Wishlist Wizard vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Choosing the right wishlist solution is one of the subtle but important decisions a Shopify merchant makes. Wishlists help capture purchase intent, recover indecisive shoppers, and feed marketing with product preferences — but the wrong tool can add maintenance overhead, fragment customer data, or underdeliver on growth metrics.

Short answer: Wishlist Wizard is an appropriate choice for merchants who want a simple, focused wishlist widget with predictable pricing and basic sharing. Wishlist Pro ‑ Pasilobus is better suited for stores that require advanced list management, B2B order forms, and CSV import/export capabilities. For merchants who want to reduce tool sprawl and combine wishlists with loyalty, referrals, and reviews, a consolidated retention platform like Growave will often deliver better long-term value.

This article provides a feature-by-feature, objective comparison of Wishlist Wizard and Wishlist Pro ‑ Pasilobus to help merchants decide which app fits their store today — and whether a broader integrated approach might be a smarter investment for retention and lifetime value.

Wishlist Wizard vs. Wishlist Pro ‑ Pasilobus: At a Glance

How this comparison was structured

This analysis covers functionality, pricing and value, integrations, support, implementation effort, merchant outcomes, and recommended use cases. The objective is to help merchants choose the right wishlist tool for current needs, technical capacity, and growth strategy — then show how consolidating retention tools can remove friction and increase customer lifetime value.

Methodology and scope

This comparison uses product descriptions, published pricing, and visible Shopify ratings as the primary data points. It emphasizes merchant outcomes (retention, LTV, repeat purchase rates) and practical trade-offs like app maintenance, data ownership, and integration implications.

Deep Dive Comparison

Core features and how they influence conversion

Wishlist Wizard — core capabilities

Wishlist Wizard focuses on the classical wishlist: allow customers to save products, view lists across devices, and share lists via email or social media. The developer lists the following selling points:

• Build lists of desired products and bookmark items for future purchase.
• Device sync across Android and iPhone.
• List sharing via email and social platforms.

These features address essential customer behaviors: bookmarking, returning to products, and social sharing. For many small merchants, this is precisely what is required to capture purchase intent without adding complexity.

Practical implications:

• Low-friction adoption for stores seeking a single-purpose wishlist.
• Useful for consumer stores with straightforward cart flows.
• Missing advanced commerce features (e.g., B2B order forms, CSV imports) makes it less suitable for wholesale or subscription-heavy retailers.

Wishlist Pro ‑ Pasilobus — core capabilities

Wishlist Pro promises a broader feature set that crosses both B2C and B2B requirements:

• Unlimited list items; paid tiers unlock unlimited lists per customer.
• One-click reordering of entire lists and order forms with spreadsheet upload.
• "Save for later" in the shopping cart.
• Sharing and translations.
• Integrations with checkout, customer accounts, and Shopify Flow.

Practical implications:

• Designed for stores that need multi-list management and organizational features (wishlists, registries, order forms).
• Stronger handoff for wholesale/distributors with CSV upload and one-click ordering.
• More capability to feed operations and marketing with customer preference data.

Feature comparison summary (functional angle)

• Multi-list support: Wishlist Pro (paid) > Wishlist Wizard (single list model implied)
• B2B / bulk ordering: Wishlist Pro > Wishlist Wizard
• Save-for-later cart function: Wishlist Pro > Wishlist Wizard
• Device sync and social sharing: Both apps support sharing; Wishlist Wizard emphasizes cross-device sync
• Ease of use / minimal setup: Wishlist Wizard tends to be simpler to install and maintain

User experience and storefront integration

Both apps aim to integrate with Shopify themes and provide a front-end wishlist button or icon. The user experience differences matter because friction at the UX layer directly impacts how often customers use the feature and whether wishlists convert into purchases.

• Wishlist Wizard is pitched as quick to set up with basic syncing and sharing. Its simpler interface will typically result in less customization work and fewer regressions during theme updates.
• Wishlist Pro emphasizes theme integration and claims "get going in less than 5 mins," while also providing more options such as translations and quick-add from lists. The extra features can improve UX for international or B2B customers but may require more initial configuration.

Considerations for merchants:

• If the store heavily customizes the theme or uses page builders, ensure the wishlist code is compatible and easy to maintain.
• A lighter app reduces the risk of theme conflicts, but a deeper app can provide more touchpoints to drive conversions when configured correctly.

Pricing and value-for-money

Pricing should be assessed relative to the features unlocked and the business outcomes expected.

Wishlist Wizard pricing

• Standard Plan: $15 / month
  • Unlimited products and customers
  • Back-in-stock: No
• Pro Plan: $20 / month
  • Unlimited products and customers
  • Back-in-stock: Yes

Observations:

• Clear, low-cost tiers with predictable monthly pricing.
• Back-in-stock functionality is gated behind the higher plan; merchants who rely on stock alerts will need the Pro plan.
• No free tier — may be a barrier for very small stores wanting to test wishlist performance.

Wishlist Pro ‑ Pasilobus pricing

• Free plan: $0 / month
  • Unlimited list items
  • Single list per customer
  • Sharing
• Advanced: $14.99 / month
  • Unlimited lists per customer
  • Quick add to cart
  • Translations and sharing
• Plus: $49.99 / month
  • B2B order forms
  • Customer spreadsheet import
  • Reports

Observations:

• A free plan reduces adoption friction and lets merchants trial the product.
• Advanced tier is price-competitive with Wishlist Wizard's Standard plan while offering more customer-side features (multi-list).
• Plus tier targets B2B stores that need CSV import and reporting — the pricing reflects the expanded functionality.

Value-for-money comparison:

• For purely consumer-focused stores that need a simple wishlist and are comfortable paying a small monthly fee, Wishlist Wizard provides straightforward value.
• For stores that want to scale wishlists into multiple lists per customer, quick add-to-cart convenience, translations, or B2B order flows, Wishlist Pro often provides better incremental value, especially given its free entry point and lower-cost Advanced tier.
• Merchants should weigh the internal cost of managing multiple single-purpose apps versus the return on conversion improvements and operational efficiencies a richer wishlist can unlock.

Integrations and technical ecosystem

Integrations determine how wishlist interactions feed into CRM, email automations, or loyalty programs — and that directly influences retention outcomes.

• Wishlist Wizard: The public data does not list an extensive integration matrix. It centers on front-end wishlist functionality and sharing.
• Wishlist Pro: Advertises compatibility with Checkout, Customer accounts, and Shopify Flow, which opens automation workflows and more advanced post-wishlist behaviors.

Integration implications:

• Stores using automation platforms and flows will get more leverage from Wishlist Pro because it can trigger flows and streamline order processing for B2B accounts.
• Wishlist Wizard may require additional custom work or middleware to feed wishlist events into a marketing automation stack.

Analytics, reporting, and operational data

Wishlist analytics inform merchandising, re-stock priorities, and targeted marketing campaigns. The ability to export or report on wishlist behaviors should be a key evaluation metric.

• Wishlist Wizard: The product description and public data do not show built-in reporting beyond standard wishlist functions.
• Wishlist Pro: The Plus plan explicitly includes reports and CSV import/export, enabling merchants to analyze list patterns and convert them to orders more directly.

Merchants who want to make data-driven merchandising decisions will find Wishlist Pro better positioned because of its reporting features and CSV capabilities.

B2B and wholesale features

B2B merchants have distinct needs: order forms, reordering, CSV uploads, and account-level lists.

• Wishlist Pro: Built-in B2B order forms and customer spreadsheet import are explicit B2B features, enabling distributors and wholesale buyers to reorder quickly and for merchants to process large orders faster.
• Wishlist Wizard: No B2B capabilities referenced; primarily B2C-focused.

Recommendation:

• B2B stores that rely on one-click reorders or submit lists via spreadsheets should prioritize Wishlist Pro.

Internationalization and accessibility

• Wishlist Pro mentions translations, making it more suitable for stores that sell across languages.
• Wishlist Wizard does not explicitly advertise multi-language support; merchants targeting international markets should confirm language coverage.

Support, documentation, and community feedback

Both apps show a rating of 5.0 with 1 review each in the Shopify App Store. That means merchant-level review data is extremely limited for both apps, so decision-making should rely more on feature fit and support responsiveness.

Assessment approach:

• Request a demo or test the free plan where available (Wishlist Pro has a free tier) to validate founder responsiveness and documentation quality.
• Evaluate response times for pre-sales and technical inquiries, which signals the support merchants will receive during installation and scaling.

Security and compliance considerations

Wishlist apps typically handle minimal personal data: wishlist contents and sharing emails. Store owners should confirm whether the app stores customer data off-platform and how it complies with applicable privacy regulations. Neither product’s public descriptions provide granular detail here; merchants should ask developers about data storage and retention policies before installing.

Implementation, maintenance, and developer resources

• Wishlist Wizard’s simpler feature set often translates to lower implementation and maintenance overhead.
• Wishlist Pro’s advanced features (reports, CSV imports, B2B flows) may require developer support to integrate with complex themes or commerce flows.

Operational cost considerations:

• Factor in potential developer hours for theme compatibility, customizations, and ongoing troubleshooting.
• Evaluate whether the vendor provides theme-ready snippets or widgets to reduce implementation time.

Outcome-focused evaluation: retention, LTV, and repeat purchase lift

Feature wins are only meaningful when they produce measurable outcomes:

• Wishlist functionality increases the chance of re-engagement by capturing intent; conversion tactics include abandoned wishlist emails, back-in-stock alerts, and targeted promotions.
• Wishlist Wizard supports basic capture and sharing, which can improve return visits for small stores without extensive automations.
• Wishlist Pro’s integration with Shopify Flow, reporting, and B2B order processes enables more sophisticated campaigns: targeted list-based emails, reordering prompts, or segmented outreach that can materially increase customer lifetime value.

The merchant’s ability to convert wishlist behavior into revenue is the critical differentiator; apps that expose wishlist events to the commerce and marketing stack will have higher ROI potential.

Use-case recommendations (Which app is best for whom?)

• Best for bootstrap consumer brands needing a straightforward wishlist: Wishlist Wizard. Its predictable pricing and simple feature set suit stores that want a low-maintenance wishlist without advanced workflows.
• Best for stores with mixed B2C/B2B needs or multiple list requirements: Wishlist Pro ‑ Pasilobus. Its CSV import, order forms, and multi-list support make it a more practical choice for wholesale or operations-driven merchants.
• Best for international stores needing translations and multi-list experiences: Wishlist Pro, thanks to translation support and multi-list management.
• Best for stores evaluating wishlist ROI with zero upfront cost: Wishlist Pro’s free plan enables testing basics before upgrading.

The Alternative: Solving App Fatigue with an All-in-One Platform

Single-purpose apps can be useful, but they often come with a hidden cost: app fatigue. App fatigue occurs when store owners accumulate multiple single-feature apps to cover loyalty, wishlists, referrals, reviews, and VIP programs. The symptoms include fragmented customer data, repeated theme customizations, slower page speeds, and higher monthly SaaS bills that eat into margin.

Why app fatigue matters

• Fragmented data limits insight: When wishlist events live in a separate app, loyalty points live in another, and reviews are captured elsewhere, it becomes difficult to create unified segments for lifecycle campaigns.
• Increased maintenance: Each additional app introduces the potential for theme conflicts, and each update can break customizations.
• Rising costs with diminishing returns: Multiple low-cost apps can collectively cost more than an integrated solution while offering less strategic value.

Growave’s philosophy — "More Growth, Less Stack" — addresses these challenges by consolidating the most important retention tools into a single, integrated platform.

How a consolidated approach changes outcomes

An integrated retention platform aligns wishlist capture with loyalty, referrals, reviews, and VIP tiers. This produces several strategic advantages:

• Unified customer identity: Wishlist behaviors can feed into loyalty programs and targeted referral incentives, increasing the chances of converting intent into repeat purchases.
• Centralized analytics: Unified reporting reduces the friction of pulling CSVs from multiple vendors and revealing which retention levers drive the most value.
• Reduced technical overhead: One app means fewer theme scripts, fewer points of failure, and less development time spent on cross-app compatibility.

Merchants can explore Growave’s plans to weigh the cost of consolidation against the operational savings and uplift in retention. For merchants ready to evaluate consolidation, consider either consolidate retention features for pricing clarity or install the integrated app from the Shopify App Store to begin testing.

Growave’s integrated feature set (high level)

Growave packages multiple retention tools into a single platform that includes Wishlist, Loyalty & Rewards, Referrals, Reviews & UGC, and VIP Tiers. The combined offering is designed to align wishlist activity with rewards and referral incentives so that captured intent becomes measurable and actionable.

Key integrated capabilities include:

• Wishlist capture and management that can trigger loyalty point awards or follow-up messaging.
• Loyalty programs and VIP tiers to increase repeat purchases and average order value.
• Referral campaigns to turn highly engaged wishlist customers into advocates.
• Reviews and UGC automation to increase social proof and conversion.

These combined features allow merchants to convert wishlist signal into loyalty actions and measurable increases in lifetime value. Merchants can view examples of customer stories from brands scaling retention to understand typical impact patterns.

How Growave improves on the single-app model

• Reduce app count: Replace multiple single-purpose tools with one platform, lowering the risk of theme conflicts and improving site performance.
• Increase cross-channel leverage: Wishlist events can award loyalty points, trigger referral campaigns, or feed review requests — all from one dataset.
• Enterprise support and integrations: Growave supports Shopify Plus and integrates with common marketing and support tools, enabling more advanced workflows for high-growth brands. Merchants looking for solutions for high-growth Plus brands will find enterprise features like checkout extensions and API support.

Merchants who want to evaluate Growave directly can book a personalized demo to see how integrated retention stacks accelerate growth.

Practical examples of integrated flows (no fictional scenarios)

• A shopper saves multiple items to their wishlist. When wishlist activity reaches a threshold, the platform automatically enrolls the shopper in a VIP tier and awards a small loyalty reward to encourage conversion.
• A customer shares a wishlist and a friend purchases through a referral link; the system attributes points and applies referral rewards without cross-app reconciliation.
• Wishlist trends surface high-demand SKUs; the same platform uses that insight to seed review requests for those items, improving social proof and merchandising decisions.

These are practical flows achievable when wishlist data, loyalty mechanics, and review automation live in the same platform.

Pricing and migration considerations

Growave’s pricing tiers are deliberately structured to reflect store scale and expected monthly order volume. For merchants testing consolidation, the economics often break down as follows:

• Compare the sum of monthly fees for single-purpose wishlist, loyalty, review, and referral apps against the Growave Entry or Growth plans. For many merchants, consolidation provides better value for money when retention is a strategic priority.
• Evaluate migration effort: moving wishlist data and integrating with CRM/ESP should be assessed against ongoing maintenance savings and improved retention outcomes.
• For stores that need hands-on migration support or Plus-level features, Growave’s higher tiers include dedicated customer success resources and extended integrations.

Merchants may find it helpful to review loyalty and rewards that drive repeat purchases and collect and showcase authentic reviews to judge feature overlap and potential uplift.

Integrations and partner ecosystem

Growave supports numerous integrations that matter for retention-driven merchants: Klaviyo, Omnisend, Recharge, Gorgias, and others. These connections ensure that wishlist events and loyalty triggers can be used inside existing marketing automations and support workflows. To validate compatibility, merchants can view the Growave app on the Shopify App Store or check pricing and plan details on the pricing page.

Hard CTA (pre-conclusion)

Book a personalized demo to see how an integrated retention stack accelerates growth and reduces tool sprawl: Book a demo.

Implementation checklist: How to choose and test a wishlist solution

This checklist helps determine whether to install a single-purpose wishlist or adopt an integrated retention platform.

• Define primary objective: capture purchase intent, reduce cart abandonment, support B2B orders, or feed loyalty programs.
• Map the tech stack: note existing loyalty, email, SMS, and support tools to evaluate integration friction.
• Estimate monthly cost: add up subscription fees for wishlist + loyalty + reviews vs. consolidated platform pricing.
• Run a time-to-value test: install the free plan (if available) or a short paid plan and measure wishlist-to-purchase conversion and engagement over 30–60 days.
• Validate data portability: ensure wishlist exports or API access are available if migration becomes necessary.
• Measure maintenance overhead: track the developer hours required for theme compatibility during a 30–60 day trial.

This process will flag whether a lightweight wishlist meets the need or whether a consolidation approach is more efficient.

Conclusion

For merchants choosing between Wishlist Wizard and Wishlist Pro ‑ Pasilobus, the decision comes down to functionality and scale. Wishlist Wizard provides a simple, predictable wishlist for consumer stores that want a low-friction widget and straightforward pricing. Wishlist Pro ‑ Pasilobus is better suited to stores that need multi-list management, CSV imports, B2B order forms, and deeper integration with Shopify Flow — and it offers a useful free tier to test those capabilities.

Beyond the direct comparison, many stores face app fatigue and fragmented customer data when they install separate single-purpose tools to manage wishlists, loyalty, referrals, and reviews. Growave’s "More Growth, Less Stack" approach consolidates wishlist functionality with loyalty, referrals, review automation, and VIP tiers to reduce technical overhead and drive higher retention. Merchants interested in comparing the economics of consolidation can examine how to consolidate retention features or install the integrated app from the Shopify App Store. To review how loyalty, referrals, and reviews work in a single system, see examples of loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.

Ready to consolidate retention tools and reduce app fatigue? Start a 14-day free trial of Growave to see how one integrated platform can improve retention and lifetime value: Start a 14-day free trial.

FAQ

Which app is better if budget is the primary concern?

Wishlist Pro ‑ Pasilobus offers a free tier with single-list functionality, making it easier to test wishlist performance without upfront spend. Wishlist Wizard requires a paid plan starting at $15 per month, so merchants on the tightest budgets may prefer Wishlist Pro’s free option for initial experiments.

Which app is better for B2B or wholesale use cases?

Wishlist Pro ‑ Pasilobus is the stronger option for B2B merchants because it includes customer spreadsheet import and one-click reordering via order forms on higher tiers. Wishlist Wizard is oriented toward consumer wishlists and lacks explicit B2B tooling.

How does an all-in-one platform compare to specialized apps?

An all-in-one platform removes friction by consolidating wishlist, loyalty, referrals, and reviews into a single dataset and user interface. That consolidation reduces maintenance, avoids fragmented customer insights, and enables direct flows (e.g., awarding loyalty for wishlist activity). For stores focused on retention and long-term LTV, consolidation often offers better value for money than multiple single-purpose apps.

How should a merchant test wishlist ROI before committing?

Install a free plan if available or run a short paid plan and track key metrics over 30–60 days: wishlist add-to-cart rate, wishlist-to-order conversion, email re-engagement rates, and average order value of customers who used wishlists. Compare the cost and developer time required to maintain the app against the incremental revenue attributable to wishlist activity. If wishlist behaviors are strongly correlated with repeat purchases, consider consolidating wishlist capabilities with loyalty and referrals to amplify retention gains.