Wizy Wishlist vs. Stylaquin: An In-Depth Comparison

Introduction

Shopify merchants face a common problem: dozens of single-purpose apps promise to fix one metric—engagement, conversions, or retention—but each adds another integration to manage. Choosing between focused wishlist apps means balancing simplicity against features that drive longer sessions and repeat visits.

Short answer: Wizy Wishlist is a budget-friendly, purpose-built wishlist tool that covers the basics—save items, a popup or page, and simple reporting—making it suitable for merchants who want a lightweight wishlist without extra bells. Stylaquin targets stores that want wishlist functionality plus a richer, visual shopping experience (Look Book, Idea Board) designed to increase time on site and discovery. For merchants who want to avoid tool sprawl and get wishlist plus loyalty, referrals, and reviews in a single platform, an integrated suite like Growave often delivers better value for money and fewer moving parts.

This article provides an in-depth, feature-by-feature comparison of Wizy Wishlist and Stylaquin. It evaluates core functionality, customization, pricing and value, integrations, analytics, support, and the kinds of merchants each app best serves. After the direct comparison, the piece explores an alternative strategy: moving from multiple single-purpose apps toward an all-in-one retention platform to reduce complexity and improve lifetime value.

Wizy Wishlist vs. Stylaquin: At a Glance

Deep Dive Comparison

Product Positioning and Target Merchant

Wizy Wishlist: What it wants to solve

Wizy Wishlist is positioned as a focused wishlist tool for stores that need an easy way for customers to save and return to products. It emphasizes simplicity—membership is optional, wishlist items are accessible quickly, and stores can customize the wishlist button and page. Pricing tiers suggest the product targets small to mid-sized stores where wishlist volume rather than advanced features determines plan selection.

Strengths of this approach:

• Low barrier to entry for merchants who only need a wishlist.
• Predictable flat monthly pricing with clear wishlist caps.
• Quick path to launch when a compact feature set is sufficient.

Trade-offs:

• Limited to wishlist-centric features; no native loyalty, referrals, or reviews.
• Little social proof on the app listing (0 reviews), which raises questions about adoption and ongoing support.

Stylaquin: What it wants to solve

Stylaquin takes a different route: it markets the wishlist as part of a richer browsing experience that includes a visual Look Book and Idea Board. The product is aimed at stores—especially fashion retailers—that depend on discovery and visual merchandising. The promise is higher engagement, longer sessions, and better SEO through user interaction.

Strengths of this approach:

• Designed to increase on-site discovery and repeat visits through visual tools.
• Revenue-share model (5% on incremental sales) aligns cost with results in theory.
• Clear focus on engagement metrics that support discovery-driven merchants.

Trade-offs:

• Higher baseline monthly cost than the cheapest wishlist apps.
• Small number of reviews (3) makes it harder to assess real-world outcomes.
• Success depends on how well a merchant uses visual merchandising features.

Features: Core Wishlist Capabilities

Wizy Wishlist: Features overview

Wizy covers essential wishlist functionality:

• Popup or page-based wishlist display to fit store layout preferences.
• Customizable wishlist button and page styling.
• Ability for both members and guest shoppers to save items.
• Control panel with statistics for tracking demand and requests.

What Wizy does well:

• Clean focus on wishlist usability: add/remove items, quick purchase from wishlist.
• Straightforward admin stats to monitor popular items.

What Wizy lacks:

• No visual merchandising tools like look books or mood boards.
• No native loyalty, referral, or UGC/reviews features to convert wishlists into repeat purchases.
• No publicly listed integrations for email, CRM, or other retention tools.

Stylaquin: Features overview

Stylaquin expands beyond a simple wishlist:

• Personal Idea Board where shoppers create curated collections.
• Visual Look Book to present curated styles and product groupings.
• Features intended to increase session length and product discovery.
• Claims to improve SEO by encouraging longer sessions and repeat visits.

What Stylaquin does well:

• Designed to turn passive browsing into active exploration—suitable for fashion and lifestyle stores.
• Encourages repeat visits through inspirational, shoppable content.

What Stylaquin lacks:

• No explicit native loyalty, referral or review modules.
• Lack of public integration list makes connecting to email or marketing workflows uncertain.
• Commission model complexity may complicate exact ROI calculation.

Customization and Theming

Wizy Wishlist

Customization appears focused and practical:

• Change wishlist button and page appearance to match theme.
• Options for popup vs. page display provide placement flexibility.
• Limited scope keeps the risk of theme conflicts lower.

For merchants whose store aesthetics are standard, Wizy's customization is likely sufficient. However, stores with heavy theme customization or bespoke design systems may need more advanced styling controls or developer support.

Stylaquin

Stylaquin emphasizes seamless theme integration:

• Marketing copy highlights that it "adds a new shopping experience... all without changing your theme."
• Visual elements (Look Book, Idea Board) must be integrated in a way that complements existing layout.

This can be a benefit if Stylaquin truly behaves as a drop-in visual layer. Merchants with complex storefronts should validate theme compatibility and request previews or staging installs to ensure the visual tools render correctly.

Analytics and Reporting

Wizy Wishlist

Wizy lists a control panel with "powerful statistics" and the ability to "track demands and requests instantly." That suggests:

• Basic popularity metrics by product.
• Possibly wishlist counts and conversion links.

Missing or unclear elements:

• No explicit eCommerce performance metrics like wishlist-to-purchase conversion rate, revenue attribution, or incremental lift analysis.
• No public information about exportable reports or integration with analytics platforms for deeper analysis.

For merchants that require simple visibility into what customers are saving, Wizy's reports may be adequate. For those needing attribution of wishlist behavior to revenue and LTV, absence of advanced reporting is a limitation.

Stylaquin

Stylaquin touts higher engagement and SEO benefits but provides limited public detail on reporting:

• Likely tracks engagement metrics (views of Look Books, Idea Board interactions).
• Commission model implies some source attribution mechanism to calculate "extra sales driven by Stylaquin."

Important considerations:

• Merchants should confirm how Stylaquin measures incremental revenue (e.g., last-click, first-click, time-window attribution).
• Request sample dashboards and definitions of what "extra sales" means to ensure billing transparency.

Pricing & Value

Pricing is a major decision factor. Both apps adopt different pricing philosophies.

Wizy Wishlist Pricing

Wizy offers four flat-price tiers with specific wishlist caps:

• Standard: $4.99 / month — 500 wishlist items
• Pro: $9.99 / month — 1,000 wishlist items
• Advanced: $39.99 / month — 5,000 wishlist items
• Enterprise: $79.99 / month — 10,000 wishlist items

Value assessment:

• Attractive entry-level pricing for stores that just need wishlist functionality.
• Clear limits on wishlist volume make it easy to match plan to expected traffic.
• Predictable monthly cost makes budgeting simple.

Potential downsides:

• As wishlist volume grows, costs step up; growth may require migrating plans.
• Flat fees without performance-based alignment mean merchants pay regardless of impact on revenue.

Stylaquin Pricing

Stylaquin offers four tiers plus a success commission:

• Basic: $29 / month (plus 5% commission on extra sales)
• Shopify: $49 / month (5% on additional sales)
• Advanced: $99 / month (5% on new revenue driven)
• Shopify Plus: $199 / month (5% commission on extra sales)

Value assessment:

• Higher starting price reflects the visual features and expected uplift in engagement.
• The 5% commission on "extra sales" aligns some cost with results, but exact measurement must be transparent.
• For stores where Stylaquin drives sizable incremental revenue, the commission model can be reasonable; if not, merchants absorb the monthly fee without clear ROI.

Comparative take:

• Wizy is lower cost for basic wishlist needs and clearer pricing terms.
• Stylaquin costs more but provides additional engagement tools; the commission model can be attractive if the merchant can validate incremental revenue.

Integrations and Ecosystem

Both app listings provide limited integration detail. Integrations matter because wishlist behaviors are most valuable when tied to email, automation, and loyalty workflows.

Wizy Wishlist Integrations

No public integration list is visible. That likely means:

• Integration to email platforms or CRMs may be manual or unavailable.
• Merchants may need to export data or use middleware to tie wishlists to marketing campaigns.

This limits the ability to trigger lifecycle campaigns (e.g., wishlist reminders, abandoned-wishlist emails) or to use wishlist data for segmentation.

Stylaquin Integrations

Also no explicit public integration list. Possible implications:

• Look Book and Idea Board interactions may stay within the app unless explicit sync capabilities exist.
• Merchants should ask Stylaquin how to export user-generated boards or how to integrate with email tools and analytics.

Why integrations matter:

• Turning saved items into purchases requires follow-up triggers (email, push, SMS).
• Attribution of incremental revenue requires reliable event tracking between the app and analytics/marketing platforms.

For merchants that need wishlist data to fuel loyalty and win-back campaigns, lack of integrations reduces the tool’s practical impact.

Data Ownership, Privacy & Compliance

Any app that captures customer behavior should be evaluated for data handling:

• Confirm what data is stored (customer email, product IDs, session data) and where it’s hosted.
• Check whether wishlists persist for guest users or only for logged-in customers.
• Verify whether the app complies with privacy regulations the merchant must follow (GDPR, CCPA).
• Confirm the process for data export and deletion to meet privacy requests.

Neither Wizy nor Stylaquin provides public detail in their storefront descriptions. Merchants should request a data handling policy and support documentation during evaluation.

Support & Documentation

Merchant confidence often depends on support quality and available documentation.

• Wizy: Limited public footprint and 0 reviews make support expectations uncertain. Verify whether support is available via email, chat, or dedicated channels and whether response times meet merchant needs.
• Stylaquin: With a small set of positive reviews, support may be responsive but the sample size is small. Confirm support SLAs and whether implementation help is included or charged separately.

When installing an app that affects customer-facing experiences (popups, look books), access to timely support and theme compatibility help reduces risk.

Implementation Effort & Maintenance

Wizy Wishlist

• Expected to be simple to set up given limited feature scope.
• Customizable button and page imply minimal theme edits in many cases.
• Lower maintenance since feature set is narrow.

Stylaquin

• Visual tools and Idea Board functionality may require more configuration.
• Merchants should expect to spend time curating Look Books and designing boards for best results.
• Maintenance effort scales with content strategy—regular updates are needed to maintain freshness.

Merchants should factor in internal time costs for curation and content creation, especially with Stylaquin.

Conversion and Retention Impact

Both apps target retention but with different mechanisms.

Wizy Wishlist

• Primary mechanism: make it easier for shoppers to save items and convert later.
• Impact tends to be incremental: improved convenience can reduce friction and shorten purchase time.

Best-use scenario:

• Merchants with giftable or imagined purchases (furniture, collectibles) where shoppers research over time.

Limitations:

• Wishlist alone rarely drives significant repeat purchase behavior without follow-up marketing.

Stylaquin

• Primary mechanism: increase discovery and session depth; convert inspiration into purchases via visual story-telling.
• Potentially strong for fashion/lifestyle categories where visual context influences buying decisions.

Best-use scenario:

• Stores that rely on editorial content and curated looks to drive conversion.

Limitations:

• Requires ongoing content investment; value is tied to execution.

Pricing Model Nuances and Billing Transparency

A key decision point is how vendors bill and how clear they are about revenue attribution.

• Wizy’s flat monthly tiers are straightforward; merchants know the monthly cost and wishlist limits.
• Stylaquin’s monthly fees plus a 5% commission on “extra sales” requires clarity. Merchants should ask:
  • How is “extra sales” defined and measured?
  • What attribution window is used (e.g., 7, 30, 90 days)?
  • Is there a dashboard showing attributable orders in real time?
  • Can merchants audit the calculations?

Lack of clarity can create surprises on invoices and complicate ROI analysis.

Social Proof and Marketplace Signals

App ratings and reviews provide signals about adoption and support.

• Wizy Wishlist: 0 reviews and a 0 rating. This can indicate a new listing, low adoption, or simply that users haven’t left reviews. Merchants should ask for references or case studies.
• Stylaquin: 3 reviews and a 5.0 rating suggest positive feedback from a small sample. The limited review volume makes it risky to generalize results.

Low review counts increase the importance of trial periods, demos, or requesting references.

Use Cases: Which Merchant Should Choose Which App?

Wizy Wishlist is best for:

• Small merchants with limited budgets who need a simple wishlist.
• Stores that want a quick install with a low monthly fee and clear wishlist limits.
• Merchants who plan to handle follow-up marketing outside the app (manual campaigns or existing email provider).

Stylaquin is best for:

• Fashion, beauty, and lifestyle stores that rely on visual merchandising and curated looks.
• Teams willing to invest time in creating Look Books and Idea Boards.
• Merchants comfortable with a higher monthly fee and a revenue-share billing model, assuming attribution is clear.

Situations where neither may be ideal:

• Stores that require integrated loyalty, referral, and review capabilities to drive repeat purchases without adding multiple apps.
• Brands that want deeper integrations with email and customer platforms for lifecycle campaigns.

Pros and Cons Summary

Wizy Wishlist — Pros:

• Low starting price.
• Simple to configure and maintain.
• Clear wishlist volume limits per plan.

Wizy Wishlist — Cons:

• No public integrations.
• Minimal social proof (0 reviews).
• Limited feature set; no loyalty or review tools.

Stylaquin — Pros:

• Visual features that can increase discovery and session length.
• Focus on engagement, which can help SEO and repeat visits.
• Revenue-share model ties some cost to performance.

Stylaquin — Cons:

• Higher starting price.
• Commission model requires clear measurement and trust.
• Small number of reviews; integration details unclear.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often reach the point of "app fatigue": too many single-purpose apps create complexity, overlapping scripts that slow page speed, multiple bills to manage, and fractured customer data. A wishlist tool is valuable, but when it lives in isolation, wishlist behavior rarely converts into sustained repeat purchases without a connected lifecycle strategy.

An alternative strategy is to consolidate retention features into one integrated platform that handles wishlist, loyalty, referrals, reviews, and VIP tiers. That approach reduces the number of apps, centralizes customer data, and enables coordinated campaigns (for example, triggering loyalty points when a wishlist item is purchased, or prompting a review after redemption).

Growave’s philosophy—More Growth, Less Stack—addresses app fatigue by combining several retention tools into a single suite. This reduces maintenance, improves data flow, and aligns incentives across channels. Merchants can use Growave to run loyalty programs, referral drives, wishlists, and review collection without stitching together multiple vendors.

Key benefits of an integrated retention stack:

• Single installation reduces risk of theme conflicts and page speed issues.
• Unified reporting gives a clearer view of lifetime value, repeat purchase rates, and the combined impact of loyalty and wishlist programs.
• Easier automation: wishlist reminders, reward triggers, and referral messages can use the same customer profile and event stream.
• Cost predictability with consolidated billing and often better value for money than multiple single-purpose subscriptions.

Growave addresses these needs with tools that are built to work together. Merchants can build loyalty and rewards that drive repeat purchases and concurrently collect and showcase authentic reviews without adding separate apps for each function. Combining wishlist data with loyalty programs enables a merchant to incentivize saved-item purchases with targeted points or discounts.

Practical examples of integration benefits:

• When a shopper saves an item to a wishlist, the same platform can automatically send a reminder email and offer a small loyalty reward if they buy within a set timeframe.
• Idea Boards or Look Books that inspire purchases can be promoted through referral campaigns to acquire similar customers—managed from the same dashboard.
• Review requests tied to loyalty points increase UGC volume, which feeds back into discovery tools and improves SEO.

Growave supports merchants at different scales, including specific offerings for larger stores. For merchants on Plus plans, there are tailored solutions for high-volume needs and enterprise workflows; these options are described in more detail under solutions for high-growth Plus brands. For stores that want to see peer results, Growave’s customer stories from brands scaling retention offer practical examples of how combining features reduces tool sprawl and increases lifetime value.

When evaluating a consolidation strategy, merchants should consider:

• How much time will be saved in maintenance and cross-app troubleshooting?
• Whether centralizing data will improve audience segmentation and campaign personalization.
• Whether an integrated vendor provides the integrations required (email, support platforms, checkout customization).

Merchants who want to compare the pricing trade-offs between multiple single apps and a unified solution can consolidate retention features on one bill and run side-by-side experiments to measure total cost of ownership and impact on LTV. Growave’s pricing plans scale from entry-level to enterprise, allowing merchants to start conservatively and grow without adding disconnected tools.

Growave’s platform also supports cross-functional integrations with common stacks, reducing friction when connecting to existing systems:

• Email and automation: Klaviyo, Omnisend
• Customer support: Gorgias
• Subscriptions: Recharge
• Page builders and mobile app platforms: Pagefly, Shopney These integrations make it possible to synchronize loyalty, wishlist, and review events across the stack without custom middleware.

Additional resources to evaluate Growave:

• Merchants can explore how to collect and showcase authentic reviews and use social proof across product pages and Look Books.
• For loyalty-specific program design, review the details at loyalty and rewards that drive repeat purchases.
• To see the platform in action or discuss custom needs, merchants can compare Growave plans or install Growave from the Shopify App Store for a trial.

By consolidating wishlist functionality into a broader retention platform, merchants capture wishlist intent and turn it into measurable revenue through coordinated loyalty and review programs.

Migration and Implementation Considerations

If a merchant decides to move from single-purpose wishlist apps to an integrated platform, practical steps include:

• Inventory current apps and confirm what each one does and how it’s billed.
• Identify overlap (e.g., two apps collecting reviews and wishlists separately).
• Map data flows: where is customer identity stored, and how to migrate wishlist items and boards?
• Test in a staging environment to confirm theme behavior and page performance.
• Communicate changes to customers (if wishlists or accounts are affected).
• Monitor key metrics during migration: time on site, wishlist saves, wishlist-to-purchase conversion, repeat purchases.

An integrated approach reduces the number of scripts loading on storefronts and centralizes support for future campaigns.

Comparison Recap: Feature Checklist

• Wishlist UI: Wizy (popup/page) vs Stylaquin (visual boards + wishlist)
• Customization: Wizy (button/page styling) vs Stylaquin (visual Look Book styling)
• Analytics & Attribution: Basic (Wizy) vs engagement-focused, but unclear attribution (Stylaquin)
• Integrations: Not listed (both) — deeper validation required
• Pricing: Low flat tiers (Wizy) vs higher monthly + 5% commission (Stylaquin)
• Social proof: 0 reviews (Wizy) vs 3 reviews (Stylaquin)
• Best for: Simple wishlist needs (Wizy) vs visual merchandising & discovery (Stylaquin)

How to Choose: Practical Decision Criteria

Use the following decision criteria to select an option:

• Budget and tolerance for monthly cost: choose Wizy for low-cost wishlist needs; choose Stylaquin if visual merchandising is a priority and budget allows.
• Content strategy and category fit: choose Stylaquin for fashion/lifestyle categories that profit from curated looks; choose Wizy for product categories where saving an item is the primary value.
• Integration needs: if a merchant needs wishlist data to trigger marketing or loyalty workflows, verify integrations up front. If integrations are required across loyalty, reviews, and referrals, consider an integrated platform.
• Team bandwidth: Stylaquin requires content curation; Wizy is lower-touch.
• Attribution transparency: merchants should demand clear reporting from Stylaquin if billed on a commission basis.

Conclusion

For merchants choosing between Wizy Wishlist and Stylaquin, the decision comes down to scope and strategy. Wizy Wishlist is a sensible, low-cost option for stores that need a straightforward wishlist with minimal setup and predictable pricing. Stylaquin is a better fit for fashion or visual-led brands that want to turn browsing into inspiration with Look Books and Idea Boards and are willing to invest in curation and potentially pay a commission on incremental sales.

However, both single-purpose apps highlight a broader trade-off: adding more specialized tools often increases operational complexity and fragments customer data. For merchants aiming to increase retention, lifetime value, and repeat purchases without proliferating apps, an all-in-one retention platform can be a stronger long-term choice.

Growave packages wishlist functionality alongside loyalty, referrals, reviews, and VIP tiers under one roof—supporting a unified approach to customer retention. Merchants can compare plans and cost structures to see if consolidating tools reduces complexity and improves outcomes by visiting options to consolidate retention features or by choosing to install Growave from the Shopify App Store. For loyalty-specific program design and to see how points and rewards can drive repeat purchases, review loyalty and rewards that drive repeat purchases. For driving social proof and UGC at scale, explore how to collect and showcase authentic reviews. If a merchant is ready to test a unified stack and measure impact, start a 14-day free trial to see how a unified retention stack accelerates growth: Start a 14-day free trial.

FAQ

Q: Which app is simpler to install and manage for a small store? A: Wizy Wishlist is the simpler option. Its feature set is focused and installation is likely quick with minimal ongoing maintenance. Stylaquin introduces visual elements that require curation and more management.

Q: Which app will drive more discovery and engagement? A: Stylaquin is built to increase browsing engagement through Look Books and Idea Boards. If a store’s category benefits from visual inspiration (fashion, beauty, home decor), Stylaquin’s tools are more likely to increase session depth and discovery.

Q: How does an all-in-one platform compare to specialized apps? A: An integrated platform consolidates wishlist, loyalty, reviews, and referrals into a single system. This reduces app sprawl, centralizes data for unified campaigns, and often provides better value for money than running several single-purpose apps. It also simplifies attribution and enables coordinated lifecycle automation.

Q: What should merchants ask vendors before installing Stylaquin or Wizy? A: Ask about integrations (email, analytics, CRM), data ownership and exportability, how attribution is measured (especially for commission models), theme compatibility and potential conflicts, support SLAs, and references or case studies. For Stylaquin specifically, request an explanation of how “extra sales” are defined and measured.