Smart Wishlist vs. Yellos Wishlist: An In-Depth Comparison

Introduction

Shopify merchants face a common challenge: choosing tools that add real customer value without creating maintenance overhead. Wishlists are powerful for recovery, personalization, and conversion — but the market is crowded with single-purpose apps that vary widely in quality, support, and long-term value.

Short answer: Smart Wishlist is a focused, lightweight wishlist that fits merchants who want a fast setup and basic wishlist behavior at a low monthly cost, while Yellos Wishlist aims to offer more front-end customization and multi-language support but lacks public reviews and proven traction. For merchants who want to avoid multiplying single-use apps and instead build lasting retention, an integrated platform that combines wishlists with loyalty, referrals, and reviews is often the better value.

This article provides a feature-by-feature, data-driven comparison of Smart Wishlist (Webmarked) and Yellos Wishlist (Evolution Infosystem Inc.). It highlights each app’s strengths and limitations, explains real merchant trade-offs, and shows when a single-purpose wishlist makes sense versus when a broader retention stack is the smarter long-term investment.

Smart Wishlist vs. Yellos Wishlist: At a Glance

Deep Dive Comparison

Features

Wishlist Core Behavior

Smart Wishlist centers on speed and simplicity. Its marketed strengths are one-click saving (including for guest visitors), shareable lists, and support for adding wishlist buttons across product, collection, search, and cart pages. The developer emphasizes minimal payload and safe uninstall behavior — important for merchants concerned about theme integrity.

Yellos Wishlist emphasizes visual customization and multi-language UI. It offers color and icon customization, animations to match a theme, multiple wishlists per customer, and social sharing across major networks. The focus is on the front-end experience and supporting multilingual storefronts (Arabic, Chinese, English, Hindi, Indonesian, and Spanish).

What this means in practice:

• If the priority is a fast, stable wishlist that doesn’t require heavy theme edits and supports guest users, Smart Wishlist’s approach is pragmatic.
• If the priority is tight visual integration with a brand and multi-language presentation, Yellos appears designed for that need — but merchants lack public feedback to judge reliability and support responsiveness.

Guest vs Logged-In Experience

Smart Wishlist explicitly supports guest saving without requiring login. That reduces friction for browsers and increases the pool of saved items, which can lead to more recoveries. Yellos also supports wishlist creation but the provided description doesn’t emphasize guest behavior; merchants should confirm whether guest wishlist persistence or account-match behavior is supported.

Why this matters:

• Guest-friendly wishlists capture intent from casual visitors and convert window shoppers into returning customers.
• Account-linked wishlists are useful for logged-in experiences and long-term personalization.

Sharing and Social Behavior

Both apps promote shareable wishlists. Smart Wishlist calls out shareable lists as a core feature; Yellos lists social sharing across popular social media and animated front-end buttons.

Practical considerations:

• Social sharing can drive organic referrals and assist gift-giving occasions. The quality of share metadata and mobile friendliness matters — confirmation from support or a demo is recommended.
• Smart Wishlist’s integrations (Sendgrid, ShareThis) suggest easier channels for sharing by email or social widgets.

Customization and Theming

Smart Wishlist claims a lightweight payload and a non-destructive uninstall, which is critical for theme safety. It also offers JavaScript and REST APIs for advanced requirements, enabling bespoke behavior when needed.

Yellos highlights color, icon, and animation customization to match store themes. That front-end customization is attractive for marketing-focused merchants who want polished UI experiences.

Trade-offs:

• Deep visual customizations can require more maintenance as themes evolve. Lightweight and API-first approaches can be more robust for stores that frequently update layouts.
• Smart Wishlist’s API support is an advantage for stores that plan to tie wishlist data into custom flows (email triggers, CRM exports, or headless storefronts).

Multi-Language Support

Yellos explicitly supports several languages (Arabic, Chinese, English, Hindi, Indonesian, Spanish). This is useful for merchants with international audiences and non-English displays.

Smart Wishlist does not list multi-language support in the given data. Merchants with multilingual storefronts will need to verify localization capabilities or consider an integrated tool that supports localization across retention channels.

Pricing & Value

Pricing information is often decisive — especially for stores that want simple functionality without large monthly fees.

Smart Wishlist lists a Standard plan at $4.99/month. That’s a clear, low-cost entry point for merchants who only need wishlist functionality and want predictable pricing.

Yellos does not list public pricing in the provided data. Absence of visible pricing can be a barrier to evaluation. Merchants may need to contact the developer for a quote or trial, which adds friction.

Value-for-money framing:

• Smart Wishlist delivers a narrowly focused tool at a low price, which is good value for stores seeking that single function.
• Without visible pricing or user reviews, Yellos’s value proposition is harder to assess. If the app charges a higher price in exchange for customization and multilingual features, merchants should weigh that cost against the expected incremental revenue from improved branding and localization.

A broader question is whether a merchant should buy a dedicated wishlist app at all. Many merchants find better long-term ROI from an integrated platform that includes wishlists plus loyalty, referrals, and review collection. Centralizing retention features can reduce per-app costs, simplify data flows, and avoid multiple monthly bills.

Integrations & Extensibility

Smart Wishlist:

• Mentions JavaScript and REST APIs, which allow advanced integrations.
• Works with Sendgrid and ShareThis, indicating some built-in channels for email and social sharing.

Yellos Wishlist:

• No integrations are listed in the provided data. Merchants should request an integrations list and confirm whether APIs or webhooks are available.

Why integrations matter:

• Wishlist events are valuable triggers for email flows (abandoned wishlist reminders), SMS campaigns, and personalization engines. Native support or APIs make it much easier to build those flows.
• For stores using third-party subscription, CRM, or marketing tools, integration eliminates manual exports and improves speed to market.

Implementation & Setup

Smart Wishlist markets itself as “super-easy to setup with no coding required.” Lightweight payload and non-destructive uninstall reduce the risk to store themes and lower the learning curve.

Yellos focuses on customization and animations — these features may require more careful setup to align with store themes and may be more sensitive to theme updates.

Recommendations for implementation:

• Always test wishlist install in a duplicate theme or staging environment.
• Confirm how the app handles uninstall: does it leave behind code in theme files? Smart Wishlist explicitly states it “doesn't break your theme upon uninstall,” which is an important practical advantage.
• For Yellos, ask for documentation on uninstall behavior and whether custom animations require manual theme edits.

Performance & Theme Safety

Performance matters: wishlist scripts that bloat page weight or conflict with other scripts can slow a store and harm conversion. Smart Wishlist promotes a lightweight payload. Yellos’s animations and styling are attractive but may carry a heavier front-end weight.

Key questions merchants should ask before installing:

• What is the app’s script size and async loading behavior?
• Where are scripts injected (theme files vs. app blocks) and how are they removed on uninstall?
• Are there known conflicts with popular page builder apps and premium themes?

Support, Reviews, and Trust Signals

Shopify reviews are a public and valuable trust metric.

Smart Wishlist:

• 81 reviews
• 3.6 average rating

Yellos Wishlist:

• 0 reviews
• 0 rating

Interpretation:

• Smart Wishlist’s 81 reviews indicate some adoption and a body of merchant feedback. A 3.6 rating suggests mixed experiences — likely a combination of merchants who are satisfied and those who encountered issues (feature gaps, bugs, or support delays). Merchants should read those reviews to understand common themes.
• Yellos’s absence of reviews is a red flag in terms of social proof. Lack of public feedback means merchants must rely on developer-provided demos, testing, or direct conversations to assess reliability.

Support considerations:

• Check response times and the availability of email/live chat/phone support.
• Ask whether there is developer assistance for theme conflicts or custom behaviors. A low-cost app might not include hands-on support; weigh expected installation complexity against available support channels.

Security & Data Ownership

Wishlist data can be useful (wishlists per customer, item-level interest), so merchants should confirm:

• How is wishlist data stored?
• Is export supported?
• Are wishlists associated with customer records (when logged in) and can that data be accessed via API?

Smart Wishlist’s REST APIs imply accessible data for custom reporting and integration. For Yellos, lack of documented APIs in the provided data is a limitation; merchants should confirm data export capabilities and privacy compliance.

Uninstall & Data Portability

Smart Wishlist touts a theme-safe uninstall. That reduces the risk of orphaned code left in theme files or broken UI after removal.

Merchants should verify:

• Whether the app stores wishlist data that persists after uninstall.
• How to export wishlist data (CSV or API) before uninstalling.

Use Cases and Merchant Recommendations

Smart Wishlist is better suited for:

• Small and growing stores that want a low-cost, reliable wishlist feature quickly.
• Merchants who prioritize performance, theme safety, and guest wishlist support.
• Stores that plan to integrate wishlist events into custom flows via REST APIs.

Yellos Wishlist could be considered for:

• Stores where visual brand consistency is central and the team needs in-app customization for icons, colors, and animations.
• Merchants with strong multilingual needs who want built-in language support (but should validate behavior in their specific locales).
• Merchants willing to pilot a newer app but who are prepared to test and validate performance and support.

When to skip both and look for an integrated solution:

• Merchants who plan to use multiple retention tactics (loyalty, referrals, reviews, VIP tiers) alongside wishlists will likely benefit from a single platform that combines those capabilities and centralizes customer data.
• Stores that want stronger analytics on LTV and coordinated multi-channel flows (e.g., reward points for wishlist actions) will find single-purpose wishlist apps limiting.

Pros and Cons — Quick Reference

Smart Wishlist — Pros

• Low entry price ($4.99/month).
• Guest wishlist support and one-click saving.
• Lightweight payload and theme-safe uninstall.
• API access for advanced integrations.
• Visible reviewer base (81 reviews) for credibility.

Smart Wishlist — Cons

• Mixed user rating (3.6) requires careful review of feedback.
• Less emphasis on front-end visual customization and multi-language support.

Yellos Wishlist — Pros

• Built-in visual customization, icons, and animations.
• Multi-language UI support listed (several languages).
• Promises multiple wishlist creation and social sharing.

Yellos Wishlist — Cons

• No public reviews or ratings (0 reviews), making reliability and support unknown.
• No publicly listed pricing, increasing friction for evaluation.
• Integrations/APIs not listed; unknown data portability and extensibility.

Migration, Maintenance, and Long-Term Considerations

Wishlist apps often persist past initial install, especially when they are tied into email or advertising flows. Points to consider:

• If migrating between wishlist apps, check export/import capabilities to preserve customer lists.
• Monitor theme updates and app script versions to avoid frontend breakages.
• Track business KPIs after install: wishlist-to-order conversion rate, recovery email performance, and impact on repeat purchase frequency.

Metrics Merchants Should Track

For any wishlist solution, merchants should capture a core set of metrics to judge ROI:

• Wishlist saves per visitor and per session.
• Share rates (how often wishlists are shared via email or social).
• Conversion rate for products added to wishlist vs. direct product views.
• Recovery email open and click-through rates tied to wishlist reminders.
• Incremental repeat purchases from wishlist-engaged customers.

These metrics help determine whether a wishlist app is contributing to retention and increased customer lifetime value or simply adding UI clutter.

The Alternative: Solving App Fatigue with an All-in-One Platform

Merchants often fall into "app fatigue" — the slow buildup of single-purpose apps, each with its own billing, support channel, and data silo. A store might run a wishlist app, a separate loyalty app, a reviews app, a referral program, and multiple email integrations. That stack fragments customer data, increases theme complexity, and raises monthly costs.

App fatigue costs merchants in several tangible ways:

• Operational overhead from managing multiple logins, invoices, and support threads.
• Fragmented data that makes it harder to measure customer lifetime value or orchestrate unified campaigns.
• Increased risk of conflicting scripts or theme breakage.
• Higher cumulative monthly spend and more complex migrations when requirements change.

An integrated approach addresses those pain points by centralizing retention functions. A unified platform lets merchants:

• Create coordinated campaigns that reward wishlist saves with points or trigger personalized referral incentives.
• Use a single integration to push events to email and SMS providers.
• Consolidate billing and support under one vendor, simplifying vendor management.

Growave’s philosophy is "More Growth, Less Stack." Rather than stitching together multiple single-purpose apps, Growave combines Loyalty & Rewards, Referrals, Reviews & UGC, Wishlist, and VIP Tiers into one platform. That consolidates retention features and reduces the risk of tool sprawl.

Below are practical ways an integrated platform changes outcomes.

Loyalty and Wishlist Working Together

When wishlists are native to a loyalty system, wishlist actions can be directly rewarded (e.g., points for creating a wishlist or sharing one). This turns passive intent into measurable engagement. For practical examples and program ideas, merchants can see how to build loyalty and rewards that drive repeat purchases.

Reviews, UGC, and Wishlists: Cross-Channel Benefits

An integrated reviews product lets merchants collect post-purchase reviews and tie them to loyalty points or VIP status. UGC from reviews and wishlists fuels social proof and increases conversion across product pages. Merchants can learn how to collect and showcase authentic reviews and use them in coordinated retention flows.

Single Integration for Multiple Use Cases

Instead of wiring wishlist events to email, a loyalty program, and a referral program through separate apps, an integrated platform routes those events internally. That reduces setup time, avoids duplicate event tracking, and makes it easier to create automation.

For merchants evaluating platform size and price tiers, Growave’s plans are designed to scale with store needs. To assess whether consolidation saves money compared to a suite of single-purpose apps, merchants can evaluate how to consolidate retention features.

Evidence and Trust

Growave shows marketplace traction with over 1,197 reviews and a 4.8 rating on the Shopify App Store, which signals broad merchant adoption and satisfactory experience. For merchants on Shopify Plus, Growave highlights enterprise-friendly options and dedicated support — useful for larger teams that need SLA-level engagement. Those evaluating enterprise readiness can review solutions for high-growth Plus brands.

How an Integrated Platform Reduces Risk

• Single billing and support path simplifies operations.
• Internal event routing avoids cross-app script conflicts.
• Unified customer profiles make personalization and segmentation straightforward.
• Built-in integrations with common marketing and CX tools reduce developer lift.

Merchants who want to evaluate whether consolidation yields real operational savings can compare current monthly costs and integration work to alternatives. To explore real-world customer experiences and program ideas, merchants can browse customer stories from brands scaling retention.

Getting Hands-On: Try or Demo Before Committing

A practical approach is to test a consolidated platform in a live store for a short period. Merchants can choose to:

• Request a guided demo to evaluate system workflows and integrations — many retailers prefer this method to see direct examples of how wishlist + loyalty operate together. Book a personalized walkthrough to validate fit: Book a personalized demo to see how an integrated retention stack accelerates growth.

Pricing Transparency and Scale

When comparing the cumulative cost of multiple single-purpose apps to a single integrated solution, many merchants discover that consolidated pricing can be a better value for money at scale. Growave offers tiered plans to match business volume and feature needs, allowing merchants to scale without multiplying tools. Merchants can review how consolidation affects long-term budgeting and start by comparing plans that align retention needs with predictable billing.

Where an Integrated Platform Is Not the Right Fit

An all-in-one platform isn’t always required. Very small stores with a single, simple need may be best served by a low-cost specialized wishlist like Smart Wishlist. The trade-off is flexibility and long-term coordination between retention channels.

However, for merchants who plan to grow loyalty programs, collect reviews, and run referral campaigns, the integrated approach reduces complexity and improves data-driven decision-making.

Conclusion

For merchants choosing between Smart Wishlist and Yellos Wishlist, the decision comes down to scope and risk tolerance. Smart Wishlist is an economical, lightweight option for stores that want fast, guest-friendly wishlist functionality with API access and predictable pricing. Yellos Wishlist promises visual customization and multilingual support but lacks public reviews and transparent pricing, which increases evaluation friction and risk.

Beyond the point comparison between two wishlist apps, a strategic choice remains: adopt a single-purpose wishlist or consolidate retention features into a single platform. Many merchants will find better long-term value by reducing tool sprawl and integrating wishlist behavior with loyalty, reviews, and referral programs.

Start a 14-day free trial to see whether consolidating retention features into a single platform reduces costs, simplifies operations, and increases repeat purchases. Start a 14-day free trial

Additional resources to explore:

• To understand how wishlist behavior can feed into repeat purchase programs, review how to consolidate retention features.
• To see how wishlist interactions can be rewarded as part of a broader program, examine loyalty and rewards that drive repeat purchases.
• To evaluate how wishlist-related content can support conversions, learn how to collect and showcase authentic reviews.
• Install options and merchant feedback for an integrated platform are available through the Shopify listing for those who want to install via the App Store: install from the Shopify App Store.

Book a personalized demo to see how an integrated retention stack accelerates growth. Book a personalized demo to see how an integrated retention stack accelerates growth.

Frequently Asked Questions (FAQ)

Q: Which app is faster to implement for a basic wishlist? A: Smart Wishlist is positioned for rapid, no-code setup and emphasizes a lightweight payload and safe uninstall behavior. That makes it faster to deploy for basic wishlist needs.

Q: Which wishlist app offers better visual customization and language support? A: Yellos Wishlist advertises color/icon customization, animations, and multi-language support across several languages. However, the lack of public reviews and pricing makes it important to validate those features in a demo and test environment.

Q: How do reviews and ratings affect the choice between Smart Wishlist and Yellos Wishlist? A: Public reviews provide social proof and reveal common issues and support responsiveness. Smart Wishlist has 81 reviews and a 3.6 rating, indicating adoption with mixed feedback. Yellos has no public reviews in the listed data, which increases evaluation risk.

Q: How does an all-in-one platform compare to specialized apps? A: An integrated platform reduces the number of vendor relationships, centralizes customer data, and enables coordinated retention strategies (for example, rewarding wishlist interactions with points or automating review invites). For growth-focused merchants, consolidation often provides better long-term value and simpler operations. To evaluate integrated options, compare feature coverage, pricing, and merchant success examples rather than choosing tools one feature at a time.