How Oui Organic Migrated to Shopify Without Losing Loyalty

Oui Organic was founded on the belief that truly safe and trustworthy skincare remains rare. Driven by this conviction, the founder traveled to Europe to become an agent and producer of certified organic products. As a result of this commitment, the company selects products that have obtained EU international organic certification, ensuring safety from raw materials through production and environmental practices.

With a mission to make natural, effective organic skincare accessible to more families, Oui Organic has evolved from importing trusted European brands to developing its own clean, gentle formulations. Today, the brand remains committed to delivering high-quality, non-toxic skincare suitable even for the most sensitive skin.

Together, these challenges centered on migrating to Shopify without compromising the customer experience or the long-term value the brand had built. The team needed a solution capable of managing sensitive data and migrating key loyalty features with precision. During this process, they identified Growave as a potential partner.

To overcome the challenges of migrating to Shopify, Oui Organic selected Growave as its loyalty solution. Among the many Shopify apps available, Growave most closely matched the membership structure and benefits previously used on the brand’s Taiwanese e-commerce system. This alignment allowed Oui Organic to rebuild its loyalty program efficiently, without the need to redesign it from the ground up. Growave’s flexibility made it possible to adapt existing rules and rewards while preserving a familiar experience for customers.

"Growave stood out for its strong compatibility with the membership benefits we had already planned. The addition of built-in reviews and wishlist features made it an even more complete solution for our needs.”

Carel Chou

Senior Commercial Designer at Oui Organic

In addition, Growave enabled the seamless import of existing customer points and membership levels, helping ensure a smooth transition and maintain customer trust. By consolidating loyalty and additional customer engagement features within a single Shopify-integrated platform, Oui Organic was able to simplify operations and reduce reliance on multiple apps. This approach ensured a consistent customer experience and provided flexibility to expand engagement initiatives over time.

Redeemers significantly outperformed non-redeemers across all key metrics:

With Growave, Oui Organic maintained loyalty continuity through its Shopify migration by accurately transferring points and membership tiers. Centralizing loyalty and customer engagement within a single platform supported scalable growth. Post-migration results validated this approach, with an 85.97% redemption rate and consistently stronger performance among loyalty members, signaling sustained engagement and revenue impact.