How ebebek UK built a
Unified Loyalty Ecosystem with Growave
ebebek UK offers a complete product range for every stage of parenthood, combining trusted global brands with carefully developed private-label products. The assortment includes newborn essentials, larger baby gear such as pushchairs and car seats, as well as feeding, maternity, and health and care items.
Serving customers both online and in-store, ebebek UK delivers a seamless omnichannel experience built on fast delivery, authentic products, knowledgeable in-store guidance, and a consistent loyalty experience across all touchpoints. Guided by its Babyology philosophy, the brand goes beyond retail by empowering parents at every stage. As part of this approach, the brand doesn’t refer to shoppers as “customers”, but as Barents, recognizing their active role in nurturing and supporting their baby’s development.
As ebebek UK expanded its presence in the market, several challenges highlighted the need for a more unified approach to customer engagement:
Rising customer expectations and fragmented tools made it increasingly difficult to deliver a consistent loyalty experience at scale, while strengthening trust and retention was critical to supporting both ecommerce growth and in-store expansion.
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This approach was brought to life through Barents Rewards, ebebek UK’s loyalty program powered by Growave, designed to reward ongoing engagement and long-term relationships rather than one-off purchases.
Growave enabled ebebek UK to launch a centralized loyalty program with a strong rewards structure tailored to UK customers expectations. By consolidating loyalty, reviews, wishlists, and referrals into a single Shopify app, the brand removed fragmentation and delivered a more consistent customer experience. This simplification also reduced operational complexity for the team.
To improve retention, Growave’s loyalty feature encouraged repeat purchases and ongoing engagement beyond one-time transactions. Customers earned rewards for purchases as well as key actions such as referrals and account activity, reinforcing long-term relationships. This shifted the focus from single purchases to continued participation in the brand ecosystem.
Growave’s reviews helped ebebek UK build trust quickly through verified customer feedback and authentic content. At the same time, the platform supported a unified online and offline loyalty experience as new physical stores opened, ensuring customers could engage seamlessly with the brand and its rewards across all channels.
(Jun 1, 2025 - Dec 1, 2025)
Loyalty redeemers significantly outperformed non-redeemers across all key metrics:
Throughout the analysis period, loyalty members consistently outperformed non-members, demonstrating the impact of a unified loyalty strategy. The launch of an integrated loyalty ecosystem drove steady weekly growth in new loyalty sign-ups and increased customer engagement across channels.
By consolidating loyalty, reviews, and engagement tools into a single platform, ebebek UK created a scalable and consistent customer experience. This foundation supported both ecommerce growth and new store openings by aligning online and offline loyalty. As a result, Growave has become a trusted partner in ebebek UK’s digital growth.