It's Sealed With A Kiss: on staying true to your idea and expanding the brand
Stories with a special meaning behind them are one of a kind story, this is something that is obvious to any observer. This is a case study about SWAK, a brand with deeper meaning looking to start an apparel line for the world to know about out.
SWAK, which stands for “Sealed With A Kiss” is a brand from LA, that was founded by Brad Capo. And knowing Brad as we do, he is super passionate about the plus size fashion industry. He works with an incredible team which helps him to make plus size ladies happy and gorgeous.
We met the SWAK when we’ve just launched on the Shopify platform, 4 years ago. And Growave team have been helping them with their main priority - customers’ satisfaction ever since.
“We love being able to see who our customers are and hear their voice. They loved Growave 4 years ago and still do today.”
SWAK had already been existing for 8 years for then, however, it wasn’t all smooth sailing. We have started our long-lasting partnership when Brad was looking for the solution to make the SWAK store more entertaining and engaging for his customer and, obviously, increase the sales.
“I needed a solution for social login, wishlist and social sharing. These would help me to enhance the sales.”
While SWAK did get a lot of site visitors and guests, there still was a work to convert them into actual buyers. The spectacular marketing events they had been doing garnered attention, but it was difficult to make it work for improving business.
“After testing a lot of other apps I’ve found it all-in-one marketing platform, Growave! I love that everything I need is all wrapped up in one platform. I would recommend it to all of the shop owners, it’s surely what you were looking for a long time!”
Brad started to research the solution providers for the lack of social engagement and the absence of repeated purchases, but he was most impressed by Growave. The app had everything he needed to grow traffic and convert sales, and it was backed by a wide range of offered features and a loyal, friendly support team. :)
Exactly the Social Login product has helped SWAK to simplify account registration and remove barriers in the shopping process, which has led to the massive return on their investment and the hard work of their team.
Social Login gathers email addresses and uses them in your email campaigns. It has increased SWAK’s signups for 52% and each 3rd login comes from Facebook, Amazon, and Google.
Brad also used the Wishlist product to boost traffic and encourage visitors to engage with the website. Within weeks, the Wishlist has become SWAK customers’ most favorite and used feature.
“The wide range of the offered features in one platform for the nice price has made Growave stand out over others that I’ve considered in Shopify App store.”
SWAK also uses Wishlist to add another level of social proof, since the feature allows them to show customers how many people have already added each piece to wishlists. As a result, these 3-digit numbers not only increase buyer trust for the brand but also attract more attention to the popular pieces, which in turn makes them sell better.
In addition, the Wishlist has helped SWAK to increase their conversion rates by collecting visitors' email addresses and sending them a series of 3 personalized emails. In doing so, the feature helps to politely remind the visitors about their wishlists and encourage them to buy more by including a coupon code.
“Social media has become such a powerful dot connector between the business and the consumer and we soak it up. There isn’t a day that goes by, in our office, that we aren’t cooing over an Instagram followers baby or drooling over a yummy recipe on Pinterest.”
And yeah, they really do love to stay connected with their customers by social media. That’s why SWAK uses our Shoppable Instagram galleries, that pulls the pictures from their official Instagram account and integrates it in a gallery on the homepage, separate page, or product pages. The feature has further helped Brad to convert ordinary site-surfers into real customers by allowing to tag the products in Instagram photos and make them shoppable rights from the website. As a result, customers can instantly buy the liked items from photos in the gallery without having to search the whole website for the needed item.
Brad's project has about 40K followers on Instagram and sometimes the SWAK team even invite them to take part in the photoshoots for their site! Isn’t it amazing? :)
Moreover, they have a cozy corner for their big family’s members - an interesting blog where they post style inspiration, info on the behind-the-scenes aspects of their shoots, and opinions on garments.
In all, it’s a big, popular brand with thousands of customers and impressive sales now. We believe that success is inevitable when you have an idea and dedication like SWAK team have demonstrated. The only matter is to find the right solution that is all in to help you.
And as a part of that solution, we're proud to have helped SWAK in their mission to empower people and provide them with confidence in who they are. SWAK is all about loving what you do and we are like minds here:
“We loved it for results it given to us and the passion with they were answering our questions and helping us to utilize Growave in our campaigns.”
Brad Capo - Founder, Swak
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