Smart Wishlist vs. CP24 Advanced Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app can feel like solving a puzzle: merchants need features that improve conversion and retention without adding technical risk or monthly bloat. Both Smart Wishlist and CP24 Advanced Wishlist promise to turn passive browsers into returning shoppers, but they take different paths to that goal.

Short answer: Smart Wishlist is an attractive option for merchants who want a lightweight, no-code wishlist that is easy to install and keeps things simple for product pages and collections. CP24 Advanced Wishlist is better suited to shops that need built-in re-engagement (web push, price-drop and low-stock alerts) and more granular plan tiers for scaling wishlists and notifications. For merchants who want a single, integrated retention platform that reduces app sprawl and ties wishlists to loyalty, referrals, and reviews, an integrated solution like Growave can deliver stronger long-term value and fewer technical headaches.

This article provides a feature-by-feature comparison of Smart Wishlist and CP24 Advanced Wishlist to help merchants decide which app fits their short- and medium-term priorities. It also explains when an all-in-one retention platform makes sense and how that alternative can reduce tool fatigue while improving customer lifetime value.

Smart Wishlist vs. CP24 Advanced Wishlist: At a Glance

Feature Comparison

Core Wishlist Functionality

Smart Wishlist

• One-click saving on product, collection, search, and cart pages.
• Supports both guest and logged-in users; unlimited wishlists.
• Focus on simplicity: quick setup with no coding required.
• Provides Javascript and REST APIs for advanced needs.
• Lightweight payload and claims not to break themes on uninstall.

CP24 Advanced Wishlist

• Guest wishlist and multiple wishlist options that sync across devices.
• Shareable wishlists and visible wishlisted product counts on product pages.
• Supports price drop and low-stock reminders tied to wishlisted items.
• Includes web push opt-in and campaigns to re-engage visitors.
• Designed to be fully configurable and multilingual.

Analysis

Both apps cover the fundamental wishlist behavior merchants expect—saving items, sharing lists, and supporting guest users. Smart Wishlist prioritizes low friction and theme safety. CP24 layers wishlist basics with behavior-driven re-engagement (price alerts and web push), which turns the wishlist into a proactive marketing tool rather than only a product bookmarking utility.

Choose Smart Wishlist when one-click saving, minimal site impact, and simple sharing are the priority. Choose CP24 if the wishlist needs to actively drive repeat visits through real-time alerts.

Engagement and Re-Engagement Tools

Smart Wishlist

• Core focus is on wishlist saving and sharing.
• No built-in push notification capability listed.
• Integrations are limited (Sendgrid, ShareThis are mentioned) for sharing or email workflows.

CP24 Advanced Wishlist

• Sends price drop and low-stock notifications for wishlisted items.
• Collects push tokens and runs web push campaigns to bring visitors back.
• Built-in reminders and a metrics dashboard for measuring campaign effectiveness.

Analysis

CP24 is the clear leader for re-engagement features. If the objective is to convert saved interest into returning visits via automated triggers, CP24’s built-in push and alerts remove the need to stitch together multiple apps or rely on external marketing platforms. Smart Wishlist leaves re-engagement to the merchant’s existing marketing stack or to manual follow-up; it does not provide the same push-based automation out of the box.

Customization, Localization, and Front-End Control

Smart Wishlist

• Advertises a lightweight payload and theme-safe uninstall behavior.
• Offers APIs for bespoke use cases.
• Emphasizes easy setup without coding for standard needs.

CP24 Advanced Wishlist

• Described as fully configurable and compatible with all devices and languages.
• Front-store text is manageable for non-English stores.
• Multiple wishlist types and synchronization across devices provide UX flexibility.

Analysis

For merchants with non-standard themes or strict performance requirements, Smart Wishlist’s small footprint and “doesn’t break your theme on uninstall” promise are attractive. For merchants who need multi-language support and granular on-site messaging, CP24 provides more direct control inside the app. The choice depends on whether the merchant values performance and theme safety over on-app customization.

Analytics, Reporting, and Data Access

Smart Wishlist

• Offers basic features; analytics are not highlighted in the provided description.
• Javascript and REST APIs suggest the ability to export events for custom reporting.

CP24 Advanced Wishlist

• Includes a “Metrics Dashboard” even in the free plan.
• Paid plans add “Detailed Reports” and analytics for price-drop and low-stock reminder efficacy.
• Offers counts of wishlists on product pages, which can help with merchandising decisions.

Analysis

CP24 has a clear advantage in packaged analytics and dashboard visibility. Merchants who need out-of-the-box insight into wishlist behavior and re-engagement performance will find CP24 more immediately useful. Smart Wishlist could support analytics integrations via APIs but requires additional configuration and engineering effort to produce comparable reports.

Integrations and Ecosystem Compatibility

Smart Wishlist

• Mentions Sendgrid and ShareThis.
• Provides Javascript and REST APIs for custom integration with analytics, email platforms, or CRM.

CP24 Advanced Wishlist

• Focuses on built-in web push, which reduces dependency on external push providers.
• No third-party integrations were specified in the provided data, meaning outright integrations with platforms like Klaviyo or Recharge are not highlighted.

Analysis

Smart Wishlist’s API-first posture is useful for merchants that already use specific tools and want to integrate wishlist events into workflows—e.g., pushing "saved item" events into a segmentation pipeline. CP24 reduces the need for external push tools by including web push, but for merchants who rely on deep integrations with existing marketing tech stacks, neither app advertises broad native integrations comparable to larger suite vendors. That gap is where integrated platforms add tangible value.

Performance and Theme Safety

Smart Wishlist

• Explicitly claims a lightweight payload and that it won’t break the theme upon uninstall.
• Positions itself as a low-risk, low-friction install.

CP24 Advanced Wishlist

• Emphasizes responsiveness and device compatibility.
• No explicit claims about payload size or uninstall behavior in the provided description.

Analysis

Performance-conscious merchants should take Smart Wishlist’s claims seriously; a small payload and clean uninstall greatly reduce potential theme conflicts and technical debt. CP24’s feature set is heavier (push, reminders) and could have more impact on load if not optimized—merchants should run audits (e.g., Lighthouse) during trial to confirm real-world performance.

Support, Reviews, and Trust Signals

Smart Wishlist

• 81 reviews with an average rating of 3.6 on Shopify’s App Store.
• Higher review count indicates broader usage but a middling rating suggests mixed user experiences.

CP24 Advanced Wishlist

• 6 reviews with a perfect 5.0 rating.
• Low review count can signal early product maturity or limited adoption; 5.0 from a small sample is positive but less statistically reliable.

Analysis

Review counts and ratings together provide important context. Smart Wishlist’s larger sample size gives a more reliable picture of varied merchant experiences, while CP24’s high rating from fewer reviewers suggests strong satisfaction among early or selective users. Merchants should examine the content of reviews—response speed, resolution quality, and feature requests—to see which app’s support style matches their expectations.

Pricing, Limits, and Value for Money

Smart Wishlist

• Standard plan at $4.99 / month is simple and predictable.
• No free tier listed in the provided data.

CP24 Advanced Wishlist

• Free plan available with core features: share wishlist, metrics dashboard, guest wishlist, welcome & push campaign; limits: up to 100 wishlist items/mo and 100 push impressions/mo.
• BASIC: $2.99 / month — adds detailed reports, multiple wishlists, price-drop reminders, up to 2K wishlist items/mo and 10K push impressions/mo.
• PROFESSIONAL: $9.99 / month — 10K wishlist items/mo, 50K push impressions/mo.
• ENTERPRISE: $19.99 / month — 25K wishlist items/mo, large push quota.

Analysis

CP24 presents a tiered model that scales with usage and adds marketing automation features as tiers progress. For merchants starting small, the free plan provides a low-risk way to test wishlist-driven re-engagement. Smart Wishlist’s single paid plan is simple: merchants pay for a lightweight, stable wishlist without needing to navigate tiers. Where value for money is concerned, the decision depends on feature needs and expected volume:

• Low-volume merchants who primarily need a stable wishlist may find Smart Wishlist an efficient single-cost solution.
• Merchants who expect to send many push impressions or need price-drop automation may find CP24’s paid tiers deliver more direct marketing ROI.

Security, Privacy, and Data Ownership

Smart Wishlist

• Uses standard APIs; no explicit privacy statements were provided in the data.
• Merchants should confirm where wishlists and personal identifiers are stored and whether they can export data.

CP24 Advanced Wishlist

• Collects push tokens and visitor data for web push campaigns.
• Merchants must evaluate cookie and push consent flows and compliance with GDPR/CCPA where applicable.

Analysis

Both apps handle customer-identifiable data. Merchants must verify how wishlists map to customer accounts, how exportable the data is, and how consent for push messaging is captured and stored. The responsibility for legal compliance and proper consent sits with the merchant; apps can facilitate compliance, but verification is essential before enabling automated push or reminders.

APIs and Extensibility

Smart Wishlist

• Explicitly advertises Javascript and REST APIs for advanced requirements.
• This is useful for custom UX, tying wishlist saves to external systems, or building bespoke campaigns.

CP24 Advanced Wishlist

• Offers built-in marketing automation; availability of developer-focused APIs is not specified in the provided data.

Analysis

For merchants that require programmatic access to wishlist events or need to integrate with in-house systems, Smart Wishlist offers clearer developer tooling. CP24’s strength is baked-in automation; if those built-in capabilities meet requirements, APIs may be less necessary.

Implementation, Migration, and Best Practices

Implementation Timeline and Complexity

Smart Wishlist

• Marketed as super-easy to set up with no coding required.
• Merchants with standard themes can expect a short installation and configuration window.

CP24 Advanced Wishlist

• Also designed for easy setup, but additional configuration is needed to enable push campaigns and reminders.
• Enabling web push and scheduling campaigns adds time and requires copy and audience segmentation.

Recommendation

• Allocate a few hours for Smart Wishlist installation and theme placement checks.
• Plan at least a day or two for CP24 to configure push campaigns, test reminders, and ensure consent flows are correct.

Migration Considerations

• Export wishlist data if switching apps; verify export/import capabilities.
• Confirm whether wishlisted item counts and historical analytics transfer to the new app.
• Test uninstall on a staging theme to ensure theme templates are not affected.

Measurement and KPIs to Monitor

• Wishlist saves per product and per session.
• Conversion rate uplift from wishlisted products.
• Re-engagement conversion rate (post-push or reminder click-through to purchase).
• Average order value and repeat purchase rate among customers who use wishlists.
• Technical KPIs: page load times before and after installation.

Use Cases: Which App Fits Which Merchant?

Smart Wishlist Is Best For:

• Merchants primarily focused on a lightweight wishlist experience across product and collection pages.
• Stores with strict performance SLAs or complex themes that require minimal payload.
• Teams that prefer a single, predictable monthly fee without multi-tiered feature gating.
• Merchants who can route re-engagement through an existing email or marketing system and don’t need built-in push.

CP24 Advanced Wishlist Is Best For:

• Merchants who want wishlist plus built-in re-engagement (web push, price-drop, low-stock notifications) without additional apps.
• Stores that will actively use price-drop and low-stock alerts to recover interest.
• Merchants starting small who want a free entry tier for experimentation, scaling into paid tiers as push and wishlist volumes grow.
• Shops that need multilingual control and on-app messaging for non-English storefronts.

Pricing Comparison — Practical Considerations

• Smart Wishlist offers simplicity at $4.99/month. The simplicity reduces decision friction and is predictable for budgeting.
• CP24’s free plan lowers the barrier to testing wishlist behavior and push campaigns; paid tiers add volume and features for modest fees up to $19.99/month.
• Evaluate expected wishlist save volume and push impression needs. CP24’s caps are explicit (e.g., 2K wishlist items/mo on BASIC), so scaling costs may apply for high-volume stores.
• For merchants who need more than a wishlist (loyalty, referrals, reviews), factor in the additional costs of adding separate apps. The aggregate cost of multiple single-purpose tools can exceed the price of an integrated platform.

Support and Reliability

• Smart Wishlist has more reviews but a 3.6 rating. A larger sample size gives more nuance—expect variability in support experiences and feature requests.
• CP24’s 5.0 rating suggests high satisfaction among a small set of users; confirm response times and SLA with the developer before heavy dependence on the app.
• When evaluating support, ask about: SLAs, response channels (email, live chat), availability of setup assistance, and migration help.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding App Fatigue

Many merchants reach a point where adding one-off apps to solve each problem—wishlist, loyalty, reviews, referrals, and push—creates a fragmented stack. That fragmentation leads to:

• Integration overhead and maintenance costs.
• Redundant event tracking and inconsistent customer identification.
• Potential performance slowdowns from many small scripts.
• Higher cumulative monthly fees and more vendor relationships to manage.

This is often called "app fatigue": the diminishing returns that come from maintaining many single-purpose apps rather than consolidating capabilities.

More Growth, Less Stack: Why Consolidation Matters

Consolidating adjacent retention features into a single platform reduces complexity and improves outcomes. Key benefits of consolidation include:

• Single source of truth for customer behavior, enabling richer segmentation and more targeted campaigns.
• Lower technical overhead: fewer scripts, fewer integration points, and fewer cross-app conflicts.
• Better ROI measurement because retention channels (wishlist, loyalty, referrals, reviews) live in one dataset.
• Streamlined support: one vendor to contact for cross-feature issues.

Growave’s approach centers on this concept. Growave is positioned as a flexible retention platform that bundles wishlist functionality with loyalty, referrals, reviews/UGC, and VIP tiers. That bundling helps merchants increase lifetime value without multiplying single-use apps.

Feature Mapping: How an Integrated Platform Covers Wishlist Use Cases

• Wishlist: Provides saving, sharing, and member/guest support similar to the two single-purpose apps.
• Loyalty & Rewards: Connects wishlist actions (e.g., saving or sharing) to points or rewards, turning intent into gamified behavior.
• Referrals: Leverages wishlist sharing as a referral trigger to encourage new customer acquisition via word-of-mouth.
• Reviews & UGC: Uses wishlists to identify engaged customers likely to provide reviews and share UGC.
• VIP Tiers: Recognizes highly engaged wishlist users and rewards them, improving retention and LTV.

Merchants can explore how to consolidate retention features and "consolidate retention features" into fewer tools by reviewing Growave’s pricing and plan options. See the different plans and what they include to evaluate consolidation economics and feature fit: consolidate retention features.

Measuring the Business Case

When comparing many single apps to an integrated platform, consider:

• Total monthly spend across wishlist, loyalty, reviews, referral apps vs. one integrated subscription.
• Time and engineering hours spent integrating events between platforms.
• Conversion gains from connecting wishlist saves to loyalty incentives and re-engagement campaigns.

To see how consolidation changes the math for merchants at different scale levels, review Growave’s plans and what each tier unlocks for retention operations: compare plans and pricing.

Integration and Platform Compatibility

An all-in-one platform that supports common commerce tools reduces the need to glue workflows together. For merchants on enterprise or growing stores, solutions that support headless setups and Plus-level requirements matter. Growave documents solutions for high-growth stores and Shopify Plus brands; merchants can review examples to see whether the platform fits their architecture and growth stage: solutions for high-growth Plus brands.

Real-World Benefits of an Integrated Stack

• Points for wishlist actions: turning passive saves into active loyalty.
• Automated cross-channel triggers: wishlist save → email or push reminder → targeted loyalty offer.
• Consolidated analytics: see attribution from wishlist-first interactions through to repeat purchase and LTV.
• Simplified onboarding: one configuration for multiple retention channels rather than repeating setup across apps.

Merchants curious about how consolidation works in practice and what it looks like for other stores can read real use cases and learn from customer implementations: customer stories from brands scaling retention.

Book a personalized demo to see how an integrated retention stack improves retention and reduces tooling complexity.
Book a personalized demo to see how an integrated retention stack improves retention.

Mapping Wishlist-Driven Revenue Paths

• Recovering intent: push and email reminders based on wishlist activity.
• Increasing AOV: combine wishlist-based incentives with tiered discounts or bundle suggestions.
• Driving social proof: use wishlist interest to request early reviews and UGC from engaged visitors.
• Referral loops: reward wishlist sharers with points for successful refer-a-friend conversions.

To explore how wishlist activity can feed loyalty programs and drive repeat purchases, merchants can review how to build effective rewards and tiers: loyalty and rewards that drive repeat purchases.

Reviews and Social Proof Integration

Wishlist users are often early advocates. An integrated strategy that links wishlist saves to review prompts and UGC collection increases the chance of authentic content appearing on product pages. Learn how to collect and showcase authentic reviews to amplify conversion and trust: collect and showcase authentic reviews.

Migration Checklist: Moving From a Single-Purpose App to an Integrated Platform

• Audit current wishlist usage: number of saves, active users, segmentation potential.
• Export wishlist and user mapping data (if supported).
• Validate that wishlist item data can be imported or re-created in the new platform.
• Test combined workflows in a staging environment to ensure events flow into loyalty/referral modules.
• Measure baseline metrics (conversion rate, AOV, repeat purchase rate) before switching, then compare post-migration outcomes.

When Not to Consolidate

Consolidation isn’t always the fastest route:

• Very small stores with one simple need (e.g., a single-page family shop that only needs basic wishlist saves) may prefer a $4–5/month focused app.
• Teams with deep, custom-built marketing stacks that need raw event-level data fed into bespoke pipelines might still prefer API-first single-purpose tools.
• Situations where a merchant already pays for a robust tech stack and adding another all-in-one would duplicate functionality.

For many merchants in growth mode, however, the management and performance costs of many single-purpose apps outweigh the benefits.

Conclusion

For merchants choosing between Smart Wishlist and CP24 Advanced Wishlist, the decision comes down to priorities:

• Smart Wishlist is best for stores that want a fast, lightweight, no-friction wishlist that minimizes theme risk and keeps costs predictable at $4.99/month.
• CP24 Advanced Wishlist is best for stores that want built-in re-engagement (web push, price-drop and low-stock alerts) and a scalable tiered plan that grows with usage. Its free tier lets small stores experiment before committing.

Both apps have strengths. Smart Wishlist offers simplicity and performance-minded design; CP24 provides deeper, built-in marketing automation and analytics for wishlist-driven campaigns.

For merchants who want more than a wishlist—and who want to reduce the number of apps required to drive retention—an integrated retention platform can be a better value for money. Growave bundles wishlist, loyalty and rewards, referrals, and reviews into a single platform designed to improve retention, increase LTV, and reduce the fragmentation that creates app fatigue. Compare plans and see how consolidation affects pricing and features here: compare plans and pricing. Merchants can also view the app listing and credibility on the Shopify App Store to confirm compatibility and reviews: view the app on the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack accelerates growth.
Start a 14-day free trial to see how a unified retention stack accelerates growth.

FAQ

What are the main functional differences between Smart Wishlist and CP24 Advanced Wishlist?

• Smart Wishlist focuses on a lightweight, one-click wishlist experience with guest support and APIs. CP24 combines wishlist features with web push, price-drop and low-stock alerts, and an analytics dashboard—making it a more active re-engagement tool.

How should a merchant choose between a single-purpose wishlist app and an all-in-one retention platform?

• Evaluate current and near-term needs. If the goal is simple bookmarking with minimal performance impact, a single-purpose app may be the most efficient choice. If the merchant wants to connect wishlist behavior to loyalty incentives, referrals, reviews, and automated re-engagement, an all-in-one platform reduces integration overhead and often delivers better LTV gains.

Does CP24 offer a free plan and what are the limits?

• CP24 provides a free plan that includes shareable wishlists, a metrics dashboard, guest wishlist, welcome & push campaigns, and quotas (e.g., up to 100 wishlist items/mo and 100 push impressions/mo). It’s suitable for testing wishlist re-engagement at low scale.

How reliable are app ratings for deciding between these two options?

• Ratings are informative but incomplete. Smart Wishlist has more reviews (81) with a 3.6 rating, giving more statistical weight and a picture of mixed experiences. CP24 has fewer reviews (6) but a 5.0 rating, suggesting strong satisfaction among a small sample. Read review content for details about support responsiveness, feature stability, and developer updates.

How does an all-in-one platform compare to specialized apps?

• An all-in-one platform ties retention channels together (wishlist, loyalty, referrals, reviews), which simplifies event tracking, reduces integration work, and often yields better retention and LTV outcomes. Specialized apps can be cheaper or simpler for single needs, but the cumulative cost and maintenance of multiple single-purpose apps can be higher over time.

For merchants interested in seeing how an integrated retention approach works in practice, view customer case studies and feature showcases to evaluate fit: customer stories from brands scaling retention. For specifics on loyalty program options that can be triggered by wishlist behavior, read about building loyalty and rewards that drive repeat purchases. To understand how wishlist-led engagement can feed review collection and social proof, explore how to collect and showcase authentic reviews. Finally, merchants ready to evaluate an integrated solution can check pricing tiers and start a trial: compare plans and pricing and view the app on the Shopify App Store.