Best Shopify Facebook Pixel Apps in 2023

Harness the power of the Snapchat pixel for deeper analytic data to increase ROAS.

The original Shopify Facebook Pixel app helps stores quickly integrate multiple Facebook & Snapchat pixels, add more pixel events & data, & optimize for more conversions.

Powered by a data-based analytics platform designed to help you run better ad campaigns, increase ROI, & leverage data to take your Facebook marketing program to the next level. Trackify advanced tag manager creates audiences for specific tags, collections, and time on-site for any product.

Easily connect your Facebook & Snapchat pixel with just one click. No developer resources are needed, with easy pixel integration to track custom events & parameters based on goals in your pixels.

With Trackify’s advanced audience builder, you can build and create highly targeted custom & look-a-like audiences of up to 20%. Create refined custom audiences based on niche, collection, date, & time data.

Key Features:

• Added Events: View Category, Customize Product, View Cart, Lead, Add Shipping Info
• Trackify for Time-On-Site/On-Page data
• Now offering Snapchat Pixel Analytics
• Added Parameters: Product tags, Collections, Date & time data, Advanced matching
• Total purchase value (vital for free & shipping offers!)
• Added Control: Disable microdata, Disable value reporting, Enable advanced matching, Use a percentage of actual value
• Facebook Catalog Synchronization
• Sync with event data: Use them for Facebook retargeting ads (DPA/dynamic product ads)
• Auto-create product segments for all tracking tags
• Seamless Pixel Integration
• Server-Side API Purchase & Non Purchase events for niche & collection pixels
• Accurate Data Reporting
• CodeGenerator for external pages

FBTrack is an effortless, and low cost Facebook Pixels manager. It allows you to get the most of your Facebook Ads by allowing you both to install multiple main/backup Facebook Pixels, and also to associate Facebook Pixels to specific collections in your store with a few clicks. You will then be able to track all conversion events, with optimal precision, and supercharge your Facebook Pixels for maximum profit.

We wanted to make sure that FBTrack is suitable both for beginners and experts. It has all the essential features you will need to run successful Facebook Ads campaigns, while being super affordable, and easy to use.

Key Features:

• No hassle one-click Facebook Pixel installation
• You will be able to install up to 10 main / backup Facebook Pixels on your store in addition to your main Facebook Pixel that you install using FBTrack
• You will be able to install up to 25 Collection Facebook Pixels. A collection pixel will fire only for the products that are part of that collection. This should allow your pixels to know quicker who to target after a campaign's launch, and optimize your campaigns a lot better than if you used one pixel for all your collections. This is while allowing you to better segment your data for surgical precision audience building, and re-targeting
• Shipping cost is included in the purchase value of the order to allow your Facebook Ads manager to determine the real ROI of your campaigns, and adsets, especially if you run Free+Shipping campaigns
• The app works perfectly with any theme you are using
• Super Fast and optimal Facebook Pixel firing in order to report events as accurately as possible. We designed FBTrack to be the fastest and most accurate pixel app on the market, and we followed upon that. You can check it for yourself!
• Purchase events are fired only one time on the thank you page
• You will be able to keep copies of your Facebook Pixel data in the unfortunate case your Facebook Ad account gets disabled, or you decide to sell your store
• In-App FAQ to reply to most questions you might get confronted to
• We offer high quality support and will be happy to answer your questions or concerns

Set up pixels that can track & send accurate data to Facebook, no more, no less. Send server events (CAPI) alongside browser events to avoid event loss, but don't forget the scheme to deduplicate them. Don't send empty events, instead fill them with what Facebook needs for better (re)targeting, plus attribution.

It's uneasy living in fear your pixels are down at times. That's why we launched in-app analytics and dashboard. You will see which pixels (with CAPI enabled) send what events, how many, what orders (purchases), in what date range.

We take pride in accurate tracking for thousands of users & are right on the other end to help you achieve that. Got a special ATC button, slide cart, upsell funnel that needs some customization? Tell us and we'll fly to help.

Key Features:

• 5 mins: all it takes to install your pixel(s) with CAPI. Test it, see browser & server events arrived, deduplicated in real-time.
• No-code: page view, view content, add to cart, initiate checkout, purchase are auto set up with the install
• Send what's needed: events come with content_id, content_type, URL, microdata (optional), conversion value (with or without shipping fee), fbp, fbc, email & phone (securely hashed) for advanced matching.
• Auto-synced Catalogs: submit products to Facebook in a breeze. With all the product info (title, price, availability, ids & more), you'll be able to view how each product is getting attention (events) or getting abandoned. From there, you'll run Dynamic Product Ads (retargeting) accordingly.
• Button/Link click custom events: think form submit, demo click, etc. Track & send what's valuable for your business beyond the conventional standard events. --> No need to pay huge bucks for a cloud server to use Google Tag Manager server container.
• Ensure the data integrity before you scale ads based on it.
• Have a test strategy that evolves with this ever more competitive landscape
• Have some niche pixels to separate the data. Having only 1 pixel per general store won't be optimal, as you're mixing up all the events while the audience behind each bears little resemblance.
• Have a backup pixel: even when the primary got down, you won't be crying for the loss of well-trained data if you've set up a backup from the outset.
• Want to install one same pixel to multiple international stores? That's a-okay.

Facebook Multi Pixels - Conversion API will update your current pixel (Don't need to set up a new one) and set up Facebook Conversion API to track all general events on iOS 14 update and future versions of iOS and Mac OS. So if you set up Conversion API tracking from your website, you still be able to receive all pixel events and run conversion optimization ads.

We wanted to make sure that our app is very affordable and easy to use for first-time Shopify store owners, so they don't spend too much time on their apps. This gives sellers a better chance to successfully make more money selling their products online.

Key Features:

• Facebook Feed
• Custom Event
• Pinterest Pixel
• Easy & fast install
• No coding required
• Server-Side Events Tracking
• All Events Tracking with Server (PageView, ViewContent, Add to Cart, Initiate Checkout, Purchase)
• Deduplication so there is no redundancy between Pixel & Server events

WinAds app provides a wide functioanlity when it comes Facebook auidiences and advertising. You can Hyper pixel events in order to capture events like pagescroll, time spent, showed interest, Abandon cart, and more. The app also provides addition free service like free setups, free strategy sessions, and free optimization every 2 weeks. Furthermore, the app is nicely localized and translated to more than 12 language.

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Key features:

• Optimize ROI from your Facebook Ads
• Easy Facebook Pixel Integration
• Event Tracking & Audience Targeting
• Integrate & Manage Multiple Facebook Pixels
• Push Notifications
• Advanced Matching Capabilities
• Server-Side API Purchase events
• Custom & Hyper Facebook Pixel Events
• Facebook Feed Manager
• Google Analytics Tracking
• Target Specific Product or Niches With Tag Manager
• Event Builder