Smart Wishlist vs. Yellos Wishlist: An In-Depth Comparison

Introduction

Choosing the right wishlist app is a deceptively important decision for Shopify merchants. A wishlist can convert casual browsers into repeat customers, support gift buying and social sharing, and feed email and ad campaigns. But with hundreds of single-purpose apps available, merchants must balance features, performance, and long-term value — not just checkbox functionality.

Short answer: Smart Wishlist is a solid, lightweight wishlist focused on quick setup and one-click saving, making it a good fit for merchants who want a simple, reliable wishlist without the overhead. Yellos Wishlist promises more design customization and multilingual support but has no public reviews or established track record yet. For merchants who want wishlist functionality plus retention features that increase lifetime value, an integrated platform like Growave offers better value for money than adding another single-point app.

This article provides a feature-by-feature, practical comparison of Smart Wishlist (Webmarked) and Yellos Wishlist (Evolution Infosystem Inc.). The goal is to help merchants understand where each app performs, where each falls short, and which types of stores would benefit most from each option. After the direct comparison, the piece will explain the costs of app sprawl and present an alternative approach using an integrated retention platform.

Smart Wishlist vs. Yellos Wishlist: At a Glance

Deep Dive Comparison

Product Positioning and Core Philosophy

Smart Wishlist: Focus on speed and reliability

Smart Wishlist positions itself as a “next generation” wishlist that prioritizes speed, simplicity, and reliability. Its marketing emphasizes one-click saving, guest-mode support (customers can save without logging in), and minimal technical friction for merchants. That positioning suggests the app targets merchants who want workable wishlist functionality without engineering effort or performance risk.

Yellos Wishlist: Customization and multi-language reach

Yellos Wishlist is positioned around user experience customization — color, icon, animations — and multilingual support across several high-population languages. The messaging targets merchants with diverse customer bases who want shopping experiences tailored to local preferences, and stores that prioritize front-end design alignment.

Features: What Each App Actually Delivers

Core wishlist capabilities

• Smart Wishlist:
  • Wishlist button on product, collection, search result, and cart pages.
  • Support for both guest users and logged-in customers (one-click saving even without login).
  • Unlimited wishlists across stores.
  • Exposes Javascript and REST APIs for advanced use cases.
  • Emphasizes a lightweight payload and safe uninstall behavior.
• Yellos Wishlist:
  • Quick wishlist creation workflow.
  • Multiple wishlists per customer.
  • Social sharing across popular channels.
  • Visual customization (colors, icons, animations).
  • Multi-language support for Arabic, Chinese, English, Hindi, Indonesian, and Spanish.

Practical takeaway: Both solutions cover the baseline wishlist needs. Smart Wishlist emphasizes reliability and technical openness (APIs), while Yellos highlights design customization and multi-language support.

Sharing and social features

• Smart Wishlist offers shareable lists as a core capability. It integrates with ShareThis for social distribution, providing easy sharing links for customers.
• Yellos explicitly promotes shareability across social media channels and adds animations to encourage engagement.

If social virality or gifting flows are a priority, both apps provide shareable lists, but Yellos may provide more front-end flair. Smart Wishlist’s ShareThis integration suggests a reliable, standard social pipeline.

Guest experience and account linking

• Smart Wishlist’s one-click guest saving is explicitly called out. Guest-mode saves can be crucial to reduce friction for first-time visitors and window shoppers.
• Yellos indicates easy wishlist creation but does not emphasize guest vs. logged-in behavior in the public description.

For conversion-sensitive stores, guest saving is a differentiator that can recover more warm leads.

Customization and theme matching

• Smart Wishlist claims “no coding required” and a lightweight payload that reduces the risk of breaking themes. Customization scope appears functional (placement of buttons, basic display).
• Yellos places stronger emphasis on colors, icons, and animations, making it attractive for merchants who require tight visual integration with brand assets.

Merchants with custom-designed storefronts who care about pixel-perfect appearance may prefer Yellos, while stores prioritizing stability may favor Smart Wishlist.

Advanced developer features

• Smart Wishlist offers Javascript and REST APIs for advanced integrations. That enables custom workflows, saving events to external systems, or tying wishlist activity into personalization logic.
• Yellos does not list public developer APIs.

If a merchant plans to build custom flows or integrate wishlist events into an existing marketing stack, Smart Wishlist’s APIs are a clear advantage.

Pricing and Value

Smart Wishlist pricing

• Standard plan at $4.99/month.
• Pricing is straightforward and positioned for merchants who want an affordable, single-function tool.

Yellos Wishlist pricing

• No public pricing disclosed in the supplied data.
• The absence of published pricing can be a blocker for merchants assessing value quickly.

Value-for-money analysis: Smart Wishlist’s low fixed price is transparent and low friction for evaluation. Yellos’ hidden pricing requires a merchant to contact the developer or install and test before understanding cost, which increases buying friction.

Strategic value perspective: A $4.99/month wishlist may be a fine short-term choice for small stores. However, for stores that need more than wishlist functionality (loyalty, referrals, reviews), an integrated platform can provide better value for money than stacking multiple single-purpose apps.

Integrations and Ecosystem Compatibility

Smart Wishlist integrations

• Works with Sendgrid and ShareThis.
• Provides APIs to integrate with custom or third-party systems.

Yellos Wishlist integrations

• No integrations listed in the supplied data.

Why integrations matter: Wishlist events are valuable signals for email flows, abandoned cart recovery, and ad targeting. Apps that link wishlist behavior into an ESP (email service provider) or analytics platform enable more effective remarketing and lifecycle campaigns.

Practical implication: Smart Wishlist’s Sendgrid compatibility and APIs make it easier to leverage wishlist data inside existing marketing workflows. Yellos’ current lack of listed integrations may limit how easily wishlist events feed into broader retention programs.

Setup, Usability, and Theme Safety

Setup speed

• Smart Wishlist explicitly claims “super-easy to setup with no coding required.” That suggests merchants can implement core wishlist features quickly and safely.
• Yellos also emphasizes simple wishlist creation and a user-friendly merchant setup, with a focus on UI customization.

Conclusion: Both apps appear focused on minimal setup effort, but Smart Wishlist’s claim about lightweight payload and safe uninstall is a practical reassurance for stores with limited development resources.

Theme compatibility and uninstall risk

• Smart Wishlist advertises a lightweight payload and assures that the theme won’t break on uninstall. That’s an important point — many apps inject scripts or modify theme files and can leave remnants that require developer cleanup.
• Yellos doesn’t explicitly address uninstall safety or payload weight in the provided description.

For merchants concerned about theme stability and future-proofing, Smart Wishlist’s guarantee is a significant operational advantage.

Performance and Page Speed Considerations

Any added widget or third-party script can affect page speed, which in turn affects SEO and conversion. Smart Wishlist markets itself as lightweight, which implies lower impact on load times. Yellos’ animations and richer visual customization can be attractive but may add more front-end overhead depending on implementation.

Recommendation: Run real speed tests in staging with each widget enabled. Measure Lighthouse or WebPageTest scores before and after install. For high-volume stores, choose the option with the smallest JavaScript footprint or use server-side rendering where possible.

Support, Reviews, and Track Record

Smart Wishlist

• Reviews: 81
• Rating: 3.6 / 5

A moderate sample size of 81 reviews provides some signals. A 3.6 rating shows mixed experiences — some merchants are satisfied, while others encountered issues. The volume of reviews indicates the app has been used by a number of merchants, offering a track record to examine. When evaluating, read recent reviews to understand support responsiveness and bug resolution.

Yellos Wishlist

• Reviews: 0
• Rating: 0

A lack of reviews is a double-edged sword. It can mean the app is new and unproven or the listing has not attracted feedback yet. For merchants, zero reviews increase uncertainty: support experience, bug history, and developer responsiveness are unknown.

Practical advice: If choosing Yellos, test thoroughly on a staging theme and verify support SLA before rolling it out to production.

Security and Data Handling

Wishlist apps collect customer interactions and may store email addresses or customer IDs. Smart Wishlist offers APIs, which imply data can be routed to merchant systems, but merchants should confirm data residency, retention policies, and compliance (e.g., GDPR). Yellos offers multilingual support, implying broader geographic use — merchants should request explicit security and privacy details.

Checklist for merchants evaluating either app:

• Confirm where wishlist data is stored.
• Verify that the developer complies with relevant regulations (GDPR, CCPA).
• Request documentation on data export and deletion.
• Ensure API keys and tokens follow best-practice security models.

Pros and Cons — Quick Summaries

Smart Wishlist — Pros

• Affordable, transparent pricing ($4.99/month).
• Guest-mode one-click saving reduces friction.
• Lightweight payload and safe uninstall claims.
• Javascript and REST APIs for custom integrations.
• Existing review sample (81 reviews) provides some social proof.

Smart Wishlist — Cons

• Rating (3.6) indicates some merchants have encountered problems.
• Core feature set is focused on wishlist only — requires additional apps for loyalty, referrals, reviews.

Yellos Wishlist — Pros

• Strong emphasis on visual customization (colors, icons, animations).
• Multiple wishlist support and explicit multi-language coverage.
• Social sharing built into the product experience.

Yellos Wishlist — Cons

• No public reviews or ratings — less proven in the wild.
• No listed integrations or APIs in the data provided.
• No public pricing — more friction in evaluation.

Use Cases: Which App Fits What Merchant

• Stores needing a lightweight, reliable wishlist fast:
  • Smart Wishlist is a good match for small to mid-sized stores that want immediate wishlist functionality with minimal developer work. The low price point helps test and measure impact.
• Merchants prioritizing brand-aligned visuals and multi-language experiences:
  • Yellos Wishlist could be a better fit for stores that need localization and design flexibility, provided the app’s stability and support meet expectations. Because there’s no track record, proceed with testing.
• Stores looking to use wishlist signals in advanced marketing:
  • Smart Wishlist’s APIs and Sendgrid integration make it easier to feed wishlist data into email sequences and ad audiences.
• High-growth merchants who want wishlist plus loyalty and reviews:
  • Both single-purpose apps will likely require additional apps to manage loyalty, referrals, and reviews. For merchants wanting to avoid stacking multiple apps, an integrated platform may be more efficient.

Implementation Considerations and Best Practices

• Test in a staging environment before pushing to production. Confirm button placements, modal behaviors, and uninstall cleanup.
• Measure core metrics after install: wishlist adds, share clicks, click-through rate on wishlist emails, conversion rate from wishlist to purchase, and effect on page speed.
• Use wishlist events to trigger lifecycle emails or SMS if integrations are available. If not, export wishlist data on a schedule and import into the ESP.
• Consider UX: show clear CTAs for “Save” and “Buy Now.” For gift-driven sales, provide share links and “notify when price drops” options if supported.
• If using multiple apps, centralize data in a CDP or analytics layer to avoid fragmented customer views.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants frequently face “app fatigue”: the friction and hidden costs that pile up when adding many single-purpose apps. Each small app may solve a specific problem, but combined they increase monthly costs, create overlapping scripts that slow pages, and produce fragmented data that complicates lifecycle marketing.

• Operational overhead: Multiple apps mean multiple billing relationships, multiple support channels, and more maintenance when themes or Shopify updates occur.
• Performance overhead: Each third-party script impacts page load; many small scripts can degrade customer experience and SEO.
• Data fragmentation: Wishlist events stuck in one app, review data in another, and loyalty points in a third make it harder to design holistic retention campaigns.

Growave’s “More Growth, Less Stack” proposition addresses these issues by consolidating retention tools into a single suite. Instead of adding separate apps for wishlist, loyalty, referrals, and reviews, merchants can deploy one integrated platform that shares customer signals across modules.

Key value points of this approach:

• Centralized data: Wishlist saves, review submissions, referral conversions, and loyalty activities live in the same system.
• Unified automation: Use the same triggers and customer segments for loyalty communications, review requests, and wishlist reminders.
• Reduced performance risk: One platform can optimize its code for minimal payload rather than adding multiple independent scripts.

Growave brings together several growth tools under one roof. Merchants can build loyalty and rewards that drive repeat purchases while also using an integrated wishlist that feeds the same customer profiles. The unified approach reduces the need to switch between apps or stitch together manual data exports.

For merchants evaluating consolidation, two immediate options are to view pricing details to assess total cost of ownership or install from the Shopify App Store to test features. Explore Growave’s plans on the pricing page for a clear view of what consolidation might cost relative to a per-app spend: consolidate retention features. For merchants who prefer to install directly through Shopify, Growave is also available to add from the storefront: install from the Shopify App Store.

How an integrated platform replaces checklist apps

An integrated retention suite replaces several single-purpose apps with modules that share the same customer identity and reporting. Key module comparisons:

• Wishlist module:
  • Rather than a separate wishlist app, Growave’s wishlist is built into customer profiles so wishlist actions can feed loyalty points, trigger review outreach, or create referral incentives.
  • When a customer saves items, that data is available for automated campaigns without custom API work.
• Loyalty & Rewards:
  • Merchants can create points programs that reward wishlist adds, purchases, or referrals. Learn about building loyalty programs that increase LTV.
  • Point incentives tied to wishlist behavior can convert saved items into purchases.
• Reviews & UGC:
  • Collecting and showcasing authentic reviews becomes easier when the review module is included. Use the same platform to collect post-purchase reviews and display them in product pages or social campaigns. See how to collect and showcase authentic reviews.
• Referrals and VIP tiers:
  • Referral incentives can be tied to loyalty tiers, unlocking higher value rewards for customers who save and share items frequently.

For merchants trying to scale, this tight coupling matters: wishlist adds inform loyalty segmentation; loyal VIPs can be targeted for wishlist-based upsells; reviews from wishlisters can be highlighted to reduce purchase hesitation.

Integrations and Enterprise Readiness

An integrated provider should play well with the rest of the stack. Growave supports many connections and enterprise workflows: integrations with ESPs, CRMs, Checkout and POS, and compatibility with Shopify Plus flows are part of the enterprise offering. Merchants looking for high-touch onboarding can evaluate solutions built for larger brands: review Growave’s solutions for high-growth Plus brands.

Implementation links, like storefront or checkout extensions, reduce the need for custom integration. For merchants ready to assess how consolidation impacts margins and conversion, compare expected monthly per-app spend versus a single Growave plan on the pricing overview: consolidate retention features.

Book a personalized demo to see how an integrated retention stack accelerates growth. (Schedule a demo)

Direct comparisons inside the integrated model

• Wishlist Behavior:
  • Single-purpose apps like Smart Wishlist provide focused features such as guest saves or lightweight scripts. In an integrated platform, similar or more advanced wishlist features come with shared identity and triggers.
• Developer Flexibility:
  • Smart Wishlist offers Javascript and REST APIs. Growave also exposes APIs and more built-in triggers across loyalty and reviews, reducing the need to wire separate systems.
• Cost Efficiency:
  • A merchant paying $4.99/month for a wishlist plus additional monthly costs for loyalty and reviews will often pay more than a consolidated plan that includes all core retention tools. Merchants should calculate expected monthly fees per app vs. a single consolidated plan and factor in the cost of developer time for integration.
• Performance:
  • Multiple apps each add script and payload. A well-built platform consolidates scripts, optimizing load and reducing duplication.

Feature Highlights and Migration Considerations

Growave provides a range of modules and offers flexible pricing tiers, from a free plan to enterprise-level packages. To assess migration:

• Review the wishlist export/import options from the existing app.
• Confirm data mapping for customer IDs, saved product variants, and timestamps.
• Plan a staged rollout: enable wishlist on non-critical pages first, validate event flows to loyalty and email automations, then expand site-wide.

For merchants wanting to view case studies and real brand outcomes, Growave’s customer stories provide inspiration for how consolidation delivers measurable uplift: read customer stories from brands scaling retention.

Secondary Features and Market Signals

• Multi-language support:
  • Yellos lists explicit language coverage, which matters for global merchants. Growave also supports multi-language storefronts and enterprise localization features; merchants should verify supported languages during evaluation.
• Headless and API-first:
  • For headless implementations, Growave’s higher-tier plans include APIs and SDKs for custom storefronts. See plan specifics and capabilities in the pricing overview: consolidate retention features.

When to Keep a Single-Function Wishlist App

There are scenarios where a single-purpose wishlist app still makes sense:

• Very small stores with minimal retention needs where adding a single $4.99/month app is the fastest way to test wishlist ROI.
• Stores with strict design constraints that require a particular animation or visual that only a focused app provides.
• Merchants who want to test wishlist utility before committing to a broader retention strategy.

However, for merchants expecting to grow, the long-term cost, performance impact, and fragmented data often make consolidation the better value-for-money decision.

Conclusion

For merchants choosing between Smart Wishlist and Yellos Wishlist, the decision comes down to priorities:

• Smart Wishlist is best for merchants who want a low-cost, lightweight wishlist with guest saving and developer APIs. It is straightforward to install, transparency in pricing is helpful for quick evaluations, and the API surface enables more advanced funnels.
• Yellos Wishlist is best for merchants that place a premium on visual customization and built-in multi-language support, provided merchants are comfortable with the lack of public reviews and undisclosed pricing.

Both apps have valid use cases. For merchants whose core need is only a wishlist and who prefer a tight, inexpensive implementation, Smart Wishlist is often the pragmatic choice. For stores that need tailored visuals and localization, Yellos may fit — but proceed with careful testing and support verification.

For merchants aiming to grow beyond a single wishlist feature, consolidating retention tools into one platform eliminates app fatigue and delivers better long-term value. Growave’s philosophy of “More Growth, Less Stack” combines wishlist, loyalty, referrals, reviews, and VIP tiers under one roof so wishlist events directly power loyalty programs and review flows.

Start a 14-day free trial to experience how an integrated retention stack reduces tool sprawl and improves customer lifetime value: explore consolidated plans and start a free trial.

FAQ

What is the main difference between Smart Wishlist and Yellos Wishlist?

• Smart Wishlist focuses on speed, simplicity, and integration via APIs, offering guest-mode saves and a transparent $4.99/month price. Yellos Wishlist emphasizes design customization and multi-language features but has no public reviews or listed pricing in the available data.

Which app is better for stores that need guest wishlist saves?

• Smart Wishlist explicitly supports one-click guest saving. This reduces friction for first-time visitors and is likely the better option for that specific requirement.

How does an all-in-one platform compare to specialized apps?

• An integrated platform reduces monthly app count, consolidates customer data, and enables cross-functional automations (for example, awarding loyalty points when customers save items). This typically delivers better value for money, simplified maintenance, and fewer performance trade-offs than stacking multiple single-purpose apps. For a practical option to explore unified retention features, merchants can compare plans and features on the pricing page: consolidate retention features.

If a store is on Shopify Plus, does it make sense to choose one of these wishlist apps or a consolidated platform?

• High-growth merchants on Plus often benefit from consolidated solutions that support enterprise workflows, headless APIs, and dedicated onboarding. For enterprise-grade integrations and Plus-ready features, review solutions that have specific Plus offerings: solutions for high-growth Plus brands.

If a merchant wants to see how integration works before switching platforms, what should they do?

• Book a personalized walkthrough to review how wishlist, loyalty, and reviews can be combined and how migration would work for the store’s unique needs: schedule a demo.