Growave adds channel based bonuses to Boost Campaigns

December 11, 2025

We’ve rolled out an update to Boost Campaigns that lets you offer double or more rewards for specific sales channels. It’s a simple way to guide customers toward the channels where you want more activity without changing your existing setup.

Why It Matters

Different moments call for different incentives. With channel-based rewards, you can nudge customers exactly where it makes sense.

  • Want more people using your mobile app? Offer 2× points on app purchases.
  • Trying to bring shoppers into your retail store? Add extra cashback on POS orders and make in-person visits more rewarding.
  • Looking to push more sales through the Shop app? Apply a channel bonus to encourage customers to check out there.

These targeted incentives help shift behavior and lift performance across channels while keeping your campaigns flexible.

Works With Your Existing Campaigns

Channel bonuses work alongside everything already available in Boost Campaigns.
Limit them to specific collections, target VIPs or inactive customers, or run them during key moments like BFCM, weekends, or slower seasons.

Try It Out

If you’d like to set it up, here’s the step-by-step guide.

If not, you can always book a demo so we can show you how it works.

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