Smart Wishlist vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Shopify merchants face a common problem: dozens of apps promise to improve conversions and retention, but each one adds complexity, potential conflicts, and ongoing subscription costs. Choosing a wishlist app might seem simple, but subtle differences in features, integrations, and pricing can materially affect long-term retention and operational overhead.

Short answer: Smart Wishlist is a lightweight, low-cost wishlist built for simplicity and quick deployment; Wishlist Pro ‑ Pasilobus targets stores that need multi-list management, B2B order forms, and CSV import workflows. For merchants who want a single, focused wishlist with minimal setup, Smart Wishlist is a practical pick. For stores that need list-based reordering, registries, or B2B capabilities, Wishlist Pro ‑ Pasilobus provides more advanced list management. For teams that want to reduce tool sprawl and maximize retention across loyalty, referrals, reviews, and wishlists, an integrated platform like Growave typically offers better long-term value.

This article provides a detailed, feature-by-feature comparison of Smart Wishlist and Wishlist Pro ‑ Pasilobus. The goal is to clarify strengths, weaknesses, and ideal use cases so merchants can choose the right tool without surprises. Later, the article explains why consolidating retention features into one platform often reduces friction and increases lifetime value.

Smart Wishlist vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

Product Positioning and Target Audience

Smart Wishlist (Webmarked) — Positioning

Smart Wishlist positions itself as a fast, lightweight wishlist plug-in that emphasizes simplicity: one-click saving, shareable lists, and guest support without requiring login. The value proposition is low friction for shoppers and minimal setup work for merchants. The app emphasizes a small payload and clean uninstallation to avoid theme breakage.

Ideal audience:

• Small merchants who need a basic save-for-later or wishlist feature.
• Stores that want to keep page speed high and avoid theme edits.
• Teams with limited developer resources who prefer a set-and-forget solution.

Wishlist Pro ‑ Pasilobus — Positioning

Wishlist Pro is positioned as a broader list-management tool that serves both B2C and B2B contexts. It highlights features like unlimited list items, multiple lists per customer, CSV wishlist uploads, and order form capabilities. The app aims to bridge consumer wishlists and distributor/order workflows.

Ideal audience:

• Merchants who need registry or multi-list functionality.
• B2B sellers or brands supporting distributors that require CSV imports and quick reordering.
• Stores that want save-for-later and order-form features combined.

Feature Comparison

The following sections compare core capabilities and how they impact merchant outcomes like retention, average order value (AOV), and operational efficiency.

Wishlist Building & User Experience

Smart Wishlist:

• One-click saving from product, collection, search result, and cart pages.
• Supports guest users and logged-in users, enabling list creation without forcing account creation.
• Shareable lists to social channels and email.
• Promotes simplicity and speed; lower risk of site speed impact.

Wishlist Pro:

• Unlimited list items and support for multiple lists per customer (on paid tiers).
• Save-for-later functionality integrated into the cart experience.
• One-click reordering from lists and order form flows with spreadsheet import on higher tiers.
• List sharing and registry creation options.

Impact on outcomes:

• For consumer friction: Smart Wishlist’s guest support and minimal UI are better for purely consumer-facing flows that prioritize speed and conversion.
• For complex flows: Wishlist Pro’s multi-list and import features support repeat B2B purchases and large-volume reorder scenarios, which can increase order frequency and AOV for merchants serving distributors or wholesale buyers.

Multi-List Management & Registries

Smart Wishlist:

• Supports unlimited wishlists per store; the specifics of multi-list management per customer are less prominent in the product messaging.
• Focuses on shareable single lists for customers.

Wishlist Pro:

• Explicitly supports unlimited list items and, on paid plans, unlimited lists per customer.
• Registry tools and list sharing make it suitable for events or group gifting features.
• CSV import and order forms enable converting lists into orders quickly.

Impact:

• Stores using registries or gift lists will find Wishlist Pro more feature-complete.
• Event-led commerce or giftable product categories (e.g., home, baby, wedding) may realize more conversions using Wishlist Pro’s list/registry features.

B2B Features and CSV Import

Smart Wishlist:

• Offers JavaScript and REST APIs for advanced requirements, enabling custom integrations but not built-in CSV reorder features.
• No explicit CSV import or order-form workflow in the base feature list.

Wishlist Pro:

• B2B-oriented features include customer spreadsheet import to convert lists into orders and dedicated order forms for customer reordering.
• Plus plan adds reporting and B2B-specific workflows.

Impact:

• B2B sellers that accept PO-style reorders or distributor replenishment will likely find Wishlist Pro more aligned with operations.
• Smart Wishlist can be extended via APIs, but that requires developer work.

Save For Later and Cart Integration

Smart Wishlist:

• Save-for-later implied via wishlist button placements and cart page integration.
• Designed to be lightweight and not intrusive.

Wishlist Pro:

• Explicitly enables Save For Later within the cart.
• Supports quick add-to-cart from lists on paid tiers.

Impact:

• Quick add-to-cart from lists in Wishlist Pro reduces friction for repeat buys, potentially improving conversion rates on returning traffic.
• Smart Wishlist provides a minimal save experience that’s less focused on batch reordering.

Sharing, Social, and Viral Potential

Both apps offer list sharing through email and social media, but the subtle differences matter:

Smart Wishlist:

• Focuses on shareable lists and one-click saves to encourage social sharing with minimal friction. Works with ShareThis for distribution.

Wishlist Pro:

• Emphasizes sharing as part of registries and list management along with social distribution.

Impact:

• For viral growth, both apps provide sharing features; Wishlist Pro’s registry framing could serve social-driven gifting campaigns better, while Smart Wishlist’s faster flow might generate more immediate clicks.

Analytics and Reporting

Smart Wishlist:

• The app’s public description highlights APIs that enable merchants to retrieve usage data, but does not list built-in reports.

Wishlist Pro:

• Reporting is listed as part of the Plus plan, indicating internal analytics for list usage, reorder rates, or import activity.

Impact:

• Built-in reporting in Wishlist Pro helps merchants quantify list performance without building custom analytics.
• Smart Wishlist’s APIs allow custom analytics if a merchant invests developer time.

Pricing and Value

Pricing must be evaluated against features, expected ROI, and the risk of tool sprawl.

Smart Wishlist Pricing

• Standard plan: $4.99 / month.

Value proposition:

• Very low entry price makes Smart Wishlist attractive for small stores or testing wishlist functionality without financial commitment.
• The trade-off is a narrower feature set; merchants that later need B2B workflows or advanced list management may outgrow the app.

Wishlist Pro Pricing

• Free tier: Unlimited list items, single list per customer, sharing.
• Advanced: $14.99 / month — adds unlimited lists for customers, quick add-to-cart, translations, sharing.
• Plus: $49.99 / month — adds B2B order forms, spreadsheet import, and reports.

Value proposition:

• A free tier reduces adoption friction and allows merchants to test multi-list features before upgrading.
• The Advanced and Plus plans scale features for merchants that need reordering and B2B workflows.
• The jump to $49.99 adds substantial enterprise-oriented features that can justify the cost for B2B merchants.

Comparative Value Assessment

• For pure price-sensitive merchants wanting a basic wishlist, Smart Wishlist offers better immediate value for money due to its low subscription cost.
• For merchants that expect to need multi-list, CSV reorder, or B2B order forms, Wishlist Pro’s tiered pricing more closely aligns with those needs and can produce ROI through faster order processing and fewer manual steps.
• Neither single-purpose wishlist app addresses loyalty, referral, review collection, or VIP tiers; adding those capabilities would require additional apps and recurring fees, increasing total cost and integration complexity.

Integrations and Technical Considerations

Smart Wishlist Integrations

• Works with Sendgrid and ShareThis (explicitly listed).
• Provides JavaScript and REST APIs for custom integrations.
• Lightweight payload and non-intrusive uninstall behavior are highlighted as safeguards against theme breakage.

Technical implications:

• The small footprint reduces risk of performance degradation.
• API access enables custom use cases but requires development resources.

Wishlist Pro Integrations

• Works with Checkout, Customer accounts, Shopify Flow.
• Built as a more Shopify-native workflow tool with connections to cart and checkout features.

Technical implications:

• Closer ties to Shopify flow and customer accounts simplify list-to-order workflows.
• CSV import and order forms suggest backend processes that must be tested for large data volumes.

Support for Headless and Advanced Architectures

• Smart Wishlist’s REST/JS APIs offer paths to integrate with headless setups, but no explicit headless kit is advertised.
• Wishlist Pro seems built to play with Shopify-native features; headless compatibility should be confirmed with the developer for complex setups.

Performance, Theme Compatibility, and Installation

Smart Wishlist:

• Promotes a lightweight payload and claims not to break themes upon uninstall.
• Prioritizes fast setup and minimal theme edits.

Wishlist Pro:

• Promises integration in under five minutes and theme compatibility.
• The addition of CSV imports and order forms might involve more configuration.

Best practices for merchants:

• Always test apps on a duplicate theme before pushing live.
• Monitor Lighthouse or other speed metrics after installation to quantify any site performance changes.
• Keep a record of app-specific theme changes to cleanly rollback.

Support, Reviews, and Trust Signals

Smart Wishlist — Review Context

• Reviews: 81
• Rating: 3.6

Interpretation:

• A larger review sample (81) provides more data points, but a mid-range rating suggests mixed user experiences.
• Mixed scores can indicate strong usefulness for certain merchants and limitations or support issues for others.

Wishlist Pro — Review Context

• Reviews: 1
• Rating: 5.0

Interpretation:

• A single 5-star review does not provide statistical confidence. It indicates positive feedback from one source but lacks breadth.
• Merchants should treat the rating with caution and test the app on their store or use the free tier before committing.

Support implications:

• Larger review counts typically yield better insights into support responsiveness and app stability over time.
• For newer apps or apps with fewer reviews, merchants should validate support SLAs and test critical flows before scaling usage.

Security, Data Ownership, and Compliance

Both apps operate within Shopify’s app model, but merchants should confirm:

• How wishlist data is stored and whether it is stored outside Shopify.
• Data export options and whether owners can retrieve wishlists if the app is removed.
• Compliance with GDPR/CCPA if selling to international customers; confirm data handling policies and opt-out processes.

Smart Wishlist claims lightweight behavior and safe uninstallation, which suggests attention to theme and data handling, but merchants should still validate data export APIs. Wishlist Pro lists CSV import/export features, which implies some focus on data portability.

Implementation and Time-to-Value

Factors that affect time-to-value include setup time, theme edits, training, and marketing:

Smart Wishlist:

• Marketed as super-easy to set up with no coding; merchants can likely be live within hours.
• Faster path to seeing uplift in saved items and potential reminders.

Wishlist Pro:

• Claimed less-than-5-minute theme integration for basic features; advanced B2B workflows (CSV import, order forms) will take more time to configure and test.
• Time-to-value is higher when implementing B2B flows that replace manual ordering processes.

Migration and Future-Proofing

If a merchant starts with a simple wishlist and later needs more features, consider:

• Migration costs: moving from Smart Wishlist to Wishlist Pro may require re-importing or scripting to preserve existing wishlists.
• Lock-in risk: check data export capabilities and whether customers’ lists can be preserved when uninstalling.
• APIs and CSV exports mitigate migration friction; both apps provide pathways but differ in built-in tools.

Pros and Cons — Quick Reference

Smart Wishlist (Webmarked)

• Pros:
  • Low monthly cost ($4.99).
  • Easy setup, lightweight, minimal theme impact.
  • Guest support and one-click saving reduce friction for consumers.
• Cons:
  • Limited built-in multi-list or B2B features.
  • Middling review rating (3.6) across a larger sample (81 reviews).
  • Requires developer work for advanced custom flows via APIs.

Wishlist Pro ‑ Pasilobus

• Pros:
  • Free tier to test core features.
  • Built-in multi-list management, CSV import, B2B order forms.
  • Clear upgrade path for merchants that scale into B2B workflows.
• Cons:
  • Very small review sample (1 review), making reliability harder to gauge.
  • Higher tier pricing for enterprise features ($49.99).
  • Potential learning curve for order-form workflows.

Which App Is Best For Which Merchant?

• Best for small stores prioritizing speed, low cost, and minimal configuration: Smart Wishlist.
• Best for stores needing registries, multiple lists per customer, CSV import, and B2B order forms: Wishlist Pro ‑ Pasilobus.
• If the priority is to consolidate multiple retention capabilities (loyalty, referrals, reviews) in a single platform to reduce app bloat and long-term costs, an integrated platform may be a better fit (see the Pivot section below).

The Alternative: Solving App Fatigue with an All-in-One Platform

App fatigue is a common outcome when merchants use separate single-function apps for wishlist, loyalty, referrals, and reviews. Each app requires configuration, creates potential conflicts, and adds ongoing subscription costs. Over time, the accumulation of point solutions can reduce speed, complicate data flows, and dilute the merchant’s ability to build a coherent retention strategy.

Growave’s approach boils down to the “More Growth, Less Stack” philosophy: deliver multiple retention features in one integrated platform so merchants can manage loyalty, referrals, reviews, and wishlists from a single dashboard.

What Is App Fatigue and Why It Hurts Growth

App fatigue shows up in operational and financial ways:

• Increased monthly recurring costs for each point solution.
• Integration work and debugging when apps interfere with one another.
• Fragmented customer data—wishlists in one app, loyalty points in another, reviews in a third—makes it hard to build targeted campaigns.
• Slower site performance due to multiple app scripts and theme edits.

Addressing app fatigue means reducing the number of apps while preserving or expanding functionality critical to retention and lifetime value.

How an Integrated Suite Addresses These Problems

An integrated retention platform reduces tool sprawl by centralizing features and data:

• Unified customer profiles: A customer’s wishlists, reward points, referral status, and reviews live in one place, enabling targeted campaigns that drive repeat purchase behavior.
• Fewer scripts on storefront pages: Consolidated features mean fewer separate app scripts, improving load times.
• Simplified billing and vendor management: One vendor relationship and consolidated support reduce overhead.
• Cross-feature automation: Loyalty actions can be triggered by wishlist behavior or review submissions without custom integration work.

Growave’s "More Growth, Less Stack" Value Proposition

Growave provides an integrated suite that includes Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP tiers. The platform is built to support both consumer and enterprise merchants and aims to consolidate retention features into a single product.

Key benefits:

• Build loyalty and rewards that drive repeat purchases with branded programs that increase frequency.
• Collect and showcase authentic reviews and user-generated content to boost conversion rates and SEO.
• Use a single admin area to manage wishlists, referral campaigns, and VIP tiers, reducing the number of separate apps and vendor touchpoints.
• Support for Shopify Plus and enterprise features that scale as the business expands.

Integration & Ecosystem Advantages

Growave connects to major marketing and support tools, reducing the need for custom middleware:

• Integrations include Klaviyo and Omnisend for email automation, Recharge for subscriptions, and Gorgias for customer service.
• Native Shopify integrations mean smoother checkout and customer account workflows.
• For merchants evaluating expansion, Growave maintains a presence in the Shopify App Store and public pricing pages for easy evaluation.

Merchants looking to consolidate should compare the combined monthly costs and the time spent integrating multiple apps versus moving to a single platform that covers most retention needs.

Where Growave Fits Compared to Smart Wishlist and Wishlist Pro

• If a merchant only needs a basic wishlist and wants to minimize monthly costs, Smart Wishlist is a reasonable short-term choice.
• If a merchant requires complex list management, B2B ordering, and CSV imports, Wishlist Pro has a clearer feature fit.
• If a merchant anticipates needing loyalty programs, referrals, review collection, and VIP segmentation in addition to wishlist functionality, Growave provides better integrated value and fewer technical touchpoints.

Growave is built to replace multiple single-purpose apps, reducing complexity and aligning retention features into a single strategy. Merchants can explore plan options and pricing to see how consolidation affects monthly spend and program outcomes by comparing plan tiers on the Growave pricing page and the Shopify listing.

Explore plan pricing and consolidation scenarios.
See Growave in the Shopify App Store to compare installation and reviews.

Evidence and Social Proof

Growave lists over 1,197 reviews at a 4.8 rating, suggesting broad adoption and positive outcomes across diverse merchants. That level of feedback provides a more reliable signal of support quality and product maturity compared to single-feature apps with fewer reviews.

To see real-world examples of how an integrated approach affects retention, merchants can review customer stories and inspiration and measure relative lift from combined programs.

Read customer stories from brands scaling retention.
Learn how loyalty and wishlists can work together to raise lifetime value.

Practical Steps for Moving from Single Apps to an Integrated Platform

• Audit current app stack: list every retention-related app and its monthly cost, overlap, and data location.
• Measure behavior: quantify wishlist saves, list reorders, review submission rates, and loyalty participation.
• Prioritize features: choose the top three features that directly affect retention and revenue.
• Pilot migration: export data (wishlists, customer lists) and verify import capabilities for the new platform.
• Monitor KPI changes: track repeat purchase rate, AOV, and LTV before and after consolidation.

If further evaluation is needed, Book a personalized demo to see how an integrated retention stack accelerates growth. (Hard CTA)

Pricing Considerations When Consolidating

When comparing total cost of ownership:

• Sum the monthly fees of Smart Wishlist or Wishlist Pro plus loyalty, review, and referral apps currently in use.
• Compare that total against a Growave plan that includes multiple features in one price bracket.
• Factor in developer-hours saved and reduced support complexity when calculating ROI.

Compare plan pricing and what consolidating looks like.
View the Shopify App Store listing and install data for operational comparison.

Migration and Implementation Checklist

For merchants who decide to migrate from a single wishlist app or multiple apps to an integrated platform, follow this checklist:

• Export existing wishlist and customer data from the current app.
• Confirm data import options or CSV templates in the new platform.
• Duplicate the live theme and test the integration of the new wishlist and retention features in staging.
• Validate customer account behavior: guest lists, logged-in lists, and save-for-later functionality.
• Set up email automations triggered by wishlist actions and align them with loyalty reward triggers.
• Monitor site performance and script load times post-installation.
• Train support and marketing teams on the new admin UI for loyalty, referrals, and reviews.
• Turn on campaigns gradually to measure uplift and avoid overwhelming customers.

Growave provides onboarding and support resources for merchants moving from multiple apps into a unified retention platform. For Shopify Plus merchants, there are additional enterprise-grade services and guidance available.

Review enterprise support options and Plus integrations.
Compare available integrations and implementation support.

Conclusion

For merchants choosing between Smart Wishlist and Wishlist Pro ‑ Pasilobus, the decision comes down to use case and growth plans. Smart Wishlist is a low-cost, lightweight option that suits merchants seeking a simple wishlist with fast setup and minimal impact on site performance. Wishlist Pro ‑ Pasilobus is a better fit for brands that need multi-list management, registries, and B2B order forms with CSV import capabilities.

Beyond those two choices, merchants should consider the operational cost of adding separate apps for loyalty, referrals, and reviews. Consolidating retention tools into one platform can reduce complexity, improve data cohesion, and increase customer lifetime value. Growave’s integrated suite provides wishlist functionality alongside loyalty, referrals, and reviews—designed to reduce tool sprawl and centralize retention strategies.

Start a 14-day free trial to explore how consolidating retention features into one platform affects cost and growth. (Hard CTA)

Compare plan pricing and consolidation scenarios
See Growave in the Shopify App Store and read reviews
Learn how loyalty programs can increase repeat purchases
See how review collection and UGC can improve conversion
Read customer stories from brands using an integrated retention approach

FAQ

How do Smart Wishlist and Wishlist Pro ‑ Pasilobus differ in their core purpose?

Smart Wishlist is built for merchants who want a simple, fast wishlist with guest support and minimal setup. Wishlist Pro ‑ Pasilobus targets merchants that need richer list management—multiple lists per customer, registry features, and B2B workflows like CSV import and order forms.

Which app provides better long-term value for stores planning to scale into loyalty and referrals?

Neither single-purpose wishlist app includes built-in loyalty and referral programs. For merchants that expect to add loyalty and referral programs, an integrated retention platform reduces total cost and integration complexity. Considering consolidated options can deliver better long-term value than combining multiple single-purpose apps.

Does Wishlist Pro ‑ Pasilobus support B2B order flows better than Smart Wishlist?

Yes. Wishlist Pro explicitly offers B2B order forms and customer spreadsheet import on higher tiers, which are designed to streamline distributor and wholesale reordering. Smart Wishlist provides APIs for custom flows but does not offer built-in CSV import and order-form features.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform centralizes retention features—wishlists, loyalty, referrals, and reviews—under one vendor and typically provides unified customer profiles, fewer scripts on the storefront, simplified billing, and cross-feature automations. While specialized apps may offer deeper features in a single area, the combined administrative and technical cost of multiple apps often outweighs the benefits for merchants seeking scalable retention strategies.