Swish (formerly Wishlist King) vs. Wishlist Mojo: An In-Depth Comparison

Introduction

Choosing the right wishlist app for a Shopify store sounds simple, but a single decision can affect conversion paths, customer retention, and the number of apps stacked into a store’s backend. Merchants need clarity on what each solution delivers, how it impacts the shopping experience, and whether a single-purpose tool fits long-term growth plans.

Short answer: Swish (formerly Wishlist King) is a polished, full-featured wishlist solution that suits merchants who want strong integrations, guaranteed setup support, and enterprise-ready options. Wishlist Mojo is a lightweight, budget-oriented alternative aimed at stores that need basic wishlist functionality and strict cost control. For merchants who want to cut tool sprawl and combine wishlists with loyalty, referrals, and reviews in one platform, Growave presents better value for money as an integrated retention suite.

This post provides a feature-by-feature comparison of Swish and Wishlist Mojo, using available review and pricing data, followed by a strategic look at how an all-in-one approach reduces complexity and improves lifetime value. The aim is to help merchants decide which app fits immediate needs and which direction suits long-term retention goals.

Swish (formerly Wishlist King) vs. Wishlist Mojo: At a Glance

Deep Dive Comparison

Product Positioning and Developer Background

Swish (formerly Wishlist King)

Swish positions itself as an ambitious, fully customizable wishlist solution aimed at brands that expect wishlists to play an active role in the customer journey. The app highlights free setup and customisation across plans and emphasizes integrations with common marketing stacks (Klaviyo, GA4, Meta). The developer pitches Swish as fit for stores that need accurate analytics, cross-journey wishlist capabilities, and a feature set that scales up to Shopify Plus with white-glove onboarding.

Wishlist Mojo

Wishlist Mojo presents as a compact wishlist tool with a basic free tier and several low-cost paid tiers. It focuses on the simple value equation: shoppers save favorites and return later. The app targets stores that want essential wishlist capabilities without complexity—sharing, guest wishlists, and tiered item limits form the backbone of its offering. Integration support appears limited, with Google Analytics listed as a main connection.

Ratings and Social Proof

• Swish: 272 reviews, 5.0 rating. This volume of reviews combined with a top rating suggests strong user satisfaction, though every merchant should consider review recency and how well the app fits a particular store’s theme and needs.
• Wishlist Mojo: 1 review, 1.0 rating. One negative review flags a potential quality issue, but a single data point is not statistically robust. The low sample size and rating should prompt merchants to request references or test the app carefully on a staging theme.

Interpreting review data: a higher review count increases confidence in average ratings. Swish’s 272 reviews at 5.0 imply repeatable satisfaction across merchants. Wishlist Mojo’s single review is a warning sign that could reflect a niche install, a recent update, or a lack of widespread adoption.

Feature Comparison

Wishlist Creation and UX

• Swish:
  • Unlimited wishlists and saved items across plans.
  • Wishlist access across the entire shopping journey (product pages, quick view, collections).
  • Built to integrate cleanly with different themes and provide a polished UI/UX.
  • Free setup includes visual customization to match store aesthetics.
• Wishlist Mojo:
  • Basic save-to-wishlist flow via a single click.
  • Guest wishlist support in paid plans.
  • Shareable wishlists on social media.
  • Item limits tied to pricing tier (1,000 to 100,000 items across plans).

Assessment: Swish is better suited when the wishlist is expected to be central to product discovery and long-term personalization. Wishlist Mojo covers the baseline use cases—saving and sharing—suitable for stores that want wishlist functionality without deep customization.

Notifications and Re-engagement

• Swish:
  • Offers highly personalized automated wishlist notifications.
  • Integrations with Klaviyo and Meta enable advanced lifecycle campaigns triggered by wishlist activity.
  • Notifications can be used for price drops, back-in-stock alerts, and abandoned wishlist reminders.
• Wishlist Mojo:
  • Email notifications (low stock, price change, back in stock) are available on the Gold plan and higher.
  • Integration options for advanced lifecycle automation are limited.

Assessment: For merchants relying on email or ad retargeting triggered by wishlist events, Swish’s out-of-the-box Klaviyo and Meta integrations provide better re-engagement capabilities. Wishlist Mojo offers basic notifications, but further automation may require middleware.

Analytics and Insights

• Swish:
  • Advanced analytics and wishlist curation tools.
  • GA4 integration and built-in insights to identify high-interest SKUs and wishlist-to-purchase conversion.
  • Better suited for merchants that want to use wishlist signals for merchandising and inventory planning.
• Wishlist Mojo:
  • Usage analytics and charts included even in the Free plan.
  • Google Analytics integration available in paid plans.
  • Item-count metrics and simple export options.

Assessment: Swish provides deeper, commerce-centric insights that help turn wishlist activity into merchandising and marketing actions. Wishlist Mojo’s analytics are functional but lighter; useful for high-level tracking rather than strategic segmentation.

Integrations & Developer Ecosystem

• Swish:
  • Integrations listed: Klaviyo, GA4, Meta; works with Checkout, Hydrogen, Markets, Customer Accounts, Search & Recommendations.
  • Plus plan includes Hydrogen & headless stacks and dedicated account manager.
  • Better fit for stores that use modern headless setups and need robust marketing automation integration.
• Wishlist Mojo:
  • Works with Google Analytics (explicit).
  • Less public information on deep third-party integrations; likely works as a straightforward app without large ecosystem connectors.

Assessment: Swish’s broader integration footprint makes it easier to connect wishlist events to CRM, analytics, and ad platforms. Wishlist Mojo is simpler to set up but may require custom work or additional tools to achieve the same integrations.

Customization and Theming

• Swish:
  • Free setup and customization across plans ensures storefront branding and UX match.
  • Works with all themes and offers styling that aligns with store aesthetics.
  • Plus-level white-glove onboarding for enterprise merchants.
• Wishlist Mojo:
  • White label option on the Free plan (meaning UI does not display app branding).
  • Design customization details are sparse; likely requires theme edits for full styling match.

Assessment: Merchants that prioritize on-brand UX and minimal developer effort will appreciate Swish’s included setup. Wishlist Mojo is viable if a simple widget with minimal styling suffices.

Performance and Reliability

• Swish:
  • Emphasizes compatibility with different themes and checkout flows, including headless solutions.
  • Paid plans and support structure imply stronger attention to reliability and priority troubleshooting.
• Wishlist Mojo:
  • Lightweight footprint on the storefront is expected, but with minimal review history and limited developer visibility, performance assurances are harder to verify.

Assessment: For high-traffic stores, Swish’s dedicated onboarding and Plus support provide more confidence for performance-sensitive implementations.

Pricing & Value

Price Structures

• Swish:
  • Basic Shopify: $19 / month
  • Shopify: $29 / month
  • Advanced Shopify: $49 / month
  • Shopify Plus: $99 / month (includes white glove onboarding, priority support, dedicated account manager)
• Wishlist Mojo:
  • Free Plan: $0 (1,000 wishlist items, analytics, social sharing, white label)
  • Silver: $4.95 / month (10,000 items, Google Analytics, guest wishlists, data exports)
  • Gold: $8.95 / month (30,000 items, email notifications)
  • Platinum: $19.95 / month (100,000 items, plus gold features)

Value Considerations

• Swish’s pricing is mid-market for a full-featured wishlist app with unlimited wishlists and free setup. For stores that want no item limits and strong integrations, Swish represents better value for money because setup and onboarding reduce internal engineering costs.
• Wishlist Mojo’s free tier and inexpensive paid plans lower the barrier to entry and are attractive for small catalogs or stores testing wishlist utility. However, item caps and limited integration reduce long-term scalability.

Which is better value depends on priorities:

• If a wishlist will be a growth lever (notifications + marketing automation + analytics), Swish’s higher cost can pay back through improved conversion and better lifecycle campaigns.
• If the wishlist is a simple convenience feature and budget is constrained, Wishlist Mojo’s low monthly fees offer immediate, low-risk adoption.

Support, Onboarding, and Implementation

• Swish:
  • Free setup and customization service across all plans.
  • Plus plan includes white-glove onboarding and a dedicated account manager.
  • Emphasis on support during initial launch and ongoing assistance for advanced setups.
• Wishlist Mojo:
  • No explicit promise of onboarding services in the available data.
  • Simpler product means less configuration, but merchants may need to manage styling and deeper integrations internally.

Assessment: Swish’s included setup reduces time-to-value and eliminates many of the friction points non-technical merchants face during install. Wishlist Mojo’s low price may force merchants to solve technical tasks themselves or hire support.

Scalability, Headless & Plus Readiness

• Swish:
  • Explicit support for Hydrogen and headless stacks.
  • Plus-oriented features (priority support, dedicated manager) indicate readiness for enterprise-level requirements.
  • Suitable for scaling catalogs and cross-market deployments.
• Wishlist Mojo:
  • Not explicitly headless-ready; focus seems to be on standard theme installs.
  • Good for small to mid-size catalogs where headless complexity isn’t required.

Assessment: For merchants planning on headless architecture or Shopify Plus deployments, Swish is designed to fit those needs. Wishlist Mojo is more appropriate for traditional theme-based shops with simpler growth trajectories.

Security & Data Ownership

Both apps operate within Shopify’s app model. Key considerations include:

• Data portability: check export options (Wishlist Mojo lists data exports on paid plans; Swish offers analytics and integration with GA4).
• Privacy & compliance: merchants should verify how each app handles consent, email opt-ins, and GDPR/CCPA requirements—especially if wishlist activity is used for marketing triggers.

Swish’s integrations with enterprise tools like Klaviyo suggest established patterns for consented marketing triggers; Wishlist Mojo provides basic analytics and notifications but may require merchant diligence to ensure compliant workflows.

Implementation Complexity and Time to Launch

• Swish:
  • Free setup reduces merchant lift; customisation and quality assurance are part of the onboarding.
  • Estimated launch time is shorter for merchants who use the offered setup services.
• Wishlist Mojo:
  • Installer experience is likely straightforward but may require merchant-side theming and configuration to match brand identity.
  • Quick for basic installs, longer if custom behavior or styling is required.

Use Cases and Recommendations

• Best fit for Swish:
  • Merchants who want wishlist events to feed advanced lifecycle marketing (e.g., Klaviyo flows, Meta retargeting).
  • Stores that need unlimited wishlists, headless compatibility, and enterprise-level onboarding.
  • Brands that plan to use wishlist signals for merchandising and stock planning.
• Best fit for Wishlist Mojo:
  • Small stores or hobbyists who want to add wishlist capability with minimal monthly spend.
  • Merchants testing the value of wishlists before investing in deeper marketing integrations.
  • Shops with constrained catalogs where item limits are not a constraint.

Pros and Cons (Quick Lists)

• Swish — Pros:
  • Strong integration stack (Klaviyo, GA4, Meta).
  • Free setup and customization across plans.
  • Plus-level enterprise features and headless support.
  • High number of positive reviews (272, 5.0).
• Swish — Cons:
  • Monthly pricing higher than ultra-cheap alternatives.
  • May be overkill for merchants who only want very basic wishlist functions.
• Wishlist Mojo — Pros:
  • Free tier and very low-cost paid tiers.
  • Incremental item limits let merchants scale affordably.
  • Simple user experience for shoppers.
• Wishlist Mojo — Cons:
  • Limited public integration footprint (Google Analytics only).
  • Very few reviews (1) with low rating, which increases risk.
  • Fewer enterprise capabilities and less onboarding support.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding App Fatigue

Many merchants accumulate multiple single-function apps over time: a wishlist app, a separate loyalty and rewards app, a standalone reviews solution, and a referral tool. This tool sprawl creates several problems:

• Increased monthly costs and overlapping feature fees.
• More integrations to maintain and more potential points of failure.
• Fragmented customer data, making it harder to build coherent lifetime value strategies.
• Slower site performance when many apps inject scripts and UI elements.

Addressing app fatigue means choosing fewer, more capable tools that cover multiple retention and engagement functions without compromising specialized performance.

Growave’s "More Growth, Less Stack" Proposition

Growave positions itself as a flexible retention platform that consolidates loyalty, referrals, reviews, and wishlist functionality into a single suite. The core benefit is simplified data flows: wishlist activity, referral behavior, and review signals live in the same system, enabling seamless automation and reward triggers.

Key components that help reduce tool sprawl:

• Loyalty and rewards that integrate with customer actions and purchases.
• Built-in wishlist module that connects directly to loyalty and referral systems.
• Review collection and UGC features that amplify social proof.
• VIP tiers and custom reward actions that translate engagement into repeat purchases.

Merchants can choose to consolidate retention features via Growave’s plans and reduce the number of standalone apps. For an overview of plan options and to evaluate cost vs. feature consolidation, merchants can compare and consolidate retention features directly on Growave’s pricing page. The platform is also available to install as an integrated app: consider adding a unified retention suite to Shopify for faster implementation.

How Growave Maps to Wishlist Needs

• Wishlist functionality: native wishlist module that saves items, allows sharing, and triggers automated rewards or flows.
• Notifications and automation: wishlist events can trigger loyalty points, referral prompts, and review requests without stitching separate apps together.
• Analytics: consolidated analytics give merchants a single view of engagement across channels and retention programs.

Learn how Growave brings multiple signals together and allows merchants to build loyalty and rewards that drive repeat purchases. For merchants who want to strengthen trust and increase conversions, Growave enables teams to collect and showcase authentic reviews within the same retention framework.

Integration Benefits vs. Specialized Apps

Consolidation advantages:

• Unified customer profiles replace fragmented lists across different tools.
• Rewarding wishlist-driven behavior becomes simple: customers can earn points for saving items, sharing wishlists, or converting wishlist items into purchases.
• Fewer external scripts reduce potential performance impact and simplify troubleshooting.

When specialized functionality is required, Growave offers advanced customization in higher tiers and enterprise support for Plus-level stores. Merchants evaluating enterprise readiness can review options tailored for larger sites and integrations, such as solutions for high-growth Plus brands.

Implementation, Support & Migration

Growave offers multiple plans depending on store size and required features. For merchants interested in a guided evaluation, it is possible to book a personalized demo. Book a personalized demo to see how a unified retention stack accelerates growth. (Hard CTA #1)

The consolidated approach reduces migration complexity long-term because wishlist data, reviews, and loyalty metrics are managed within the same admin, simplifying exports and reporting.

Pricing Considerations for Consolidation

Comparing the sum of single-purpose apps vs. a suite:

• Small stores with minimal needs might find wishlist-only pricing attractive initially.
• For merchants planning to add loyalty, referrals, and reviews, bundling those features in a single platform generally offers better value for money than paying separately for multiple apps and add-ons.
• Growave offers a free plan and tiers that scale based on monthly orders and feature requirements. Merchants can evaluate whether migrating to an integrated stack reduces monthly app spend and accelerates ROI.

For a direct look at plan details and to calculate potential savings from reduced app counts, visit Growave’s pricing area and compare consolidation options. Install options are also available to quickly add the suite via the Shopify ecosystem—merchants can add a unified retention suite to Shopify.

Real-World Outcomes: What Consolidation Enables

• Faster time-to-campaign: Create automated flows that reward wishlist actions without separate middleware.
• Higher LTV: Loyalty programs plus wishlist-driven promotions produce stronger repeat purchase signals.
• Better customer segmentation: Single-source customer profiles unlock targeted VIP tiers, reviews incentives, and personalized outreach.

For merchants exploring examples of brands using an integrated approach, Growave shares customer stories from brands scaling retention.

Secondary Feature Links (Contextual)

To further explore how integrated loyalty can complement wishlist behavior, review how Growave enables loyalty and rewards that drive repeat purchases in practical flows. For merchants focused on social proof and conversions, Growave helps collect and showcase authentic reviews directly alongside loyalty and wishlist triggers.

Both feature pages provide illustrative use cases and configuration options that explain how a wishlist event can cascade into points, referrals, or review requests without an extra app or complex integration logic.

Final Comparison Summary: Which App Is Best For Which Merchant?

• Choose Swish (formerly Wishlist King) if:
  • Wishlist functionality will be a central growth lever.
  • The business needs enterprise-grade integrations (Klaviyo, GA4, Meta) and headless/Plus readiness.
  • Free setup and white-glove onboarding are valuable for reducing engineering lift.
  • Unlimited wishlists and deep analytics are priorities.
• Choose Wishlist Mojo if:
  • The goal is to add a simple wishlist quickly with minimal monthly spend.
  • Item limits per plan are acceptable and advanced integrations are not necessary.
  • The store is testing wishlist demand without committing to a mid-market subscription.
• Consider Growave if:
  • The merchant plans to use wishlists alongside loyalty, referrals, and reviews.
  • Reducing the number of installed apps is a priority.
  • The business values consolidated analytics and unified customer profiles to increase customer lifetime value.

For merchants ready to move past single-purpose apps and reduce tool sprawl, start a 14-day free trial to evaluate Growave’s integrated retention approach and see whether consolidating wishlist, loyalty, and reviews into one platform shortens the path from engagement to repeat purchase. (Hard CTA #2)

Frequently Asked Questions

How does wishlist functionality in Swish differ from Wishlist Mojo in practical terms?

Swish focuses on unlimited wishlists, deep analytics, and marketing automation integrations (Klaviyo, GA4, Meta), plus included setup and Plus-level support. Wishlist Mojo provides basic save-and-share functionality with tiered item limits and inexpensive pricing. Practically, Swish is built for merchants who will act on wishlist signals; Wishlist Mojo serves merchants who only need shopper convenience.

If a merchant wants to trigger email flows from wishlist activity, which app is a better choice?

Swish is the stronger option out of the box because of native Klaviyo and Meta integrations and explicit automated notification support. Wishlist Mojo offers email notifications on paid tiers, but richer lifecycle automation typically requires integration work.

How does an all-in-one platform like Growave compare to these specialized wishlist apps?

An all-in-one platform removes integration friction by letting wishlist events feed loyalty, referral, and review workflows natively. That consolidation reduces monthly app count, centralizes analytics, and simplifies reward-trigger logic. For merchants prioritising long-term retention and fewer technical dependencies, Growave offers better value for money than installing separate wishlist, loyalty, and review apps.

Is Wishlist Mojo a good fit for enterprise or headless stores?

No—Wishlist Mojo’s public feature set indicates it’s best for theme-based stores with simpler needs. Swish explicitly supports Hydrogen and headless stacks and provides Plus-tier services for larger merchants.

This comparison lays out the functional trade-offs between Swish (formerly Wishlist King) and Wishlist Mojo. Use the recommendations above to align the choice with growth priorities: immediate budget constraints, urgency for integration-driven lifecycle campaigns, or a longer-term strategy that benefits from consolidating retention tools under one platform. For a hands-on evaluation of an integrated approach, merchants can review pricing and trial options to calculate consolidation benefits and migration costs.