Wishlist Wizard vs. Wishlist Mojo: An In-Depth Comparison

Introduction

Choosing the right wishlist app is one of the small decisions that can have outsized effects on conversion, retention, and cart recovery for a Shopify store. Many merchants start with a single-purpose wishlist tool and later discover gaps—limited integrations, missing notifications, or poor UX—that create workarounds and extra monthly costs.

Short answer: Wishlist Wizard is a simple, focused wishlist tool suited to merchants who want a basic bookmark-style wishlist and straightforward pricing; Wishlist Mojo targets stores that want more granular wishlist capacity tiers and some automated notifications at higher price points. For merchants who want to avoid tool bloat and scale retention, a unified retention platform such as Growave often delivers better value for money.

This post compares Wishlist Wizard and Wishlist Mojo feature-by-feature, pricing-by-pricing, and support-by-support to help merchants choose the right tool for specific needs. After the direct comparison, the article explores how a single integrated suite can reduce app fatigue and improve metrics like repeat purchase rate and lifetime value.

Wishlist Wizard vs. Wishlist Mojo: At a Glance

Deep Dive Comparison

Feature Set

Core wishlist behavior

Wishlist Wizard concentrates on the essential wishlist behaviors: customers can save items for later, sync across devices, and share lists. The product description emphasizes convenience and cross-device synchronization, which aligns with the needs of merchants who want a native, no-friction wishlist experience that mimics bookmarking.

Wishlist Mojo offers the same baseline behavior—save item with one click, view a wishlist page—but layers in additional capabilities as part of its tiered pricing structure, such as guest wishlists, count badges, and share options. The visible product description suggests a focus on shopper convenience and the intent to help shoppers return to saved items.

Strengths (Wishlist Wizard)

• Predictable, simple save-and-visit UX.
• Unlimited products and customers on all paid plans.
• Device sync and social sharing built into the core experience.

Strengths (Wishlist Mojo)

• Free plan for stores that want to test wishlist functionality.
• Guest wishlists and badge/count features increase visibility of wishlist activity.
• Notification emails at higher tiers add automation for re-engagement.

Limitations (Wishlist Wizard)

• No free tier for testing.
• Core feature set is limited—advanced wishlist marketing features are absent unless supplemented by other tools.

Limitations (Wishlist Mojo)

• Feature availability depends heavily on plan tier; useful automation (back-in-stock emails) is gated behind the Gold plan.
• Only a single listed integration (Google Analytics).

Notifications and Re-engagement

A wishlist's commercial value rises significantly when integrated into re-engagement workflows—notify shoppers about price drops, low stock, or cart recovery prompts.

Wishlist Wizard includes back-in-stock on its Pro plan ($20/mo). That adds a useful reactivation trigger but is limited to that single automation.

Wishlist Mojo includes email notifications (low stock, price change, back in stock) on the Gold plan ($8.95/mo). That positions Mojo as more automation-forward at mid-tier pricing, enabling merchants to reach buyers who have shown clear purchase intent.

What merchants should know

• If reactivation via automated emails is important, Wishlist Mojo’s Gold tier unlocks that capability at a lower price than Wishlist Wizard’s Pro plan.
• Neither app offers the breadth of behavior-based segmentation or multi-channel notifications (SMS, push, in-app) that merchants often want at scale.

Analytics & Reporting

Data to inform merchandising and marketing matters. Wishlist Mojo lists "Usage Analytics/Charts" even on the free plan, which helps merchants measure wishlist adoption and item popularity. Wishlist Wizard does not advertise analytics in the provided metadata; that suggests merchants should confirm what reporting is available before committing.

What to look for during evaluation

• Item popularity and wishlist-to-order conversion metrics.
• Export capability for wishlist data (helps feed email platforms or BI tools).
• Integration points with analytics and marketing automation platforms.

Customization & UX

Appearance and UX consistency with the store theme can make wishlist adoption feel native. Neither app’s short description lists detailed theme customization or deep UI controls.

Wishlist Wizard’s simplicity likely translates to fewer display options but reduced risk of visual mismatch. Wishlist Mojo offers white-labeling on the free plan, which implies an intention for merchants to make the wishlist appear native, though deeper customization may require work.

Merchants should ask vendors for:

• Theme compatibility (OS 2.0, Shopify themes, page builders).
• Customization options for button placement, badge styles, and wishlist page layout.
• Mobile responsiveness and performance impact.

Pricing & Value

Pricing is a frequent decider for early-stage merchants. Both apps have modest monthly fees compared to enterprise retention suites, but they differ in philosophy.

Wishlist Wizard Pricing

• Standard Plan — $15 / month: Unlimited products, unlimited customers, no back-in-stock.
• Pro Plan — $20 / month: Unlimited products, unlimited customers, back-in-stock included.

Wishlist Mojo Pricing

• Free Plan — Free: 1,000 wishlist items; usage analytics/charts; share; white label.
• Silver Plan — $4.95 / month: 10,000 wishlist items; Google Analytics; count badge; guest wishlists; data exports.
• Gold Plan — $8.95 / month: 30,000 wishlist items; email notifications (low stock, price change, back in stock).
• Platinum Plan — $19.95 / month: 100,000 wishlist items.

Value considerations

• Wishlist Wizard positions itself as flat-rate unlimited usage for products and customers, which is attractive for stores with large catalogs or frequent wishlist activity.
• Wishlist Mojo uses tiered capacity (wishlist item limits)—this can be cost-effective for low-volume stores but requires careful forecasting if wishlist volume grows.
• For stores that depend on back-in-stock notifications: Wishlist Wizard reserves that to the higher plan; Wishlist Mojo provides it on Gold, which is cheaper than Wishlist Wizard’s Pro tier.
• Wishlist Mojo’s free tier lowers the barrier to test wishlist behavior, while Wishlist Wizard requires a monthly commitment to access the app.

Total cost of ownership

• Single-purpose wishlist apps lower monthly spend compared to a full retention suite, but merchants often layer multiple single-purpose apps (reviews, loyalty, referrals, back-in-stock) to cover all needs. This can create a higher cumulative monthly cost and operational overhead.

Integrations and Technical Fit

Integrations determine how easily wishlist events become part of wider retention and marketing workflows.

Wishlist Wizard: No integrations listed in the provided data. Merchants should ask whether the app exposes wishlist data via webhooks, exports, or direct integrations with popular email and analytics providers.

Wishlist Mojo: Advertises Google Analytics integration. The Silver plan explicitly lists Google Analytics, which allows wishlist events to be tracked as ecommerce or custom events.

What merchants will likely need

• Ability to sync wishlist actions into email flows (Klaviyo, Omnisend).
• Exports or APIs to feed BI tools.
• Webhooks or direct integrations to trigger loyalty or CRM workflows.

If these integrations are absent, merchants may need to rely on additional middleware or manual exports—adding complexity and cost.

Support & Reviews

App store reviews and active support channels reveal real-world performance.

• Wishlist Wizard: 1 review, rating 5.0. A single five-star review shows at least one satisfied customer, but the sample size is too small to draw strong conclusions about support quality or product reliability.
• Wishlist Mojo: 1 review, rating 1.0. A single one-star review flags potential issues, but similarly the sample size is tiny. The presence of at least one negative review suggests merchants should test support responsiveness and app stability before relying on it.

Support considerations

• Response time commitments and available channels (email, live chat, phone).
• Documentation quality and developer support for customizations.
• App update frequency and compatibility with Shopify theme updates.

Merchants should ask for support SLAs and request to see changelogs or community feedback beyond the app store.

Implementation and Maintenance

Installation and ongoing maintenance are practical concerns. Some wishlist apps install with minimal setup, others require theme edits or ongoing adjustments for mobile UX.

Checklist for implementation

• Theme integration process: automatic vs manual code insertion.
• Compatibility with page builders (GemPages, PageFly) and theme frameworks.
• How updates are handled—are theme snippets overwritten on app updates?
• Data portability if the merchant later moves to another wishlist or unified solution.

Neither app explicitly lists the installation complexity in the provided description. Merchants should test installs on a staging theme and ask whether the app uses dynamic sections (Shopify OS 2.0) or legacy snippets.

Security, Performance, and Data Ownership

Wishlist data is customer-identifiable (items saved by a customer) and may require careful handling for privacy and performance.

Questions to ask vendors

• Where is wishlist data stored?
• Is data exportable in CSV or accessible via API?
• How does the app affect page load times—are scripts loaded asynchronously?
• Does the app comply with relevant privacy laws (GDPR, CCPA) and provide tools for data deletion?

Neither Wishlist Wizard nor Wishlist Mojo provide explicit details in the provided data; merchants should request data handling policies and performance impact reports.

Use Cases & Recommendations

Below are practical recommendations for different merchant profiles based on the comparison.

Merchants who should consider Wishlist Wizard

• Merchants with large catalogs who want unlimited products and customers without per-item limits.
• Stores that prefer a straightforward, simple wishlist UI and are willing to pay a fixed monthly fee.
• Teams that can pair wishlist functionality with separate tools for loyalty and reviews.

Merchants who should consider Wishlist Mojo

• Smaller stores that want to test wishlist features with a free tier before committing.
• Teams that value built-in analytics and lower-priced automation for notifications (Gold plan).
• Stores that want capacity-based pricing that matches expected wishlist volume.

When not to choose either app

• Brands that want an integrated retention platform covering loyalty programs, reviews, referrals, and wishlists from a single dashboard.
• High-growth merchants who need robust integrations (Klaviyo, Recharge), multi-channel notifications, or enterprise-level support.

The Alternative: Solving App Fatigue with an All-in-One Platform

The problem: app fatigue and operational friction

Adding single-purpose apps one by one often creates hidden costs beyond the monthly fee. Common consequences include:

• Fragmented data across multiple dashboards.
• Duplicate or conflicting customer rewards and messaging.
• Increased theme customizations and maintenance risk.
• Rising combined subscription costs and integration work.

These issues commonly lead to slower decision-making, poor customer experience, and lost opportunities for lifetime value growth.

"More Growth, Less Stack" as a solution

An integrated retention platform consolidates loyalty, referrals, wishlist, reviews, and VIP tiers into a single system so merchants can:

• Align rewards and lifecycle messaging.
• Use wishlist signals to trigger loyalty points, referral offers, or review requests.
• Reduce monthly fees and development overhead by removing redundant apps.
• Maintain a unified customer profile that drives smarter, automated campaigns.

This "More Growth, Less Stack" approach is about replacing multiple single-purpose tools with coordinated functionality that scales.

Why an integrated approach matters for retention

Wishlist events are intent signals. When they aren't connected to loyalty programs or email flows, that signal is wasted. Linking wishlist saves to reward points, back-in-stock alerts, or review requests transforms passive interest into measurable revenue.

A few immediate benefits:

• Convert wishlists to purchases via automated emails tied to inventory or price changes.
• Incentivize referral sharing of wishlists with points or discounts.
• Use wishlist popularity to inform product merchandising and email campaigns.

Growave as the unified alternative

Growave combines wishlist features with loyalty and rewards, referrals, reviews & user-generated content, and VIP tiers in a single platform designed specifically for Shopify merchants. The integration reduces the need for multiple apps and centralizes retention workflows.

Core advantages of a unified platform

• Build loyalty and rewards that drive repeat purchases and use wishlist behavior to trigger point awards or personalized incentives.
• Use review collection and UGC tools to surface authentic social proof for products that appear frequently on wishlists.
• See how other brands use the platform through customer stories from brands scaling retention, which can inspire campaign ideas and benchmarks.

Growave supports advanced merchant needs too:

• Enterprise-ready features and support for solutions for high-growth Plus brands.
• Integration into Shopify checkout, POS, and customer accounts to ensure a seamless omnichannel experience.
• Native integrations with common stacks (Klaviyo, Omnisend, Recharge) to avoid middleware complexity.

Practical examples of unified behavior

• When a shopper saves a product, a Growave workflow can add a small number of loyalty points for engagement, then trigger a targeted email if the item goes low in stock—combining wishlist intent, gamification, and re-engagement without separate apps.
• Popular wishlist items can be surfaced on a VIP landing page for top-tier customers, combining VIP tiers and wishlist data to increase conversion on limited-stock drops.

These cross-feature orchestrations are harder to implement when wishlist data is locked in a single-purpose app.

Implementation and support advantages

Using a multi-tool platform reduces the friction of managing multiple vendors:

• Single billing and one place for support reduces administrative load.
• Coordinated feature releases ensure compatibility between loyalty, wishlist, and referral functionality.
• For merchants who want a demo or personal walkthrough, it is possible to book a personalized demo.

(Book a personalized demo to see how an integrated stack improves retention.)

Pricing and trial considerations

Switching to an integrated platform requires careful cost comparison. Although entry-level single-purpose apps are cheaper individually, the aggregated cost of multiple apps and the cost of integration often exceed a consolidated solution.

Growave provides transparent plans starting with an entry-level tier and scales to Plus-level support. Merchants can evaluate the platform and compare features against the combined costs of standalone tools. Explore subscription options and trial availability on the Growave pricing page and consider installing from the Shopify App Store to test core features in a store environment.

Contextual notes about trialing

• A 14-day free trial is available to test cross-feature workflows and measure uplift in key metrics like repeat purchase rate and average order value.
• Install from the Shopify App Store to test compatibility with the live theme and page builders, or view plan details on the pricing page to match expected order volumes.

How Growave maps to wishlist needs

• Wishlist behavior: Built-in wishlist that syncs with customer accounts and supports guest sessions.
• Notifications: Multi-channel notifications and automation tied to wishlist events and inventory levels.
• Analytics: Centralized performance reports for wishlist activity alongside loyalty and referral metrics.
• Integrations: Native connections to major marketing and commerce tools to avoid bespoke development.

Repeat exposure (two contextual links for emphasis)

• Inspects how wishlist activity feeds into loyalty and rewards that drive repeat purchases and into review collection and UGC tools to close the loop on social proof and conversion.

Migration and data portability

When moving from single-purpose apps to an integrated platform, data migration matters. Growave provides support and onboarding resources for migrating existing loyalty and wishlist data, reducing the opportunity cost of switching. Review migration checklists and talk to support to understand timelines and expectations.

Examples of feature synergies

• Reward customers for creating wishlists or sharing them with friends (drives referral growth).
• Automatically ask for a review after a wishlist item converts into an order, leveraging UGC to boost trust.
• Create VIP tiers that provide early access to wishlist items when they restock or go on sale.

These are examples of how joined-up features produce outcomes—improved retention, higher lifetime value, and simplified store management.

Supportability and Enterprise Readiness

For merchants on Shopify Plus or those scaling rapidly, support responsiveness and enterprise features matter.

• Growave explicitly provides Plus-level offerings and dedicated support for high-growth brands; learn about tailored support for larger stores through resources aimed at solutions for high-growth Plus brands.
• Single-purpose wishlist apps typically lack enterprise support or advanced SLA guarantees. That can be acceptable for small stores but risky for high-volume operations.

How to Evaluate Before Installing

A practical evaluation checklist for merchants:

• Confirm what data the app records and whether it can be exported.
• Test the install on a staging theme and check mobile experience.
• Ask support about average response time and escalation paths.
• If using wishlist signals in marketing automations, verify integrations or webhooks.
• Estimate long-term costs, considering potential need for complementary apps (reviews, loyalty, back-in-stock).
• Check review counts and request references or case studies.

Testing the app in a low-traffic window and measuring wishlist-to-order conversion within a trial period helps avoid unpleasant surprises.

Conclusion

For merchants choosing between Wishlist Wizard and Wishlist Mojo, the decision comes down to simplicity versus tiered capability. Wishlist Wizard provides a predictable, unlimited model suited to merchants who want a straightforward wishlist with device sync and social sharing. Wishlist Mojo gives a lower-cost entry point and step-up automation at mid-tier prices, which can be attractive to smaller stores or teams testing wishlist-driven re-engagement.

Neither single-purpose app fully solves the coordination problem between wishlist signals and broader retention activities—loyalty, referrals, reviews, and VIP programs are typically handled by separate tools. That gap creates app sprawl and data fragmentation.

To overcome those limits, consider a unified retention platform that centralizes wishlist behavior alongside rewards, referrals, and review automation. Learn more about plans and current trial options on the Growave pricing page or install from the Growave Shopify App Store listing to test the integrated approach. For merchants who prefer a guided walkthrough, book a personalized demo to evaluate fit and migration options.

Start a 14-day free trial to see how a unified retention stack reduces tool sprawl and improves repeat purchase metrics. (This is the final call to action.)

FAQ

How do Wishlist Wizard and Wishlist Mojo differ in pricing value?

Wishlist Wizard uses a simpler, flat monthly pricing model ($15–$20/mo) with unlimited products and customers, which is attractive for catalogs with high wishlist volume. Wishlist Mojo offers a free plan and incremental tiers based on wishlist item limits; it can be more cost-effective for low-volume stores but may become pricier if wishlist activity grows. Evaluate projected wishlist volume and automation needs when comparing total cost of ownership.

Which app offers better re-engagement tools for wishlist items?

Wishlist Mojo includes email notifications for low stock, price change, and back-in-stock on the Gold plan, making it better for mid-tier automation without adding other tools. Wishlist Wizard provides back-in-stock on its Pro plan but has a narrower automation scope. For multi-channel or behavior-driven campaigns, an integrated solution will offer the broadest capabilities.

How reliable are app store ratings for these apps?

Both apps have very small sample sizes in ratings (each shows 1 review). A single review—positive or negative—doesn’t provide a statistically reliable signal. Merchants should test the app, ask for references, and evaluate support responsiveness rather than rely solely on ratings.

How does an all-in-one platform compare to specialized apps?

An integrated platform reduces app fatigue by consolidating wishlist, loyalty, referrals, and reviews, enabling cross-feature workflows (for example, awarding loyalty points when a wishlist item is added). This unified approach simplifies data management, lowers integration overhead, and often provides better long-term value for merchants focused on retention and lifetime value. Learn how wishlist signals can feed into broader retention strategies by exploring loyalty and rewards that drive repeat purchases and review collection and UGC tools.