multiple tools merchants typically add separately:

• Wishlists and registries
• Loyalty & Rewards and VIP tiers
• Referrals
• Reviews & User-Generated Content (UGC)
• Referral campaigns and affiliate-like mechanics

By bundling those features, Growave aims to replace several single-purpose apps and consolidate customer retention into a single platform.

Growave’s scale and public validation:

• Over 1,197 reviews with a 4.8 rating shows broad merchant adoption and satisfaction.
• Built to support Shopify Plus and enterprise needs while still serving smaller merchants.

Merchants interested in exploring how a single, integrated tool can replace multiple apps can find a single app that replaces multiple tools. For merchants focused specifically on minimizing tool sprawl and consolidating functionality, the Growave app listing is an immediate place to test the integration hypothesis.

How Growave Maps to the Features Discussed Earlier

• Wishlist & Registry:
  • Growave includes wishlist functionality alongside loyalty and referrals, enabling rewards for wishlist activity and better lifecycle marketing.
  • For merchants that want registries plus the retention stack, an integrated approach connects registry purchase behavior to loyalty rewards and VIP tiers for the recipient or gifter.
• Loyalty & Rewards:
  • Growave enables stores to build loyalty and rewards that drive repeat purchases by creating points-based programs and custom reward actions that respond to wishlist conversions or referrals.
  • Loyalty programs can be configured to reward customers for adding items to wishlists, completing purchases from registries, or referring friends.
• Referrals:
  • Referrals can accelerate registry purchases by incentivizing friends and family to buy from a registry link or share wishlists with a discount or reward credit.
• Reviews & UGC:
  • Growave’s collect and showcase authentic reviews tools let merchants gather verified reviews and display them on product or registry pages, which can reduce return rates and increase conversion for high-consideration gift items.
  • Reviews can be tied into loyalty programs, providing points for verified reviews and UGC submissions.
• B2B and Reporting:
  • For merchants with B2B needs, Growave supports advanced customization on higher tiers and has integrations to surface wishlist and loyalty metrics in analytics workflows. It also offers enterprise features and APIs for headless or specialized setups.

Integrations, Support, and Enterprise Readiness

Growave works with checkout, Shopify POS, and customer accounts, and integrates with widely used tools like Klaviyo, Omnisend, and Recharge. For teams on Shopify Plus or stores with complex flows, Growave provides specific capabilities for large-scale customers and a suite of integrations that link retention data back into email and support platforms.

Merchants considering Growave’s enterprise readiness can review solutions for high-growth Plus brands or explore customer case studies to see how combined retention tools are applied across industries by visiting customer stories from brands scaling retention.

Pricing Considerations and How Consolidation Impacts ROI

Rather than adding several single-purpose apps at incremental monthly costs, an integrated solution consolidates the spend while unlocking compounded uplift from coordinated retention strategies. Merchants looking for concrete pricing can consolidate retention features into a single plan; comparing that total versus the sum of multiple single-purpose apps often shows better value for money and reduced overhead.

For merchants that want to evaluate Growave in a low-risk way, exploring the app listing on Shopify provides immediate installation data and social validation: find a single app that replaces multiple tools.

Demonstrations & Next Steps

Seeing how an integrated stack coordinates wishlist activity with loyalty and reviews can be illuminating. For teams that want a walkthrough tailored to store goals, a personalized demonstration is available. Book a personalized demo to see how an integrated retention stack improves retention. (Hard CTA)

That demo link connects merchants to a tailored session where product-specific questions—registries, CSV imports, POS interactions—can be addressed in the context of a consolidated retention program.

Where Growave Outperforms Single-Purpose Tools

• Cohesive cross-feature campaigns: Reward points for referrals that originate from registry shares; trigger review requests after purchases that originated from wishlist items.
• Lower maintenance: One integration to maintain versus multiple app updating cycles and script conflicts.
• Unified analytics: Single dashboard to monitor how wishlists, loyalty activity, and reviews influence repeat purchase rate and customer lifetime value.
• Enterprise features: Checkout extensions, headless APIs, and dedicated support for large stores reduce the technical barriers that come from stitching multiple apps together.

Merchants who need the registry polish of Gift Reggie or the CSV import flows of Wishlist Pro should evaluate whether those discrete features combined with loyalty and review automation could produce better outcomes when delivered by a single, integrated platform.

Pricing & App Store Access (Multiple Contextual Links)

Merchants evaluating consolidation can compare monthly costs and features by reviewing Growave’s plans to consolidate retention features. The Growave app listing also provides a quick way to install and test integrated features on a live store: find a single app that replaces multiple tools. For merchants focused on loyalty mechanics, detailed program examples are available describing how to build loyalty and rewards that drive repeat purchases. Those interested in increasing trust signals can learn how to collect and showcase authentic reviews.

Merchants ready to compare the consolidated cost and uplift against multiple single-purpose subscriptions can review pricing options to consolidate retention features and decide whether a unified approach delivers better long-term ROI than separate apps.

Comparison Summary: When to Choose Each Option

• Gift Reggie is best for event-driven retailers that require registry-specific UX, in-store registry support with POS, and themed, branded registry pages. Its review volume and high rating indicate consistent merchant satisfaction for these use cases.
• Wishlist Pro is best for merchants that need flexible wishlist management with B2B features like CSV import and order forms, or for stores that want a free starting tier and quick list workflows.
• Growave is best for merchants that want to reduce tool sprawl and drive retention through combined tactics—wishlists, loyalty, referrals, and reviews working together. By consolidating features into one integrated suite, Growave reduces maintenance overhead and creates compounding retention benefits.

For readers who want to see pricing comparisons and how consolidation might affect monthly costs, explore the option to consolidate retention features. For those wanting to install and trial the integrated suite quickly, check the app listing to find a single app that replaces multiple tools.

Conclusion

For merchants choosing between Gift Reggie: Gift Registry and Wishlist Pro ‑ Pasilobus, the decision comes down to use case specificity: Gift Reggie excels at event registries and POS workflows, while Wishlist Pro offers B2B-friendly CSV imports and flexible list management. Both apps deliver concrete value, but each is optimized for different operational needs.

For merchants seeking to reduce app fatigue and boost long-term retention, an integrated retention platform that combines wishlists with loyalty, referrals, and reviews can offer stronger, compounding outcomes. Growave’s consolidation approach—"More Growth, Less Stack"—packages wishlist and registry features alongside loyalty and rewards that drive repeat purchases and the ability to collect and showcase authentic reviews, with enterprise capabilities and a strong merchant rating to support scaling brands.

Start a 14-day free trial to test how consolidation reduces overhead and improves retention. (Hard CTA)

FAQ

• How do Gift Reggie and Wishlist Pro differ in registry support?
  • Gift Reggie is registry-first: it provides registry templates, password-protected registries, messaging, and POS support tailored for wedding and baby registries. Wishlist Pro supports list creation and sharing but focuses more on list management and B2B workflows than event-style registries.
• Which app is better for B2B reordering and CSV imports?
  • Wishlist Pro is designed with spreadsheet imports and B2B order forms in mind (Plus plan), making it the stronger option for distributor reorders and wholesale workflows.
• If a store wants loyalty, reviews, and wishlists together, how does an all-in-one platform compare to specialized apps?
  • An all-in-one platform replaces the need to maintain multiple apps, centralizes customer behavior into a single data model, and enables cross-feature campaigns (e.g., rewarding wishlist conversions). This can yield higher lifetime value and lower technical overhead compared with stitching together separate single-purpose tools.
• Are there free options to test wishlist functionality before committing?
  • Wishlist Pro offers a free tier with unlimited items and sharing but limits users to one list per customer. Gift Reggie provides trial periods on its lower tiers. Merchants seeking to test combined retention strategies can also explore an integrated trial via Growave to see wishlist behavior alongside loyalty and review features.