Wishlist Wizard vs. Wishlist Pro ‑ Pasilobus: An In-Depth Comparison

Introduction

Choosing the right wishlist solution is a frequent pain point for Shopify merchants who want to boost engagement, recover demand, and drive repeat purchases without adding maintenance overhead. Two single-purpose apps—Wishlist Wizard (Devsinc) and Wishlist Pro ‑ Pasilobus—address wishlist needs, but they take very different approaches to features, B2B support, and pricing.

Short answer: Wishlist Wizard is a straightforward wishlist tool for merchants that want a simple, paid option with basic sharing and back-in-stock on higher tiers, while Wishlist Pro ‑ Pasilobus offers a broader feature set (including CSV imports, B2B order forms, and a functional free tier) that suits stores with B2B or multi-list needs. For stores that want to consolidate retention through loyalty, reviews, referrals, and wishlist in one platform, a multi-tool solution like Growave often delivers better value for money and reduces app fatigue.

This article provides a feature-by-feature comparison of Wishlist Wizard and Wishlist Pro ‑ Pasilobus to help merchants decide which app fits their specific store needs. The comparison covers features, pricing and value, integrations, implementation, user support, and practical use cases. After the direct comparison, a section explores the trade-offs of single-purpose apps and introduces an integrated alternative designed to reduce tool sprawl.

Wishlist Wizard vs. Wishlist Pro ‑ Pasilobus: At a Glance

Deep Dive Comparison

Feature Scope and Core Functionality

Wishlist Basics: Add-to-Wishlist and List Storage

Wishlist Wizard centers on enabling customers to build and store lists of desired products. It emphasizes bookmark-style convenience and cross-device syncing—customers can save items and return later. On the product page, the expected experience is a simple add-to-wishlist action, followed by a consolidated list accessible from any device.

Wishlist Pro ‑ Pasilobus also covers core wishlist functionality but extends it with multi-list management. Each customer can maintain multiple lists (on paid plans) and use quick add-to-cart actions. The free plan allows single lists, making it possible to test core features with no upfront cost.

Pros (Wishlist Wizard)

• Clean, focused feature set for basic wishlist needs.
• Cross-device sync claims simplify shopper continuity.

Pros (Wishlist Pro)

• Multi-list capability on paid plans supports varied shopper behaviors (gifting, seasonal lists).
• Free tier for sampling functionality before committing.

Practical takeaway: For merchants whose primary need is a simple “save for later” button and reliable cross-device recall, Wishlist Wizard provides a minimal and direct path. For stores that expect shoppers to maintain multiple lists or want to let users test features before purchase, Wishlist Pro is the more flexible choice.

Sharing and Social Behavior

Wishlist Wizard includes list sharing via email and social channels. That supports social shopping and can drive referral traffic from friends and family who view a list.

Wishlist Pro mirrors those sharing options and positions sharing as part of registry or gift-list workflows. Given its emphasis on multiple lists and registries, sharing can be a stronger channel for social-driven conversion.

Pros (Wishlist Wizard)

• Straightforward sharing can enable social proof and gifting.

Pros (Wishlist Pro)

• Registry-style sharing supports events and social purchases.

Practical takeaway: Both apps cover basic sharing; the advantage goes to the app that matches the merchant’s social shopping objective—registry-heavy brands will benefit from Wishlist Pro’s model.

Save-for-Later and Cart Integration

Wishlist Pro explicitly offers a “Save for later” cart integration, allowing customers to move cart items to lists and vice versa. This reduces cart friction and can recover purchasable demand before abandoned carts escalate into lost revenue.

Wishlist Wizard does not list save-for-later as a named feature in the provided description. If save-for-later and a tight cart-to-list conversion flow matter for the store’s checkout experience, Wishlist Pro provides a more direct solution.

Practical takeaway: Merchants aiming to use wishlists as an active cart-recovery mechanism should favor Wishlist Pro.

B2B Functionality: CSV Imports and Order Forms

Wishlist Pro clearly targets both B2C and B2B use cases. The Plus plan adds B2B order forms and customer spreadsheet import, enabling bulk order workflows and one-click order processing from CSVs. That makes Wishlist Pro a practical fit for wholesale/distributor scenarios, repeat business, and accounts that reorder via lists.

Wishlist Wizard does not advertise B2B order forms or CSV import capability. If B2B or reseller workflows are important, Wishlist Pro is better equipped.

Practical takeaway: For wholesale, distributor, or account-based ordering, Wishlist Pro adds tangible operational advantages.

Back-in-Stock and Inventory Signals

Wishlist Wizard’s Pro plan explicitly includes back-in-stock notifications, which is a major feature for demand capture on out-of-stock items.

Wishlist Pro does not list back-in-stock in the provided feature set. If capturing demand on restocks is a priority and back-in-stock is not available through other systems, Wishlist Wizard’s Pro plan adds value.

Practical takeaway: For inventory-driven stores with frequent stockouts, the ability to notify customers when items restock can materially increase recovered sales; Wishlist Wizard has that built-in on the higher tier.

Reporting and Customer Insights

Wishlist Pro’s Plus plan includes reports, giving merchants visibility into wishlist usage and customer preferences. Those signals support merchandising, inventory planning, and targeted marketing (for example, to convert high-intent users).

Wishlist Wizard does not list reporting capabilities in the available data. If the ability to extract wishlist analytics is required for marketing segmentation or inventory decisions, Wishlist Pro’s reporting on higher plans is a differentiator.

Practical takeaway: Merchants that need wishlist analytics for strategic decisions will get more out of Wishlist Pro’s reporting features.

Pricing & Value

Pricing matters not only as a monthly line item but as an indicator of value for specific needs.

Wishlist Wizard Pricing Structure

• Standard Plan: $15 / month
  • Unlimited products
  • Unlimited customers
  • No back-in-stock
• Pro Plan: $20 / month
  • Unlimited products
  • Unlimited customers
  • Back-in-stock included

Value assessment:

• Wishlist Wizard’s pricing is simple and predictable. The difference between standard and pro is small ($5) and includes back-in-stock, which is a high-value feature for inventory-managed stores.
• There is no free tier listed, so merchants must budget from day one.

Who gets better value:

• Small-to-midsize stores that want a straightforward wishlist and occasional back-in-stock notifications will find reasonable value for money in Wishlist Wizard’s $20/mo Pro plan.

Wishlist Pro ‑ Pasilobus Pricing Structure

• Free: Free
  • Unlimited list items
  • Single list per customer
  • Sharing
• Advanced: $14.99 / month
  • Unlimited list items
  • Unlimited lists for customers
  • Quick add-to-cart from lists
  • Translations
  • Sharing
• Plus: $49.99 / month
  • All Advanced features
  • B2B order forms
  • Customer spreadsheet import
  • Reports

Value assessment:

• The free plan is attractive for merchants that want to trial wishlist functionality without cost.
• Advanced ($14.99) is competitive: it provides multi-list functionality and quick add-to-cart for a lower monthly cost than Wishlist Wizard Pro, but lacks B2B features.
• Plus ($49.99) is more expensive but adds B2B and reporting functionality—an investment for stores that need complex workflows.

Who gets better value:

• Stores testing wishlist features or needing a low-cost multi-list option gain clear short-term value from Wishlist Pro’s free or Advanced plan.
• Merchants that require B2B capabilities and analytics may find the Plus plan’s price justified, though it’s substantially higher than basic alternatives.

Comparative takeaways on pricing:

• Wishlist Pro offers a free entry point and a lower-priced Advanced tier that may represent better value for money for many merchants.
• Wishlist Wizard offers fewer plan tiers and straightforward pricing that may appeal to merchants who want simplicity and immediate access to back-in-stock at a modest price increase.

Integrations & Platform Compatibility

Works With / Technical Compatibility

Wishlist Pro advertises compatibility with Checkout, Customer accounts, and Shopify Flow. These integrations imply a deeper level of integration into Shopify’s ecosystem—potentially enabling wishlist-based automations or checkout behaviors that align with Shopify Flow actions.

Wishlist Wizard does not specify integrations in the dataset provided. Merchants should confirm compatibility with their theme and any headless or checkout-level customizations before installation.

Practical considerations:

• If your store uses Shopify Flow for automated workflows, Wishlist Pro’s compatibility can be a meaningful advantage.
• Confirm theme compatibility and any required code snippets before deployment for both apps. Theme builders and page builders should be evaluated in advance.

Third-Party Integrations and Marketing Tools

Neither app lists broad third-party marketing integrations in the provided data. Many merchants will want wishlist data to inform email flows or audience segments in Klaviyo, Omnisend, or a custom CRM.

Recommendation:

• Request documentation or support articles from either app regarding how wishlist data can be exported or how they integrate with common ESPs and analytics tools. If wishlist events are exposed to the storefront or via APIs, they can usually be tracked in marketing automations with some configuration.

Implementation Experience

Setup Time and Theming

Wishlist Wizard claims quick setup and device sync, and Wishlist Pro claims a sub-five-minute launch and seamless integration with Shopify themes. Real-world setup time depends on a store’s theme, customizations, and whether manual template edits are required.

Factors that affect deployment time:

• Theme complexity: heavily customized themes may need manual code placement.
• Checkout customizations: if wishlist functions require checkout-level changes, extra development may be needed.
• Store scripts and app conflicts: multiple apps that modify product page or cart behaviors may require adjustments.

Operational tip:

• Staging test installs are recommended before pushing to production. Test the wishlist across mobile devices and customer account states (guest vs logged-in customers).

Performance and Page Load

Any client-side wishlist UI element has the potential to influence page load if not implemented asynchronously. Merchants should monitor Lighthouse or similar tools post-install to detect any negative impacts.

Best practice:

• Confirm that the app loads assets asynchronously and that tracking events are non-blocking.

Data, Reporting, and Marketing Use

Wishlist Signals for Merchandising and Email

Wishlist data is precious because it captures explicit customer intent. Wishlist Pro’s reporting and CSV import features can be used to identify high-demand items, see which customers hold multiple lists, and trigger targeted messaging. Wishlist Wizard’s back-in-stock signals support demand capture but lacks reported analytics in the provided dataset.

Actionable uses of wishlist data:

• Trigger back-in-stock or price-drop emails to high-intent users.
• Use top-wishlisted items to inform inventory reorder decisions.
• Convert wishlist activity into segmented marketing journeys or personalized discount offers.

Practical takeaway: The more an app exposes wishlist activity to merchants via reports or integrations, the more useful the data becomes for increasing conversion and retention.

Support, Reviews, and Reliability

Both apps show a rating of 5 with a single review on the Shopify App Store. That creates a challenge for reliable signal inference because the sample size is very small. High average ratings with very few reviews mean merchants should probe support channels and request references or recent case studies.

Evaluation checklist:

• Ask for typical SLA (response times) and what support channels are provided (email, live chat, or phone).
• Request examples of stores similar in size or vertical that use the app.
• Test support responsiveness during the trial period.

Security, Privacy, and Compliance

Wishlist data often ties to customer accounts and email addresses for sharing or notifications. Ensure that the chosen app follows privacy best practices:

• Data storage location and retention policies.
• GDPR and CCPA compliance or data-deletion mechanisms.
• Secure handling of customer emails for sharing and notifications.

Recommendation:

• Include privacy language in the storefront and confirm the app’s data processing addendum if required by enterprise compliance.

Use Cases and Which App Fits Best

Merchants should choose based on business model, customer behavior, and the role wishlists will play in retention and merchandising.

• For a small DTC brand that wants a simple wishlist button, basic sharing, and the option for back-in-stock notifications at a low recurring cost: Wishlist Wizard (Pro plan for back-in-stock) is a solid, focused choice.
• For a business that wants to trial wishlists for free, needs multi-list support, or supports B2B/reseller workflows with CSV order imports and order forms: Wishlist Pro ‑ Pasilobus is a stronger fit, especially at the Advanced or Plus tiers.
• For stores that want wishlist data integrated into wider retention workflows (loyalty, referrals, reviews), require multi-channel marketing integrations, or aim to reduce the number of single-purpose apps: consider an integrated retention platform that consolidates wishlist plus loyalty and reviews to reduce maintenance and data fragmentation.

The Alternative: Solving App Fatigue with an All-in-One Platform

Understanding App Fatigue

Many merchants face "app fatigue": the operational and financial drag caused by maintaining multiple single-purpose apps that each require installation, configuration, updates, and monitoring. App fatigue shows up as:

• Higher monthly spend due to many subscriptions.
• Fragmented customer data across different platforms.
• Increased risk of technical conflicts and slower page load times.
• More vendor relationships to manage for support and troubleshooting.

When wishlists are one app and loyalty, reviews, and referrals are separate apps, merchants often lose the ability to orchestrate customer experiences across channels. Wishlists signal intent—if that signal isn’t natively connected to loyalty, referral, or email workflows, the store often misses conversion and retention opportunities.

The "More Growth, Less Stack" Approach

A consolidated retention stack reduces overhead and improves the ability to act on customer signals. Growave positions itself on this principle: reduce tool sprawl while aggregating wishlist behavior with loyalty campaigns, referrals, and review collection.

Key advantages of consolidation:

• One source of truth for customer engagement: wishlist actions can fuel loyalty points, trigger review requests, or be surfaced in referral incentives.
• Simplified vendor management and fewer potential app conflicts.
• Consolidated analytics that connect wishlist intent to repeat purchases and lifetime value.

Merchants evaluating consolidation should compare the total cost of ownership (multiple app subscriptions, developer time, and integration friction) against a single platform that provides several retention levers together.

Growave: Feature Set and How It Addresses App Fatigue

Growave is designed as a flexible retention platform that combines wishlist functionality with loyalty, referrals, reviews & UGC, and VIP tiers. That combination enables merchants to convert wishlist intent into repeat purchases and higher lifetime value.

• Loyalty & Rewards: Merchants can create points programs, custom reward actions, and VIP tiers. Loyalty programs make it possible to reward wishlist-driven behavior with incentives that increase retention. See how merchants build loyalty and rewards that drive repeat purchases.
• Reviews & UGC: Automated review requests and curated user-generated content help turn satisfied buyers into social proof, and wishlist signals can be used to prioritize outreach. Learn how to collect and showcase authentic reviews.
• Wishlist: Integrated wishlist features sit alongside loyalty and referrals, enabling a cohesive path from intention to conversion.
• Referrals and VIPs: Referral campaigns and tiered programs can be triggered by wishlist engagement, enabling more sophisticated retention campaigns without stitching multiple apps together.

Integrations and platform compatibility are built to support Shopify merchants at scale, including Plus stores. The platform provides solutions for merchants running on Shopify Plus and supports headless or custom setups. For specific enterprise needs, Growth Plan and Plus Plan tiers offer advanced customization and a dedicated success manager. Merchants can find information to consolidate retention features and compare plans.

How Growave Connects Wishlist Data to Growth

• Wishlist events can be used to trigger loyalty points, email sequences, or targeted discounts directed at high-intent users.
• Wishlist signals enable segmentation—identify high-intent customers and design VIP treatments or personalized campaigns through loyalty flows and referral incentives.
• Integrated reviews workflows activate after purchase and can be targeted to customers who previously had items on a wishlist, increasing review relevance and conversion rates.

For merchants that need proof, Growave’s site features customer stories from brands scaling retention to illustrate real-world outcomes.

Integrations and Implementation with an All-in-One Platform

Growave offers integration with major marketing and support tools used by merchants (Klaviyo, Omnisend, Recharge, Gorgias, and more), enabling wishlist data to feed existing automations without one-off engineering. That reduces the need to manually forward wishlist events across disconnected systems.

To evaluate ease of adoption, merchants can compare plans or install directly from the Shopify App Store to test in a live environment. Merchants can install directly from the Shopify App Store to assess compatibility.

Pricing and Value Comparison Versus Multiple Single-Purpose Apps

Growave’s pricing tiers bundle wishlists with loyalty, reviews, and referrals—turning what might be three or four separate subscriptions into a single plan. That can be a superior value proposition for merchants who want a comprehensive retention strategy without managing multiple vendors.

Merchants should assess their monthly cost of ownership: add the subscriptions required for wishlist, loyalty, reviews, and referrals, plus any developer time to integrate them. Compare that total cost to a consolidated plan that covers multiple retention channels. For specific plan details and to see Growave pricing and plan breakdowns, review options tailored to store size and growth stage.

Two Ways to Evaluate Growave Right Now

• Try it in-store to see how the integrated wishlist behaves alongside loyalty campaigns and referrals. Merchants can install directly from the Shopify App Store for a hands-on trial.
• For merchants who need a deeper conversation about strategy, configurations, or enterprise features, scheduling a walkthrough is an efficient next step. Book a personalized demo to explore integration and growth use cases. Book a personalized demo to explore Growave’s approach.

Secondary Feature References

For merchants focused on loyalty program design, review automation, and cross-channel retention:

• Read about building loyalty and rewards that drive repeat purchases to understand how wishlist behavior translates into repeat buys.
• Learn how to collect and showcase authentic reviews to turn satisfied customers into social proof and support conversion.

Both links expand on how wishlist signals can be used beyond saving items to creating measurable growth.

Migrating From a Single-Purpose Wishlist to a Consolidated Stack

Moving from a standalone wishlist app to an all-in-one platform requires planning to avoid data loss and to preserve customer experience.

Migration checklist:

• Export wishlist data (if available) from the outgoing app. If not directly supported, request assistance from the app vendor.
• Map wishlist items to customer accounts and ensure IDs align to maintain history.
• Test back-in-stock workflows, sharing, and save-for-later conversion in a staging environment.
• Audit email triggers and integrations—if existing automations reference the legacy app, update them to point to the consolidated platform.
• Communicate any changes to customers if sharing links or public registries are affected.

Technical note:

• If switching from Wishlist Pro’s B2B order forms or CSV workflows, ensure the consolidated platform supports equivalent bulk ordering flows or design a fallback process for B2B customers.

Practical Recommendations

• If the primary objective is to add a lightweight wishlist to a small DTC store with occasional restock notifications, Wishlist Wizard’s predictable pricing and simple feature set are likely sufficient.
• If the store needs multi-list support, a free trial option, translations, and explicit B2B order form capabilities, Wishlist Pro ‑ Pasilobus will better meet those needs.
• If the goal is long-term growth driven by retention—leveraging wishlist intent to feed loyalty programs, referrals, and review automation—consolidation into a platform that reduces vendor overhead and centralizes customer data will usually deliver better value for money and stronger LTV improvements. Merchants considering consolidation can compare plans and features to estimate total cost and benefits.

Conclusion

For merchants choosing between Wishlist Wizard and Wishlist Pro ‑ Pasilobus, the decision comes down to scope and downstream needs. Wishlist Wizard is a simple, predictable wishlist tool with a compact pricing model and optional back-in-stock alerts on its Pro plan. Wishlist Pro ‑ Pasilobus offers a more feature-rich approach—free entry-level access, multi-list support, save-for-later, and robust B2B features for merchants that need CSV imports and order forms. Both apps carry a small number of public reviews, so direct testing and support validation are recommended before committing.

Beyond the single-purpose comparison, many merchants find that an integrated retention platform removes friction and captures more lifetime value by turning wishlist intent into loyalty actions, referrals, and review workflows. Consolidating tools reduces maintenance, preserves page performance, and centralizes customer intelligence for better targeted campaigns.

Start a 14-day free trial to evaluate how consolidating wishlist, loyalty, reviews, and referrals into a single platform impacts retention and total cost of ownership. Start a 14-day free trial to evaluate Growave’s suite

If a deeper conversation would help, schedule a walkthrough to see how wishlist signals, loyalty, and review automation can work together in a single stack. Book a personalized demo to explore Growave’s approach

FAQ

• How do Wishlist Wizard and Wishlist Pro compare on basic features?
  • Wishlist Wizard focuses on simple wishlist creation, device sync, and sharing, with a Pro tier that adds back-in-stock notifications. Wishlist Pro offers a broader feature set including multi-list support (paid tier), save-for-later, quick add-to-cart, translations, and a free tier to trial basics.
• Which app is better for B2B stores or wholesale channels?
  • Wishlist Pro ‑ Pasilobus is designed with B2B workflows in mind on its Plus plan, offering customer spreadsheet import and order forms for one-click reorders. Wishlist Wizard does not advertise B2B features in the provided data.
• Is it better to use a single-purpose wishlist app or an integrated retention platform?
  • Single-purpose apps can be simple and inexpensive for narrow needs. However, an integrated retention platform that includes wishlist, loyalty, reviews, and referrals can reduce tool sprawl and turn wishlist intent into repeat purchases more effectively. For merchants focused on lifetime value and consolidated analytics, an integrated approach is often better value for money. Read about how to build loyalty and rewards that drive repeat purchases and how to collect and showcase authentic reviews.
• How should merchants evaluate limited public reviews and vendor claims?
  • When public reviews are sparse, merchants should run hands-on trials, test support responsiveness, request references, and validate key integrations in a staging environment. Trialing directly through the Shopify App Store or vendor trial offers helps verify claims in the context of the merchant’s specific theme and workflow. Install and evaluate by visiting the app listing on the Shopify marketplace and the vendor’s pricing to compare options. Install directly from the Shopify App Store to test compatibility and compare plan features.