Wishlister vs. Fish Wishlist & Quote Request: An In-Depth Comparison

Introduction

Choosing the right wishlist tool is a surprisingly strategic decision for Shopify merchants. Wishlist functionality can improve product discovery, nudge customers toward conversion, and feed user intent data back into marketing workflows—but not every wishlist app delivers the same outcomes. Many merchants must decide between lightweight, focused tools and richer, omnichannel solutions that include B2B features and checkout integrations.

Short answer: Wishlister is a very basic wishlist add-on best suited for stores that want a lightweight, low-cost way to let customers save items. Fish Wishlist & Quote Request is a fuller-featured option that scales from simple wishlists to B2B workflows, POS and quote requests for trade customers. For merchants who want to reduce tool sprawl and combine wishlist capabilities with loyalty, referrals, and reviews, an integrated retention platform can be a better value for money.

This article provides a detailed, impartial, feature-by-feature comparison of Wishlister and Fish Wishlist & Quote Request so merchants can match product capabilities to business goals. After the direct comparison, the piece explains how an all-in-one retention platform addresses common limits of single-point apps and highlights practical trade-offs when choosing a solution.

Wishlister vs. Fish Wishlist & Quote Request: At a Glance

Deep Dive Comparison

This section compares Wishlister and Fish Wishlist & Quote Request across critical merchant priorities: features, setup & UX, pricing and value for money, integrations, reliability & support, B2B and POS capabilities, and ideal use cases.

Features: What each app actually does

Wishlist core functionality

Wishlister provides basic wishlist functionality focused on category-based lists and social sharing. The app emphasizes simple categorization and saving items for future purchases, including a secure login to access saved lists later.

Fish Wishlist & Quote Request provides core wishlist functionality plus a wider set of commerce-ready hooks: checkout and account page widgets, fast "express" wishlists, sharing, and social proof widgets that can surface wishlist activity on product pages.

Observations:

• Wishlister covers the essentials—customers can save and share—but lacks richer UI placements like checkout widgets or account page extensions.
• Fish offers multiple placements and social proof mechanisms which can increase discoverability of saved items and create conversion nudges.

Advanced commerce features

Wishlister: Limited to wishlist creation, categories, and sharing. No native quote request or draft order workflows are available in the provided feature set.

Fish Wishlist & Quote Request: Includes Request a Quote workflows, B2B pricing, Draft Order creation from wishlist items, and auto-invoicing on higher tiers. These are meaningful features for merchants who sell to trade customers or need to convert wishlist interest into negotiated orders.

Observations:

• Fish adds features that move a wishlist from a mere UX convenience to a business workflow tool for wholesale and POS-driven sellers.
• Wishlister does not appear to target B2B or POS-heavy merchants.

Omnichannel & social proof

Wishlister: Sharing via social links is supported, but there’s no mention of social proof widgets or POS visibility.

Fish: Explicitly lists social proof widgets, multi-language and multi-currency support, and Shopify POS integration. That helps unify wishlist behavior across online and in-store touchpoints.

Observations:

• For merchants who want to surface wishlist signals across channels, Fish is stronger.

Summary of feature differences

• For pure wishlist simplicity and low monthly cost, Wishlister covers the basics.
• For multi-touch workflows, checkout/account integration, B2B quote handling, and POS sync, Fish is substantially richer.

Setup, onboarding, and UX

Installation and initial setup

Wishlister: The product description promises seamless integration and simple account login functionality. With a single low-cost plan listed, setup is probably straightforward, but limited documentation or app reviews (2 total reviews) make it hard to assess the reliability of onboarding.

Fish: Promises a "2 minute setup" on its starter plan and offers white-glove installation through the team for merchants who prefer hand-holding. The presence of starter, mid, and trade plans indicates documented onboarding steps for different merchant needs.

Observations:

• Fish appears to invest more in onboarding and enterprise setups. The "white-glove" option and explicit mention of checkout widgets suggest a more polished implementation process.
• Wishlister is likely easier to install but lacks evidence of robust support or detailed documentation based on low public feedback.

Customer-facing UX

Wishlister: Focused on list categorization and social sharing. For shoppers who want a straightforward place to save favorites, Wishlister should be adequate. Unclear whether wishlist buttons are customizable to match theme styling or if mobile behavior is optimized.

Fish: Offers checkout upsell widgets, account page extensions, and social proof—features that optimize the customer journey from discovery through checkout. Fish is explicitly built to surface wishlist interactions in more places.

Observations:

• Fish’s deeper integration into checkout and account areas improves visibility and conversion opportunities.
• Stores that prioritize a consistent brand experience and mobile UX will find Fish more flexible.

Pricing & value for money

Pricing is not just a sticker price—value depends on which features are needed and how they translate to revenue.

Wishlister pricing

• Basic plan: $2.99 / month

Pros:

• Low entry price point provides clear affordability for merchants who only need a simple wishlist.

Cons:

• A $2.99 plan may lack advanced features, and limited public feedback (2 reviews) makes the expected ROI uncertain for merchants who plan to scale.

Value for money:

• For shops that simply want a tiny wishlist widget without more integrations, Wishlister offers strong initial value for money. For any merchant who expects to convert wishlist behavior into more advanced flows (e.g., checkout upsells, B2B quoting), it will lack the tools needed to generate incremental revenue.

Fish Wishlist & Quote Request pricing

• Starter Wishlist: Free (up to 100 customers, Shopify Flow triggers, Klaviyo integration)
• Lightning: $40 / month (Unlimited wishlists, checkout & account extensions, migration)
• Trade: $90 / month (Request a Quote, Draft Orders, Auto Invoicing, Quantity Picker)

Pros:

• Clear paths for scaling: free tier to evaluate basic behavior, then upgrade to unlock checkout integrations and B2B workflows.
• Trade tier supports wholesale operations without needing separate B2B apps.

Cons:

• Mid and trade tiers raise monthly costs; merchants should be certain they’ll use the advanced features to justify the spend.
• There may be feature overlap with other paid tools (e.g., B2B apps, POS add-ons), which could create redundant costs if not consolidated.

Value for money:

• For merchants that actively need checkout upsells, POS wishlist management, or quote-based B2B sales, Fish can be excellent value for money because it reduces the need to stitch multiple systems together. For basic wishlist needs, the Lightning or Trade tiers are overkill.

Relative pricing conclusion

• Wishlister: Best value for strictly low-complexity wishlist needs.
• Fish: Better value for merchants who will use advanced integrations (POS, Draft Orders, B2B pricing) and want to convert wishlist data into sales workflows.

Integrations and extensibility

Integrations determine how wishlist behavior becomes usable in marketing, fulfillment, and customer support workflows.

Wishlister:

• Works with Shopify (basic). No documented native integrations with Klaviyo, Flow, or POS are provided in the available description.

Fish Wishlist & Quote Request:

• Works with Checkout, Shopify POS, Customer Accounts, Shopify Flow, Klaviyo, Draft Orders, and Checkout Extensibility.
• Klaviyo integration enables wishlist signals to feed into email automations (abandoned wishlist reminders, product back-in-stock alerts).

Observations:

• Fish supports more commerce integrations, letting merchants act on wishlist data across channels and automations.
• Wishlister’s integration profile is minimal, which limits using wishlist events to drive marketing and fulfillment automation.

Strategic implication:

• If wishlist events will feed into retention campaigns or remarketing flows, Fish’s integration set is much more useful out of the box. Merchants relying on third-party automation should verify that wishlist events are surfaced to their CDP or ESP.

Reliability, reviews & trust signals

Public feedback and ratings are important signals for expected stability and support.

• Wishlister: 2 reviews with a 2.5 rating.
• Fish Wishlist & Quote Request: 7 reviews with a 5.0 rating.

Interpretation:

• Fish has more reviews and a higher rating, which suggests stronger satisfaction among existing users. The sample sizes are small, but the direction is clear: Fish exhibits higher social proof on the Shopify App Store.
• Wishlister’s low rating and tiny review count should prompt merchants to request references or a demo before committing.

Customer support and documentation

Wishlister:

• The product description highlights seamless integration and secure login, but does not advertise white-glove support or migration services.

Fish:

• Offers white-glove installation via the team; starter plan mentions rapid setup and integration points. That suggests a higher level of support and onboarding assistance for merchants on paid tiers.

Observations:

• For merchants without technical resources or those migrating from another wishlist app, Fish’s onboarding options reduce friction and risk.
• Wishlister’s lower price suggests more DIY setup and likely limited support channels.

B2B, POS & Quote workflows

This is where the two apps diverge most sharply.

Wishlister:

• No documented B2B or POS features; it’s a consumer-focused wishlist tool.

Fish:

• Request a Quote, B2B pricing, Draft Order creation, and POS integrations are available—especially in the Trade plan.
• These features let sales reps convert wishlists into negotiated orders and let POS staff access wishlist histories in-store.

Strategic benefits of Fish for B2B:

• Merchants that serve trade accounts or frequently manage custom pricing and invoicing can centralize workflows within Fish’s wishlist-to-quote pipeline.
• Draft Order creation from wishlist items streamlines internal order creation and reduces manual processes.

When to pick Fish:

• If the merchant sells wholesale, offers trade pricing, or runs an omnichannel store where in-person sales reps need wishlist visibility, Fish is the logical choice.

Data ownership, privacy & compliance

Neither app description includes a detailed privacy or data retention policy in the summary, so merchants should review app pages and developer documentation to confirm:

• How wishlist data is stored and exported.
• If wishlist events are exposed via webhooks or analytics for use in BI and ESPs.
• Whether the app complies with regional privacy regulations and provides data deletion on merchant request.

Recommendation:

• Before installing, merchants should ask each app vendor for a short data handling summary and confirm how wishlist data can be exported or synced with CRM/ESP platforms.

Performance, theme compatibility, and customization

Theme compatibility and UI customization affect conversion and brand cohesion.

Wishlister:

• Promises seamless integration with any Shopify store but lacks details on customization, CSS overrides, or theme app blocks.

Fish:

• Emphasizes multiple widget placements (checkout, account) and multi-language support, which implies better theme compatibility and customization options.

Action items:

• Merchants should test app demo themes or request screenshots for the exact placements and mobile responsiveness. If the store uses a heavily customized theme or headless setup, confirm compatibility before purchase.

Use cases and which merchant each app suits best

Wishlister is best for:

• Small stores that want a low-cost, simple wishlist to let customers save favorites.
• Stores that do not require integrations with Klaviyo, POS, or Draft Orders.
• Merchants who only need a basic shareable wishlist to improve UX.

Fish Wishlist & Quote Request is best for:

• Merchants who need wishlist behavior to be actionable across checkout, account pages, POS, and B2B processes.
• Businesses offering trade pricing, quote requests, or wholesale workflows.
• Stores that will feed wishlist events into marketing automations (Klaviyo, Shopify Flow).

Pros and Cons (concise)

Wishlister

• Pros:
  • Very low monthly cost ($2.99).
  • Simple and focused wishlist features.
• Cons:
  • Low review count and a 2.5 rating.
  • Limited integrations and advanced functionality.
  • Less evidence of robust support or onboarding.

Fish Wishlist & Quote Request

• Pros:
  • Rich feature set (quotes, B2B, POS, checkout widgets).
  • Higher review count and 5.0 rating.
  • Starter free tier to test the basics and white-glove onboarding for paid tiers.
• Cons:
  • Higher monthly cost for advanced features.
  • Potential feature overlap with other apps—requires evaluation to avoid redundancy.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps like Wishlister and Fish Wishlist & Quote Request solve specific problems effectively, but they can contribute to "app fatigue"—the maintenance burden, integration complexity, and monthly costs that build up when a store uses many specialized apps for retention, reviews, referrals, and wishlists.

What is app fatigue?

App fatigue occurs when merchants stitch together multiple single-purpose tools that:

• Multiply monthly fees.
• Require separate integrations with email, analytics, and POS.
• Produce fragmented customer data that’s hard to act on across marketing campaigns.
• Create theme conflicts or performance degradation due to many scripts and widgets.

The result: increasing operational complexity and diminishing returns from each incremental tool.

The case for fewer, more integrated tools

An integrated retention platform reduces fragmentation by consolidating wishlist functionality with loyalty, referrals, reviews, and VIP tiers. That consolidation delivers two practical benefits:

• Operational efficiency: Fewer apps mean fewer integrations to maintain and fewer scripts slowing storefronts.
• Data unity: When wishlist signals, rewards behavior, and review events live in the same system, merchants can create more effective, personalized campaigns without elaborate event engineering.

For merchants evaluating consolidation, a good rule of thumb is to map the outcomes needed—retain customers, increase LTV, convert wishlist signals into purchases—and assess whether multiple apps can achieve those outcomes with lower overhead or if an all-in-one can deliver equal or better results while simplifying operations.

Introducing a consolidated alternative and the "More Growth, Less Stack" approach

Growave positions itself precisely as a single platform that combines Loyalty and Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers. The value proposition is "More Growth, Less Stack": replace multiple single-purpose apps with a unified retention suite that works together by design.

Strategic reasons merchants consider this model:

• Combine wishlist intent with loyalty incentives to turn saved items into purchases.
• Use reviews and social proof to increase wishlist conversions.
• Run referral campaigns that reward customers for sharing wishlists or product pages.
• Maintain a single support relationship and consolidated billing.

How an integrated stack changes outcomes (vs. single apps)

• Convert intent to purchase: When a wishlist event triggers a targeted loyalty incentive (e.g., a time-limited reward for converting a saved item), conversion rates improve more than with a wishlist alone.
• Improve lifetime value: Loyalty programs and VIP tiers provide long-term incentives that compound revenue over time; combining wishlist data with reward eligibility provides more personalized offers.
• Reduce technical overhead: A single platform reduces competing scripts and minimizes theme conflicts, improving page performance and lowering the risk of visual regressions.

Growave feature map in context (how it addresses gaps)

Growave combines multiple capabilities that directly address the limitations of single-purpose wishlist apps:

• Loyalty and rewards: Provide meaningful incentives that can be tied to wishlist behavior; this helps retain customers and increase repeat purchases. For merchants who want to build loyalty programs that actually drive repeat purchases, explore loyalty and rewards that drive repeat purchases.
• Wishlist: Native wishlist functionality is included and designed to work in concert with loyalty and referral mechanics, so wishlist signals can trigger targeted campaigns.
• Reviews & UGC: Collecting and showcasing reviews supports trust and can increase the conversion rate of items saved on wishlists; merchants can use integrated widgets to collect and showcase authentic reviews.
• Referrals and VIP tiers: Turn enthusiastic customers into brand advocates and reward high-value buyers without needing a separate referrals provider.
• Integrations and Scale: Built to integrate with email and customer service tools (e.g., Klaviyo, Omnisend, Gorgias) and supports Shopify Plus workflows, helping merchants maintain enterprise-level capabilities without adding multiple apps.

Interlinking resources and practical next steps

For merchants evaluating consolidation, it helps to compare ongoing app-level costs and the operational overhead of maintaining multiple integrations. Review the platform’s pricing tiers to understand which plan matches monthly orders and required features, and compare that to the cumulative cost of multiple single-purpose apps. Merchants can examine Growave plan details to estimate that trade-off and determine whether consolidating is the right next step—compare plans at consolidate retention features.

If a merchant wants a closer look at how integrated reviews and UGC can lift conversion and wishlist conversion rates, the platform’s social reviews features are a logical area to explore further with specific examples of widgets and automation for review collection: collect and showcase authentic reviews.

For stores exploring loyalty mechanics tied to wishlist behavior, there is concrete guidance and examples for building programs that increase repeat purchases: loyalty and rewards that drive repeat purchases.

If a merchant prefers a guided walkthrough, there is an option to see demos and use cases directly with the vendor—this helps quantify the operational savings of replacing multiple apps and confirms fit with existing workflows. Book a personalized demo to see how an integrated stack improves retention by visiting book a personalized demo.

Pricing comparison and consolidation math

When assessing consolidation, perform a basic cost comparison:

• Add monthly fees of existing single-purpose wishlist, loyalty, review and referral apps.
• Factor in development and maintenance costs for multiple integrations (time & developer hours).
• Compare that total to the monthly price of an integrated plan and the potential uplift in conversion, retention, and LTV.

Merchants can review the available plans and pricing to evaluate the business case for consolidation: consolidate retention features.

Real merchant outcomes

Collecting multiple retention features in one system can produce measurable improvements:

• Higher conversion rates on saved items when paired with contextual loyalty offers.
• Increased repeat purchase frequency due to unified VIP tiers and referrals.
• Reduced customer support friction because wishlist and order information live in a single platform that integrates with help desk tools.

To see examples of how merchants put these components together and the outcomes they achieved, review customer stories from brands scaling retention.

Which option is best for different merchant profiles?

This section provides actionable recommendations tailored to typical store needs.

Merchant with a small catalog and limited technical resources

• Recommendation: Wishlister is a reasonable first step if the only goal is to give customers a simple way to save favorites and the budget is very tight. It’s low cost and minimal to manage.
• Caveat: Expect limitations on integrations and no built-in path to convert wishlist behavior into automated marketing.

Merchant who wants to optimize conversion across online and in-store channels

• Recommendation: Fish Wishlist & Quote Request is the better option because it supports Shopify POS, Draft Orders, and checkout/ account extensions. These features enable omnichannel flows that convert wishlist intent in-store and online.
• Caveat: Budget for higher-tier plans if B2B or draft order capabilities are needed.

Merchant selling wholesale or to trade customers

• Recommendation: Fish’s Request a Quote, B2B pricing, and Draft Order creation are tailored to this use case; choose the Trade tier if such workflows are core to operations.
• Caveat: Evaluate how Fish integrates with existing invoicing and ERP processes.

Merchant focused on long-term retention, repeat purchases, and simplified tech management

• Recommendation: Consider an integrated retention platform that bundles wishlist functionality with loyalty, referrals, and reviews. This reduces tool sprawl and enables more sophisticated campaigns that directly increase LTV.
• Action: Compare plan costs and migration effort to determine whether consolidation reduces monthly spend and improves outcomes; start by reviewing consolidate retention features and exploring how to use loyalty and rewards that drive repeat purchases in tandem with wishlists and reviews.

Migration and coexistence: Practical considerations

If a merchant decides to switch apps or consolidate tools, practical migration questions arise.

• Data export: Confirm whether saved wishlist data can be exported or migrated. Fish explicitly offers migration from other apps on the Lightning tier, which removes a common barrier.
• Theme changes: Test widgets in a sandbox theme to ensure look-and-feel consistency. Complex themes or headless setups require additional vetting.
• Automation mapping: Map wishlist events to email automations and loyalty triggers. Fish’s Klaviyo and Flow integrations make this easier for merchants that already use those systems.
• Staged rollout: Deploy the wishlist feature to a subset of customers or specific product collections to measure impact before doing a full rollout.
• Support coverage: For mission-critical B2B flows, prioritize solutions that offer white-glove onboarding and documented support SLAs.

Conclusion

For merchants choosing between Wishlister and Fish Wishlist & Quote Request, the decision comes down to scope and scale. Wishlister is an economical, straightforward choice for stores that only need a basic wishlist widget. Fish Wishlist & Quote Request is better suited to stores that require omnichannel wishlist placement, checkout and account integrations, and B2B quote workflows—reflected in its higher review count and 5.0 rating versus Wishlister’s 2.5 rating from 2 reviews.

Beyond that binary choice, many merchants will find greater long-term value by consolidating wishlist functionality into a broader retention platform. An integrated approach reduces the operational costs of managing multiple apps and enables wishlist behavior to directly feed loyalty, referral, and review programs—driving higher lifetime value and fewer technical headaches.

If reducing tool sprawl and improving retention is a priority, explore the business case for consolidation and compare plans to find the right fit; merchants can evaluate plans and feature sets to determine which tier matches their growth needs by visiting consolidate retention features. Book a personalized demo to see how an integrated stack improves retention and simplifies operations: book a personalized demo.

Start a 14-day free trial to explore Growave and see how an integrated retention stack reduces tool sprawl and accelerates growth: consolidate retention features.

FAQ

Which app is better if the only requirement is a simple wishlist?

For a purely minimal wishlist with a very low monthly fee, Wishlister is the straightforward choice. It provides category-based wishlists and sharing for a small cost. However, merchants should weigh the low price against minimal integrations and limited social proof from public reviews.

When should a merchant choose Fish Wishlist & Quote Request over Wishlister?

Choose Fish when the wishlist needs to interact with other commerce flows—checkout widgets, customer accounts, Shopify POS, or B2B quote workflows. Fish’s Starter-to-Trade tiering allows merchants to scale from basic wishlist use to full draft order and invoicing capabilities.

How does an all-in-one platform compare to specialized apps?

An all-in-one retention platform combines wishlist, loyalty, reviews, and referrals in a single system, which avoids the fragmentation and recurring fees that come from stacking multiple single-purpose apps. This unified approach can increase retention and LTV by enabling targeted incentives based on wishlist behavior; merchants can review features for loyalty and rewards and integrated review management to evaluate fit: loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews.

How should merchants evaluate migration effort and ROI?

Map current monthly app spend and integration maintenance costs against the price of an integrated plan. Factor in developer time, potential downtime, and expected uplift from combined campaigns. Use migration services where available—some vendors offer migration assistance to transfer wishlist data and minimize disruption. For concrete plan comparisons and pricing, review available tiers: consolidate retention features.