Wizy Wishlist vs. VTN Power Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a deceptively important decision for Shopify merchants. Wishlists can increase conversions, rescue abandoned intent, and provide demand signals for merchandising and email campaigns. But single-purpose wishlist apps vary widely in design, analytics, guest support, and long-term value—yet merchants often have to pick one quickly from hundreds of options.

Short answer: Wizy Wishlist is a straightforward, budget-focused option for merchants who want a simple wishlisting UI and predictable pricing tiers. VTN Power Wishlist is better for stores that want a free entry point, guest wishlist support, and slightly more reporting and setup assistance. For merchants who want to reduce tool sprawl and consolidate retention features (loyalty, referrals, reviews, wishlist) into one system, an integrated platform such as Growave often offers better value for money and longer-term growth benefits.

This article provides an objective, feature-by-feature comparison of Wizy Wishlist and VTN Power Wishlist to help merchants decide which app fits their current priorities—plus a practical alternative for stores planning to scale without stacking many single-purpose apps.

Wizy Wishlist vs. VTN Power Wishlist: At a Glance

Feature Comparison

Wishlist Basics: UX and Visibility

Wizy Wishlist — What the store buyer sees

Wizy positions itself around quick access to saved items, offering both popup or page-based wishlists and customizable wishlist buttons. The description emphasizes simple add/remove flows and the ability to "instantly purchase items from the Wishlist." Merchants can expect a basic wishlist UI that is consistent across product pages and a dedicated wishlist page template.

Strengths:

• Clear add/remove and add-to-cart flow.
• Button and page customization to match store styling.
• Popup option for lightweight interaction.

Limitations:

• No clear mention of guest wishlist behavior.
• No live sample gallery or screenshots in the supplied data; merchants may need to install to preview.

VTN Power Wishlist — What the shopper experiences

VTN promotes a flexible wishlist experience, with a personal wishlist page, guest wishlist support, and add-to-cart functionality from the wishlist. The app highlights accessibility across pages—product, collection, and cart—and save-for-later functionality. This is an advantage for stores that want shoppers to move items seamlessly between cart and wishlist.

Strengths:

• Guest wishlist support (important for non-logged-in shoppers).
• Wishlist available on multiple page types including collection pages.
• Built-in move-to-cart and save-for-later flows that reduce friction.

Limitations:

• UI customization depth is not fully detailed in the data provided.
• Some merchants may require additional look-and-feel tweaks not covered by support tiers.

Takeaway: For purely shopper-facing wishlist behavior, VTN’s guest support and collection-page visibility give it an edge in discoverability and ease of use, while Wizy delivers a focused, straightforward wishlist UI that’s likely easy to implement.

Customization & Branding

Wizy Wishlist

Customization is explicitly listed as a core feature across all plans. Merchants can tailor the wishlist page and button to fit brand styles. The presence of multiple pricing tiers suggests varying capacity rather than deep customization controls; the product description focuses on simplicity.

What to expect:

• Color and label adjustments for wishlist button and page.
• Popup vs page display options.

Potential gaps:

• No explicit mention of advanced templating, CSS overrides, or developer API access in the available data.

VTN Power Wishlist

VTN highlights the ability to customize wishlists “to reflect aspirations and personal style,” and offers installation and expert guidance on PREMIUM. That implies a degree of setup assistance for branding, which can be useful if the merchant needs layout or behavioral customization.

What to expect:

• Pre-built style options and guided setup on Premium.
• Likely ability to place wishlist controls across theme sections.

Potential gaps:

• No explicit mention of headless APIs or deep theme-level customization in the public description.

Takeaway: Both apps support basic branding. VTN may be preferable if merchants want hands-on setup support as part of the paid tier; merchants needing deep developer customization should validate what templating or API access is available before committing.

Guest Users, Accounts, and Sign-In Flow

• Wizy Wishlist: The description states wishlist functionality is available "whether your customers are members or not," which implies guest support. However, the app listing lacks explicit details on how guest wishlists persist (cookies vs. email vs. account linking). Merchants should confirm session persistence and cross-device behavior.
• VTN Power Wishlist: Explicitly highlights guest wishlist creation and management. That clarity is a practical benefit: a confirmed guest wishlist flow reduces friction for first-time or infrequent visitors.

Takeaway: VTN provides clearer messaging on guest behavior. Merchants should test both apps for cross-device persistence and exporting of guest wishlists to email capture workflows.

Analytics & Reporting

Wizy Wishlist

The app mentions a "control panel with powerful statistics," but specifics are not provided. The pricing tiers focus on wishlist capacity, not analytics depth. Merchants seeking rich insights (e.g., which products are most wishlisted by segment, email triggers based on wishlist activity) may find the offering limited.

VTN Power Wishlist

VTN offers Basic Reports on the Free plan and Advanced Reports on PREMUIM. The tiered reporting approach can be useful: a free store can access simple metrics and upgrade only when they need deeper data. Advanced reporting often includes exportable lists and trend data for targeted campaigns.

What to verify:

• Granularity of reports (product-level, customer-level, time ranges).
• Export options and integration with email or analytics tools.

Takeaway: VTN’s explicit report tiers are helpful for merchants who want to use wishlist data for marketing. Wizy may include stats, but merchants should confirm whether data is exportable and actionable.

Integrations & Marketing Workflow

Neither listing includes a long integrations list in the supplied data. That is important because wishlist data is only useful when it can feed email, CRM, and advertising workflows.

Key integration checkpoints:

• Can wishlist events be sent to Klaviyo, Omnisend, or similar ESPs?
• Is there a webhook or API for custom analytics and automation?
• Does the app provide CSV exports for product demand lists?

Recommended questions to ask app support:

• How to trigger abandoned wishlist or back-in-stock emails?
• Can wishlist data be used for lookalike audiences or retargeting?
• Are there pre-built flows or is developer work required?

Takeaway: VTN’s emphasis on reports and installation support makes marketing use cases more likely to be feasible without heavy engineering. Wizy’s marketing integrations are not specified and should be validated.

Performance, Code Footprint, and Theme Compatibility

Every additional app can add JavaScript and CSS to storefronts. Performance impact is a practical concern for conversion-sensitive merchants.

Points for merchant evaluation:

• Does the app load wishlist script asynchronously?
• Are there options to lazy-load wishlist UI to avoid blocking page paint?
• How does the app handle theme customizations (e.g., Shopify Online Store 2.0 sections)?

Neither listing includes technical implementation details in the provided data. Merchants should:

• Ask for code snippets or a demo store to measure bundle size.
• Test the app on staging sites for CLS (Cumulative Layout Shift) and script timing.
• Confirm compatibility with headless or heavily customized themes.

Takeaway: Merchants with strict performance budgets should request technical documentation or a trial to benchmark impact before installing on production.

Pricing & Value

Pricing is where these two apps differ sharply.

Wizy Wishlist Pricing

• Standard — $4.99 / month: Customizable, Pop-up or page wishlist, 500 wishlists
• Pro — $9.99 / month: Customizable, Pop-up or page wishlist, 1,000 wishlists
• Advanced — $39.99 / month: Customizable, Pop-up or page wishlist, 5,000 wishlists
• Enterprise — $79.99 / month: Customizable, Pop-up or page wishlist, 10,000 wishlists

Notes:

• Pricing scales primarily by wishlist count limits.
• For merchants with mid-to-high wishlist volumes, costs can scale to larger tiers.
• Predictable caps are useful for forecasting costs.

VTN Power Wishlist Pricing

• Free plan — Free forever: No-code setup, personal wishlist page with add-to-cart, guest wishlist, basic reports, email support
• PREMIUM plan — $2.99 / month: Everything in Free plus wishlist on collection page, move to wishlist from cart, advanced reports, priority support, installation support

Notes:

• Very low-cost upgrade path from free to premium.
• The free tier is featureful enough for many small stores.
• Premium’s $2.99 price point is aggressive and represents strong entry-level value.

Comparison on value for money:

• VTN’s free plan gives basic features without a monthly commitment, and its premium tier is affordable for stores seeking extra visibility or installation support.
• Wizy’s tiers are higher but offer larger wishlist capacity caps, which may be necessary for stores with high volumes or specific enterprise requirements.
• For stores on a tight budget or testing wishlist ROI, VTN provides a better initial entry point. For scaling operations that need capacity guarantees, Wizy’s paid tiers may provide clearer thresholds.

Takeaway: Decide based on expected wishlist volume and required support. VTN offers excellent value for small to medium stores; Wizy is structured for merchants willing to pay predictable amounts for higher capacity.

Support & Implementation Help

Wizy Wishlist

The provided data does not list installation support explicitly. Price tiers suggest self-serve installation may be expected. Merchants who require hands-on integration help should ask whether setup or theme customizations are included or billable.

VTN Power Wishlist

PREMIUM plan includes installation support and "expert guidance," and offers priority support. That is a concrete benefit for merchants with limited development resources or complex themes.

Support considerations:

• Response times for email/live chat tickets.
• Availability of setup documentation or demo stores.
• Whether changes to theme templates are included in support.

Takeaway: VTN’s explicit inclusion of installation assistance on the premium plan is meaningful for small teams. Wizy may operate as a low-touch solution, better suited to merchants with in-house development resources.

Data Ownership and Portability

Wishlist data can be a valuable source of customer intent. Merchants should confirm:

• Who owns the wishlist data?
• Can merchants export wishlists and associated customer info?
• Is there a way to migrate if the merchant switches apps?

Neither app’s supplied data includes migration or export policies. These are essential questions before committing, especially for larger stores.

Recommended action:

• Ask both providers for export formats (CSV/JSON).
• Verify availability of webhooks or APIs for real-time synchronization.

Security & Privacy Compliance

Merchants must ensure that wishlist apps comply with privacy regulations and store customer data appropriately.

Checklist for merchants:

• Is customer data stored securely?
• Are there privacy-friendly guest wishlist options that do not require PII?
• Does the app provide guidance for GDPR/CCPA compliance?

If guest wishlists persist via cookies only, that may be less intrusive than linking to customer accounts, but affects cross-device persistence.

Strengths, Weaknesses, and Ideal Use Cases

Wizy Wishlist — Strengths

• Simple, focused wishlist experience with popup and page options.
• Predictable pricing tiers tied to wishlist capacity.
• Customization options for wishlist page and button styling.

Wizy Wishlist — Weaknesses

• No reviews on the Shopify listing (0 reviews, rating 0) limits social proof.
• Less clarity around guest behavior, reporting depth, and integrations.
• Higher entry price compared to VTN’s free tier, with value skewed towards capacity.

Best for:

• Merchants who have clear wishlist volume needs and prefer fixed monthly tiers.
• Stores that want a simple wishlist without extra marketing features.
• Teams with developer resources who can handle integration and analytics work if needed.

VTN Power Wishlist — Strengths

• Positive social proof (9 reviews, 4.8 rating).
• Free forever plan with meaningful features including guest wishlists and basic reporting.
• Low-cost PREMIUM upgrade that adds collection page wishlist, move-to-cart, advanced reports, priority support, and installation help.

VTN Power Wishlist — Weaknesses

• The feature matrix beyond core wishlist and reporting is not exhaustive in available data.
• Some merchants may outgrow the reporting and need more advanced marketing integrations.
• Potential limits on customization for larger brands.

Best for:

• Small and medium merchants seeking a low-risk, low-cost wishlist implementation.
• Stores that want guest wishlists and the ability to put wishlist controls on collection pages.
• Merchants who prefer having installation support as part of a budget-friendly premium tier.

Practical Decision Framework

Merchants can use the following checklist to decide which app fits current priorities:

• Priority is minimizing upfront cost and testing wishlist ROI:
  • VTN Power Wishlist (Free) is the logical first choice.
• Priority is guest wishlist support and quick setup assistance:
  • VTN Premium provides installation help at a low monthly cost.
• Priority is predictable capacity and tiered scaling by wishlist counts:
  • Wizy Wishlist offers clear caps and higher tiers for larger workloads.
• Priority is marketing and automation (use wishlist data to trigger emails and campaigns):
  • VTN’s advanced reports may help; Wizy needs validation on integrations. If deep integration is required, consider an all-in-one retention platform.
• Priority is consolidating retention features to avoid app sprawl:
  • Consider an integrated provider that offers wishlist plus loyalty, referrals, and reviews in one platform.

Pricing Scenarios: Practical Examples (No Fictional Characters)

• A small niche store selling handcrafted goods that wants to test wishlists without adding monthly costs should start with VTN’s Free plan, which includes guest wishlists and basic reports.
• A growing apparel retailer that anticipates thousands of wishlist items and prefers fixed monthly caps for capacity planning might prefer Wizy's Advanced or Enterprise tier, especially if wishlist volume is a principal metric.
• A brand focused on converting wishlist data into loyalty incentives or referral campaigns can achieve more cohesive value by choosing a platform that combines wishlist, loyalty, and reviews to reduce integration friction.

Implementation Checklist Before Installing Either App

Merchants should confirm the following to avoid surprises:

• Can wishlists persist across devices and sessions for guest users?
• How are wishlists exported for campaign and analytics purposes?
• Does the app offer webhook or API access for automation tools?
• What is the expected code footprint and performance impact?
• Are premium support or installation services included or paid separately?
• How is data handled from a privacy and compliance standpoint?

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps are useful when a store needs a quick feature, but they can create a cumulative problem often called "app fatigue": more apps mean more admin, potential performance slowdown, billing complexity, and fragmented customer data. Wishlists are valuable, but their real power is unlocked when wishlist signals connect to loyalty, reviews, and referral workflows.

Growave’s philosophy—More Growth, Less Stack—targets this exact problem. Rather than adding a standalone wishlist app and then separate tools for loyalty, referrals, and reviews, merchants can consolidate multiple retention features in one integrated suite.

Why consolidation matters:

• Unified customer profiles let wishlists feed loyalty actions and targeted review requests.
• One billing and one dashboard reduce ongoing operational overhead.
• Built-in integrations simplify workflows with email and support platforms.

Growave packages wishlists alongside loyalty and referral mechanics, reviews and UGC tools, and VIP tiers. That approach enables merchants to use wishlist intent as an input to reward programs and automated outreach without stitching multiple apps together.

Key benefits of an integrated platform:

• Use wishlist behavior to trigger reward points or VIP tier promotions, increasing LTV.
• Combine wishlist data with review prompts to nurture product advocacy.
• Avoid multiple script loads and reduce page complexity by replacing several single-purpose apps with one optimized extension.

For merchants assessing consolidation, detailed options and pricing are available to compare plan tiers and capabilities; see how to consolidate retention features with transparent pricing and plan options: consolidate retention features.

Growave also lists an app experience on Shopify, which makes it simple to install and evaluate: merchants can add Growave to a store from its Shopify listing to compare in a live storefront context: add Growave to a store.

Mapping Wishlist Value Into a Retention Stack

• Capture intent: Wishlists identify products that customers care about but didn’t buy.
• Nurture intent: Use targeted emails or points-based incentives to encourage purchase.
• Convert intent into advocacy: After purchase, request reviews and offer rewards for UGC.
• Increase recurrence: Convert wishlist re-activations into loyalty point events and referral prompts.

This unified lifecycle is more efficient than exporting lists from one app, importing into another, and attempting to synchronize customer identifiers.

Features That Matter When Choosing an All-in-One

When evaluating Growave or any integrated platform, merchants should verify:

• Does the platform include wishlist plus loyalty, referrals, and reviews?
• Are plans priced to reflect a consolidation benefit compared to adding multiple single-purpose apps?
• What integrations are available for ESPs and helpdesk tools?
• Are enterprise-level options available for high-growth stores?
• Is onboarding support included to replicate existing wishlist flows?

Growave’s product suite includes loyalty and rewards that drive repeat purchases and tools to collect and showcase authentic reviews. These features let merchants convert wishlist signals into tangible retention strategies without managing separate vendors.

Real Operational Advantages

• One dashboard to measure wishlist conversions, loyalty redemptions, referral volume, and review throughput.
• Fewer compatibility issues between third-party scripts.
• Single support channel for problems across wishlist, loyalty, and review functionality.

Merchants evaluating consolidation should review Growave’s pricing tiers and compare the combined monthly cost of individual apps to the price of a single suite. See the plan options and determine the potential savings by moving to an integrated stack: compare plan options.

If a hands-on walk-through is necessary, there’s an option to schedule a session to assess how Growave would replace multiple existing apps and improve retention workflows: Book a personalized demo.

Book a personalized demo to see how an integrated retention stack accelerates growth.

Enterprise and Plus Considerations

Growing or enterprise merchants should ensure the platform supports:

• Checkout-level integrations and extensions.
• Professional services and a customer success manager.
• Multi-language and headless storefronts.

Growave provides specialized support for high-growth brands, including solutions tailored for solutions for high-growth Plus brands, which can simplify migration from multiple single-purpose apps.

Migration and Onboarding Notes

When moving from Wizy or VTN, consider:

• Exporting current wishlist data and ensuring format compatibility.
• Mapping customers and wishlist IDs for continuity.
• Setting up equivalent UI elements in the unified platform and testing cross-device persistence.

Growave’s onboarding plans and documentation are designed to reduce friction when consolidating features onto one platform. For practical examples and customer stories, merchants can review customer stories from brands scaling retention.

How to Choose Between Wizy, VTN, and an All-in-One

• If the immediate goal is a free, low-risk wishlist trial to validate demand, install VTN Power Wishlist (Free) and test the value of wishlist-driven campaigns.
• If capacity planning and predictable wishlist caps are the priority, and a merchant expects thousands of wishlist items monthly, Wizy’s tiered pricing gives capacity guarantees.
• If the strategic goal is to increase retention, lifetime value, and reduce admin overhead, consider consolidating wishlist plus loyalty and reviews into one platform for better long-term ROI.

Final Checklist Before Deciding

• Confirm guest wishlist persistence and cross-device behavior.
• Identify export and webhook capabilities for marketing automation.
• Ask about support SLAs and whether installation is included.
• Benchmark performance impact on page load times.
• Calculate combined monthly costs for single-purpose apps vs. an integrated suite.

Conclusion

For merchants choosing between Wizy Wishlist and VTN Power Wishlist, the decision comes down to immediate priorities: VTN Power Wishlist is a low-cost entry point with guest wishlist support and a compelling free plan, making it suitable for stores testing wishlist ROI or operating on a tight budget. Wizy Wishlist provides a predictable, capacity-based pricing model that may be preferable for stores that expect high wishlist volumes and want clear service tiers.

Beyond this direct comparison, many merchants confront the practical limits of using multiple single-purpose apps—billing complexity, fragmented customer data, and increased maintenance overhead. Consolidating wishlist functions with loyalty, referrals, and reviews into one platform avoids those drawbacks and unlocks more actionable retention workflows. Merchants evaluating consolidation can review plan tiers and pricing to compare the combined cost-benefit of a unified solution: consolidate retention features. To see how the suite can replace multiple apps with a single dashboard and streamline retention strategy, check how to add Growave to a store.

Start a 14-day free trial. (This begins the process to test Growave’s consolidated retention features against existing single-purpose apps: consolidate retention features.)

For product-level retention tactics, Growave includes dedicated modules for loyalty and rewards that drive repeat purchases and tools to collect and showcase authentic reviews, both of which can be evaluated alongside wishlist functionality during the trial.

FAQ

Q: How do Wizy Wishlist and VTN Power Wishlist differ in pricing and entry cost?

• VTN Power Wishlist offers a Free plan that covers core wishlist needs, with a low-cost PREMIUM tier at $2.99/month for installation support and advanced reports. Wizy Wishlist’s pricing starts at $4.99/month and scales to higher tiers ($9.99–$79.99/month) based on wishlist capacity, making it more predictable for stores that need high wishlist volume.

Q: Which app provides better support for guest users and cross-device persistence?

• VTN Power Wishlist explicitly advertises guest wishlist support and collection-page integration, giving it clearer guest-user capabilities. Wizy’s description suggests guest usability but lacks explicit persistence detail; merchants should confirm behavior with Wizy if guest persistence is critical.

Q: Can wishlist data from these apps be used for targeted marketing and loyalty programs?

• VTN Power Wishlist offers Basic and Advanced reporting, which can be used for marketing insights. Wizy notes a control panel with statistics but does not specify integrations. For cohesive marketing and loyalty automation, an integrated platform that natively connects wishlist events to loyalty and referral workflows reduces engineering work and improves ROI.

Q: How does an all-in-one platform compare to specialized wishlist apps?

• An all-in-one platform consolidates wishlist, loyalty, referrals, and reviews into a single service, reducing billing complexity, performance overhead, and integration work. This approach enables wishlist intent to trigger loyalty rewards or review requests without exporting and synchronizing data across multiple vendors; merchants can compare consolidation to using separate apps by reviewing plan pricing and feature sets. See an example of how consolidation can reduce tool sprawl and centralize retention consolidate retention features.