Wishlist Wizard vs. Wishlist Mojo: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a common pain point for Shopify merchants. Wishlists can increase conversion by keeping interested shoppers connected to products they plan to buy, but the wrong app can add clutter, duplicate functionality, or fail to scale as a store grows.

Short answer: Wishlist Wizard is a straightforward, focused wishlist tool that fits stores needing a simple add-to-wishlist experience with device sync and basic sharing. Wishlist Mojo offers more tiered functionality (including email alerts and analytics) for stores with growing wishlist volume, but its low public rating raises questions about polish and support. For merchants who want a single vendor to handle wishlist plus loyalty, referrals, reviews, and VIP tiers, an integrated platform like Growave often delivers better value and less tool sprawl.

This post provides a thorough, feature-by-feature comparison of Wishlist Wizard (Devsinc) and Wishlist Mojo (Shopmojo.app). The goal is to help merchants decide which app fits specific needs and when it makes sense to choose an integrated retention platform instead of a single-purpose wishlist app.

Wishlist Wizard vs. Wishlist Mojo: At a Glance

Features

A wishlist app’s usefulness comes down to how it supports the shopper journey and how it fits into merchant workflows. This section examines core functionality, advanced marketing features, customization, data access, and operational limits.

Core Wishlist Functionality

Add-to-wishlist UX and placement

Wishlist Wizard focuses on a minimal wishlist interaction: add-to-wishlist buttons, a wishlist page, and cross-device syncing. That simplicity lowers friction for merchants who want a polished, lightweight widget.

Wishlist Mojo also supports one-click saving and a wishlist page, but it emphasizes capacity (thousands of items in paid tiers) and developer-focused features such as a white label option in the free plan. Wishlist Mojo’s value is stronger when stores need volume handling or developer control over branding.

Practical takeaway: Choose Wishlist Wizard if a clean, simple add-to-wishlist button and page are all that’s needed. Choose Wishlist Mojo if wishlist volume, white-labeling, or developer customization is required.

Cross-device sync and guest users

Wishlist Wizard explicitly advertises cross-device sync (Android, iPhone), which benefits customers who browse on mobile and complete purchases on desktop. Sync reduces friction and improves the chance a wishlist turns into an order.

Wishlist Mojo supports guest wishlists on paid tiers, which is beneficial for stores that prefer not to require account creation. Guest wishlist support helps conversion for shoppers reluctant to sign in, but it can complicate long-term engagement and attribution.

Practical takeaway: Merchants focused on logged-in user LTV should prefer apps with strong account-based syncing; stores prioritizing lower friction for first-time shoppers should value guest wishlist support.

Advanced Notifications & Marketing

Back-in-stock, price-change, and email alerts

Wishlist Wizard’s Pro plan adds back-in-stock notifications, a common revenue driver when inventory is ephemeral or seasonal. A reliable back-in-stock flow turns passive interest into urgency-driven recovery.

Wishlist Mojo layers in email notifications for low stock, price changes, and back-in-stock starting on the Gold plan. That feature set is more comprehensive for merchants that expect to re-engage wishlist owners with event-driven emails.

Practical takeaway: Wishlist Mojo provides broader out-of-the-box notification options; Wishlist Wizard requires a paid plan for basic back-in-stock functionality. For merchants that want richer notification types without adding an email automation platform, Wishlist Mojo’s mid-tier features may be attractive.

Actionable marketing integration

Wishlist Mojo lists Google Analytics as an integration, which can help merchants measure wishlist events in standard analytics workflows. Capturing wishlist add/remove as events is valuable for product merchandising and audience creation.

Wishlist Wizard does not list detailed analytics integrations in the provided data. Merchants that rely on analytics-driven merchandising or audience building will prefer apps that surface events and exports.

Practical takeaway: If analytics and event tracking are part of the merchandising playbook, verify the depth of tracking (e.g., which events are available, custom dimensions) before deciding.

Customization & Merchandising

Design control and user-facing presentation

Wishlist Wizard is pitched as a convenient bookmarking tool with easy sharing and device sync. Its value proposition implies that the widget and wishlist page are straightforward rather than highly customizable.

Wishlist Mojo’s free plan includes white labeling and a count badge in paid tiers, which can be useful for stores wanting consistent branding. However, white labeling in a free plan can come with trade-offs in advanced styling or themes.

Practical takeaway: Stores that need heavy styling to match a brand’s theme should test both apps against the live storefront. White label can be valuable, but the ability to precisely control CSS and layout matters most for high-converting themes.

Sharing and social proof

Both apps advertise social sharing. The ability for customers to share wishlists with friends, family, or social channels supports gift guides and user-driven promotions. Sharing can increase referral traffic and often supports conversion indirectly.

Practical takeaway: Social sharing should be considered a secondary conversion channel; merchants that target gifting periods should confirm the ease of sharing and preview rendering (Open Graph/meta tags).

Data & Analytics

Event-level data and exports

Wishlist Mojo’s paid tiers include data exports and usage analytics/charts in the free plan. Exports are essential for merchants that want custom analysis or to combine wishlist data with CRM and email platforms.

Wishlist Wizard’s public listing does not detail export capability. Merchants should confirm whether exports or API access are available if wishlist data will be used for segmentation or email retargeting.

Practical takeaway: If wishlist behavior will feed segmentation or automated campaigns, select the app that provides reliable exports or analytics events.

Limits & Scalability

Item limits and scalability

Wishlist Wizard’s pricing structure highlights unlimited products and customers on both Standard and Pro plans, which simplifies scaling considerations.

Wishlist Mojo uses wishlist item caps across tiers: Free (1,000 items), Silver (10,000), Gold (30,000), Platinum (100,000). This tiered cap model is suited to stores that project predictable growth of wishlist activity and prefer start-small pricing.

Practical takeaway: Stores that expect rapid growth in wishlist activity should calculate projected item counts and choose a tier that avoids frequent upgrades, or pick an app with unlimited usage.

Pricing & Value

Pricing comparison should weigh listed monthly fees against the features included and how those features reduce or increase other platform costs (e.g., separate email automations, loyalty apps).

Wishlist Wizard pricing breakdown

• Standard Plan: $15 / month
  • Unlimited products and customers
  • No back-in-stock notifications
• Pro Plan: $20 / month
  • Unlimited products and customers
  • Back-in-stock notifications included

Value assessment: Wishlist Wizard’s simple two-tier model makes budgeting straightforward. Unlimited item/customer allowances remove a common scaling worry. If back-in-stock is the only additional feature needed, the $5 difference to Pro is clear and predictable.

Wishlist Mojo pricing breakdown

• Free Plan: Free
  • 1,000 wishlist items
  • Usage analytics/charts
  • Share wishlist on social media
  • White label
• Silver Plan: $4.95 / month
  • 10,000 wishlist items
  • Google Analytics, Count Badge, Guest Wishlists, Data Exports
• Gold Plan: $8.95 / month
  • 30,000 wishlist items
  • Email Notifications (low stock, price change, back in stock)
• Platinum Plan: $19.95 / month
  • 100,000 wishlist items

Value assessment: Wishlist Mojo’s entry price points are attractive for small stores. The free plan provides a trial path and basic analytics. For stores that need email alerts and higher capacity, the Gold and Platinum tiers increase capability without moving to a separate tool. However, merchants must weigh whether the wishlist-only focus delivers broader retention benefits.

Which app offers better value for money?

• For merchants who want predictable, unlimited usage and a small number of essential features, Wishlist Wizard offers straightforward value for money.
• For merchants who value granular tiers, analytics, and built-in notifications at low prices, Wishlist Mojo offers apparent cost-efficiency—but the single review with a 1.0 rating suggests due diligence on support and reliability is necessary.

Merchants should benchmark the expected wishlist volume, the must-have features (back-in-stock, email alerts, guest wishlist, exports), and the marginal cost of adding a separate marketing automation or loyalty tool when calculating total cost of ownership.

Integrations & Technical Fit

Integration depth often determines how actionable wishlist data becomes for marketing and retention.

Native integrations

Wishlist Mojo notes Google Analytics compatibility, making it easier to track wishlist events with existing analytics setups. That is useful for segmenting users who add items to wishlists and targeting them with ad or email campaigns.

Wishlist Wizard’s listing does not specify integrations in the provided data. Merchants should request details about event tracking, APIs, or Zapier connections to evaluate fit.

Checkout, POS, and headless environments

Neither Wishlist Wizard nor Wishlist Mojo lists deep Checkout or POS integrations publicly in the provided data. For merchants on Shopify Plus or headless stacks, confirm whether the wishlist can be extended into checkout, or whether an API exists to surface wishlist items during conversion flows.

Practical takeaway: Larger merchants or those using advanced stacks will require API-level access or checkout extensions; single-purpose wishlist apps are often weaker here.

Compatibility with marketing stacks

Wishlist Mojo positions itself to integrate into analytics-driven workflows. Wishlist Wizard’s lack of listed integrations means merchants should test how easily wishlist events can be sent to Klaviyo, Omnisend, or other ESPs. If a store relies heavily on email campaigns triggered by wishlist behavior, the ability to feed those events is essential.

Support, Reviews & Trust Signals

Public reviews and developer reputation are critical signals when choosing apps that touch customer experience.

Ratings and review counts

• Wishlist Wizard: 1 review, 5.0 rating
• Wishlist Mojo: 1 review, 1.0 rating
• Growave (for context): 1,197 reviews, 4.8 rating

Interpretation: Both wishlist apps have only a single public review each, making it hard to generalize real-world merchant experience from Shopify listing ratings alone. The stark contrast between a single 5.0 and a single 1.0 points to either very small user bases or recent listings. Merchants should sample developer responsiveness and ask for merchant references before committing.

Support expectations

Smaller, single-feature apps can have fast support if the developer has a small queue, but they can also be inconsistent. For apps with important customer-facing elements (widgets, notifications), responsiveness matters. Ask for SLA details, expected response times, and change-log practices prior to onboarding.

Practical takeaway: Evaluate support via a short trial and a couple of test support tickets to assess response speed and quality.

Security, Compliance & Privacy

Wishlist data often includes minimal PII, but apps that store email addresses for notifications or support guest lists must follow data protection best practices.

• Confirm data residency, retention policies, and whether wishlist exports contain PII.
• Assess whether email notifications are handled by the app or handed off to merchant ESPs (which affects deliverability and consent flows).

Both apps’ public descriptions do not detail privacy and compliance protocols in the provided data. Merchants should request privacy documentation and confirm compliance with local regulations.

Recommended Use Cases

This section frames which app is best for specific merchant profiles.

• For small merchants or hobby stores that want a tidy wishlist without analytics or notifications: Wishlist Wizard is a solid fit—simple UX, unlimited items, predictable pricing.
• For stores that expect heavy wishlist volume, need email alerts for price or stock changes, or want data exports for merchandising: Wishlist Mojo’s tiered plans and notification features are attractive, particularly at low price points.
• For merchants who want wishlist behavior tied to loyalty, referrals, reviews, or who prefer fewer vendors and deeper integrations: Consider an integrated retention platform that bundles wishlist with other retention features (see the pivot section below).

Operational Checklist Before Installing

Merchants should verify the following before committing:

• Does the app provide event-level tracking (add/remove) for analytics and audience building?
• Are email notifications handled by the app, or does the app hand off events to an ESP like Klaviyo?
• Does the app support guest wishlist or account-based syncing, and which format best suits the store’s retention strategy?
• How does each plan scale with increasing wishlist items or unique customers?
• What kind of theme customization is possible without developer intervention?
• Ask for support SLA and check the app’s changelog or update history.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often face "app fatigue": accumulating many single-purpose tools to address different retention needs—wishlists, loyalty, referrals, reviews, VIP tiers—each with its own UI, billing, and support. App fatigue raises costs, complicates data flows, and increases the work to stitch behavior into a coherent retention strategy.

An integrated retention platform reduces that complexity by centralizing customer retention features. Growave’s philosophy—More Growth, Less Stack—targets the core consequences of tool sprawl: duplicated data, fragmented customer experience, and multiple vendor relationships.

The case for consolidation is practical:

• Unified data model: Wishlist activity, review submissions, referral conversions, and loyalty point events live in one system, making segmentation and campaigns simpler.
• Fewer vendor relationships: A single contract, one billing cycle, and one support channel for retention features.
• Consistent customer experience: Styling, notification tone, and reward mechanics are designed to work together, reducing friction.

Growave combines wishlist functionality with loyalty programs, referral campaigns, review collection, and VIP tiers. Merchants should evaluate whether consolidating those features into a single platform reduces operational overhead and increases retention.

What Growave adds beyond single-purpose wishlist apps

• Loyalty and rewards that drive repeat purchases: integrated reward rules, customizable point-earning actions, and VIP tiers reduce churn and increase customer lifetime value. Merchants can build programs that reward wishlist interactions as part of broader earning strategies. See how to build loyalty and rewards that drive repeat purchases.
• Collect and showcase authentic reviews: automated review requests and UGC collection tie into product social proof, which supports wishlist-to-purchase conversion. Learn how to collect and showcase authentic reviews.
• Referral programs and VIP tiers that tie loyalty to acquisition: reward advocates with points and exclusive VIP benefits as part of the same customer lifecycle.
• Enterprise-ready integrations: Growave supports Shopify Plus, multi-language stores, and many popular marketing and support platforms, which simplifies scaling for fast-growing merchants. Merchants on more complex stacks should evaluate solutions for high-growth Plus brands.

Practical synthesis: An integrated platform turns wishlist signals into measurable retention actions—convert wishlist adds into targeted loyalty incentives or review requests rather than letting the data sit in silos.

How consolidation reduces friction

• One place to configure notifications: Instead of configuring back-in-stock emails in one app and loyalty emails in another, an integrated platform coordinates messages and avoids over-contacting customers.
• Unified analytics and customer profiles: When wishlist behavior is part of a single customer profile, segmentation for win-back campaigns or VIP invitations becomes more actionable.
• Reduced risk of inconsistent styling or broken UX: If the wishlist and loyalty widgets come from the same vendor, the visual and interaction patterns are consistent across touchpoints.

Practical examples of consolidated flows

• Rewarding wishlist adds with a small loyalty bonus: Use wishlist adds as a trigger to award points for engagement, increasing chances of conversion.
• Triggering review requests for customers who convert from a wishlist: When a wishlist item becomes an order, the integrated platform automatically sequences a review request tied to the same user.
• Running referral campaigns that reward both referrer and referee when wishlist items convert: Combine acquisition and retention in one program to improve LTV of acquired customers.

Growave resources and next steps

Merchants evaluating consolidation should compare pricing and feature scope. For easy access to pricing tiers and to compare how an integrated platform would change the current stack, merchants can explore the option to consolidate retention features. For merchants who prefer installing and testing within the Shopify environment, Growave can be installed from the Shopify App Store.

Book a personalized demo to see how an integrated stack improves retention.

Where an integrated platform may not be ideal

• Ultra-budget stores that only want a free basic wishlist and never plan to expand retention programs may prefer a small, single-purpose app.
• Stores with highly specialized needs for wishlist UX and complex front-end customization might still prefer a developer-built wishlist module.

Even in those cases, evaluate the future roadmap—if the store becomes more mature, migrating from a single-feature app to an integrated platform becomes more complex than starting with an integrated vendor.

Transitioning from a Single App to an Integrated Platform

A measured migration plan reduces risk:

• Audit existing wishlist data and measure wishlist-to-order conversion.
• Identify which wishlist signals should feed loyalty and referral workflows.
• Map a phased migration: begin with wishlist + one retained channel (e.g., loyalty), then add reviews, referrals, and VIP tiers.
• Use export/import options to preserve historical wishlist data when moving to a consolidated system.

Growave supports migration scenarios for merchants scaling to Plus and enterprise needs, and the pricing structure scales with monthly order volume to align with growth. Merchants ready to evaluate options can compare offerings and evaluate plans to consolidate retention features or see the product within Shopify by visiting the Growave app listing in the Shopify App Store.

Conclusion

For merchants choosing between Wishlist Wizard and Wishlist Mojo, the decision comes down to priorities:

• Choose Wishlist Wizard if the priority is a simple, reliable wishlist with unlimited items and predictable pricing, and if the store does not need built-in analytics or wide notification types.
• Choose Wishlist Mojo if the store needs tiered capacity, built-in analytics and data exports, guest wishlists, and email notifications for stock and price events—bearing in mind the necessity of confirming support quality and platform reliability given limited public reviews.

For stores looking to go beyond a single wishlist feature and build lasting retention—combining loyalty, referrals, reviews, VIP tiers, and wishlist behavior under one roof—an integrated platform reduces vendor overhead and unlocks more powerful cross-channel flows. Explore Growave’s pricing and packaging to evaluate how a unified approach can replace multiple apps and streamline retention by choosing to consolidate retention features. Growave is also available for merchants to install directly from the Shopify App Store if testing within Shopify is preferred: install Growave from the Shopify App Store.

Start a 14-day free trial to see how a unified retention stack accelerates growth.

FAQ

Q: How do Wishlist Wizard and Wishlist Mojo differ in terms of notifications like back-in-stock and price-change alerts? A: Wishlist Wizard includes back-in-stock alerts only on its Pro plan ($20/month). Wishlist Mojo offers broader email notifications (low stock, price change, back-in-stock) starting on its Gold plan ($8.95/month). For merchants who want multi-event automation tied into loyalty or referral workflows, an integrated platform can coordinate notifications and reduce duplication.

Q: Which app is better for stores that rely heavily on analytics and data exports? A: Wishlist Mojo explicitly lists usage analytics and data exports in paid tiers and integrates with Google Analytics. Wishlist Wizard’s listing does not specify exports or analytics integrations in the provided data, so merchants should request details. If analytics-driven merchandising is essential, prioritize apps with robust export/analytics capabilities.

Q: With only one review each on the Shopify App Store, how should merchants evaluate support and reliability? A: Limited review counts mean public ratings are not reliable signals by themselves. Merchants should run short trials, submit test support requests, and ask the developer for references and an SLA. For larger merchants, vendor stability and enterprise support availability are especially important.

Q: How does an all-in-one platform compare to specialized wishlist apps? A: An integrated platform consolidates wishlist, loyalty, referrals, reviews, and VIP tiers into one system. This reduces data silos, simplifies workflows, and enables cross-feature strategies (e.g., awarding points for wishlist adds). For merchants seeking scalable retention and fewer vendors, an integrated solution often provides better long-term value. Learn how to collect and showcase authentic reviews and to build loyalty and rewards that drive repeat purchases.