Wizy Wishlist vs. Fish Wishlist & Quote Request: An In-Depth Comparison

Introduction

Choosing the right wishlist app can feel like a small decision with big consequences. Merchants juggle conversion uplift, customer retention, technical integration, and monthly costs while trying to avoid piling on single-purpose tools that increase maintenance and slow down site performance.

Short answer: Wizy Wishlist is a budget-minded, focused wishlist widget that works well for merchants who need a simple, low-cost tool to let shoppers save products. Fish Wishlist & Quote Request is a richer wishlist platform built for stores that need B2B capabilities, POS and checkout integration, and social sharing. For merchants who want one integrated retention stack (wishlists plus loyalty, referrals, and reviews) with fewer apps to manage, an all-in-one solution like Growave often delivers better value for money.

This article compares Wizy Wishlist and Fish Wishlist & Quote Request feature by feature, using available data and plan details, to help merchants decide which app suits their store today—and whether switching to an integrated retention platform could reduce tool sprawl and improve long-term outcomes.

Wizy Wishlist vs. Fish Wishlist & Quote Request: At a Glance

Feature-by-Feature Comparison

Core Wishlist Functionality

Wizy Wishlist

Wizy Wishlist focuses on the basic wishlist experience: shoppers can add and remove items, view saved items on a dedicated page or popup, and purchase saved items quickly. The app emphasizes a fast and simple customer experience with customization options for the wishlist page and button. Wizy advertises a control panel with statistics to track demand.

Strengths:

• Straightforward add/remove UX for shoppers.
• Option between popup or dedicated wishlist page.
• Low-cost entry tier makes testing affordable.

Limitations:

• No public review count or ratings to confirm active usage (0 reviews, 0 rating in the provided data).
• Feature set is narrow: primarily wishlist display and basic stats.

Fish Wishlist & Quote Request

Fish Wishlist offers a fuller wishlist feature set, designed for omnichannel use. Key wishlist elements include customer account widgets, checkout and account page extensions, wishlist sharing links, and social proof widgets that display popularity signals on product pages.

Strengths:

• Fast setup plus widgets that integrate into account pages and checkout.
• Sharing and social proof widgets help turn wishlists into conversion drivers.
• Free starter tier for small stores.

Limitations:

• A more complex feature set can add configuration overhead.
• The app’s pricing steps up for advanced features like draft orders and invoicing.

Sharing, Social Proof, and Virality

Wizy Wishlist provides basic sharing and customization, but its core messaging centers on making it easier to find saved products rather than on shareable lists or social proof.

Fish Wishlist explicitly includes wishlist links and social proof widgets, which can be leveraged to create social buzz and increase conversion by showcasing what other customers saved or purchased. For stores trying to increase UGC-driven trust signals and referral-style sharing, Fish has an advantage.

B2B & Quote Request Capabilities

Wizy does not list B2B or quote request features; its plans are oriented around wishlist counts and customization.

Fish Wishlist’s standout differentiator is its Request a Quote and B2B-focused capabilities. The Trade plan includes:

• Request a Quote functionality.
• Draft order creation from wishlists.
• Auto invoicing and quantity pickers for bulk orders.

These functions position Fish as a wishlist tool that doubles as a lightweight wholesale/B2B sales tool, useful for brands that sell both retail and trade.

POS and Checkout Integration

Wizy focuses mostly on web-based wishlist experiences and does not list POS or draft order integrations.

Fish Wishlist integrates with Shopify POS and includes support for purchase history and abandoned carts. For merchants using Shopify POS or needing omnichannel wishlist handling (in-store pickup and POS fulfillment), Fish offers a more robust integration set.

Performance and Speed

Apps that add widgets and popups can affect page load and perceived speed. Wizy’s minimal feature set can be beneficial for performance, provided its code is lean. Fish advertises “Lightning Fast” setup, but richer functionality (social proof widgets, account and checkout extensions) typically requires more front-end resources and careful implementation to avoid slowing down pages.

Recommendations:

• Audit page speed after installing either app; heavier widgets may require lazy loading or optimized placement.
• For conversion-focused stores, measuring Core Web Vitals post-install is recommended.

Design, Customization, and Theming

Wizy provides customization for the wishlist button and page, which helps align the app with store branding. The customization scope appears to fit stores that want a consistent look with minimal dev effort.

Fish offers more extensive placement options (account widgets, checkout widgets, social proof) and likely has more configuration options to match themes. That flexibility helps stores maintain UX continuity across customer touchpoints but can increase setup time.

Reporting & Analytics

Wizy advertises a control panel with “powerful statistics” for tracking wishlist demand. The description suggests simple reporting on wishlist counts and demand metrics.

Fish’s features mention previously purchased and abandoned cart data, which implies deeper insights into shopper behavior across wishlist and purchase lifecycle. Integration with Shopify Flow and Klaviyo allows data to be used in automated workflows and email campaigns, enhancing marketing actions based on wishlist behavior.

Integrations & Extensibility

Wizy lists basic Shopify compatibility. The lack of public reviews and a lower integration footprint suggests limited out-of-the-box integrations.

Fish lists specific integrations and compatibilities:

• Shopify POS
• Draft Orders
• Klaviyo
• Shopify Flow
• Checkout Extensibility

For merchants with email automation, draft order workflows, or POS needs, Fish provides more hooks to connect wishlist data with operations and marketing.

Security, Data Ownership, and Privacy

Both apps run on Shopify and should adhere to Shopify's app security standards. Merchants should confirm:

• Where wishlist data is stored and how it can be exported.
• How customer data syncs with Shopify customer records.
• Any third-party tracking embedded with social widgets.

The explicit presence of integrations in Fish may mean more data synchronizations; merchants should audit data flows and ensure compliance with privacy policies and local regulations.

Pricing & Value

Pricing is a primary decision driver. Comparing cost against expected impact and integration needs helps assess value for money.

Wizy Wishlist Pricing

Wizy uses tiered pricing based on wishlist counts:

• Standard — $4.99 / month: customizable, popup or page wishlist, up to 500 wishlists.
• Pro — $9.99 / month: same features, 1,000 wishlists.
• Advanced — $39.99 / month: 5,000 wishlists.
• Enterprise — $79.99 / month: 10,000 wishlists.

Value considerations:

• Low entry cost makes Wizy attractive for new stores or stores that just want a basic wishlist.
• As wishlist volumes grow, the cost increases but remains relatively modest.
• No apparent free tier—monthly cost begins at $4.99.

Fish Wishlist Pricing

Fish offers a wider pricing spread designed to support scaling and B2B operations:

• Starter Wishlist — Free: 2 minute setup, up to 100 customers, Shopify Flow triggers, Klaviyo integration.
• Lightning — $40 / month: unlimited wishlists, migration from other apps, checkout upsell & account page extension, previously purchased & abandoned cart support.
• Trade — $90 / month: designed for B2B, includes Request a Quote, draft order creation, auto invoicing, quantity picker.

Value considerations:

• Free starter tier lowers friction for trial and small catalogs.
• Mid-tier supports unlimited wishlists and marketing integration, offering solid value for stores that need advanced wishlist behavior.
• Trade tier justifies higher cost for merchants who want quoting and wholesale functionality.

Comparing Value for Money

• For stores that only need a simple wishlist and want the lowest monthly cost, Wizy is better value for money at the entry level.
• For stores that need growth-oriented features (sharing, checkout widgets, integrations with Klaviyo, Flow, plus POS and B2B), Fish offers clearer ROI despite higher monthly fees.
• Neither Wizy nor Fish provides broader retention tools like loyalty programs or review collection—meaning merchants aiming to raise customer lifetime value will likely use additional apps, increasing the total cost of ownership.

Setup, Onboarding & Support

Wizy Wishlist

Wizy markets straightforward installation and customization. The low feature set suggests minimal onboarding complexity. However, there is no publicly visible review history to validate responsiveness of support or installation quality.

Fish Wishlist

Fish advertises “White Glove Installation” and fast setup, which can help merchants with complex needs get the app working across POS, checkout, and accounts. The presence of 7 reviews with a 5.0 rating suggests positive user experiences, but sample size is small.

Support and onboarding considerations:

• For merchants without internal developers, Fish’s white-glove option can reduce friction.
• Wizy’s simplicity may require less hands-on support but offers less help for advanced integrations.

Maintenance & Developer Overhead

Installing single-purpose apps can add technical debt:

• Each new widget or script increases the chance of theme collisions.
• Maintaining multiple apps requires tracking compatibility after theme updates and Shopify platform changes.

Wizy’s narrow scope reduces maintenance points but solves only one problem. Fish consolidates more wishlist-related capabilities, reducing the need for additional wishlist apps but still leaves loyalty, reviews, and referral tools unaddressed.

Use Cases & Decision Guide

Below are practical buyer profiles and which app fits each profile best.

• Merchant who wants a cheap, simple wishlist and minimal setup: Wizy Wishlist is a solid fit. Low monthly cost and straightforward features make it easy to test wishlist impact.
• Merchant who uses Shopify POS or sells B2B/wholesale as well as retail: Fish Wishlist & Quote Request is better suited because of POS integration, draft orders, and Request a Quote features.
• Merchant that relies on Klaviyo and automated flows to re-engage wishlist users: Fish’s Klaviyo and Flow compatibility makes it the logical choice.
• Merchant who wants wishlist sharing and social proof to boost conversions: Fish’s sharing and social proof widgets are preferable.
• Merchant looking to maximize long-term retention with loyalty, referrals, and reviews in addition to wishlists: Neither Wizy nor Fish offers a full retention suite. Consolidating these capabilities into a single platform provides better operational efficiency and often better value for money.

Strengths and Weaknesses (Quick Summaries)

Wizy Wishlist — Strengths

• Low-cost entry plan.
• Simple user experience for shoppers.
• Popup or page options for wishlist display.

Wizy Wishlist — Weaknesses

• Very limited integration ecosystem.
• No publicly visible reviews to assess support or reliability (0 reviews, 0 rating).
• Lacks B2B, POS, and advanced marketing features.

Fish Wishlist & Quote Request — Strengths

• Strong multi-channel support (POS, checkout, accounts).
• Request a Quote and draft orders for B2B/wholesale.
• Integrations with Klaviyo and Shopify Flow; social proof widgets.

Fish Wishlist & Quote Request — Weaknesses

• Higher cost at advanced tiers.
• More complex setup could require extra configuration or support.
• Limited public review sample size (7 reviews, 5.0 rating) but positive feedback.

The Alternative: Solving App Fatigue with an All-in-One Platform

The problem: app fatigue and tool sprawl

Many merchants respond to a single need—wishlists—by installing a focused app. The wishlist is important, but wishlists rarely act alone. To genuinely lift retention and lifetime value, stores also need loyalty programs, referral mechanics, review collection, and consistent customer messaging. Installing separate apps for each function increases monthly spend, increases the chance of conflicts, and forces store teams to maintain multiple dashboards and integrations.

This fragmentation often leads to:

• Higher combined monthly costs.
• Multiple scripts that can slow page loads.
• Fragmented customer data across platforms.
• Duplicate features and gaps in the customer lifecycle.

The solution: consolidate retention features

Consolidating wishlist, loyalty, referrals, and reviews into one retention platform can reduce stack complexity and unlock coordinated customer journeys. A merchant that uses a single retention suite avoids data silos, can run combined campaigns, and gets unified reporting for LTV and retention KPIs.

Growave’s “More Growth, Less Stack” proposition

Growave positions itself as a retention platform that bundles Wishlist with Loyalty & Rewards, Referrals, Reviews & UGC, and VIP Tiers. That helps merchants replace multiple single-purpose apps with an integrated solution designed to increase repeat purchases and customer lifetime value.

Key benefits of using a consolidated platform:

• Unified customer profiles that combine wishlist behavior with loyalty points and review activity.
• Cross-program campaigns that use wishlist triggers to award rewards or prompt referrals.
• Simplified integration with email platforms like Klaviyo to deliver contextual lifecycle messages.
• Fewer scripts and a single extension point to maintain.

Merchants can evaluate Growave’s pricing and packaging to compare total cost of ownership and potential retention uplift: compare costs and potential savings on the Growave pricing page. For stores that prefer the Shopify App Store flow, Growave can also be installed directly via the Shopify App Store.

How Growave maps to wishlist and beyond

• Wishlist: Built-in wishlist feature that ties to rewards and VIP tiers, preventing the need for a separate wishlist app.
• Loyalty & Rewards: Customizable programs that drive repeat purchases and increase average order value. Merchants can design point rules and reward actions that align with wishlist behavior (for example, awarding points for creating wishlists or purchasing from a wishlist). See examples of how brands use loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Review requests and UGC campaigns automate social proof collection and make it easier to display authenticated reviews at scale. Merchants can collect and showcase authentic reviews as part of the same platform.
• Referrals and VIP tiers: Built-in referral campaigns and VIP segmentation help turn wishlist interest into social growth and higher lifetime value.

Growave’s integration ecosystem also addresses common merchant needs. For stores on Shopify Plus, Growave provides enterprise capabilities that match high-growth requirements; see solutions tailored for high-growth Plus brands. For merchants who want to review real implementations, the customer stories from brands scaling retention offer practical examples.

Practical advantages over single-purpose wishlist apps

• Reduced vendor management: One login and one support channel for multiple retention tools.
• Unified data flows: Wishlist saves, loyalty actions, referrals, and reviews are tied to the same customer record.
• Coordinated campaigns: Use wishlist triggers to drive targeted loyalty offers or review invites, improving conversion and retention metrics.
• Better value for money: While the monthly fee may appear higher than a single wishlist tool, the combined consolidation often lowers the total cost compared to paying for multiple apps.

Merchants who want a personalized walkthrough can Book a personalized demo to see how an integrated retention stack accelerates growth.

Integrations that matter

Growave supports many common ecommerce tools, meaning merchants can replace multiple apps while keeping critical integrations:

• Email & automation: Klaviyo and Omnisend-compatible flows that use wishlist and loyalty triggers.
• POS and headless commerce: Checkout extensions and API options for more advanced architectures.
• Customer service and subscription tools: Gorgias and Recharge integrations allow support agents and subscription flows to reference reward status or wishlist items.

To evaluate how consolidating features affects total cost and operational overhead, compare Growave’s plans and feature matrix on the Growave pricing page. For stores that install via Shopify, Growave is available on the Shopify App Store, making testing straightforward.

When an integrated platform might not be right

• Very small stores with no plans to scale beyond a single wishlist need: a low-cost standalone wishlist like Wizy may be the most cost-effective short-term choice.
• Stores that need highly specialized enterprise B2B quoting workflows: Fish’s Trade plan provides specific draft order and invoicing automation that may require custom mapping in a generalist platform.

However, for most merchants focused on long-term retention and reducing tech overhead, consolidating into one platform usually pays dividends.

Migration Considerations

If a merchant decides to move from a single-purpose wishlist app to a broader retention platform:

• Confirm data export options: Ensure wishlist entries and customer associations can be exported and reimported or mapped into the new tool.
• Plan theme updates: Removing scripts and widgets requires a theme scan to avoid orphaned code.
• Recreate customizations: Reapply any bespoke styling or placement in the new platform’s widget templates.
• Test marketing flows: Validate that Klaviyo flows, Shopify Flow triggers, and draft order automations still fire correctly post-migration.

For merchants considering a move to Growave, documentation and migration support can simplify the transition—review Growave’s support offerings on the Growave pricing page and the app listing on the Shopify App Store.

Final Comparison: Which App Is Best For Which Merchant?

• Best For Minimal Spend and Simplicity: Wizy Wishlist
  • Small catalogs, tight margins, and stores that need a simple save-for-later experience without extra integrations.
• Best For B2B, POS, and Omnichannel Needs: Fish Wishlist & Quote Request
  • Merchants with wholesale channels, frequent draft orders, or who rely on Shopify POS and require wishlist behavior to sync across in-store and online.
• Best For Reducing Tool Sprawl and Increasing LTV: Growave (All-in-One)
  • Merchants who want wishlist functionality plus loyalty programs, referrals, reviews, and VIP tiers in a single platform. This is a strategic choice for stores aiming to drive repeat purchases and reduce maintenance overhead.

Conclusion

For merchants choosing between Wizy Wishlist and Fish Wishlist & Quote Request, the decision comes down to scope and growth plans: Wizy is a lightweight, low-cost wishlist tool suited to stores that only need basic wishlist functionality. Fish Wishlist & Quote Request is a more feature-rich option for stores that need B2B quoting, POS integration, and social/sharing mechanics.

Beyond those two, many merchants will benefit from an integrated retention platform that bundles wishlist with loyalty, referrals, and reviews to reduce app fatigue and strengthen retention efforts. Growave offers that consolidation—combining wishlist capabilities with loyalty programs, review collection, and referral mechanics to drive repeat purchases while simplifying the tech stack. Compare feature trade-offs and potential cost savings on the Growave pricing page or try the app directly from the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack improves repeat purchases. (This is the second hard CTA.)

FAQ

• How do Wizy Wishlist and Fish Wishlist compare on integrations?
  • Wizy is focused on core wishlist behavior with limited integrations. Fish provides explicit integrations with Shopify POS, Draft Orders, Klaviyo, and Shopify Flow, making it better for omnichannel and marketing automation use cases.
• Which app is better for wholesale or B2B workflows?
  • Fish Wishlist stands out for B2B features such as Request a Quote, draft orders, and auto invoicing. Wizy does not advertise such B2B capabilities.
• How does an all-in-one platform compare to specialized apps?
  • An integrated platform combines wishlist, loyalty, reviews, and referrals into a single system. That reduces the number of installed apps, keeps customer data unified, and enables coordinated campaigns that can lift lifetime value. Merchants should weigh the consolidated monthly cost against the combined cost of multiple single-purpose apps.
• If a store only needs a wishlist today, should it still consider an all-in-one platform?
  • If growth plans include loyalty programs, referral campaigns, or review collection, adopting an all-in-one platform early may reduce migration effort later. For stores that truly only need a simple wishlist with minimal cost, a lightweight app like Wizy may be acceptable short-term—but plan for how wishlist data and loyalty needs will be handled if the store scales.