How Ulanzi Used Growave to Increase Repeat Purchases Through Centralized Membership

Ulanzi is a global brand specializing in photography and videography accessories designed for photographers, filmmakers, and content creators. The company offers a wide range of practical and durable products, including tripods, phone holders, lighting, camera rigs, and mounting solutions that support both studio and on-the-go shooting. Known for smart design and reliable performance, Ulanzi helps creators achieve professional results without unnecessary complexity. Its product lineup is built to balance creativity, functionality, and everyday usability at an accessible value.

Before adopting Growave, Ulanzi struggled to turn one-time buyers into long-term members. The lack of a centralized membership structure made it difficult to connect loyalty initiatives with broader marketing efforts and on-site experiences. As a result, repeat purchases and consistent VIP engagement were harder to sustain at scale.

"Growave allows us to systematically manage our members and integrate membership features with our marketing activities.”

Ulanzi Marketing Team

The Shopify Plus brand Ulanzi implemented Growave as a centralized loyalty platform to bring structure to its membership strategy. This allowed Ulanzi to streamline membership operations and ensure loyalty initiatives were integrated seamlessly with marketing campaigns. This created a unified foundation for retention and customer engagement.

With Growave Rewards, Ulanzi introduced a clear incentive for customers to return and purchase again. Points and rewards were designed to encourage repeat purchases and reinforce ongoing relationships with the brand. As a result, loyalty became a consistent driver of retention rather than a standalone feature.

Onsite Widgets played a key role in increasing visibility and interaction with brand VIPs. By placing membership prompts and loyalty touchpoints directly across the storefront, Ulanzi made it easier for customers to engage with the program in real time. This helped increase the frequency of user interactions while keeping loyalty integrated into the overall shopping experience.

(Jan 1, 2025 - Jan 1, 2026)

Loyalty redeemers significantly outperformed non-redeemers across all key metrics:

Over the measured period, Ulanzi recorded clear improvements across key retention and revenue metrics. Customers engaged with loyalty features returned more frequently and placed higher-value orders, signaling stronger purchase intent and ongoing brand engagement. Repeat purchases increased significantly, particularly among customers participating in the loyalty program, reinforcing its role in driving retention. Increased interaction with VIP touchpoints also strengthened on-site engagement and supported more consistent customer relationships. Together, these outcomes show how a centralized loyalty strategy translated into measurable, sustainable growth.